5 Content Marketing Based Growth Hacks for Early Stage Startups

We're living in a revolutionary time. The internet has democratized technology. Every person now can start a company from the comfort of their homes.

Once you validate your idea and raise some capital, you need to work meticulously on growing your startup. Because growth in customer base is one of the key metrics for judging your success early on.

The truth is that a majority of startups don't make it. Still, we see a handful of startups quickly reach millions of users every year.

So how do these elite startups whip their magic on their customers?

Turns out they follow a framework for hacking growth. And although the word 'hacking' has a negative connotation associated with it, you don't practice anything unethical.

Now I've shared a few growth hacking strategies in my previous articles here and here. In this article, though, I want to focus exclusively on content marketing.

Why?

Because content is a cost-effective method to build long-term relationships with your prospective customers.

You can also build a proficient team of content marketers to scale your creation process.

Even if you master one kind of content and have a good promotion strategy in place, you'll see a smooth surge in traffic on your website.

Look at the traffic I've achieved in a couple of years after ramping up my content publishing at NeilPatel.com. Mind you, I keep it simple and create only one kind content.

I am no rockstar either. There are people like Brian Dean, Jon Morrow, Darren Rowse, Rand Fishkin and many others that have built multi-million dollar businesses completely through content marketing. With content, you can acquire new customers while trying to break even.

So if you're an early stage startup, then this article will be of great interest to you. You'll see numerous examples of startups and actionable content marketing strategies to scale your website traffic.

Without further ado, let's get started.

1. Push out MORE high-quality and shareable content on your blog

You might have read all the advice running in marketing circles that promotion of content is more important than creation. That if you're running short of time, you should only create one quality piece of content per month.

Now, let's take a step back and evaluate this advice…

When you're getting started with content marketing, you generally only have a few hundred visitors rolling on your website. If you publish only a handful pieces every 6 months, then you'll need a substantial amount of time to build a stream of consistent traffic.

As an early stage startup, you want to scale your customer base quickly. So you're expected to get an exponential rise in traffic. If you publish only one post, then you'll need to ensure that:

It's extremely high-quality,

Relevant to your target audience,

Reaches your prospects through effective promotions.

When you're starting out with content creation, you'll face a huge challenge in each of the above 3 aspects. When there's just one post to be promoted in a month, you have an added pressure. To. Absolutely. Ensure. It's. Success.

Else, your content marketing strategy completely falls.

I would recommend you to mitigate the risk. Here's how:

Start with a regular publishing schedule of about 2 to 3 posts per week. Streamline the content creation and promotion process. And concentrate on building an audience.

As much as marketers like to break down the success of content methodically, the truth is that isn't an exact science. If you put out more content, then you also give yourself more chances to go viral.

If you look at likes of Huff Po, Business Insider and other huge publications, then you'll notice they all publish a high volume of content everyday. And that's why they are one of the biggest websites in the world – it all adds up.

A great example I came across recently was digital healthcare startup Glowpink. In March 2016, they started to start publishing content with a zero marketing budget. They reverse engineered their competitors. And found that content on health, beauty and home remedies works well in their niche.

So they relied on publishing huge volume of content every single day. To give you an estimate, just the founders of the company wrote 12 to 15 articles daily.

The result?

In 3 months, they touched 1 million visitors.

I don't think I need to tell you that's a huge accomplishment.

I always recommend taking a data-driven approach to your marketing. Glowpink created content buckets and measured the performance of their content to inform their future content creation strategy. You can read the 5 learnings that Glowpink shared from their 1 million visitors journey in this Yourstory post.

2. Repurpose your content on multiple platforms and republish old content

As much as you need to create more content, there's a limit to it. If a particular piece of content gets a good response, then you should invest more effort in promoting it.

Repurposing is a terrific way to derive more value from your existing content. And even though you might have a huge following on your blog (or your primary marketing channel). You'll always get extra exposure from republishing your old posts and reach a new audience.

A great example I shared recently is Larry Kim. Look at the number of views on his syndicated blog posts on Medium. Note that he didn't write anything from scratch. Just modified his content from other publications to suit the Medium audience and republished them.

Even Benjamin Hardy had published his blog posts on Medium as they are for 6 months. Thereby, he managed to get 20k subscribers from the platform.

If you've many pieces of evergreen content lying around on your blog posts, then you can repurpose them into eBooks and email courses. Buffer managed to get 18,185 signups to their email course in six days. And it was based completely on their already published blog posts.

You can also consider offering an audio version of your blog posts.

If you're into video content creation, then you can also take short nuggets of wisdom from your long videos. And republish them. Gary Vee does it all the time and his YouTube audience awaits such inspirational short videos. The one below is called "Attention is the asset."

What's great to notice is that Gary's audience knows that they have probably already seen the longer version of these videos. Still, they are delighted to revisit them.

Repurposing your old content is easier than crafting a new piece from scratch. Hence, it's also a great way to up your content publishing frequency.

3. Guest blog your way to more customers

I know you might be thinking…

"Neil, why do you shove guest blogging in our face as a solution to address all our marketing problems?"

Because it still works.

I've already told you how Buffer leveraged guest blogging to scale to 100,000 users in 9 months.

And Jon Morrow managed to get 13,000 subscribers before launching BBT.

But those case studies are about five years old. We all know how quickly strategies run obsolete in the internet marketing world. So let's look at a more recent case study with counterintuitive results.

In April 2016, Tim Soulo published the results of his guest blogging case study. After getting 273 posts published, he found that the majority of blogs didn't send him a major amount of traffic – his average was 56 visits.

Tim's results aren't typical. His case study is based on blogs in the marketing niche. I am sure other industries still aren't so saturated with guest blogging. Tim also makes a couple of good points later in the post.

1. Guest post on websites that aren't directly in your niche. Here's an example showing you the related niches that an automotive website could target.

2. It isn't as much about getting direct visitors. Rather, it's about converting your referral traffic.

Devesh Khanal wrote a guest post for us at CrazyEgg. He got only 209 visitors – which isn't amazing. But he managed to convert 132 of them into email subscribers through a content upgrade. Now, that's sweet!

So if you're after converting visitors into your subscribers, then don't forget to build a dedicated landing page and a bonus upgrade for your guest posts.

And even if you're a SaaS startup, then you can drive people to your website through a link in the author bio. David Arnoux from Twoodo relied majorly on guest posting to ramp up their daily sign ups from 2 per day to 25 per day.

Additionally, the benefits of guest posting are not all tangible. You might get a book deal, speaking engagements and build relationships with influencers. Such brand building exercises indirectly help you in acquiring more customers.

4. Bank on video content

Who doesn't like watching a hilarious 1 minute video on YouTube?

Humans love visuals. Particularly, videos are a richer medium to convey your emotions and hence build trust. I've leveraged an explainer video at CrazyEgg to improve my conversions by 64% and add a sweet little extra $21k to my monthly revenue.

Nothing tells your brand's story better than a good video. Indeed, 4 out of 5 customers say that a video showing how a product/service works are important.

Even the value proposition of the weird and bore products can be translated into an enjoyable video.

A great example is Squatty Potty.

What does their product do?

It helps you correct your pooping posture.

Woopsy!

Now, that's a laughable product. So if they tell their product story memorably, think of the brand recall they can get.

And that's what Squatty Potty did.

Here's their video "This Unicorn Changed the Way I Poop."

The video has already crossed 27 million views on YouTube.

And that's just the start.

Most people hang out on Facebook now – it's simply difficult to ignore the platform. Squatty Potty was smart to upload their video on Facebook natively. And amass 77 million views and 1.2 million shares.

And by the way, they also bumped their sales by 600%.

If you want more examples of video advertising and tips to launch your first video marketing campaign, then checkout this article.

5. Get the lead in the small aspects that your competitors are ignoring

Most of your competitors might have already jumped on the content marketing bandwagon. So following the basics might not make the cut. You'll need to go the extra mile for standing out.

Here are 4 aspects that might up your game.

1. Format exquisitely

Clean, easily scannable and visually appealing.

That's what you must aim for.

It's no longer 1999 and user experience is a top priority for businesses. You've powerful (drag and drop) tools to ease the navigation and make the reading experience pleasant for your audience.

You can get fancy with colorful backgrounds.

Provide a table of contents to let the user easily jump to the relevant section and directly find the info he's after.

And if you've put a good effort in your content, then even create an image based table of contents like Getvero.

For more formatting tactics, I recommend reading this and this article.

2. Obsess over headlines

Admit it:

Most of us are passive lurkers. We don't care about the articles that appear in our feeds.

Unless…

There's a title that GRABS our attention and evokes our curiosity.

As a rule of thumb always write 10+ headlines for all your posts before settling for one.

Here's my guide to help you write more compelling titles.

3. Load your page faster

Mobile phones have already taken over. The user attention span is less than that of a goldfish. And slow loading websites hurt their conversions.

You've read it an ample number of times. Now get to work and fix your website's loading speed.

4. Implement schema markup

If you want to get a smooth surge of organic traffic from search engines, then schema is a brilliant opportunity. Read how to implement schema on your website here.

Conclusion

They say that growth hacking isn't a skill. It's a mindset. And a content marketer with a growth mindset is pure gold.

The huge benefits of content marketing might surface in 6 months to a year for your business. Meanwhile, you need to put your head down and keep creating high-quality content.

Are there any other content marketing growth hacks that you know of?

Source: 5 Content Marketing Based Growth Hacks for Early Stage Startups

Marketing your Products or Services on Web Radio

The world of technology is changing so fast. Radio technology has not been left behind to what it was several decades ago when all communication was transmitted via airwaves. Today, people can easily listen to their favorite radio station by streaming over the internet. The popularity of web radio is one which has been rapidly rising because it offers listeners more control and selection of the content that they what.

I have a small e-commerce store which usually sells general merchandise. My peak sales season is usually during summers. I usually ensure that by summer I have enough order in store to cater for the needs of the clients. Over the years, the growth of my business has been stagnating which has always raised concerned about the future of the business.

I've always ensured that I embrace the best marketing strategies. For years I've been advertising online, on TV and also through the radio. The costs of advertising have been quiet and they usually eat much of the gross income. But there is no better way to attract potential customers like through advertising.

There is Massive Opportunity to Advertise on Internet Radio

Last summer was different. I decided to try advertising on online radio. I wanted to try a new experience and see how it goes. I researched online for the best web radio stations to advertise on. I decided to try Pandora. It was a huge surprise for me.

Foremost, one thing that I realized while advertising on radio was the fact that the adverts are well targeted according to the various tastes and preferences of online listeners. It is a big plus because I able to find the right audience to market my products to. Finding the right target was easier. Once I did that, I was able to market to the audience economically, because they were the right buyers. This made marketing more affordable.

On the other hand, in contrast with advertising on traditional radio, web radio was quiet cheaper. I had my advertising costs reduced by almost have which meant better profitability. I could attribute this to the fact that web radios don't necessarily have to employ many people. Also no costly equipment are used hence making the costs quiet low.

That summer and also the following seasons, I ensured that I continued marketing on web radio. This has seen my business grow exponentially since then. I've been having massive sales throughout the years since then.

Creating Your Marketing Strategy

However, there are some things that you need to know before you start marketing on web radio. First you need to know about the taste of your audience before you zero them in with your products. Their taste of music and the age is important. For instance, you can't just market an anti-aging cream to millennials. Your audience is the most important element of marketing on online radios.  A proper understanding of them enables you to tailor-make your ad and also to choose the best products or service to market to them.

You will also need to plan ahead appropriately. You need to know when it is the best time for your ads to be live. Most youth may for instance listen to music in the afternoons and in the evening. This is the best time to market products which target them.

Know When to Pre-sell

Also advertising when a new playlist or featured releases are live can mean a difference in your marketing strategy. This is the best time because there will be many listeners and your ad will reach a large population. The large the audience which gets your message, the more probable that you will make better sales.

It is also good that you always tweak your ads. This makes them different from each other and thus less likelihood that they will be boring. The most important thing however is to sell you brand. By letting the listeners get much acquainted with your brand makes it easier for them to identify themselves with it. This is an advantage because they might decide to purchase something from you even though you never advertised it.

It is always good to tweak you ads from time to time to make them less boring. Try to make them attractive according to the age demographic of your target audience.

Source: Marketing your Products or Services on Web Radio

The Intersection of Psychology and Marketing

Across TV, radio, print, web, and mobile, marketers invest advertising dollars, creative energy and time into targeted messages meant to trigger an emotional response among consumers. For their efforts, marketers hope they may improve the general sentiment towards their brand, convince new audiences to buy their product and encourage existing customers to complete repeat purchases. Their success, of course, is contingent on their ability to influence customer behaviors which makes doing marketing an exercise in consumer psychology.

How to use psychology to your advantage.

In an article for Fast Company, Robert Rosenthal notes, "The vast majority of marketers aren't psychologists. But many successful marketers regularly employ psychology in appealing to consumers. Smart, skillful, honest marketers use psychology legally, ethically and respectfully to attract and engage consumers, and compel them to buy."

According to Rosenthal, there are five ways marketers can do this.

Run emotion ideas. Studies suggest that marketing messages perform better when they emphasize the outcome consumers can achieve with a particular product or service versus a dry list of its components and features.

Highlight your flaws. To build consumer trust, address your product's shortcomings rather than hide them.

Reposition your competition. Reframe how consumers perceive the competition. Without having to bash them, you can reinforce the idea that your product fills a different, higher value need in your customer's life, making your offering the obvious choice.

Promote exclusivity. Cater to your customer's ego by making them feel special if they were to purchase your product.

Introduce fear, uncertainty, and doubt. Emphasize the consequences of inaction. Loss aversion is a powerful psychological principle that can motivate people to purchase your product if doing so somehow helps them avoid any negative outcomes.

The emotional aspects of the job demonstrate there is obvious crossover between psychology and marketing. The trick is in getting potential customers to think differently about your company or offer. In some cases, that means crafting the right brand narrative. Other times, it is strategically getting people in a compliant state by having them make small commitments before you share your intended proposal.

Related: 8 Psychological Insights Into the Brain That Will Improve Your Marketing

When small commitments turn into big wins.

In his book, Influence: The Psychology of Persuasion, Dr. Robert Cialdini, a psychology and marketing professor at Arizona State University, listed one of his six principles of persuasion as "Commitment and Consistency." Some of us know it as the "Foot-in-door technique." The science suggests that when people make certain choices, they use past decisions to determine future actions. Also, the research insists that when people make commitments they are more likely to follow-through with those tasks.

Marketers apply this to their trade by asking prospects to agree to small asks first. Then they use past customer compliance to influence decision-making later. Examples of small requests customers are likely to commit to include signing up for your email newsletter, following you on social media, attending a webinar, or downloading your ebook. After you have made several successful attempts at getting people to say "yes" to your requests, you increase your odds that they will respond positively to bigger commitments such as purchasing your products or services.

For the Unbounce blog, growth hacking expert Sean Ellis explains how Obama's presidential campaign used commitment and consistency to redesign its online donation form and generate millions of additional contributions. Ellis writes, "By breaking the donation process up into sequential steps, the campaign increased donation conversions by 5 percent, collecting millions of incremental dollars…. The first step in the process was to get the user to select the amount of money they wanted to donate. This first step got them to commit early on in the process, even with several screens left to go in order to actually complete the donation. People like to see themselves as consistent and rational -- getting started with the donation amount committed them to finishing what they had started."

Related: 7 Insights From Psychology Known to Boost Workplace Productivity

Marketers everywhere, like psychologists, employ the scientific method to generate results too. Quant-based marketers, for instance, constantly seek out new ways to approach customers, develop hypotheses to test, then try to validate those predictions with data, and optimize their approach based on their findings.

A case for remaining skeptical.

So, while marketers do use tried-and-true methods for getting customers to respond to advertisements and other marketing messages, many develop and perform their own experiments to see how audiences will react. Sometimes, the findings from those studies even contradict what psychologists would otherwise anticipate. That is partly because consumers are irrational and in different settings they react differently to the same stimuli.

When the team at Performable kept hearing conflicting responses for the best color to use for a call-to-action button, they decided to test their own theory. Though, typically, consumers view the color green as congruent with the idea "go" and red as a signal for "stop," the team at Performable were unsure that this applied to landing pages. Joshua Porter says, "My hunch was that even if one color performed better than the other, the difference would be small. I could imagine that one color might be more appealing or grab the user's attention better than another, but that the overall conversion numbers would be overwhelmed by the overall message of the page." To everyone's surprise though, the red button generated 21 percent more conversions than the green button. Of course, Porter shares a cautionary note, "As always, we cannot generalize these results to all situations. The most we can say is that they hold for the conditions in which they occurred: in this pag e design, on this site, with the audience that viewed it…. Therefore, do not go out and blindly switch your green buttons to red without testing first. You should test colors on your page and with your audience to see what happens. You might find something interesting in your data that we don't have in ours."

Related: 5 Psychology Tactics That Will Help Retailers Win Customers' Hearts and Minds

The fun part about marketing is the opportunity to discover new ways to trigger favorable emotional responses from consumers. To build a successful marketing campaign, marketers ought to start with best practices, testing how well proven theories apply to their unique circumstance. But, overtime, the best performing marketing campaigns evolve after consistent testing and optimization. While psychology may insist a specific outcome will happen with general inputs, most marketing scenarios have their own distinct attributes and consumers at different times of day and stages of their life may have completely novel reactions to brand advertisements. Ultimately, it is up to you and your marketing team to unravel the perfect formula for success for your business and your business only.

Source: The Intersection of Psychology and Marketing

Easy Marketing Partnerships That Work: Why Every Marketer Needs a Marketing Guild

Over the last four years I've helped thousands of businesses create marketing guilds so they could generate more leads and customers, share marketing costs, and ultimately dominate their target markets.

You might ask, what the heck is a marketing guild?

Unlike an industrial guild where businesses creating similar products or services work together, a marketing guild is a group of businesses that sell different products to the same people.

Typically a marketing guild is formed by one or two marketers who invite marketers at other businesses with similar customers to join them. For example a mortgage broker, a custom home builder, and a real estate agent could work together to create a marketing guild focused on homeowners in their region.

Some businesses may belong to more than one marketing guild. This is common if you sell to distinctly different customer segments, for example an HVAC company that offers both commercial and residential service.

You probably already have a few marketing partners for your business. Maybe you wrote a guest blog post or allowed someone to write for your blog. You might have a partners page on your website, or you might feature a friendly company in your monthly email newsletter.

Whether you have existing partners or not, building a marketing guild for your industry will make everything you do in marketing exponentially more powerful.

Power Up With a Guild

A marketing guild lets you land better marketing partners, reach more of your target market, focus more tightly on your best prospects, create more effective campaigns, get more done, and have a little fun at the same time.

Unfortunately, your business isn't the perfect marketing partner to every other business who sells to your target market.

For instance, mortgage brokers get most of their leads from real estate agents. Real estate agents don't get most of their leads from mortgage brokers.

Imagine being a mortgage broker trying to convince a popular real estate agent to become your marketing partner. What's in it for them?

But when the mortgage broker first creates a marketing guild comprised of her mortgage business plus a local home inspector, a surveyor, a divorce attorney, a closing attorney, an appraiser, a personal financial planner, a residential insurance agent, and a custom home builder that same real estate agent can't wait to join the group.

Flex Your Reach

Every marketer struggles to reach all the best prospects in her market. At a minimum, it's not cost effective. At worst it's just not possible.

But every successful marketer is able to build relationships with her own little slice of a target market. In a marketing guild, each business makes their little slice available to their partners in exchange for access to the total pie.

Focus on Your Best Prospects

Every time a person interacts with a business, part of a story is told.

People who visit a mortgage broker's website probably own a house, or soon will.

People reading online about rafting trips near Asheville, North Carolina are probably about to book a vacation there.

People who visit a wedding planner's website are probably about to get married.

A marketing guild lets you test assumptions like these by introducing your company to prospects who have recently interacted with other businesses in the group.

Follow the Leader

Someone selling to your target customer has already figured out the perfect way to find them, talk to them, and inspire them to take action.

Ask your partners what they've learned and share your areas of success. Several heads is always better than one.

Fast-forward to the Finish

I've found there's nothing better than a little peer pressure to get busy partners to deliver their commitments on time. In the fast-paced world of digital marketing it's easy to overcommit and the natural instinct for partners is to take care of themselves first when they're behind schedule.

Ever had to nudge a partner to publish a guest blog post you delivered last month?

With a marketing guild, herd mentality keeps people on track. A few partners will hit their deadlines to the group, motivating those playing catch-up to make their contributions too.

Momentum is your friend.

Wait, Did He Say Fun?

Marketing is supposed to be fun, after all. Isn't it? And nothing's more fun than interacting with other marketers who face challenges like yours every day.

Digital marketing doesn't always have to be done online. If you've built a local marketing guild among businesses in your community, consider ways to get the group together in real life.

Or, if your group is geographically diverse, set up a Google Group for open communication, or get on a Hangout and get everyone acquainted.

Consider engaging your partners in creative ways, like letting them submit subject lines for an email marketing test. Offer a silly prize to the person whose subject line gets the best open rate.

Marketing Guilds in Action

Marketing guilds work best when members agree upon a calendar of shared promotions in advance. In the next section I'll talk more about how those agreements can be made.

That said, common activities among marketing guild members include guest blogging, shared social media promotions, writing and promoting group articles, and advertising to pooled remarketing audiences using a tool like BoostSuite.

Now, let's look at two examples of marketing guilds in action.

The Regional Homeowners Marketing Guild

A regional homeowners marketing guild is comprised of businesses who sell products or services to homeowners in a specific area.

The group consists of one business from each of the following industries:

Mortgage brokers

Real estate agents

Home inspectors

Surveyors

Divorce attorneys

Closing attorneys

Appraisers

Personal financial planners

Residential insurance agents

Custom home builders

Although home improvement vendors like plumbers, lawn maintenance, appliance repair, and window washers exist too, this group is focused on higher dollar service providers who work more closely around home purchases.

A separate group focused on home improvement and repair vendors who target homeowners could be formed among those service providers too.

The Regional Growing Companies Marketing Guild

A regional growing companies marketing guild organizes businesses who sell products or services to growing businesses in a specific area.

The group consists of one business from each of the following industries:

Corporate benefits and insurance

Commercial real estate brokers

Recruiters/staffing companies

Accountants

Attorneys

Software development firms

Branding/PR firms

Financial advisors

Executive coaching services

Leadership development seminar providers

Fractional CFO services

Venture capital firms

Community banks

Growing companies need different things than stagnating companies. The industries represented here focus on services most often consumed by businesses on the rise.

5 Steps to Creating A Marketing Guild for Your Industry

Creating the marketing guild you need to grow your business isn't actually that tough, but in most cases you'll need to create the group yourself.

Creating a marketing guild takes a bit of brainstorming, a few contacts from your Rolodex, and just a smidge of cat herding (that part comes last).

The first four steps can be done in less than an hour, on paper or digitally. You don't need to involve your future partners until the last step "assemble the group."

From experience I've also learned that after you confirm the first three members, the rest of the group drops in place pretty quickly.

Follow these five steps to create your marketing guild.

1) Start With Your Target Customer

This one's usually the easiest.

Answer this question. To whom do you typically sell your products and services? If you've already developed marketing personas for your business, start there.

Give your target customers a name. Like 'homeowners' or 'growing companies' from the examples I shared above.

2) Name Your Marketing Guild

Will your marketing guild focus on customers in a specific region? If so, start the group name with the name of that region. This makes it clear to prospective partners that you're thinking locally where there best customers are too.

Now, after the region name (if applicable) add your target customer's name from the previous step.

Region Name + Target Customer

Tri-State + Homeowners

You'll end up with something like the Tri-State Homeowners Marketing Guild, or the Research Triangle Growing Companies Marketing Guild.

Why's the name so important? It's all about the partners you'll add next.

A clear name focuses the group on a well known target customer and a specific region (if applicable) so your partners will instantly know this is the group for them.

3) Brainstorm a List of Partner Industries

This is probably the most important step of the entire process. Building the correct industry list means your partners can provide you the prospective customers you need, and every business you're recruiting will benefit from the group as well.

Shoot for at least 10 industries in your list.

What usually happens is you'll forget one or two now, then your first invitees will suggest them later. Then you'll find an industry or two where it's hard to convince good businesses to join. In result, you'll still end up with around 10 total businesses when you're done.

To build your list, think again about your target customer. Ask yourself these questions.

What else do they buy?

What could they buy that indicates they will soon need your products or services?

What else do they need soon after they buy from you?

Next, think about your business. In the last six months,

Have you referred a sales lead to any other business?

Has a business referred a sales lead to you?

Finally, consider your existing relationships.

Do you have existing sales or marketing partners?

Do you have guest blogging relationships?

Do you have people who frequently promote your content in social media?

Resist the urge to include trade groups in your list. Your best marketing partners will be from other industries that commonly have customers in your target market. You're not likely to find great marketing partners among businesses too similar to yours, and they can be difficult to work. For this exercise, avoid them entirely.

Review your industry list and make sure each one has prospective customers for your business. Then double check that each other industry has at least two industries who have prospective customers for them too.

4) Select One Business in Each Industry

Go through your industry list and recommend one business to represent each industry in your marketing guild.

If you have multiple businesses you're considering for any industry, filter your choices down to just one by looking for the following properties of a great marketing guild partner:

You already have strong rapport with them.

They have the required access and control to be a good partner.

They control their website.

They control their email newsletter.

They control their social media accounts.

They can make marketing and advertising decisions on their own.

Their customers are in the same location as your customers.

They can credibly invite other partners to the group.

If you're a local business, watch out for franchisees and branch offices of larger companies. These types of businesses may not be able to support your local marketing activities, especially if their marketing decisions are made at the national or international level.

Avoid the tendency to partner with global businesses if you only sell in one of their regions. It's unlikely you'll be a good partner to them and most of their customer relationships will be outside your region.

If you can't come up with a business for every industry in your list, that's fine. Leave those spots open. In the next step you can appeal to your early members to help fill in the blanks.

It's actually a great way to engage the first members of your group. The whole thing feels more like their idea if they're extended the privilege of recommending one or two businesses themselves.

5) Assemble the Group

Now, let's put your brilliant plan into action.

You have a clearly defined target customer, and a region if necessary. They're both proudly represented in your marketing guild name. You have a list of industries and most of them have a business matched to them.

It's time to assemble your marketing guild.

Email the two or three businesses you think are most likely to join the group. Get their confirmation before emailing the rest.

In each email remind prospective partners who you are, what your business does, and who you sell to. Tell your partners why you're creating a marketing guild and share the list of industries you plan to include.

Mention one or two other businesses who have already confirmed their spots in the marketing guild and don't forget to tell the prospective partner that you've recommended their business to fill the single spot available in the group for their industry.

I always recommend closing the email with an invitation to the first meeting of the group. If you're inviting partners outside your area, I recommend you meet online. Make sure to include call-in details and a proposed date and time in your invitation.

Your New Marketing Guild in Action

Congratulations, you're now the proud founder of your very own marketing guild. Try an agenda like this when your group first gets together:

Introduce the marketing guild and explain its purpose

Each marketer explains their business and their role

Each marketer shares one idea for how they might help other businesses in the group

Brainstorm a list of shared marketing activities the group can conduct together

Commit to just one or two marketing activities for the upcoming quarter

Pick a group leader who will schedule the next meeting and remind everyone of project deadlines as they approach

Like any group, setting expectations upfront is key. Try not to overcommit in all the excitement. Set a few goals for the first quarter, get buy-in from the members, and see how it goes.

If done correctly, your marketing guild will become a key part of your overall marketing strategy. Considering the minimal effort required, it's an extremely effective way to generate more leads and customers, share marketing costs, and ultimately dominate your target market.

Want to start partnering with like-minded business to build your own marketing guild? Subscribe to the BoostSuite blog and learn more about the free BoostSuite advertising platform.

Source: Easy Marketing Partnerships That Work: Why Every Marketer Needs a Marketing Guild

Why Small Business Should Be Doing More With Email Marketing

Although email marketing is as old as the hills, it's still one of the most productive ways of acquiring new leads and customers. Small businesses all around the world have a lot to benefit from using email marketing as a way of landing more clients. In spite of that, many business owners are still missing out on this opportunity thinking that email marketing is inefficient and outdated. Well, they couldn't be more wrong.

Whether you're running a service website, a blog or selling products online, email marketing has so much to offer if you know how to use it. Here's why you should be using email marketing to grow your small business:

Communicate with your current customers and stay top-of-mind

Email marketing isn't just used because it's easy to send an email. It's also one of the most effective ways of keeping your customers informed about your business, and at the same time reminding them of you — staying on top of their mind. Staying top-of-mind is crucial, because by maintaining regular contact they will be more likely to buy from you, rather than from someone they have never heard from. By communicating with your prospects or current clients you are strengthening your relationship with them and building trust.

Reach out to mobile users as well

Mobile technology is gaining more and more momentum. To put things into perspective, according to Litmus "Email Analytics", 55% of emails are opened on a mobile device. (Source: http://www.emailmonday.com/mobile-email-usage-statistics ) That trend is only going to rise. That being said, doing email marketing is a great opportunity to reach out to mobile users as well.

Build credibility and boost sales

People tend to buy from businesses they know and trust. By using email marketing you can build credibility by keeping them informed about the latest trends and sharing relevant and useful content. When people are interested in what you share, they will be much more likely to buy from you.

Measurable results

Email marketing gives you the results you can measure, and based on those results you can see what works best and what needs some improvement. The data give you the ability to get to know your target audience better, and tailor your messages accordingly.

Integration with CRM

To make the communication even smoother, you need to unite your email marketing efforts with your CRM. Your CRM should be in harmony with your email marketing if you are aiming for optimum results. CRM allows for data integrity as well as targeted marketing so that no lead slips through the cracks.

Troy Hanna

Troy Hanna is an experienced small business CRM sales professional who focuses on CRM implementation and customer satisfaction for medium to small sized businesses for AddressTwo CRM.

Latest posts by Troy Hanna (see all)
Source: Why Small Business Should Be Doing More With Email Marketing

Skyrocket Your Business Growth Using These Killer Marketing Strategies

It stinks to high heavens whenever you compete against a brand with an established online presence.

These uphill battles are often time-consuming, expensive, tedious, and frustrating. This is especially true if you don't have a clearly defined Internet marketing strategy, let alone a high-impacting one that's going to give you an edge over your competitors.

If you're looking for internet marketing shortcuts that you can use to overtake your competitors as the leading brand in your industry, then allow me to share these three marketing tips.

The tips that I'll share with you will help you get more traffic, better brand recognition, generate leads or even build relationships with strategic individuals on the internet — all of which you can use to explode your business's growth, and be seen as the number 1 authority in your industry.

Does that sound good to you? Let's hop right in, then.

1. Collate and Improve. Build a skyscraper.

To be very specific, I'm talking about collating your competitors' best content, improving it, and making it an ultimate guide.

Think along the lines of Brian Dean's Skyscraper technique.

The game plan is for you to create one epic content that houses boatloads of information that your audience might need. That way, instead of them having to read 3 – 5 different resources on the web to get all the information that they need, they can simply go to your content and have everything in one place.

There are a lot of good things that can come out of this strategy:

1. These type of content are usually lengthy because they are comprehensive. Google loves lengthy content. In fact, some data suggests that the average word count of the page's ranking number 1 in Google's SERPs (Search Engine Results Pages) often exceeds 1800+ words.

2. Your audience will love you for taking the time and effort to publish something so epic, that they no longer need to do further research. This helps them save time and the headache of looking for other sites.

3. You'll become the go-to guy whenever you audience needs help, or if they have questions about your niche. This opens up a lot of opportunities for you to sell them your products since you can position your products as the solution to their problem.

Of course, I'm just scratching the surface with the points that I mentioned above. As you can probably imagine, there are a plethora of benefits that you can get from using this strategy.

Here's a bird's-eye view of how to execute this strategy:

Step 1: Type in your keywords in Google's search box. Use multiple variations of the search phrase so you can see the guides that have been published about the topic.

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Step 2: Get the top 5 articles on the SERPs. Open each guide then take note of all the topics covered on each post.

* Note – Don't just get the first five results of the SERPs. Some of these are just homepages or ads. What you want are actual posts or articles.

Step 3: Open a new word processing file like Google documents. Add all the topics that you took note of as an outline to your word processor. Trim your outline to make sure that your guide doesn't become fluffy. Only include the topics/subtopics that you think add real value to your audience.

Step 4: Start writing the content based on the outline that you created.

Step 5: Publish your content then market it strategically like your life depended on it. :) This bit is important because no matter how epic your content is, no one's going to be able to see it considering how noisy the internet has become.

If you follow the steps that I outlined, you should be able to create a massive content that your audience will love, which in turn will help you rank on the SERPs, get more traffic, and more leads and sales.

2. Use discount coupons strategically.

Hold your horses.

Trust me. You need to read this.

I know that you've probably used coupons on your website at one point. After all, the discount coupon strategy is so mainstream, that even your neighbor's 4th grader probably knows about it.

Even having said that, however, I was surprised to see how most business owners limit the way they're using their discount coupons by only publishing them on their websites.

Instead of doing just that, you can add your coupons on discount coupon websites as well.

This strategy works like magic because those who visit popular discount coupon websites are often easy to sell because they've already made the decision to buy a product. They're just looking for the biggest bang for their buck by looking for discount offers. Not only that, these types of websites often have millions of monthly traffic, and are a good place to get more engagement and shares.

To solidify my point, let's take a look at Dealspotr. If you run the website through Similarweb, you'll quickly realize that the website has an estimated monthly traffic of 1 million, and the majority of the visitors are from the United States.

Another benefit that you can get from these types of platform is how their users often love to engage with other users. You'll see people sharing, voting, or commenting on the discount coupons posted.

Can you see how powerful this platform can be when it comes to marketing your discount coupons? When you're using this strategy, the most obvious benefit you can get from it is you having an increase in sales. You'd want that, don't you?

3. Epic customer support + upselling your products = $$$

You might not have noticed it, but when you're doing customer support, you are also marketing to your customers.

It's interesting how a lot of business owners fail to see this. They tend to take customer support as something that's entirely separate from marketing or sales.

I think that's a big mistake.

When you think about it, customer support, marketing, and sales, have a huge overlap between them. Because as your customer support team addresses the problems that your customers are facing, they need to sell their solutions, and as they sell they do that, they can strategically pitch or upsell your products (which is what marketers do).

When business owners and marketers fail to see this overlap, they end up leaving a lot of money on the table.

To make this strategy work; however, two crucial elements needs to be in place:

1. Your team needs to be able to provide incredible customer support.

I've reached out to 19 industry experts in the past asking them about their one best tip to providing stellar customer support. If your customer service agents aren't as effective in providing customer support, then you can have them check out the guide.

Remember that providing amazing customer support is the foundation of this strategy. Without it, this method of marketing is bound to fail.

2. Your team needs to be able to upsell your products strategically.

This bit requires skill. A decent amount of it, I might add.

Your customer support team needs to be able to transition smoothly from answering their callers' questions, to upselling your products as the solution to their problems.

If they can pull this off the right way, their callers' won't feel sold at. The only thing they'll see is the agent trying to solve their problems.

What I like the most about this strategy is you no longer need to employ any new tactics, or set up new assets like websites, etc.

This strategy is more of an idea or a principle. You just need to integrate it into your existing team that handles customer support, and you should be good to go.

What's next?

Are there ideas, strategies, or suggestions that you'd like to add? Please share your thoughts in the comments section below. Cheers!

Source: Skyrocket Your Business Growth Using These Killer Marketing Strategies

Marketing your Products or Services on Web Radio

The world of technology is changing so fast. Radio technology has not been left behind to what it was several decades ago when all communication was transmitted via airwaves. Today, people can easily listen to their favorite radio station by streaming over the internet. The popularity of web radio is one which has been rapidly rising because it offers listeners more control and selection of the content that they what.

I have a small e-commerce store which usually sells general merchandise. My peak sales season is usually during summers. I usually ensure that by summer I have enough order in store to cater for the needs of the clients. Over the years, the growth of my business has been stagnating which has always raised concerned about the future of the business.

I've always ensured that I embrace the best marketing strategies. For years I've been advertising online, on TV and also through the radio. The costs of advertising have been quiet and they usually eat much of the gross income. But there is no better way to attract potential customers like through advertising.

There is Massive Opportunity to Advertise on Internet Radio

Last summer was different. I decided to try advertising on online radio. I wanted to try a new experience and see how it goes. I researched online for the best web radio stations to advertise on. I decided to try Pandora. It was a huge surprise for me.

Foremost, one thing that I realized while advertising on radio was the fact that the adverts are well targeted according to the various tastes and preferences of online listeners. It is a big plus because I able to find the right audience to market my products to. Finding the right target was easier. Once I did that, I was able to market to the audience economically, because they were the right buyers. This made marketing more affordable.

On the other hand, in contrast with advertising on traditional radio, web radio was quiet cheaper. I had my advertising costs reduced by almost have which meant better profitability. I could attribute this to the fact that web radios don't necessarily have to employ many people. Also no costly equipment are used hence making the costs quiet low.

That summer and also the following seasons, I ensured that I continued marketing on web radio. This has seen my business grow exponentially since then. I've been having massive sales throughout the years since then.

Creating Your Marketing Strategy

However, there are some things that you need to know before you start marketing on web radio. First you need to know about the taste of your audience before you zero them in with your products. Their taste of music and the age is important. For instance, you can't just market an anti-aging cream to millennials. Your audience is the most important element of marketing on online radios.  A proper understanding of them enables you to tailor-make your ad and also to choose the best products or service to market to them.

You will also need to plan ahead appropriately. You need to know when it is the best time for your ads to be live. Most youth may for instance listen to music in the afternoons and in the evening. This is the best time to market products which target them.

Know When to Pre-sell

Also advertising when a new playlist or featured releases are live can mean a difference in your marketing strategy. This is the best time because there will be many listeners and your ad will reach a large population. The large the audience which gets your message, the more probable that you will make better sales.

It is also good that you always tweak your ads. This makes them different from each other and thus less likelihood that they will be boring. The most important thing however is to sell you brand. By letting the listeners get much acquainted with your brand makes it easier for them to identify themselves with it. This is an advantage because they might decide to purchase something from you even though you never advertised it.

It is always good to tweak you ads from time to time to make them less boring. Try to make them attractive according to the age demographic of your target audience.

Source: Marketing your Products or Services on Web Radio

Internet Marketing Agency, fishbat, Talks About 4 Ways to Improve Consumer Retention on Websites

TRIBECA, N.Y., Sept. 23, 2016 /PRNewswire-iReach/ -- fishbat is a leading Internet marketing agency which combines proven digital marketing strategies that include search engine optimization (SEO), digital ads, and social media optimization (SMO) to help businesses increase profits and expand brand awareness. For long term sustainability, businesses must be focused on consumer retention on their websites. Internet marketing agency, fishbat, talks about four ways to improve consumer retention on websites.

Logo - http://photos.prnewswire.com/prnh/20160921/410535LOGO

Ensure a good user experience - To retain consumers, ensure that sites are easy to read with clear call to action buttons and intuitive navigational features. Utilize color contrast to ensure the site is easy to read and ensure that font is not too small or cramped. Minimize overly large graphics that slow load times and monopolize the entire screen.

Keep forms simple - If utilizing forms for e-commerce, lead generation, email lists, feedback, or historical customer data, ensure that the forms are kept simple. When users have to navigate through multiple pages of a form, they often give up on it. Focus on the most pertinent information such as name, geographical location, email, or other important need-to-knows.

Engage the audience - Give consumer's a voice. Customers who have questions or concerns are far more likely to stay on a site, re-visit a site, and even recommend the site to others if there is a way for them to engage with the business. Provide an area for questions and respond as soon as possible to gain the customer's trust.

Never stop providing value-added content and up to date functionality- Be a source of information, service, and functionality, that the consumer can't get elsewhere. Update websites frequently to stay competitive and to be perceived as a value-added contributor. For long-term consumer relationships, businesses need to provide pertinent industry information and stay on top of technical advances that improve the usability of the site. For e-commerce, it is vital to be descriptive with the product for easy searches on-site as well as harnessing the potential to link to the site from social media e-commerce opportunities.

fishbat is a full-service online marketing company and social media agency dedicated to connecting all types of businesses with their target audiences in the most effective and efficient way. Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management, and public relations, fishbat promotes a consistent and professional online voice for all of its clients.

Media Contact: Scott Darrohn, fishbat, 855-347-4228, press@fishbat.com

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

 

Source: Internet Marketing Agency, fishbat, Talks About 4 Ways to Improve Consumer Retention on Websites

G Web Pro Develops Premium WordPress Store Locator Plugin

Toronto, ON -- (ReleaseWire) -- 09/22/2016 --Progressing continually as a digital marketing agency in Toronto, G Web Pro Marketing Inc. (www.gwebpro.com) has come up with its premium WordPress Store locator plugin that would make your existence more prominent in the digital world.

As a business owner, if you have multiple outlets spread in a city, country or several global locations, this is what you should give a try. With it, you can easily add as many stores as possible from the admin panel. Though the plugin is called a Store Locator, but it can be used to map manufacturing units, warehouses, corporate offices and franchisees too.

The plugin has been crafted in such a way that it can fulfill an extensive mapping requirement. It's been developed with smart search filters that deliver prompt and exact results so that your clients can find you without any hassle.

Features of GWebPro Store Locator:

- Comes with multi-store mapping that makes your several st ores appear on a single page.- Delivers accurate driving directions.- Adds authenticity to your physical address so that users can rely on your existence.- Develops more communication between the clients and businesses so that a pleasing experience can be delivered.- Comes with a special dashboard so that the details can be manipulated easily.- Fixes the height and width of the map.- Uses different colored pins to point the out the user and the store locations.- Comes with flexible drag and change current location feature.- Displays the store address, direction and distance just by clicking the store pins.- Includes the keyword insertion options.- Imports bulk information from multiple stores so that the amount of manual effort can be reduced.

Four Versions of Store Locator Plugin:

- Standard or free- Pro- Business- Ultimate

Jaspreet Saran- Business Development Manager, G Web Pro, says, "This plugin is a result of long-term research and hard work. We have put up a detailed description of the Store Locator plugin on our website. There are four versions, each being loaded with a different combination of features. Business owners can choose the most suitable version that meets the core industry needs."

G Web Pro's Store Locator Plugin promises to catalyze an organization's existing digital marketing program and augment its ROI.

For more information on the Plugin visit: http://www.gwebpro.com/gwebpro-store-locator-wordpress-plugin/

About G Web ProG Web Pro is a Toronto-based Web Marketing Company delivering services like SEO, SMM, PPC, CRO, CRM and more. Being a trusted Google Partner, the agency ensures high standard Pay Per Click and Adwords management services. The team has experienced copywriters, designers, programmers, SEO experts and online marketing professionals. The aim of the team is to prepare and deliver innovative digital marketing solutions.

Contact:G Web Pro Marketing Inc.2275 Lake Shore Boulevard West Unit #533, Toronto, ON M8V3Y3Web: http://www.gwebpro.comPh: 416-560-4722

Source: G Web Pro Develops Premium WordPress Store Locator Plugin

The Eco Plumbers Earns 2016 WebAward for Outstanding Achievement in Web Development

The Eco Plumbers Wins 2016 WebAward for Outstanding Achievement in Web Development for Professional Services Standard of Excellence from the Web Marketing Association.

(PRWEB) September 21, 2016

The team of Columbus plumbers at The Eco Plumbers is proud to accept the 2016 WebAward for Outstanding Achievement in Web Development for Professional Services Standard of Excellence. For the past 17 years, The Web Marketing Association (WMA) has assisted in setting the standard for internet marketing. Now, the organization holds this annual website award competition, the WebAward Competition, which names the best websites across 86 different industries. This specific achievement is awarded to companies who demonstrate above average, visually engaging websites.

An Exceptional Website to Match Exceptional Services

The Eco Plumbers cares about providing the best possible customer experience. That is why our team believes that a top-tier functional website is key to matching the level of services we provide on a day-to-day basis. When a potential client enters The Eco Plumber's website, they can rest easier knowing they can effortlessly obtain information regarding all of the company's services.

About The Eco Plumbers

At The Eco Plumbers, our team provides professional and efficient workmanship for every job they perform. Because our team understands that plumbing issues can arise during the most inconvenient hours of the day, we offer services 24 hours a day, 7 days a week. In addition, we provide free in-house inspections and service quotes.

To learn more about The Eco Plumbers and the services we offer, visit our website.

For the original version on PRWeb visit: http://www.prweb.com/releases/2016/09/prweb13703804.htm

Source: The Eco Plumbers Earns 2016 WebAward for Outstanding Achievement in Web Development

Shortage of digital marketing staff hinders Thai businesses growth

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A shortage of digital marketing staff is putting Thai businesses at a significant competitive disadvantage, according to JobsDB Thailand, Asia's leading job-search website.

Managing director Noppawan Chulakanista said more than 85% of Thai companies are now facing such a shortage, caused by the rising number of internet users and increased digital ad spending.

With 56% of the Thai population or more than 35 million people being internet users, Thai enterprises have to be more active in digital marketing, she added.

In 2015, ad spending on digital media in Thailand exceeded 8.08 billion baht.

The need to hire digital staff has become even more urgent with the government's promotion of the Thailand 4.0 master plan and an innovation-driven economy, said Ms Noppawan.

JobsDB's database shows that more than 5,000 digital marketing jobs are now available, but only 700 have attracted applications.

"This reflects that more than 85% of businesses must be lacking staff for this field of work," said Ms Noppawan.

JobsDB has found that the salaries of people working in digital marketing are about 61% higher than those of people working in conventional marketing.

Read More : Thailand short on digital marketing staff 

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Source: Shortage of digital marketing staff hinders Thai businesses growth

Content Insider #485 - Now Marketing

"Look, tonight is the future, and I am planning for it! There's this shirt I gotta buy, a beautiful shirt." - Tony Manero, "Saturday Night Fever," Paramount, 1977

The toughest job in a company today - yes we know, it's yours but ... it's the lofty title of CMO (chief marketing officer).

The CMO gets to dictate how the budget is going to be spent.  You know ... the events, the contests, the ads, the web site, the social media stuff, all designed to project the brand image the company wants to project.

And to do it he/she today has an unbelievable tsunami of data about the customer and prospective customer.  

If they don't have the information, it ain't worth knowing!

In addition, they have a shopping cart full of analytical tools to give them in-depth insight into the customer's behavior to lead the way for increased revenues.

The only problem is it's all based on SWAG (scientific wild *** guesses) and there isn't a whole lot of precision invo lved. 

Data Value - Companies - and others - capture so much data about customers, visitors and their activities they increasingly find it difficult to safely store the information and process it to enhance their marketing activities.

The marketing person won't admit it to you - and perhaps not even to him/herself, but there is no status quo, no clear/concise roadmap for ownership, success.

Today's digitally native consumer has taken control of the buyer-seller relationship.  They are guiding, determining what they want/need, evaluate what's available, and carry out the transaction.

And the uncomfortable truth is they have no intention on relinquishing their control. 

They have obliterated the time-proven sales processes and cycles, leaving the marketing person with a huge mound of meaningless, useless da ta and a ton of expectations from the boss and other stakeholders.  

We've entered the era some pundits like to call real-time marketing, where some of these folks think they have to be first to win the moment. 

The only problem is the customer simply doesn't care.

He/she doesn't care if you're first - or not. 

However, they are quick to let you know if you make a mistake.

Just as firms are struggling to deal with new competitors and new business models, the rapid innovation of products/services and rising customer expectations they stand ready to tell you when potential customers misinterpret, don't pay attention to or don't notice the context of their carefully crafted message(s).

Marketing spends a lot of time, effort and money measuring and explaining their ROI (return on investment); but very little (if any) on the cost of nonparticipation--not being seen/mentioned, little to no competitive share of voice, no control over how consumers ar e talking about brands  in their market area. 

If no dollars and cents are spent, how much return is lost?

There is a risk of loss by not contributing/participating in the consumers' areas of primary interest.

Customer Focus - All too often, marketers focus on a product's features rather than on the benefits that will appeal to the consumer which center on basic human wants/needs.  Maslow's decision points have stood the test of time but are still often ignored. 

Aligning first with the customers' primary interests and secondarily with the company's objectives is difficult and painful to measure but is it less important for the firm that is in business for the long haul?

Assigning a dollar value to the worth of social impact/influence isn't easy but it can have a more profound (profitable) long-term impa ct on the organization's web traffic/conversions.

Consistently, across all generations, people place the greatest trust in opinions of friends, family and people they know as well as consumer opinions and editorial coverage for their considerations, evaluations and purchasing decisions.

Influence - Millennials don't dislike ads but they do find recommendations from friends, customer opinions and third-party reviewers carry more weight for them than paid ads. Sometimes the brand or company isn't directly invited into the conversation because the moment or topic may not be right; but it doesn't mean there is no value in the discussion or the ultimate decision. 

Yet all too often, these influences are simply credited to "over the transom," incidental, accidental or lucky sales.

Sometimes the real value to the firm is to l isten, evaluate the opportunities, tread lightly and at times say/do nothing.

Today, the customer plays the pre-eminent role in the technology purchasing equation and marketing has to fully embrace and understand how it has changed the way we do business and will do business in the future. Marketing has to shift its priority from building the brand to engaging the customer and appealing what ignites their passions.

That means creating the product ecosystem around what the customer wants to buy, not what you want to sell.  Doing this quickly keeps the company, brand and products relevant.

Developing and maintaining a sincere, open two-way conversation with customers enables the company to learn as much as the customer knows ... which is a lot!

User reviews are today's hands-on demos today.

Transparency Count s - By being transparent in their social media contacts, companies increase their credibility with consumers.  "Likes" are fine but prospective customers still do a lot of research on the Web to ensure they get products that are backed by the company and its service/support organization. An about.com study found that 84 percent of the respondents felt brands need to prove themselves trustworthy before they'll interact with or consider them. 

To generate trust in the firm's accuracy, expertise and transparency; consumers placed a high priority in seeing a significant number of positive reviews.  Credibility rose dramatically when they also didn't hide less than positive reviews.

The key is for people to share experiences through the website and social media.  In fact, some of your best creative marketing messages can come from customer reviews.

In addition, constantly monitor outside reviews; and when negative issues are raised, address them immediately and ope nly, resolve them and learn from the experience. 

Providing useful information helps build consumer engagement and trust. It also gives people a more positive overall view of your brand. 

Too Much Info - Increasingly, consumers--especially younger generations--are more attracted to visual messages such as photos and videos.  Interestingly, unboxing videos continue to be important landing points. 

Increasingly, that means visual information. 

And according to WebDAM, there are good reasons for this influence:- The average person gets distracted in eight seconds- 81 percent of people only skim online content, reading 20-28 percent of the words- People form their first impression in 50 milliseconds- 84 percent of communications will be visual by 2018- 79 percent of Internet traffic will be video by 2018- Posts with ima ges produce 650 percent higher engagement than text-only- Video posts attract 3X more links- People are 85 percent more likely to buy a product after a product video

The CMO Council emphasized though that the most effective video content doesn't rely on or add a heavy sales message but rather sound, useful information.  The greatest consumer demand was visual with photos (46 percent) and video (36 percent) being most important.

Perhaps that's why videos on Facebook's news feed have increased 3.6x, brand Facebook posts earned 85 percent more engagements and Tweets with images had 18 percent more clicks, 89 percent more favorites and 150 percent more retweets.

For years, marketing has been talking about gaining a complete view of the customer and managing the end-to-end customer experience. 

Marketing is slowly, painfully beginning to use customer insight and intelligence to cross-sell and upsell customers as a group. 

Only a few have mastered it at th e individual consumer level. 

Perhaps the best way to do this is to put the customer in charge?

Or as Frank Manero Jr. noted, "Tony, the only way you're gonna survive is to do what you think is right, not what they keep trying to jam you into. You let 'em do that and you're gonna end up in nothing but misery!"

Source: Content Insider #485 - Now Marketing

Epic Lead Arbitrage Review with $73,000 BONUS and 50% DISCOUNT

Posted on September 18, 2016 Written by Peter Dan

Epic Lead Arbitrage Review Amazing, Simple and Scalable Online Business Model

Curious about the product? Or the price may increase?Check out the Official Website first

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Flash Sale: Final Chance Before the PriceIncreases to $47.00!

II. Epic Lead Arbitrage Review – Introduction

Why do so many internet-marketing experts recommend so strongly that you build a mailing-list?

The simple answer is . . . because it will make you a lot of money (if you do it right . . . some of those experts are making around a dollar per member per month, and some internet-marketing mailing-lists have more than a million members).

What if you could build your own mailing-list, on the subject of internet-marketing, or other profitable subjects, without it costing you a penny to add new original members (not taken from other lists competing for their dollars) ?

What if you could build your own mailing-list, using members that you've already sold to someone else at considerable profit, in a way that's totally ethical and win/win for everyone involved?

My guide will tell you exactly how to do all that don't worry, it's easy, and I'll help you if you need it.

For more information about it, check out my Epic Lead Arbitrage Review.

When you buy Epic Lead Arbitrage, You'll also get:

These are just 10 bonuses of our store. Remember! You can choose 1 UNIVERSE BONUS PACKAGES which valued over $73,000. Only by follow this step.

III. Epic Lead Arbitrage Review – What is Epic Lead Arbitrage?

When you buy my guide, I'll tell you :

Find, in seconds, lots of businesses that are paying $8.48 and more, per click.

Offer them leads (each worth at least 5 times the cost of a click) that ASK that business to contact them.

Get personal help from me, with getting the leads you sell (as well as with other aspects of this business).

Target buyers and discourage freebie-seekers, so the leads are worth even more.

Build your own mailing-list at no cost.

Get businesses to contact you, requesting details of how they can get leads.

Find out how much to charge for leads.

Sell the same leads multiple times, ethically.

Apply the same list-building method to many other profitable niches, as well as internet-marketing.

Use leads to sell affiliate products, CPA offers, or your own products and services.

Help local businesses get more customers, and get paid well for doing that.

Outsource the whole process (so your only job is spending the money!).

Get my personal help with making this system for for you (it's easy, just join the private FaceBook Group, or email me !)

IV. Epic Lead Arbitrage Review – Reasons Convincing You To Buy This Product

Here's why this business can be truly life changing:

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Vast market (almost every business on this planet wants more customers)

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Build a great sustainable income stream today following the proven Epic Lead Arbitrage system!

Act quick because there is a pending price increase!

A lead is a potential customer (or client) for a business. Most businesses, in every country in the world today, want more customers. Simple as that.

V. Epic Lead Arbitrage Review – Conclusion

Don't delay! The price of the Epic Lead Arbitrage System will be going up hugely, or else pulled off the market completely. That is not an exaggeration. Buyers are already saying that the price is too low, it should be selling for so much more, so there is no reason to keep the price as low as it is today.

I recommend grabbing the Epic Lead Arbitrage System today and get in now for the lowest price you'll ever see for this awesome system

Thanks for reading my Epic Lead Arbitrage Review. Bye!

Epic Lead Arbitrage

9.2 Reviewer

0 Users (0 votes)

Pros

- Friendly Interface

- Excellent Support

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