Viral Marketing For 'Iron Fist' Hits The Web

A lot about Iron Fist has been pretty head scratching. That tradition of "What?!" continues with some new attempts to do viral or subversive marketing from Netflix and Marvel. The ideas are interesting but seem to be lacking in execution. Two have come to our attention here at the MCUExchange.

First of all is the "New York Bulletin" video which is embedded above. The concept is very similar to some of the Ant-Man and Captain America: Civil War videos featuring WHIH news shorts. Generally, these videos try to make a news clip from the world of the MCU, something you might see on TV if you lived in the world of heroes. As with the WHIH clips, this video is relatively lacking in production caliber. The script is stiff. Why is the narrator directly asking questions to the Meachums? Some of the relevant background information is heavy on exposition, but make a nice little primer for the show for new fans. What's truly odd about the clip as a marketing tactic, however, is how it was rolled out. The clip wasn't published until March 23rd, a week after release. Many fans were done with the show by then and new fans likely had their first taste of the program already. It's also an unlisted video. The results are that only about 1,000 people have seen it. While the WHIH pieces were for movies with larger audiences and have been out a while, it's hard not to compare that 1,000 viewers to the 5 million plus views on some of the predecessor's videos.

Also, Netflix bought a domain and published a website for Colleen Wing's dojo, over at http://thewingway.com. Very little content is on the site, save for a little basic cable style commercial for Wing's classes. The site also name drops Claire Temple in the reviews section. In a way this is charming. In a world with squaresapce and wordpress, however, one wonders why Colleen has a website that apparently was designed in 1999. Again, it doesn't seem like this "viral" attempt at marketing has been particularly viral. For one more easter egg click on the Rand advertisement at the bottom of the screen and check out Ward Meachum's Linkedin page.

These forms of advertising have become important ways for studios to promote their properties without spending heavily on traditional advertising avenues. These particular two attempts seemed to fall pretty flat, however. The chatter about the site and video have been minimal. It would be awesome to see these ideas fleshed out with a little more energy and ability than these two particular examples.

If you still have not seen Iron Fist it is available on Netflix right now.

Sources: Youtube, thewingway, and Linkedin

Caleb A. Borchers

You can follow my Marvel musings at my Twitter handle, @calebaborchers

Source: Viral Marketing For 'Iron Fist' Hits The Web

Talk Fusion Launches New Website with Intuitive, Interactive Product Pages

BRANDON, Fla., March 30, 2017 /PRNewswire/ -- Last week, Florida-based video marketing company Talk Fusion released a fully redesigned corporate website, TalkFusion.com, that paints a clear picture of the corporation's unique product offering.

Translated in nine languages, Talk Fusion's new website helps visitors develop a keen perspective of the all-in-one Video Marketing Solution's features, functionality, and real-life applications. It features pages for each of Talk Fusion's products, Video Email, Video Newsletters, Sign-up Forms, Live Meetings, and Video Chat; highlighting their ease of use through interactive displays, interface screenshots, value comparison charts, animated videos, and step-by-step synopses.

"With this new site, we focused on transparency," said Talk Fusion Founder & CEO Bob Reina. "This is who we are, this is what we do, this is why we are unmatched in our industry, and?most importantly?this is why you need us."

According to Reina, demand for the diverse video marketing products and customization options Talk Fusion offers has reached new heights, and is projected to rise even further. This message is strongly conveyed throughout the new website.

"Video marketing isn't just an option in 2017; it's a necessity," he explained. "Companies that don't implement video in their marketing strategies within the next year or so are only giving competitors a greater advantage over them. Our key objective with TalkFusion.com was to properly illustrate and educate the public on the value, benefits, and various uses for video marketing today."

In addition to offering five video communication products?ranging from email marketing to live broadcasting and lead capture tools?Talk Fusion also custom designs email templates, develops timely marketing resources, and hosts files and email contacts for its affiliates. True-to-life email examples from Talk Fusion's vast template library?plus custom templates designed for Norwegian Cruise Line, Applebee's, and many others?can be viewed on the company's new site.

"From the web copy to the videos to the email template rotations, our new web content is not only eye-opening for people who are curious about purchasing our products; it also inspires current Talk Fusion users," said Talk Fusion VP of Training & Development Allison Roberts. "We really wanted to shine a light on just how easy it is to put Talk Fusion to work for any business or organization; no matter your product, service, or company size."

The two-time award-winning company's products are marketed person-to-person by Independent Associates in over 140 countries. For more information, or to try Talk Fusion's products free for 30 days, please visit TalkFusion.com.

ABOUT TALK FUSION

Home of the world's first all-in-one Video Marketing Solution, Talk Fusion is dedicated to helping businesses stand out from the competition, increase sales and profits, and keep their customers coming back. Talk Fusion offers dynamic ways to make marketing more engaging, memorable, and persuasive with video.

Talk Fusion's innovative products are marketed person-to-person by Independent Associates in more than 140 countries. 30 day Free Trials of the all-in-one Video Marketing Solution are available to anyone who wishes to try before they buy?no credit card required?at www.TalkFusion.com.

Established in 2007 by Founder & CEO Bob Reina, Talk Fusion fosters a strong commitment to Giving Back to family, friends, communities, and animal charities across the world. Learn more at www.TalkFusion.com and "Like" Talk Fusion at www.facebook.com/TalkFusion.

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To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/talk-fusion-launches-new-website-with-intuitive-interactive-product-pages-300432035.html

SOURCE Talk Fusion

Copyright 2014 PR Newswire. All Rights Reserved

Source: Talk Fusion Launches New Website with Intuitive, Interactive Product Pages

With Obama-era internet privacy rules in GOP crosshairs, VPNs get another look

March 29, 2017 —On Tuesday, the Republican-led House voted 215-205 to repeal rules adopted last year by the Federal Communications Commission (FCC) under the Obama administration that required internet service providers to obtain consumer consent before using their data for advertising or marketing purposes. Many critics voiced criticism of the repeal, which had already passed the Senate last week, due to privacy concerns.

For many who want to keep their web surfing private, the repeal has generated renewed interest in virtual private networks, or VPNs, as a way to hide their browsing history and personal information from prying corporate eyes.

"Time to start using a VPN at home," Vijaya Gadde‏, general counsel of Twitter, wrote in a tweet on Tuesday. Twitter later clarified Ms. Gadde was commenting in a personal and not official capacity. 

VPNs make an encrypted connection to a private server which can then search the internet on the customer's behalf without revealing ad dress destinations to broadband providers. These networks are often used to connect to a secure business network and are also used in countries with internet censorship such as China and Turkey in order to access restricted sites.

Supporters of the recent repeal said that the FCC unfairly required service providers to do more to protect consumer privacy than websites like Google or Facebook. But critics worry that by eliminating internet privacy rules, providers could easily gain access to significant pieces of information about consumers, including financial information and health data. As The Christian Science Monitor's Jack Detsch reported in February:

Some privacy advocates worry that the stay of the rules could move the US further away from developing a robust regime of digital privacy rights for consumers. In contrast, the European Union's data protection reforms put into effect last year articulate individual rights to accessing, transferring and a "right to be forgotten" – ensuring that companies such as Google and Facebook can't retain data without the consumer's permission. 

"The US does not have a comprehensive data privacy law or regime that protects consumers across the internet ecosystem," said Natasha Duarte, a fellow at the Center for Democracy and Technology, a Washington-based technology policy think tank. "That would be the ideal that we would have one robust comprehensible standard that consumers would be able to control what happens to their data, whether it's [internet service providers] or Google."....

What's more, there appears to be little movement on an Obama-era push for a Consumer Privacy Bill of Rights that would have given Americans greater ability to see and control which companies collected their data, an effort that seemed to slow in the latter part of the last administration.

The repeal of the privacy regulations has critics worried that anyone who wants to keep their browsing history away from their broadband providers would have to use a VPN, which could be a complicated or expensive solution for some web-surfers.

"The further along toward being a computer scientist you have to be to use a VPN, the smaller a portion of the population we're talking about that can use it," said Ernesto Falcon, a legislative counsel for the Electronic Frontier Foundation, which opposed the bill, according to Reuters.

Another potential problem is VPNs funnel all user traffic through a single point, which can make them a tempting target for hackers looking to collect valuable user data en masse.

There are some options available that are free and more user-friendly, however. Last year, for example, the browser Opera began running a free, built-in VPN service in response to the increasing demand for private browsing. Smaller service providers such as Son ic, a California-based company, have also begun to offer free VPNs as a selling point, allowing customers to connect to the internet away from home while keeping their information private.

"We see VPN as being important for our customers when they're not on our network. They can take it with them on the road," Sonic chief executive officer Dane Jasper told Reuters.

This article contains material from Reuters.

Source: With Obama-era internet privacy rules in GOP crosshairs, VPNs get another look

Come Join The Fun At YNAB! We’re Hiring A Full Stack Marketing Developer…

At YNAB, we build the world's best budgeting software. But we're even prouder of teaching people how to align their money and their priorities, and in turn changing their lives. Now we need a Full Stack Marketing Developer to help us get the word out and find out how effectively we're doing so!

You might not have heard of a "Full Stack Marketing Developer" yet, but you might be one! Let's break this down:

When we say Full Stack, we mean that you're a programmer at heart, and are comfortable at various levels of the web stack, and are intimately familiar with the following (not exhaustive):

JavaScriptA Server-side language like Ruby/Java/C#/PHPHTML/CSSDeploying and maintaining websites/applications on a service like AWS or Heroku.

In short, you're a "Jack of all web trades, master of some." And when we say "Marketing Developer", we mean you'll be working with our awesome marketing team, and they will periodically get excited in a meeting and say things like:

"I wish we could hook up an analytics service to help us figure out where our best customers come from…"

"After moving our WordPress site from a generic host to Heroku, it seems really slow. Do you think something is wrong?"

"There is an API feed from our classes provider that tells us who took the classes. I wish we could find out which classes are most effective for retention…" 

We are looking for someone to get super excited about solving these problems and respond with something like, "I can build that for you!" We'll marvel at how we ever survived without you and so on and so forth.

That's a taste of what you'll be working on. But first, you need to know if you'll even like working with us. (We think you will.)

A Bit About Us

We build the best budgeting software around, YNAB or "You Need a Budget" if you have a lot of extra time on your hands. For more than a decade, people have been buying YNAB and then telling their friends what a difference it has made in their lives. (Google us, and you'll see what we mean.) We love building something that has a huge positive impact on people's lives.

We're profitable, bootstrapped, and growing. YNAB started in 2004 and we haven't taken any outside funding—we're in it for the long haul.

We have one overarching requirement when it comes to joining our team: our Cultural Manifesto has to really click with you. If you're nodding emphatically while reading it, you'll probably fit right in!

First, let's talk about life at YNAB and then we'll go into detail about what we're looking for.

Who You'd Be Working With

Don't think cheesy salespeople who do "finger-pistols" at each other and make that annoying sound with their mouths. Think, "Woah, I'm so glad I joined the marketing team. I've never laughed this hard before, and dang, I need to up my Telestrations skills!"

Lindsey, our Chief Marketing Officer, is in charge of getting the word out about YNAB, and always finds a fun way to do that. Her most recent brainchild was the YNAB Mixtape, wherein she wrote and re-recorded budgeting-related lyrics to pop songs. (We suggest reading the rest of this description while listening to that album.)

Ryan eats and sleeps digital marketing, but lest you think that sounds boring, you should know that he is the only one on the team that played bass in a band (for which he wrote much of the music), worked on a train for a summer, helped develop a football management video game, and lived in the Canary Islands. Oh, and he recently taught us all how to build an electric guitar.

Lastly, Lauren is our illustrator/designer. She is single-handedly responsible for almost all of the illustrations you see on our blog/Facebook/Instagram posts and might be single-handedly responsible for all of the WoW achievement points mentioned on our About Page. We should also mention that she designed and illustrated that page. So yeah, her list of awesome just keeps going and going.

How You'll Work at YNAB

We work really hard to make working at YNAB an amazing experience. We have a team full of truly exceptional people—the kind you'll be excited to work with. Here's how we operate:

Live Where You Want

We're a distributed team, so you can live and work wherever you want. Proximity doesn't influence productivity. As I write this, Taylor (our CTO) is in, London or Brazil, or maybe back in Austin? Not all of us travel so extensively, but the fact that he does is totally okay because we're all adults. Just make sure you have a reliable internet connection.

No Crazy Hours

We rarely work more than 40 hours per week. There have been a few occasions where things got a little crazy and people had to log some extra hours. But then they took some extra time off, so it all balances out. We work hard and smart but we're in this for the long haul, no need to go crazy on the hours.

Take Vacation (Seriously)

We want you to take vacation. In fact, we have a minimum vacation policy of three weeks per year (plus two extra weeks for Christmas break). It's important to get out and do something. We'll look forward to seeing pictures of your vacation in our internal chat room, creatively named #office_wall.

The YNAB Retreat

We get the teams together once a year to catch up on spreadsheets and powerpoints in a Best Western conference room. Just kidding. Last year it was a gigantic cabin in the mountains. The time before that it was in Costa Rica. This year is a beach house in the Outer Banks. We do really fun things, but the highlight is always just hanging out together and having a blast.

Up Your Game

We're serious about helping you improve your craft. We budget for it (hey-o!). Think conferences, Lynda subscriptions, dedicated time away from work to learn something new… it's really up to you and your manager. But we love to see our people growing.

If You're International…

You'll be set up as a contractor. Employee or contractor, it's all the same to us. You're part of the team. We are spread all over the world, but for this particular position, we have a strong preference for candidates located +/- three hours from North American Pacific Time.

If You're Stateside…

You'll be a W2 employee with fantastic health, dental, and vision insurance, where we cover 100% of the premium for you and your family. (No need to check your vision, you read that right, 100%. Although if you did need to check your vision, no big deal, we've got you covered!)

We also have Traditional and Roth 401k options. YNAB contributes three percent whether you choose to throw any money in there or not. It vests immediately. (Are you a personal finance junkie like Jesse? He set up YNAB's 401k to have the lowest fee structure possible, where all plan costs are paid by YNAB, not your retirement nest egg. The investment funds available are fantastic, passively-managed, ultra low-cost index funds. You're not a PF junkie? Then trust us, it's great.)

Other Tidbits

Once you start, we DEMAND (in a friendly, ALL CAPS IS YELLING way) that you fill out your "Bucket List" spreadsheet with 50 items. (That's harder than it sounds!)The bucket list helps in deciding what we should give you for your birthday and Christmas: No gift cards here. We tried that. Super boring.

We have a bonus plan based on profitability. You'll be in on that from day one. YNAB wins, you win. That kind of thing.

We're all adults. There's no need to punch a clock, or ask for permission to take off early one afternoon to go see the doctor (health insurance premium 100% covered!). We look at what you're accomplishing, not how long you sit (have you tried standing?) in front of a computer.

We want you firing on all cylinders so we'll set you up with a shiny new computer and replace it every three years.

Did I mention we make a huge, positive difference in people's lives? We have a Slack channel where we share success stories from our customers daily. It's amazing. Don't underestimate this one!

If this sounds like your ideal environment, read on because now I want to talk about you. You will play a big, big part in helping YNAB become a household name and helping hundreds of thousands of people get control of their money. You will change lives.

Now, Back To You, Our New Marketing Developer

If you are the guy or gal we're looking for, you've already got solid programming experience under your belt. You have experience with both back-end and front-end development, and either already know, or know how to learn about marketing tech like Google Analytics and Intercom.

You would love building custom solutions, dashboards, and solving "attribution" puzzles. When one of those silly marketing people comes to you and says, "our conversions in our CRM aren't matching up with our Analytics dashboard," you'd know exactly how to get to the root of the problem. (Probably because you set everything up.) Also, those marketing people aren't silly and you actually consider yourself to be one of them these days.



Requirements (these are real, actual requirements):

3+ years of extensive web-related programming experience with client-side language like JavaScript or a variant and a server-side language like Ruby on Rails/Java/C#. Plus, the proven ability to learn new languages and APIs quickly and independently.

Knowledge of:Some HTML/CSSDeploying and maintaining websites/applications on a service like AWS or Heroku.The Mac/Linux command line

Sweet, sweet bonus points (we can dream, right?):

Strong knowledge of standard marketing tech, including:Tracking scripts and pixelsMarketing API's (ads APIs, analytics APIs)Mobile funnel/store attribution trackingFamiliarity with databases like MySQL or PostreSQLSocial and PPC ad tracking platformsDisplay network and retargeting integrationsMarketing automation systemsCRM integrations or custom databases to manage customer dataMobile attribution tracking platformsGoogle Tag manager or "multi-plexer" integration like Segment.ioExperience creating custom Business Intelligence DashboardsWordpress developmentEmber.jsDevOps experience with Heroku, nginx, Linux, DNS, CloudFlare, CDN'sTypescriptA computer-science background and/or a degree in Computer scienceYou already use and love YNAB.

What Success Looks Like:

You'll help the marketing team integrate, evaluate, and build the tech they need to succeed. You'll be solving problems like:

A university wrote to us and wants us to create a branded YNAB signup page for their 10,000 students. How can we hook up our user creation API to this new page that lives on the marketing site?

We just launched our referral program, but I wish we had a dashboard of some sort that told us how well it was working. What percentage of people are using it? When they use it, how many people do they refer?

There's a new service that helps us attribute our signups to our various online ad platforms. Can you hook it up and help us evaluate it?

We know our marketing team is awesome and, even though you'll technically be part of the development team too, you'll go to bat for the marketing team in development meetings. You'll also hit home runs. And you won't be annoyed by sports metaphors, but also, don't worry, we rarely use them.

Apart from integrating marketing tech, you'll also have ideas on how we can improve our processes from a tech standpoint. Maybe you'll want to stop FTPing files, and move our marketing site into Git so that it's auto-deployed when we push. Too late—we did that a long time ago, but if we hadn't, you would have made that your first order of business!

How to Apply

Apply here by 11:59PM on April 9th, 2017. (It's a real deadline.)

If you have a prepared resume, attach it in PDF form. If you don't have a resume because you aren't even sure you're looking to change jobs, that's fine! An informal list of your work and education history are all we're looking for.

In your cover letter:Introduce yourself and explain why this position is of interest to you, and why you would be a great fit. Please include links to apps you've built or anything else that makes you look good, and describe your role in building those apps. (If they're internal, you can skip the link part.) Include answers to the following questions:

What are your two strongest programming languages? Is there another language that you're curious to learn next?

If you were interviewing a prospective candidate for this position, what would be a good interview question to ask to find out if a candidate really knew their stuff?

Complete this short coding test (https://www.interviewzen.com/apply/9WpmvZ). It shouldn't take more than 5 or 10 minutes.

We can't wait to meet you and put you to work!P.S. If you're not interested in or available for this position, but know someone who is, we would really appreciate it if you passed this along!

Source: Come Join The Fun At YNAB! We're Hiring A Full Stack Marketing Developer…

GoDaddy and The Onion Bring 'The Internet' to Life in New Campaign

GoDaddy is using the character of the Internet, and the new campaign, to drive awareness for its new website building product, GoCentral.  Each episode explores different characteristics we associate with the Internet -- such as an addiction to animal videos -- aimed at building familiarity and affinity with the character, told through The Onion's irreverent brand of humor.  

"The success of our Super Bowl campaign reinforced our belief that we were onto a winner with our 'Internet' character," said GoDaddy Chief Marketing Officer Barb Rechterman. "The Internet universally changed how we live, work, shop, communicate, and entertain, and we explore that more in this new campaign, with a twist. We've always infused our marketing with a unique sense of humor, and partnering with Onion Labs means we get to show that off."

Tapping the Onion's NetworkThe series marks the first time GoDaddy has collaborated with a media brand's in-house agency on a campaign. The videos, produced by the Onion Labs team with direction from GoDaddy, are available on GoDaddy's The Internet website and will feature two posts each week on The Onion's website and social media channels over the coming weeks. Each video will also be syndicated across Fusion Media Group's extensive distribution network, which in addition to The Onion, includes A.V. Club, Gizmodo, Lifehacker and Deadspin.

Throughout the execution of the campaign, the creative plays off of The Onion's satirical style and highlights the ease in which people can get to know the Internet better, by building a website. 

"Everybody's got their own stories to tell about The Internet, but we'd never heard the other side -- until now," said Julie Scott, General Manager, Onion Labs. "We worked with GoDaddy to bring The Internet's own story to life, with the kind of self-aware humor that you'd expect from someone who's literally seen it all."

For more information, visit www.godaddy.com/TheInternet 

Connect with GoDaddy on Facebook , Twitter & LinkedIn

About GoDaddy

GoDaddy powers the world's largest cloud platform dedicated to small, independent ventures. With more than 14.5 million customers worldwide and more than 63 million domain names under management, GoDaddy is the place people come to name their idea, build a professional website, attract customers and manage their work. Our mission is to give our customers the tools, insights and the people to transform their ideas and personal initiative into success. To learn more about the company, visit www.GoDaddy.com.

About Onion, Inc.

Onion, Inc. is a Chicago-based digital media company composed of America's Finest News Source, The Onion; pop-culture sister publication, The A.V. Club; internet culture satire website, ClickHole; creative services agency, Onion Labs; long form content studio, Onion Studios; and full-service production company, Onion Productions.

The Onion, The A.V. Club and ClickHole have a combined audience of over 30 million monthly unique visitors and account for more than 5.5 million Facebook fans, 8.5 million Twitter followers, and 800,000 YouTube subscribers.

Onion, Inc. is a part of the Fusion Media Group (FMG), a division of Univision Communications Inc. that caters to young, diverse audiences across a range of platforms and languages. FMG's English-language properties include two cable networks, FUSION TV and El Rey Network, as well as a collection of leading digital properties: Gizmodo, Deadspin, Lifehacker, Jezebel, Kotaku, Jalopnik, Fusion, The Root, The Onion, The AV Club and Clickhole. FMG reaches over 92 million unduplicated monthly unique visitors (60% reach across 18-34) across its owned digital properties and partner network of sites.

© 2017 GoDaddy Inc. All Rights Reserved.

Source: GoDaddy Inc.

 

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/godaddy-and-the-onion-bring-the-internet-to-life-in-new-campaign-300429427.html

SOURCE GoDaddy Inc.

Related Links

https://www.godaddy.com

Source: GoDaddy and The Onion Bring 'The Internet' to Life in New Campaign

What To Do If Your Network Marketing Upline Is Negative About Online Or Social Media Marketing

Is your Network Marketing upline or sponsor discouraging you from using social media as a viable tool to build your business?

If yes, then you're probably wondering if it's a waste of your time to even attempt to use social media or the internet as a way to build your network marketing team.

I've been successfully using social media since 2009 to build my business and while I do agree that traditional marketing techniques do still work, fact of the matter is we live in a digital world and it's not smart to ignore marketing avenues that can help you reach your business goals faster.

In this episode, I'm going to show you what to do if your Network Marketing Upline or mentor doesn't think you should be marketing your business online, and I'm also going to give you some really cool network marketing tips to help you maximize your efforts while using social media to grow your business.

What To Do If Your Network Market Upline Is Negative About Building Your Business Online – Episode 52

With every Episode of Tanya Aliza TV, I like to empower you with a POWERFUL FREE resource that you can use and create results with fast in your business.

This week, I put together a free training for you that will show you what I do to enroll 2-5 new teammates into my business each week.

I'll also share some powerful scripts and some other really cool resources that will help you crush it in your business. You can register by clicking on the big yellow button above.

I find it so strange that any Network Marketing upline would be against using social media as a way to build a business, especially in this day and age.

And I know how uncomfortable it feels to have your upline scold you when you share all of your excitement and ideas on how you want to use the internet as a tool to help you build a network marketing team.

My Network Marketing Upline Didn't Think It Would Work

Back in 2009 when I first got started in my network marketing business I was working a full-time job and I had very LITTLE time outside my J.O.B. to put into my business.

This put me on a search for options and ways to leverage my time in order to build my business. I knew I had to get creative and resourceful.

That's when I turned to the internet, specifically social media.

I saw other people having success with using the internet as a tool to find people to recruit and build their teams and I thought, "heck, why not!"

I knew that if others were having success online, that I could too.

But when I told my Network Marketing upline about this, she refused to even entertain my thoughts.

She told me that it would never work out for me and that I should stick to the system and anything out of the system was just not going to work. I refused to listen to her. I knew there had to be a better way.

As an entrepreneur, I knew I was in the driver's seat, so I was decisive and proactive in my approach to marketing regardless of what my Network Marketing upline said.

And I did find a better, more effective way to grow my business and you'll learn how to do the same in the free training class that I've put together just for you.

Don't Be A Crappy Network Marketing Upline

Crappy Network Marketing Upline Leadership sucks….

And I'm actually really glad she told me that because I learned a very important lesson about leadership.

As the leader of your team, if you don't embrace social media for Network Marketing and give your team options and instead you try to lock them into your system and way of doing things, then what will happen is your team will end up leaving you.

People start a Network Marketing business to achieve freedom and locking people up into one method of marketing and building their business is not what entrepreneurship is about.

You need to give people options and be okay with them figuring out which methods work best for them.

If prospecting friends and family, holding home meetings, going to hotel meetings or prospecting strangers isn't the way they can build, then building online might be a better fit for them.

And vice versa, if someone doesn't want to learn how to build their business through social media, you shouldn't tell them that the traditional way doesn't work.

The best Network Marketing Upline should support their team and guide them so they can build a successful network marketing business. You don't want to create a culture and environment where you lead with an iron fist.

You want to create a team culture of creative and diverse entrepreneurs who can think for themselves and are open to growing and learning based on their strengths and interests.

Be The Best Network Marketing Upline – Build Your Business Like A BOSS

Now, if your someone who has Network Marketing upline that isn't open to any other way of building a business aside from what he or she has been doing for years then that's totally fine. Let them know that you prefer to approach your business using strategies more in line with your interests and strengths.

If they have an issue with it, it's not really your problem anyway.

You're a business owner and don't need permission or approval from your Network Marketing upline to do anything in your business.

At the end of the day, it doesn't matter what your upline thinks. What matters is this:

1. You reach your income goals2. You get closer to accomplishing the goals you have for your life and business3. You help others do the same

If you want to learn how to use social media to build your business, then learn it, apply it, and prove to your upline that building a business using social media actually WORKS.

And if you're really SERIOUS about learning how to properly use social media for network marketing and see how I'm using it to enroll 2-5 new teammates every single week, then click on the yellow button below and come join me in the free training class that I've put together for all the 'out of the box' entrepreneurs out there😉

Question of the week – Is your Network Marketing Upline open to social media marketing or not and what are they teaching you? – Drop a Comment & Share Below

Some Awesome Resources That Will Help You

Unlimited Fan Page Profits – Learn More

If you don't have a Facebook Fan Page yet and you're looking at all these rock stars with Fan Page and you want one for yourself… Unlimited Fan Page Profits is a training that I put together that will walk you through the steps of building a Profitable Facebook Page and marketing plan to generate leads, build a big audience and make daily sales.

The Ultimate Branding Blueprint – Learn More

This is my signature course when it comes to building a Influential Brand Online that attracts leads and sales for your business.

Attraction Marketing Bootcamp – Learn More

This is a free 10 day Online recruiting bootcamp where you'll learn how to use the internet to generate leads and have prospects calling you about your product, service or opportunity. I really like this resource if you're looking to do some more business online.

Did you get some value?

I hope you did because each week I put my heart into making sure you get amazing tips and strategies to rock it in your business while creating a life you love.

Wanna Share This Because You Love Sharing Valuable Info?

 Each Monday I post a new video training and free resource on my blog.

Each Tuesday I do a Live Q&A training on my Facebook Page so make sure we're connected www.facebook.com/tanyaaliza

Stand Out and Stay Connected… drop a comment below.

You are a Rock Star!

Source: What To Do If Your Network Marketing Upline Is Negative About Online Or Social Media Marketing

I think my blog website needs SEO but I don't know where to start

Hello everyone, I have been blogging about my illness since December I think last year and I've done a lot of marketing with social media but I don't get a lot of visitors daily.

I have done so far

websitefacebookfacebook meme pagetwitterinstagrampinterest for my memesgoogle+made an app too

I blog once a week and do daily updates on my social media but there i don't want spam the groups I share my stuff in because some groups don't like it and can get me banned from them.

I was thinking about buying someone off fiverr to do my seo, do you think that would be a good idea? I did buy a gig for a video to drive people to the site and facebook page.

My site is can someone tell me what I need to change or do from what you see? also where do I start with seo? I have tried it when I first set up the blog like putting it on google etc but don't know if I did it right.

I also have done facebook adverts for my stuff, I did the boosting but then came across a yout ube video about advert manager where you can be more specific in who you target. My last advert got 35 link clicks in five days for £5.85 and reached over 2000 people, even though I set my budget to £5.00 daily (I know it is not much but it's a start)

Source: I think my blog website needs SEO but I don't know where to start

Top 9 Trends Of Digital Marketing In 2017

Nowadays, consumers are not simply introduced to the products or services that freshly arrive on the market. There are a lot of technological gadgets, social media channels and mobile platforms which keep rotating around the user. Instead of a physical appearance, consumers are now surrounded by a digitally exposed world which is entirely filled with attractive services, new products, and digital innovations.

The definition of marketing has slightly changed in the past few years. Marketing is a direct form of communication with consumers. It comprises of several online and offline activities of a business associated with buying and selling their products or services. Marketing can be done in multiple ways such as advertising, online marketing, etc.

In this social-media dominated world, several companies have started following advanced digital marketing strategies to promote their newly launched product. Along with using product-centric strategies, it takes a lot of creativity and analytical approaches to execute these strategies. As time changes, the marketing trends have also been changing every day. The ongoing marketing trends will help marketers to engage more and more consumers directly by increasing their marketing reach.

So, let's now talk about the ongoing marketing technology trends that will help your business in creating new opportunities.

Content Marketing

Content plays a vital role in promoting your business's products or services. Over the past few years, we have all seen revolutionary changes in online content and marketing strategies. Content marketing is a strategic marketing technique that allows you to create and distribute relevant business related information to attract the target audience. It is free and it works for all types of brands and businesses.

Content marketing can be considered as a cornerstone and the best-integrated part of the overall marketing strategy. The method of using content marketing can differ from one company to another but it serves the same purpose to all the businesses.

Live Videos

Live videos are one of the recent innovations in digital marketing and it has suddenly become everyone's favorite. Live videos directly connect your business to the consumer and it is the easiest way to convey the beneficial effects of your products and services. People often remember live videos instead of those static words in their newsfeeds.

Several social media channels like Facebook, Twitter, Instagram, etc., are also supporting live videos giving you an opportunity to go live with your consumers. Live videos can be developed easily and saturated with the content for the betterment of your business so that you can easily approach end users across the world.

Increased Personalization

Personalization can be considered as the most helpful tool when it comes to B2C (Business-to-Consumer) marketing. Many big companies like Amazon are using a huge amount of data to improve customer experience and are also excelling in their marketing. It allows your business to target the consumers on an individual level.

Personalization helps your business to attract the consumer. A business can attract a huge number of users by giving them a personalized feel by using relevant content on the web page or mobile application. The key to increase personalization is by building creative strategies to know what exactly consumers are looking for.

Mobile Marketing

In this era of the smartphone, mobile marketing is considered as a feasible and approachable technique. Mobile marketing comprises of several activities such as app-based marketing, in-game mobile marketing, mobile search ads, location-based marketing, etc. As a matter of fact, we all know that mobile traffic has taken over the desktop users for Internet users.

Now is the time to implement mobile marketing strategies for the growth of your business. Many businesses are preferring the "mobile-first" concept these days, as smartphones have become the first choice of users to surf the internet.

Social Media Marketing

Social media marketing is an online form of marketing which is engaged with multiple social media networks in order to achieve marketing communication and branding goals. The changing trends of social media marketing are often controlled by the efforts of several social networks to monetize. This has made the businesses to "pay to play" to made an impact on end users.

Social media marketing is an ever-growing and dynamic technique which helps to reach end users that help your business to engage audiences across the world. With the appropriate utilization of social media marketing, you can interact with your consumers directly that can bring remarkable success to your business.

Wearables And IoT Marketing Applications

We have the rise of digital tools and technology among consumers. Wearables and Internet of Things (IoT) have become the most important marketing technology applications in the past few years. The wearable and IoT marketing applications are only limited to device makers and retailers. Digital marketers can take advantage of the dependency of the consumer on these wearable devices and IoT.

Advertisements With An Expiration Date

As your business grows, you will find new competitors at certain levels. As a business, you can create integrated and compelling marketing campaigns that provides authentic and exclusive content for the target audience. This concept of advertisements with an expiration date comes from a messaging app called Snapchat.

In order to attract more and more consumers, you can create compelling teasers or live videos to promote your upcoming products or services. With the help of these videos and images and by sharing them on social media channels, a business can create campaigns for users. This marketing technique can also be termed as real-time marketing.

Automate Your Marketing Strategies

Most of the businesses are using marketing automation techniques for the growth of their business. Marketing automation, as the name suggests, is an automation technique that uses multiple software and platforms to automate the marketing processes, for instance, customer data integration, campaign management, customer segmentation, etc.

Marketing automation technique provides more accuracy to your business. It also includes solutions for social media marketing, email marketing, digital advertisements, etc.

Let Consumers Be The Marketers Of Your Brand

Allow your users to share their experiences on social networking channels. Let your target audience promote your brand, products, and services. It is equally applicable to businesses as well. As a business, you can utilize your consumer's experience as content or testimonials and share it on social media channels.

With these above-mentioned ongoing digital marketing trends, you can revolutionize your business's growth in this digital age by creating more opportunities for consumers and marketers.

Tweak Your Biz is a thought leader global publication and online business community. Today, it is part of the Small Biz Trends stable of websites and receives over 300,000 unique views per month. Would you like to write for us?

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Source: Top 9 Trends Of Digital Marketing In 2017

Connecticut Office of Tourism to Host Marketing Outreach Meetings Across the State

HARTFORD, Conn., March 23, 2017 /PRNewswire/ -- The Connecticut Office of Tourism is hosting its annual series of Tourism Marketing Outreach Meetings from April 3 to 6, 2017. Tourism partners of all kinds across the state — hotels and B&Bs, restaurants, casinos, attractions, entertainment venues, historic sites, arts/culture institutions and municipalities — are invited to attend.

Meeting attendees will have an opportunity to learn about the state's tourism marketing program and ways to get more involved, including how to be featured on www.CTvisit.com, in content marketing efforts, on social media and in public relations communications. A new co-op program will also be announced.

In 2016, the statewide tourism marketing program succeeded at featuring thousands of tourism partners, large and small, from every corner of the state. Central to those marketing efforts was the all-new CTvisit.com website, which attracted 4.2 million visits and drove more than 2.2 million leads directly to partners.

Following is the 2017 Tourism Marketing Outreach Meeting schedule:

Monday, April 3, 9:30-11 a.m. at the Mark Twain House & Museum, Hartford

Monday, April 3, 2-3:30 p.m. at the Stony Creek Brewery, Branford

Tuesday, April 4, 9:30-11 a.m. at the Mystic Marriott, Groton

Tuesday, April 4, 2-3:30 p.m. at the Willington Public Library, Willington

Wednesday, April 5, 10:30 a.m. -12 p.m. at the White Memorial Conservation Center Museum, Litchfield

Thursday, April 6, 10:30 a.m. -12 p.m. at the Westport Inn, Westport

Over the past few months, as part of the new Regional Marketing Program, representatives from the Connecticut Office of Tourism have been meeting with chambers of commerce, councils of governments, arts/culture organizati ons, cities/towns and businesses from every corner of the state to identify ways to strengthen and create partnerships that drive tourism to Connecticut. The Tourism Marketing Outreach Meetings are designed to build on those efforts.

"The Outreach Meetings are yet another great opportunity for us to connect directly with the businesses and organizations that help make tourism a $14.7 billion industry sector in Connecticut," said Randy Fiveash, director of the Connecticut Office of Tourism. "With nearly 83,000 people directly employed by tourism, it's more important than ever that we find ways to work together to promote and grow this industry."

There is no cost to attend the Tourism Marketing Outreach Meetings but advance registration is requested. To register, send your name, organization and meeting location to Jennifer Haag at jennifer.hagg@ct.gov.

About the Connecticut Office of TourismThe Connecticut Office of Tourism, a division of the Connecticut Department of Economic and Community Development (DECD), is dedicated to enhancing the economic growth of Connecticut's tourism industry. T ogether with its many state and industry partners, the Office of Tourism works to bolster the state's reputation as a destination that offers a diverse mix of activities and attractions, all in close proximity to each other – from the exciting and relaxing to the historic and innovative to the culture and nature-focused. For more information about Connecticut tourism, or to plan your next trip to Connecticut, visit the CTvisit.com or join the social media community on Facebook, Instagram, Twitter, Pinterest and YouTube.

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/connecticut-office-of-tourism-to-host-marketing-outreach-meetings-across-the-state-300428684.html

Source: Connecticut Office of Tourism to Host Marketing Outreach Meetings Across the State

Lawmence Wong helps businesses get better online presence with wide range of SEO services by Cleverus Consulting

The founder and Head of Marketing of Cleverus Consulting, Lawmence Wong announces the introduction of wide range of Search Engine Optimization and Digital Marketing techniques designed to help business of all sizes and nature, reap the benefits of a better online presence

Lawmence Wong and his team at Cleverus Consulting have announced the introduction of new tools and techniques to help businesses rank high on top search engines like Google, leading to more organic traffic and increased sales.

Lawmence Wong is largely regarded as the Best SEO Expert in Malaysia, having worked with businesses across the different sectors and industries in the Malaysian economy, with a track record of helping them promote their wares not only to the Malaysian market but also to their global audience.

The internet has made the world a global village and any success-oriented business should focus on having a good online presence that would not only help widen the exposure of the brand, but also bring more money into the business. With millions of Internet users spread across the globe, having a strong online presence fast tracks the growth and success of the business.

Cleverus was founded to quicken the success of businesses, leveraging the power of the internet and the ability to reach millions of people across the globe. With a team of experienced and well-trained experts in online marketing and search engine optimization, Cleverus Consulting offers needs-specific services like Content Building and Optimization, Keyword and Market Research, and Link Building and Promotion.

In addition to providing SEO and Internet marketing services, Cleverus also offers a wide range of related services like pay per click, website audits, affiliate marketing, branding, social media optimization, and SEO friendly web design amongst others.

About Cleverus Consulting

Cleverus Consulting is a Malaysia-based results-driven performance digital marketing agency founded by renowned SEO expert, Lawmence Wong.

The company comprises of a team of online marketing professionals, providing Internet marketing and SEO services to businesses looking to improve their online presence, using its unique SEO approach to businesses to the top of major search engines.

Cleverus Consulting has offices in Kuala Lumpur, Malaysia, and Arizona in the United States.

Media ContactCompany Name: Cleverus ConsultingContact Person: Lisa. J.Email:Phone: +603 9054 3113Address:Level 28, The Gardens South Tower, Mid Valley City, Lingkaran Syed PutraCity: Kuala LumpurCountry: MalaysiaWebsite: http://www.cleverus.com/

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Source: Lawmence Wong helps businesses get better online presence with wide range of SEO services by Cleverus Consulting

How videos transform your online marketing

Perhaps more than anything else, videos have the power to transform your digital marketing strategy.

According to HubSpot, putting a video in an email leads to 200-300% increase in click-through rate, a video on a landing page increases conversions by 80%, and mobile consumption on YouTube rises 100% every year.

And videos don't just build engagement. They also break up web pages and give eyes a breather. And they provide easily shareable content that can go viral. Sharing content with your audience keeps you on their minds—and that proves to be handy come buying time. The more educated and immersed people become in your brand, the better they feel about making outdoor furniture investments with you.

For something that doesn't require much budget, videos can be put directly on websites, blog posts, in email blasts and social media posts. That covers a lot of ground!

Outdoor furniture retailers and manufacturers need to take advantage of videos as a marketing tool.

Here are few ways to do just that:

Live Social Media

Social media platforms have certainly gotten the memo and are taking advantage of this visual approach. The most popular example is Facebook Live (check out this Furnitureland South example). Users have always had the ability to share and upload videos, but this takes it a step further—anyone who wants to post can film themselves live and interact with their followers in real time.

Facebook sends out a notification to your friends and followers, alerting them to the live video, and they can choose to view it while cameras are rolling or they can watch it later, as it gets saved to your profile. Engagement and views often skyrocket for those who engage in live videos, and these videos will even get your newsfeed preferential treatment compared to other Facebook profiles.

Other platforms that have similar live capabilities include Instagram, Twitter via Periscope and video calls for Snapchat.

Website Content

Web surfers are notorious for having short attention spans, but videos are a great way to capture their attention. Casual retailers can use videos to talk about products, improve branding, engage potential customers and even answer frequently asked questions.

Videos are a great way to share your expertise and reach a range of new audience members who don't wish to read. Also, it allows you to "humanize" the brand—viewers can see some of the behind-the-scenes action and possibly learn more about the people involved.

Some examples of engaging videos include: product care, history of the brand, spotlighting individual employees, explaining shipping/return policies, customer reviews and quirky/humorous material that relates back to your brand or products.

Keep it Simple

For anyone who hasn't created a video before or is still a rookie, it can be overwhelming. Here are a few simple things you can do to make your video look and sound great:

• Test the audio. If needed, do a 10-second "test run" to see how you sound on camera. If you're live, speak up and/or go somewhere that doesn't have much background noise.• Keep it short. Not everyone has the time to watch 30-minute videos, and you don't want to lose out on viewers. Two to three minutes is a good range.• If you're nervous, practice what you're going to say. If you're not live, you have the ability to edit out any mistakes. If you are live, know that it's OK if you stutter or misspeak—people won't be judging you. They know you're human.• Live videos can be done using your phone, so if you think there is a chance you might need to use the live features when you're out and about, make sure your phone (or mobile device) is charged.

One of the many goals in SEO campaigns is to engage your audience. Videos are possibly the most engaging platform that brands can use to sell their product.

Source: How videos transform your online marketing

Versa Creative Hosts Google Digital Breakfast on Marketing Opportunities

HOUSTON, March 20, 2017 /PRNewswire/ -- Versa Creative, founded by Mary Shekari, recently hosted an educational seminar at Maggiano's Little Italy alongside a team of Google digital experts. As part of their goal to educate valued business partners on exclusive growth opportunities through digital marketing services, Versa and Google showcased an informative presentation on the future of online marketing. Over 80 individuals were in attendance from various industries, including healthcare, retail, and real estate.

Flown in from New York City, the key contributors of this presentation were delivered by Google's agency development manager and account strategist. By highlighting online consumer patterns and exciting new marketing opportunities, they were able to detail how businesses can become more accessible and relevant in the daily lives of their consumers. In addition, Versa Creative nominated eight key clients for Google's in-depth digital services. This exclusive benefit allows a day-by-day analysis of their accounts and industry to yield additional digital strategies.

Due to Versa Creative's Premium Partnership with Google, which is the highest honor for agencies, they're able to offer businesses a leading edge in their marketing efforts. According to Google, "The Google Premier Badge recognizes companies that excel with Google products. he Premier Badge is reserved only for agencies that surpass our highest requirements. They are product experts, diversified in their knowledge, and use only the best practices for their clients."

The development of this event was managed by Velina Kara, Vice President of Business Development, and coordinated by Hilary Zanoni, Traffic Manager. If you'd like to learn more about this event and the opportunities discussed, contact Versa Creative at info@versacreativegroup.com or call (832) 831-7590.

About Versa Creative:

Versa Creative is a full-service advertising and marketing agency that provides branding, strategy, digital and traditional media, and web services. With their talented team, Versa is in the business of building powerful brands with passion and purpose.

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Related Links

Versa and Google outline the future of digital marketing

Digital Advertising with Versa Creative

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To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/versa-creative-hosts-google-digital-breakfast-on-marketing-opportunities-300426314.html

SOURCE Versa Creative

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Source: Versa Creative Hosts Google Digital Breakfast on Marketing Opportunities

Internet Marketing Made Easy

Seattle, WA, USA – WEBWIRE – Sunday, March 19, 2017

For the first time ever, Internet marketing expert Lavell Frost reveals the secrets to how he uses a simple 2-step method to create a six-figure passive income online in his new ebook "Easy Evergreen Profits: The Definitive Guide To How To Make Money Online." With so many people interested in learning more about internet marketing these days as a way to make extra money or looking to replace their full-time income all together, it can be a difficult task finding what really works, is simple and yet affordable enough for anyone to get started and build a successful online business. Well, Lavell believes he has the easiest and fastest way for anyone to successfully build an online business from scratch without breaking the bank, and he's revealing it all for free, in his newly released eBook.

According to Mr. Frost: "Internet Marketing is really a simple concept some have made complex. To set up a highly profitable online business, one that will generate a passive monthly income for you that grows on a consistent basis, you only need to know two things; how to find groups of people that have a similar interest or problem and how to properly introduce the right products and services to them that meets their goals and needs."

What's unique and different about the strategy Lavell reveals in his new eBook is, he gives a detailed step-by-step approach to how you can use a simple 2-step automated marketing method that will help you attract a massive amount of free traffic and leads to any offer or website you have and convert those leads into buyers without ever having to "sell" them at all. 

To learn more about the strategy and method he teaches for free in "Easy Evergreen Profits: The Definitive Guide To How To Make Money Online," please visit: http://www.LavellFrost.com/Easy-Evergreen-Profits

( Press Release Image: http://photos.webwire.com/prmedia/57453/208362/208362-1.jpg )

Related Links Let Lavell help you double, triple and even quadruple your income for FREE. Lavell shares the latest tips, tricks and information on how to grow an online business on his blog. Connect with Lavell on his Facebook Page to discover more ways to create passive income online.

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  Learn Internet Marketing Internet Marketing Ebook How To Market Online Free Contact Information Lavell Frost Internet Marketing Expert/Business Success Coach LavellFrost.com (1) 206-472-7810 admin@lavellfrost.com

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Source: Internet Marketing Made Easy

5 Fundamental Principles to Create Stunning Facebook Ads

Facebook is the unrivaled king of social media advertising. How could it not be? In terms of features, insights and targeting, it is unparalleled in the online world, making it the ideal platform to advertise your brand's products and services.

However, its greatness comes at a cost. For the average entrepreneur, the challenge of designing ads that stand out amid the glut of content littering their audiences' newsfeed requires an almost herculean effort.

If you are one of these entrepreneurs, I can offer some simple hacks to make it easy  to create ads that stand out, excite viewers and leave them eager to click "Buy Now." Here are those hacks:

1. Understand the psychology of color.

According to a study in Management Decision, 90 percent of all split-second judgments that we make about a product are a result of the product's color. If you extend this statistic into the realm of advertising, you'll quickly realize that the colors you select for your ads can make or break a campaign. Consider these science-backed observations regarding the public's response to different colors.

Blue, purple and green are more heavily favored by older individuals. Younger people, on the other hand, tend to prefer yellow, orange and red.

According to a poll by Joe Hallock, comparing results from 232 people across 22 countries, orange is the most disliked color, with purple, yellow and brown trailing closely behind.

Red is one of the most attention-grabbing colors, apparently due to the implications (food or danger) it had during our ancestors' hunter-gatherer days.

While you should use this information to improve the visual appeal of your ads, realize that the above statements are generalizations. There is no "one size fits all," and the biggest factor in the success of your selected color scheme is whether or not it complements what you are trying to sell.

2. Avoid hyperbole and overly bold claims

If your audience members stumble across one of your ads without prior knowledge of your company, one of the first questions they ask will be, "Is this brand credible?" And whether you realize it or not, the design of your ad will have a significant impact on how they answer that question.

Too many marketers rely on hyperbole, exaggerated claims and emotional manipulation. This has made it increasingly difficult for honest brands to make bold statements about their products or services without inviting public scrutiny.

While I am not suggesting that you dilute truthful ads to avoid the wrath of incredulous viewers, you need to be aware of the realities of online advertising and ensure that all of your ads appear professional and credible.

3. Leverage the power of social proof.

One of the most powerful tools in your advertising arsenal is the intentional use of social proof. People's fears are triggered whenever they purchase a brand's product for the first time. This fear is largely due to the risk associated with a new purchase and has resulted in countless lost sales throughout the centuries.

One of the quickest ways to alleviate your customers' fears is to eradicate their perceived risk by providing social proof that reaffirms the quality of your product. Integrating client testimonials, case studies or user metrics (e.g., the number of subscribers/customers) can increase the power of your ads exponentially.

Using Facebook's retargeting technology with social proof might be the secret ingredient to turning incidents of visitor abandonment into paying leads.

4. Use compelling calls to action.

Implementing calls to action (CTAs) into your advertisements has a very unique effect on your Facebook campaigns. While they will not increase your click-through rate or deepen user engagement, what they will do is eliminate friction and ambiguity, resulting in a higher conversion rate.

What that means is that if a viewer sees an ad for your brand without a clear CTA and then clicks through, he or she will be taken to a sales or landing page without a clear idea of what is going on, and that will likely result in the loss of a lead. However, if that same viewer sees an ad with a CTA saying "Join our email list for your free video," the process of clicking and converting becomes seamless.

This simple trick will allow you to massively boost your conversion rate while simultaneously reducing the number of clicks generated by unqualified leads.

5. ABT: Always be testing.

While this point may not directly pertain to improving the design of your Facebook ads, the importance of testing cannot be understated. If you want to generate a high ROI through Facebook advertising, then you are going to need to test, and test a lot.

It is essential to your success that you implement the previous four tips and then test them against your previous results to determine what's working and what's not. Test everything: the colors of your ads, the headlines, various methods of social proof and different calls to action.

Conclusion

Designing incredible Facebook ads is not as difficult as you might have thought. While it will take months, possibly even years, of tweaking and testing before you have a fully optimized campaign, you'll find the effort worth it. By implementing these simple techniques, you'll see your Facebook campaigns and, by extension, your business, flourish.

Sam Oh

Sam Oh is a web strategist, digital marketer and founder of Money Journal. There he publishes in-depth guides to help entrepreneurs gain traction and grow by leveraging online marketing tactics. Oh has also created profi...

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Source: 5 Fundamental Principles to Create Stunning Facebook Ads

Education Marketing Services Market - Global Trends and Forecasts by Technavio

Technavio's latest report on the global education marketing services market provides an analysis on the most important trends expected to impact the market outlook from 2017-2021. Technavio defines an emerging trend as a factor that has the potential to significantly impact the market and contribute to its growth or decline.

This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20170317005394/en/

Technavio has published a new report on the global education marketing services market from 2017-2021. (Graphic: Business Wire)

Jhansi Mary, a lead research analyst from Technavio, specializing in research on education technology sector, says, "Educational institutions globally have been embracing education marketing services. This is because educational institutions face challenges in terms of attracting and recruiting international students along with quality enhancement initiatives. Most institutions have budget-related issues that restrict their choices of ed-tech solutions."

The global education marketing services market was valued at USD 31.96 billion in 2016 and is expected to reach USD 54.32 billion by 2021, growing at a healthy CAGR of more than 11% during the forecast period. Schools are accepting software solutions to simplify various recruitment and admission processes and enhance connectivity among students, parents, and teachers.

Request a sample report: http://www.technavio.com/request-a-sample?report=57087

Technavio's sample reports are free of charge and contain multiple sections of the report including the market size and forecast, drivers, challenges, trends, and more.

The top three emerging trends driving the global education marketing services market according to Technavio education research analysts are:

Use of social platforms

The education industry is exploring multiple avenues to reach out to students across the globe. This recent trend suggests that the education marketing services providers are using capabilities of social networking sites to attract students and exchange information them. Earlier, these activities were carried out by e-mails and websites of institutions. Recognizing the presence of a large scale of students on social networking sites such as Facebook, Twitter, LinkedIn, and YouTube (News - Alert), institutions are gradually designing their marketing and promotional activity programs for these platforms.

"In addition, with the help of the social media platforms institutions can carve out better ways through which students themselves can find and contact institutions. Snapchat and faculty and student bloggers are examples through which institutions are providing news coverage and messaging facilities," says Jhansi.

Rising analytical applications

Big Data has immensely impacted the education industry since its advent. There are numerous application areas for Big Data, and institutions have already adopted analytics in ways such as adaptive learning. Recently, marketing services have emerged as another area through which institutions can interact with potential students by personalized communication.

With web analytics, institutions can collect, store, and analyze data created through online trails. Such tools empower institutions to anticipate and determine the needs of prospective students prior to their inquiries. Therefore, capabilities of institutions have been enhanced as they have shifted from post-inquiry personalization to post-click personalization.

Increasing marketing services through mobile platform

Mobile devices have long become an inherent part of the education system globally. They have penetrated the classroom teaching system by accessing information and learning. Their potential has also been observed in accelerating marketing activities. The online accessibility of information is replacing the earlier print methodology of contacting students and parents such as mails and postcards.

With the help of an app-based inquiry system, education customers are offered a much convenient method to connect with institutions. At present, these devices complement marketing activities. However, in the years to come it is expected to become an imperative mode of delivering information and inquiry-related messages.

The key vendors are as follows:

Agile (News - Alert) Education Marketing

Educational Marketing

Enrollment Marketing Solutions

Sprint Media

Browse Related Reports:

Become a Technavio Insights member and access all three of these reports for a fraction of their original cost. As a Technavio Insights member, you will have immediate access to new reports as they're published in addition to all 6,000+ existing reports covering segments like K12 and higher education, and schools and college essentials. This subscription nets you thousands in savings, while staying connected to Technavio's constant transforming research library, helping you make informed business decisions more efficiently.

About Technavio

Technavio is a leading global technology research and advisory company. The company develops over 2000 pieces of research every year, covering more than 500 technologies across 80 countries. Technavio has about 300 analysts globally who specialize in customized consulting and business research assignments across the latest leading edge technologies.

Technavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.

If you are interested in more information, please contact our media team at media@technavio.com.

View source version on businesswire.com: http://www.businesswire.com/news/home/20170317005394/en/

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Source: Education Marketing Services Market - Global Trends and Forecasts by Technavio

How to Measure Email Marketing Beyond Opens and Clicks

Ask someone about their email marketing results, and they're likely to mention metrics such as opens and clicks.

But opens and clicks only tell part of the story.

If you want to measure the impact of email marketing on your business, you need to dig deeper.

How do you get to those impressive email marketing stats you've heard about?

Email marketing has an average return of $38 for every dollar spent. (Direct Marketing Association)

It's almost 40 times more effective than Facebook and Twitter combined in acquiring new customers. (McKinsey)

66 percent of consumers have made a purchase as a result of an email marketing message. (Direct Marketing Association)

As good as the information above looks, you may struggle to understand how email marketing impacts your business.

Ask yourself: What do you want your emails to do for you?

The metrics you're looking for depend on what you're trying to accomplish.

Maybe you're trying to move inventory, get people to an event, or drive some foot traffic on a slow day. Whatever the case may be, sometimes the metrics you care about exist outside of your email reports.

You'll need to know what you want your reader to do and where to see if they did it.

Let's see some ways small business owners measure the impact of email marketing

1. Stand out from the competition

Matt Juszczak, of Turnstyle Cycle, uses email marketing to grow, engage, and retain his customer base. Growing an email list and sending unique emails to his customers helps him stand out in an increasingly competitive market.

Here's an example of a special snow-day-themed email Matt recently sent. By including a deadline and offering a mystery discount, Matt piqued interest and spurred his readers into action.

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"With our Constant Contact marketing, we try to be fun with it," Matt explains. "In this recent promotion, I changed the discount amount every few minutes, just as a customer delighter," he says. "We made $20,000 in sales in one night."

What to track? Increase the impact of your email marketing by paying attention to your subscriber growth. Use your contact list growth report to see where the most signups are coming from. Make sure you're doing everything you can to build your email list at every touchpoint.

2. Drive traffic to your website

Autumn Boles, of Robert Paul Properties, uses email marketing to drive website traffic and convert prospects into happy homebuyers.

Here's how she promotes new property listings to her subscribers:

"We want to get people to our website, deliver a quality experience, and ultimately convert them to clients that buy or sell a house with us," says Autumn. "We know a significant percentage of our website traffic comes from our emails."

What to track? Use Google Analytics on your website and in your Constant Contact email to track spikes in website traffic when you send an email.

3. Increase sales

Heath Bowman, owner of Southern Underdeck Systems, sent an email offer to his contact list on Cyber Monday.

It wasn't something he'd ever done before, and he wasn't expecting much from it. In the end, he booked 27 jobs resulting in $67,000 in sales.

"After I sent our email my phone didn't stop for the next 10 hours! I was literally taking calls at midnight," says Heath.

What to track? Pay attention to sales spikes after you send an email. See if Constant Contact integrates with your point-of-sale system.

How else can email marketing impact your business?

No matter your business goal, it's likely email marketing can help in some way. Take a look at the ways other Constant Contact customers have benefited.

Here are 29 other benefits of email marketing as told by small business owners.

What do you want to accomplish for your business?

Before you send your email, ask yourself, what action do I want the reader to take? And how will I track the results?

Yes, you'll want to interpret your email reports, just don't forget to go beyond opens and clicks and measure the impact on your business.

Struggling to connect email marketing to your bottom line? Join us for a free webinar, See the Impact of Your Email Marketing with Reports. Can't make it live? Register anyway; we'll send you a recoding.

How has email marketing made an impact on your business? Share your story in the comments.

Source: How to Measure Email Marketing Beyond Opens and Clicks

VisitScotland launches new marketing campaign to encourage more visitors to Clackmannanshire

Inglewood House and Spa, Alloa – the stunning venue for the Clackmannanshire business event

EDINBURGH, Scotland, 2017-Mar-14 — /Travel PR News/ — Key players from Clackmannanshire's tourism sector will meet at the Inglewood House and Spa in Alloa on the evening of Tuesday, 28 March, to find out about an important new marketing campaign to encourage more visitors to explore the area.

Organised by VisitScotland on behalf of partners in the local tourism business group Discover Clackmannanshire, the event will introduce local firms to the new £20,000 digital marketing campaign for Clackmannanshire, supported by VisitScotland.

The national tourism organisation's Growth Fund* provided £10,000 for the new campaign, which is match-funded by Discover Clackmannanshire members, including Clackmannanshire Council, Alloa Round Table, Alloa Town Centre BID, Gean House/Ceteris, Inglewood House and Spa, Sterling Mills Outlet Shopping Village and The Woods Caravan Park.

The event will feature a presentation on the new year-long campaign by Discover Clackmannanshire Chairman Steven Campbell, of Inglewood House and Spa, who will reveal how the 'Wee County' will be promoted through digital marketing activity, including a programme of social media, a revamped website, interactive mapping, visitor itineraries and new promotional video.

The evening's guest speaker will be Neil Robertson, better known online as Travels With a Kilt, who is a digital marketing consultant and one of Scotland's most influential outdoors travel bloggers, with a massive online following for his adventures across a range of channels – including 15.8k followers on Instagram alone.

The self-professed 'travelling Scotsman and man in a skirt' will share some of his experiences of exploring Clackmannanshire and provide practical tips on how local businesses can get behind the new digital marketing drive and using social media to support the campaign to attract more visitors.

Steven Campbell, Chairman of Discover Clackmannanshire said: "There is real enthusiasm within the industry here for our new marketing approach and this exciting new campaign so I'm looking forward to this opportunity to share details about it with fellow businesses from the local community. I am confident that they will be very supportive of all the plans and keen to know how best we can all work together to capitalise on the opportunities it presents."

Travels With a Kilt travel blogger Neil Robertson said: "I am passionate about unearthing the lesser-known spots on Scotland's world-class tourism map, believing that every region is unique and has its own special appeal. Thanks to its stunning landscapes, fantastic walking and cycling routes and numerous evocative historical sites in particular, I'm delighted to help shine the spotlight on Clackmannanshire.

"The investment being made in digital marketing will do wonders for the worldwide exposure that the region craves and will thrive on. I look forward to supporting this exciting collaboration of partners and helping Clackmannanshire to realise its potential as a travel destination on the rise."

Liz Buchanan MBE, VisitScotland Regional Partnerships Director, said "The launch of the new campaign makes this an exciting time for tourism in Clackmannanshire, and provides opportunities for all kinds of businesses to benefit from the new profile it will bring.

"I hope this event attracts a great turnout of businesses of all kinds from across Clackmannanshire, including those who perhaps haven't thought of themselves as part of the tourism industry before, such as transport providers, retailers, cafes and pubs. Support from all businesses is what will make this #DiscoverClacks campaign a huge success and make a valuable contribution to the local economy."

The evening will include an opportunity to ask the speakers questions and there will also be a 'mini-marketplace' featuring stands by organisations including Ceteris/Business Gateway, LEADER, VisitScotland and others.

The event is free to attend for local businesses and, as demand for places is expected to be high, those wishing to attend should register as soon as possible at: https://discoverclacks.eventbrite.co.uk

For more information about Discover Clackmannanshire, go to: www.discoverclackmannanshire.com

To find out more about the VisitScotland Growth Fund, go to: www.visitscotland.org/growthfund

ENDS

*The VisitScotland Growth Fund is open to applications from groups of three or more businesses to support well planned, inspiring and new marketing campaigns.

For further information contact:

Ellen Drummond Ferroni, VisitScotland Corporate Press Officer

T: 0141 566 4019; M: 07801 820757; E: ellen.drummondferroni@visitscotland.com

Please note, I work Mon-Thurs.

Notes to Editors

Follow us on twitter: @visitscotnews

VisitScotland is Scotland's national tourism organisation. Its core purpose is to maximise the economic benefit of tourism to Scotland.

The organisation's core objective is to contribute to the Tourism 2020 Strategy ambition of growing tourism revenues by £1 billion by 2020.

This will be supported by seven overarching strategies:

Marketing: we will market Scotland and its outstanding assets to visitors from all parts of the world, including the promotion of Scotland to people living in Scotland to visit different parts of the country

Events: we will support the national events strategy and its delivery, and sustain, develop and promote Scotland's international profile as one of the world's foremost events destinations

Internationalisation and International Engagement: we will utilise all our platforms to enable Scottish-based tourism businesses to better understand international opportunities and market to a global audience and we will work within One Scotland Partnerships to optimise the potential of Scotland's Diaspora and our strategic partners at regional, European and global levels

Customer Experience: we will provide information and inspiration to visitors both locally and globally via their preferred medium of choice

Quality and Sustainability: we will provide support and advice to businesses, with the goal of improving the quality and sustainability of the tourism sector in Scotland. We will provide quality assurance to visitors through our Quality Schemes

Inclusive Tourism: we will strive to make tourism in Scotland inclusive and available to all

Working in Partnership: we will listen to and work with the industry, partners and communities to shape our offering and support

VisitScotland works together with tourism businesses to make tourism a success for everyone and ensure the industry continues to grow.

The organisation employs 700 people and has offices and VisitScotland Information Centres across Scotland.

Spending by tourists in Scotland generates around £12 billion of economic activity in the wider Scottish supply chain and contributes around £6 billion to Scottish GDP (in basic prices). This represents about 5% of total Scottish GDP.

The Scottish Government is the Managing Authority for the European Structural Funds 2014-20 Programme. For further information visit www.gov.scot or follow @scotgovESIF

For VisitScotland's press releases go to http://www.visitscotland.org/media_centre.aspx, tourism statistics and frequently asked questions go to http://www.visitscotland.org/

Where possible, a Gaelic speaker will be made available for broadcast interviews on request (Far an tèid iarraidh, agus far am bheil sin nar comas, bruidhinnidh neach le Gàidhlig aig agallamh)

For holiday information on Scotland go to www.visitscotland.com

For information about business events in Scotland go to www.conventionscotland.com

2017 Year of History, Heritage and Archaeology

2017 is the year to delve into the past and discover Scotland's fascinating stories through a wide-ranging variety of new and existing activity to drive the nation's tourism and events sector, boosting tourism across Scotland.

The Year of History, Heritage and Archaeology begins on 1 January 2017 and will end on 31 December 2017. It will build on the momentum generated by previous themed years in Scotland including the 2015 Year of Food and Drink, Homecoming Scotland 2014, the Year of Creative and the Year of Natural.

The Year of History, Heritage and Archaeology is a Scottish Government initiative being led by VisitScotland, and supported by a variety of partners including Creative Scotland, Scottish Tourism Alliance, Scottish Enterprise, The National Trust for Scotland, Historic Environment Scotland, Highlands and Islands Enterprise, Built Environment Forum Scotland, Heritage Lottery Fund, Museums Galleries Scotland and Traditional Arts and Culture Scotland.

The Year of History, Heritage and Archaeology is supported by £570,000 of Scottish Government funding.

The Year of History, Heritage and Archaeology events fund is managed by EventScotland, part of VisitScotland's Events Directorate.

For more information visit visitscotland.com/HHA2017 or join the conversation at #HHA2017

SOURCE: VisitScotland

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Source: VisitScotland launches new marketing campaign to encourage more visitors to Clackmannanshire