5 Digital Marketing Trends Until 2018 - from Customer-centric Experience to Realtime Marketing Automation

BONN, Germany, June 1, 2016 /PRNewswire/ --

Marketing is taking on a leading role in the digital transformation. Traditional campaign management has become worn out and is giving way to dynamic real-time communication. The Internet of Things opens up a number of new communication channels, contexts and data sources. Mobile marketing no longer only consists of mobile optimised measures but now also incorporates the context of use and location-based services. Traditional buyer-seller relationships between customer and company are becoming more complex and must be understood in a more differentiated way. artegic has identified the five most important trends which will shape the marketing of companies until 2018. 

The digital transformation is led by a radical customer focus in marketing. Customer demand for a best-in-class experience and personal appreciation can only be achieved in marketing in the context of an increasingly fierce competition. Marketing is becoming the driving force to push forward the factors necessary for customer-focused user experiences, such as data availability, process automation and analytical intelligence. The high time-to-market pressures in this transformation will be accelerated by a market, where market entry barriers are lowered through digitalisation, new business models become possible and changes in value chains. The transformation will also be accelerated by the growing pressure on companies for profitability; by increasing demands of customers who are used to be mobile, always on, linked, social, prepared to switch and increasingly used to best-in-class user experiences. Marketing Engineering - the ability to achieve quick results in a complex digital transformation - will become a future challenge.

artegic has identified five elementary trends in this field which companies will have to face in the coming years./p>

Customer-centric Experience - The Digital Dialogue Takes the Lead in the Transformation

Responding to Behaviour in Real Time - From Campaign Management to Realtime Marketing Automation

Smartwatches, Wearables & Internet of Things - New Terminal Devices, New Touchpoints, New Connections

Geo-fencing, Beacons, Location-based - Mobile Contexts and Touchpoints Set the Time

The End of Unilateral CRM - Taking Into Account The Complexity of Customer Relationships

All five trends as a free e-book download 

On more than 15 pages, artegic presents all five trends in a free e-book. Download the e-book at https://www.artegic.com/digital-marketing-trends

Downloads: 

artegic AG - WE ENGINEER SUCCESS IN DIGITAL CRM 

artegic AG supports companies in the construction of customer-centred, digital, best-in-class direct marketing. With 10 years of experience in marketing engineering, our service portfolio includes consulting, IT-integration and technology for realtime marketing automation and online CRM. artegic is the leading German specialist supplier of standard software for marketing automation via email and mobile. artegic is also operator of one of the largest software-as-service platforms for digital marketing in Europe.

With 65 employees at its German sites in Bonn and Munich, as well as international branches, artegic stands for sustainable and successful dialogue marketing with significantly better results and less operative expenses.

82% of German internet users are in contact with companies via artegic's multi-award winning ELAINE technology. Our customers include RTL, PAYBACK, BMW, BURDA, Web.de, REWE, maxdome, as well as one in three DAX companies.

Every month, approximately 2.7 billion emails, SMS and social media messages are sent in 141 countries.

artegic is certified company-wide by TÜV Rheinland according to the international standard for IT and data security ISO/IEC 27001 and has received several awards for its innovative and trend-setting implementation of data protection requirements, including the eco Internet Award, the Cased Security Award and the International Business award (Stevie).

Contact:artegic AGZanderstraße 753177 BonnMr. Sebastian PieperTel: +49(0)228-22-77-97-0Fax: +49(0)228-22-77-97-900pr@artegic.dehttp://www.artegic.comTwitter: http://twitter.com/artegic_ukGooglePlus: https://plus.google.com/111057448053888319461/posts

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Source: 5 Digital Marketing Trends Until 2018 - from Customer-centric Experience to Realtime Marketing Automation

Hot New Web Designer Now in Standish, Wigan, England

May 31, 2016 --

There is a hot new web designer in Wigan. Founded by Theo Moorfield, a 21-year old freelance web designer based in Standish, Wigan, Five Fifty Web Design specializes in web design, search engine optimisation, internet marketing, landing pages and anything related to marketing and websites.

A well-designed website shows the organizations policies and beliefs, helps increase sales and revenue and generates more traffic. Its visibility is also an important factor. A website with poor or no online visibility and doesnt appear in search results has no practical use. It should be easy use so that it stays visible and appears on the first pages of search results. Five Fifty Web Design works closely with their clients to understand their needs and requirements, ensuring that the website developed can generate high traffic and improve the overall sales of the organization.

Theo Moorfield, founder of Five Fifty Web Design, has been designing websites for over 5 years. He is experienced in the practise of designing websites with professional features and look. Theo designs websites with the right messaging, feature elements and organized designs to help his clients attract a large amount of traffic. He also understands just how important lead conversion is for a business.

Five Fifty Web Design accepts all kinds of projects and works with any budget in any area or niche. They can work with clients via phone or email or through face-to-face meetings. Five Fifty Web Design gives clients the freedom to choose how much they want to be involved in the project. They can be involved as little or as much as they want. All websites designed by Five Fifty Web Design are built on the worlds most popular website platform WordPress. Since WordPress is an open source content management system, clients can update their website as well as its content with only a simple click of a button. These websites are also search engine optimised for free. As the website is SEO ready, its Google rankings will be significantly improved.

The website will also be hosted for free for 1 year on Five Fifty Web Designs dedicated servers. The servers used by the company have an uptime of 99.99% to ensure that the website is always available. After a year, clients will need to pay �5 per month for their hosting.

Five Fifty Web Design also offers social media integration. Social media is an important part of establishing a presence online.� All websites developed by Five Fifty Web Design are completely integrated with their clients social profiles to guarantee that all elements of their online presence are connected. Five Fifty Web Design also turbo-charges the website to guarantee fast loading time. Speed is important in reducing bounce rates, improving search engine rankings and retaining customers. Those who are looking for a web designer in Wigan now have someone they can rely on Five Fifty Web Design.

For those who need help with their web design Wigan, call Five Fifty Web Design at 07954 685 662.

Media ContactCompany Name: Five Fifty Web DesignContact Person: Theo MoorfieldEmail: theomo@hotmail.co.ukPhone: 07954 685 662Address:7 Ormsby Close, StandishCity: WiganState: LANCASHIRECountry: United KingdomWebsite: http://5fifty.co.uk/

Related Keywords:Business,

Source:Copyright (c) AB Digital, Inc. All Rights Reserved

Source: Hot New Web Designer Now in Standish, Wigan, England

Websites function as online salespeople

Reading Eagle: Susan L. Angstadt | Aaron Schimpf, lead Web developer, and Andrea Much, project manager, at Reese Intergrated Marketing monitor the performance of the Berks Visiting Nurse Association website, one of their largest projects.

Tuesday May 31, 2016 12:01 AM

By David A. Kostival &nbsp

Collaborative website design focuses on ensuring a good website design allows good commerce.

Source: Websites function as online salespeople

Top Web Design Firms in Dallas Honored for May 2016 by 10 Best Design

10 Best Design recently released its monthly awards for the best web design firms in the Dallas, Texas area. The May 2016 winners for this new Internet marketing award are Blue Fountain Media, Magic Logix and Ride for the Brand.

Blue Fountain Media topped the list of best Dallas Web design firms because of its commitment to offering cutting-edge, creative digital services that empower the client to connect with and convert customers. Blue Fountain Media has a team of progressive, productive marketing professionals who believe in the power of hard work and client-oriented services. As web design and development experts with extensive industry experience, the techies of Blue Fountain Media are skilled in developing product pages that intrigue online audiences and optimize Internet traffic. Additionally, the Blue Fountain Media professionals work with diligence and dedication to implement the search engine optimization strategies that will take the client's website to the top of search results.

Magic Logix is a group of dedicated online advertisers that thrives on creating dynamic marketing services for clients who are determined to have their brand dominate the online world. As a leading Web design agency, Magic Logix uses an incredibly innovative web design and development process that empowers clients to effectively advertise products to their target market. The techies of Magic Logix optimize sites for cross compatibility, functionality, and engagement. They are also skilled in designing aesthetically-optimized sites that will catch the audience's eye and keep them returning to the product pages over and over.

Top Web design firm Ride for the Brand is another amazing online marketing company that can empower clients to optimize conversion and expand their dimension of Internet sway. To make it happen, the techies of this digital community design impressive websites that generate buzz from online audiences. The sites designed by the Ride for the Brand professionals are optimized for key elements like engagement, functionality, and mobile friendliness. The Ride for the Brand community also offers several other identity-enhancing online marketing services to ensure that the client's brand becomes as visible and profitable as possible.

For more information about this month's award winners, please visit http://www.10bestdesign.com.

Source: Top Web Design Firms in Dallas Honored for May 2016 by 10 Best Design

Zack Miller Launches Digital Marketing United

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Miller created the company in order to give small business owners an affordable way to promote themselves online, reports www.digitalmarketingunited.com.

Clark, NJ - May 30, 2016 /MarketersMedia/ --

Zack Miller, an experienced personal trainer and online business growth professional, has recently announced the launch of Digital Marketing United. The company is on a mission to provide affordable solutions that will assist business owners in creating and growing their online presence and helping them to effectively market themselves to their target audience online. Digital Marketing United has already begun accepting clients and invites interested business owners to visit their website to see pricing information and to get in touch with their team about their individual marketing needs.

"One of the things that makes our company unique is that we understand the common frustrations that business owners face," said Zack Miller, the owner of Digital Marketing United. "It wasn't too long ago that I was a personal trainer with a stagnant business. I didn't understand how to generate leads to get new clients coming in. Facing this type of challenge was tough, but it forced me to learn how to market myself online. After a lot of trial and error, I finally figured out how to get a steady stream of clients coming in, and I want to do the same for our clients."

As a small business marketing firm, Digital Marketing United offers four signature services. The first of these services is professional website design and management. In addition to creating a compelling website that acts as a "digital business card", the team at Digital Marketing United can also take care of hosting, updates, and changes for a flat setup fee and a smaller monthly maintenance fee. Digital Marketing United's other services - local search engine optimization, digital press releases, and logo design and branding - are all provided at no cost for web design clients as well as being available as standalone services with a separate fee schedule.

As Miller goes on to say, "We're not internet marketing gurus. We're simply business owners who are looking to help other business owners find an affordable way to promote themselves online. We know how tough the road can be when it comes to growing a company's customer base, and we want people to know that our team is here to help them every step of the way as they strive to reach their goals and take their businesses to new heights."

About Digital Marketing United:

Digital Marketing United offers small business marketing services to local service providers looking to generate more leads through the internet.

For more information about us, please visit http://www.digitalmarketingunited.com

Contact Info:Name: Zack MillerOrganization: Digital Marketing UnitedPhone: (908) 514-4551

Source: http://marketersmedia.com/zack-miller-launches-digital-marketing-united/117222

Release ID: 117222

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Source: Zack Miller Launches Digital Marketing United

Publishing of InstaNiche Review for New Internet Marketers by Peter Mantu

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Recently Published InstaNiche Review Creates Buzz In Web Marketing Review Circles Through Sixty-Seconds Website Creation and Ranking Method.

East London, South Africa - May 29, 2016 /PressCable/ --

Peter Mantu, recently published an InstaNiche Review for a recently developed Internet marketing tool for both veterans and newbies interested in ranking websites on the first page of Google. Peter Mantu of "Success with Peter Mantu" considers himself as a justifiable InstaNiche review critic, primarily because of his past and extensive experience with ClickBank marketing, international money transfers and free traffic generation methods he acquired over the years.

For more information on a comprehensive InstaNiche review, visit the website located at the bottom of this Press Release.

Peter Mantu proposes a high recommendation that in InstaNiche users take advantage of Instagram's new video ads platform which can potentially drive massive amounts of traffic and sales. Other useful and similar resources by Peter Mantu include his DNA Wealth Blueprint 3.0 review and Project Supremacy Review

InstaNiche is an all-in-one keyword research and Search Engine Optimization tool for creating sixty-seconds Amazon Niche-based websites, which means there is no need for anything else. Other features include keyword ideation, competitive analysis, a "how to rank videos" system and more.

Mo Miah, owner of InstaNiche said: "InstaNiche is more powerful than one thousand Search Engine Optimization experts working on your website at once. My team wanted to remove all obstacles by ensuring that we didn't have to utilize or pay for seven different SEO and website generating tools. InstaNiche was born to do all the heavy lifting for us. Not only that, but if we ever got stuck, we wanted it to come up with an alternative suggested YouTube video ranking game plan and determine how long and difficult it might be to start showing results."

Nowadays, people utilize Search engines more while searching for products, information and services Online. This gives a huge potential for intelligent SEO marketing to cater for detailed information searched by Internet users. InstaNiche is a great solution for Online marketers looking to bring relevant products and services closer to consumers and potential customers.

Design of InstaNiche software is brilliant. One word that describes it all, which reflects the character of InstaNiche is "easy". It is easy to use. There is no reason why this website ranking tool wouldn't break through to the market.

Mo Miah, John Gibb, Mike Mckay and Kme Byrne are currently running HWA (Health Wealthy Affiliate) which is a collection of growing private mastermind membership groups that teach cut-to-the-chase, niche marketing tactics that are working at the current moment. With thousands of raving fans (and growing fast) they are the most reliable and up-to-date niche affiliate SEO source available. Their proven niche SEO methods have taken their own sites, their client's sites, and many of their students sites right to the top of Google over and over again for over a decade.

For a detailed InstaNiche review, visit Peter Mantu's website by following the link provided above.

For more information about us, please visit http://imwithpetermantu.com/instaniche-review/

Contact Info:Name: Peter MantuOrganization: Success with Peter MantuAddress: 83 Queens Road, Daleview, King Williams TownPhone: +27827131990

Release ID: 117133

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Popularity Of New Probiotics For Dogs Continues To Rise (Sun 29th May 16)

Source: Publishing of InstaNiche Review for New Internet Marketers by Peter Mantu

F.A.S.T. Global Marketing Launch New Website

Sales and marketing firm F.A.S.T. Global Marketing launch a new look for their website to aid their expansion plans.

Chicago, Illinois (PRWEB) May 28, 2016

F.A.S.T. Global Marketing recently launched a new website in order to aid with their upcoming expansion plans. The firm felt a new website would attract more attention to their brand and would clearly outline their business mission to attract suitable candidates.

About F.A.S.T. Global Marketing: http://www.fastglobalmarketing.com/about-us/

The simplistic, video-aided design perfectly outlines the company's goals, what they do, their services, their clients and their latest news. F.A.S.T. Global Marketing believe that the video offers an added layer to the website, clearly honing in on their Chicago roots. The firm has also chosen bold colors which match their logo and stick to their branding so it is easy to recognize.

F.A.S.T. Global Marketing have chosen an impactful design that they believe captures the attention of the user. The layout is also extremely easy to navigate and quick to use. The firm state how this is vital as a website that is complicated will be unusable and will not help visitors to find the information they need.

F.A.S.T. Global Marketing have outlined the importance of taking the time to invest in your brand to make sure that it is something to be proud of. The firm also revealed the importance of making sure the brand is recognizable and that people can identify with the colors, look and feel of the brand to associate it with the company name. F.A.S.T. Global Marketing state that one of the most important things for any brand is to make sure their website is easy to use and mobile optimized, so that a user can access it any place and any time.

F.A.S.T Global Marketing is an outsourced sales and marketing firm based in Chicago, Illinois. The firm specializes in a personalized form of marketing which allows them to connect with consumers directly on behalf of their clients' brands. By using face-to-face marketing techniques to establish long-lasting and personal connections between brand and consumer the F.A.S.T. Global Marketing are able to increase their clients' customer acquisition, brand awareness and brand loyalty. The firm offer their services on a 'no win – no fee' basis which means they are able to guarantee a high return on investment even in times of economic downturn. This is therefore a hugely cost effective source of marketing for their clients.

F.A.S.T. Global Marketing aim to grow their workforce and believe that the clearly defined goals on their new website will help to attract quality candidates and therefore encourage business growth.

For the original version on PRWeb visit: http://www.prweb.com/releases/fast-global-marketing/launch-new-website/prweb13445009.htm

Source: F.A.S.T. Global Marketing Launch New Website

Will Deadpool 2 Unleash the Same Viral Marketing Magic?

Movie marketing was a multimedia marketing experience long before the web. Marketers work with what they have, a concept creators who trade in fantasy realms have long understood. Superman and Batman went from comics to movies, TV, cartoons, video games, trading cards, Happy Meals, mechandise...call it inundation marketing.

Each new film is challenged to find bigger and better ways to engage audiences and build momentum. They face the same issues as businesses (on a bigger scale), and have the same options at their disposal.

The web offers a wealth of new opportunities to connect, and the Deadpool marketing team used every means at their disposal to be everywhere - from Tinder to old-school billboards.

And it worked gloriously. 20th Century Fox pulled off the nearly impossible. They went viral on purpose with meticulously-planned, quirky content.

Ultimate Influencer Marketing - The Ryan Reynolds Effect

Deadpool isn't your traditional superhero. Even in a decade where we're resurrecting childhood favorites like Captain America, Thor, and Iron Man, a movie about a new player on the scene should never have succeeded. Deadpool is an R-rated superhero; profane, irreverent, obscene, and entirely unsuitable for kids.

To succeed while staying true to the character, the movie had to bypass the comic sphere's core audience and appeal to adults with no connection to childhood nostalgia to hook them in. Not only did they manage to do so, they broke box-office records...and direct engagement on social media may be why.

How they did it offers lessons no marketer can afford to ignore. Embracing every possible social media channel they were creative, funny, and everywhere.

The most powerful weapon in their marketing arsenal was its star, Ryan Reynolds. He was an enthusiastic promoter, making appearances on talk shows, making fun videos unrelated to the movie, and using his personal social media accounts to build audience for nearly a year before the movie hit the box office. His participation was influencer marketing at its finest.

Some of his finest efforts brought humor to serious subjects. Check out this PSA on testicular cancer entitled "Gentlemen, Touch Yourself Tonight."

Marketing doesn't get better than that.

With the Deadpool sequel on the horizon, can we expect another year of crazy hijinks from the luscious and lascivious star? Let's hope so, because we will never get tired of this:

Source: Will Deadpool 2 Unleash the Same Viral Marketing Magic?

Only Half of B-to-B Buyers Would Buy More From Current Vendors

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Here's a wakeup call for b-to-b marketers: Only half of b-to-b buyers said they would buy more from their current providers, on average, and only 39% are likely to recommend their current vendors to others. Those were some of the key findings from a study released Thursday by research company SiriusDecisions.

Megan Heuer

The study, "B-to-B Customer Experience," was based on a survey of 450 b-to-b customers, half of whom were executives and half of whom were users of business products and services -- including hardware, software, services and materials.

The study found that 80% of respondents said they base their buying decisions on customer experience, and only 20% said they base decisions on price.

The former figure is up from last year, when 71% of customers said they base their buying decisions on customer experience.

"For a lot of b-to-b marketers, very often you have products that sound really similar [to competitors]," said Megan Heuer, VP-research at SiriusDecisions. "What customers and buyers are increasingly looking for is a way to understand and get proof that their experience will be good after they buy."

The study found that 45% of b-to-b buyers said they did not get the value they were promised post-sale, on average.

"Most marketing organizations have plenty of people focused on demand, but almost no one focused on supporting customers after they buy," Ms. Heuer said, pointing to a big opportunity for b-to-b marketers.

"Ideally, a company has a customer experience leader who helps with the orchestration of these functions, including a blend of marketing, sales, support and operations," she said. "You want to have a customer marketing function that would do non-selling interactions for post-sale support."

As part of the study, SiriusDecisions looked at the various types of content and interactions with vendors b-to-b customers have during different phases of the buying process, and what types of content and interactions they would like more of.

During the early phase of the buying process, b-to-b executives said they use internet searches, large customer events, account manager calls and online demos. They said they would like more live webinars, engineer visits, user experience testing and solutions specialists.

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Also during the early phase, b-to-b users said they use sales calls, sales presentations and white papers to evaluate products and services, and they want more blog posts (not from vendors), training documentation and training videos.

During the "advocate phase" post sale, b-to-b executives said they currently use LinkedIn content, industry events and online communities to receive support from their vendors. They would like to have more provider website content, mobile apps and value actualization tools, according to the survey.

During that same phase, b-to-b users said they currently use provider-sourced references, invitations to customer events and internet searches for support, but they want more buyer-sourced references, infographics and user groups.

"These are basic things people want and they are not getting," Ms. Heuer said. "What companies need to get good at is finding out what they can do to make the customer experience better in the post-sale journey."

Source: Only Half of B-to-B Buyers Would Buy More From Current Vendors

Shropshire digital marketing business expands

Helen Culshaw with new members of the Ascendancy team Arthur Couchman and Natalie Stephens

A Shropshire web design, development and marketing agency is marking the beginning of 2016 with expansion and the addition of two new members to the team.

Ascendancy Internet Marketing was founded 12 years ago and now has a team of nine working with businesses across the county and beyond.

Following a number of major client wins towards the end of 2015 and early 2016 Director Helen Culshaw has welcomed two new faces.

Arthur Couchman, who has taken on the role of marketing and business development at Ascendancy, previously worked in the media sector for 25 years.

After leaving the Midlands News Association at the end of 2013 he worked with an American software company on sales development before joining the Shifnal-based digital marketing company.

He said: "Working for an American company was wonderful experience in marketing and technology but I wanted something more local, to use my business experience to the benefit of a Shropshire company.

"After my years in marketing and business intelligence on the Express and Star and Shropshire Star I have quite an affinity with the local business world and working with someone locally was particularly attractive for me."

Mr Couchman will be working with the team at Ascendancy on business development and marketing with the aim of continuing to expand the team and growing the business further.

Also joining the team is Natalie Stephens, who took on the role of Digital Marketing Executive in February.

Prior to working for Ascendancy Natalie worked for Phoenixx Records creating and executing digital marketing campaigns for up and coming artists.

She said: "Whilst I've only been at Ascendancy for a couple of months, I've settled into the role quickly and I am enjoying working with a range of different clients.

"My role is to work with businesses to reach their true potential online, by utilising a range of tools and methods to increase engagement across digital platforms."

Ascendancy provides web design and digital marketing, Google AdWords management, search engine optimisation, email marketing, social media marketing and Google Analytics consulting.

Ms Culshaw added: "Our vision is clear – to help businesses win business by creating quality websites and making sure people visit them.

"Expanding the team and welcoming Arthur and Natalie on board work towards that vision.

"At Ascendancy we work hard to stand out from the crowd and we know that building our team in these areas will only improve the service we can provide for clients."

Source: Shropshire digital marketing business expands

Online alcohol marketing linked to drinking among European teens

(Reuters Health) - Adolescents in Europe may be just as susceptible to online alcohol marketing as their counterparts elsewhere, according to a recent study in four countries that links the ads with kids' likelihood of drinking and of binge drinking.

There have been similar results from studies conducted in the U.S., Scotland and the Pacific, said lead author Avalon de Bruijn of the European Center for Monitoring Alcohol Marketing in Heerde, the Netherlands, but "it was a surprise to me that the impact of online advertising was so strong and the exposure so high among young people in these countries."

Alcohol marketing seems unavoidable on the internet, de Bruijn told Reuters Health by email.

The researchers surveyed more than 9,000 students around age 14 at schools in Germany, Italy, the Netherlands and Poland. About 4,500 kids said they never drank alcohol and were categorized as non-drinkers; all others were categorized as drinkers. In addition, one quarter of all the participants said that they had five or more drinks at once in the past 30 days and were classified as binge drinkers.

The students answered questions about having seen promotional emails or joke emails mentioning alcohol brands and websites for alcohol brands or whose content was about drinking. They were also asked about using mobile phone or computer screensavers containing an alcohol brand name or logo and about having used a profile website on social media that contained an alcohol advertisement.

Two-thirds said they had noticed an alcohol ad online, and one third had used a profile website with an alcohol ad. One fourth received promotional emails containing alcohol advertisements and one in five looked at websites for alcohol brands. The proportion of kids who had downloaded a screensaver featuring an alcohol brand ranged from just under one in three in Italy to one in six in Poland.

In each country, higher exposure to online alcohol marketing was tied to greater odds of being a drinker and of binge drinking, according to the results in Alcohol and Alcoholism.

"Existing research suggests that exposure to alcohol marketing increases the risk of starting to drink and to increase the amount and frequency of drinking among drinkers," de Bruijn said, though the current study cannot prove that one factor causes the other.

Active engagement with online marketing materials was also found to be more closely linked to drinking behavior than passive exposure to them, the report notes.

All types of alcohol advertising have been tied in past research to higher levels of drinking, de Bruijn said. "However, the impact of online alcohol marketing is especially influential. This might be explained by the interactive and personalized character of online alcohol advertising."

Past research has also shown that price policies and restricting the number of alcohol vendors in a certain area can reduce binge drinking among youth, she said.

"Given that teens are spending considerable amount of time online, it is not surprising that advertising and marketing are influential in the online realm," said Dana Litt of the Center for the Study of Health and Risk Behaviors at the University of Washington in Seattle, who was not part of the new study.

But it is possible that adolescents who drink more are seeking out alcohol advertising and marketing more than adolescents who are not drinkers, Litt told Reuters Health by email.

"It may not be feasible to reduce the volume of alcohol marketing teens view online, but it is probably more realistic, at least in the short term, to work on teaching our kids how to be more savvy 'consumers' of this alcohol content by teaching media literacy skills," she said.

Most alcohol advertisers have pledged to voluntarily limit ads targeting teens but the nature of the internet makes it very hard to monitor and enforce these regulations, Litt said.

"In most EU countries the volume of online alcohol advertisements in not regulated by law and only by insufficient voluntary codes by the alcohol industry," de Bruijn said. "There is a responsibility of EU Member States and the European Union to regulate this in order to protect children and adolescents against harmful exposure to online alcohol advertisements."

SOURCE: bit.ly/27U4I5p Alcohol and Alcoholism, online May 5, 2016.

Source: Online alcohol marketing linked to drinking among European teens

TM attributes successful Q1 result to internet services

Telekom Malaysia Berhad (TM) Group posted a revenue growth of 2.9% YoY to RM2.9 billion from RM2.8 billion in the corresponding period last year. The growth was mainly driven by higher contribution from Internet services revenue.

Tan Sri Zamzamzairani Mohd Isa, group chief executive officer of TM, said, "1Q2016 was an encouraging one for us despite an overall challenging environment. This growth was primarily driven by higher contribution from Internet services revenue. We continue to strengthen our leadership position with a 4.3% increase in our total broadband customer base to 2.36 million customers."

He added this was driven by sustained growth in UniFi. UniFi stood at 877,000 customers as at 31 March 2016 .

In March, TM launched its new look TMpoint outlet at Quill City Mall, in Kuala Lumpur, designed to enable customers to experience the suite of convergence services for home and business solutions, in a friendly and interactive environment. The refreshed outlet environment will also be implemented at other outlets in stages.

Recently, TM launched its new brand "webe", a new digital mobility services provider. As TM Group's centre of excellence for mobility, webe's philosophy and approach to business, in line with TM's aspiration, is 'start here. go anywhere' exemplifying the diversity of ways communities can come together to make things happen, for a better Malaysia. webe's business and network services are approaching market readiness, and is on track for a commercial launch this year.

In another step towards its convergence aspiration, TM has also entered into its second over-the-top (OTT) partnership, with Vuclip, a PCCW Ltd media company, to launch Viu. Viu is a freemium OTT, video-on-demand (VOD) service providing localised and personalised content from top studios. Viu will deliver more than 10,000 hours of premium Asian content in 2016 including those by Korea's top broadcasters.

On the wholesale front, the quarter also witnessed TM signing a WiFi roaming agreement with British Telecommunications PLC (BT), allowing customers' of both parties to leverage on each other's WiFi networks in Malaysia and the United Kingdom (UK), hence enabling them to enjoy converged mobile roaming experience while travelling to these countries.

With all the above initiatives underway, TM is on track to become Malaysia's Convergence Champion, as we journey on towards delivering our promise of 'Life and Business Made Easier'.

Source: TM attributes successful Q1 result to internet services

How to Select the Best Digital Marketing Agency

Business owners have a bad habit of doing everything themselves. I'm counting myself in this group.

They...or should I say "we"...typically have a hard time handing over the reins -- trusting other people enough, relying on them, and believing that they can do just as well if not better.

However, when a business organization reaches a point at which it cannot effectively organize its web marketing related tasks, the best option is to hire a partner marketing agency.

So, how do you choose the right marketing agency?

Marketers are experts at selling things, which makes this task particularly tricky. However, hiring or training new personnel can be demanding and costly, and it won't offer you any security.

By hiring a digital marketing agency, you will get people with better expertise and more experience in the field, which your newly trained workers simply cannot possess.

As the owner of a digital marketing agency, I have had the chance to work with many businesses that needed help to grow online. In most cases, my team had to work with people who didn't even know which services they needed. They didn't know what they were looking for.

A digital marketing campaign is a key ingredient to successfully launching a business, and this is why it is extremely important to learn how to recognize capable professionals who are always on top of the current trends in the marketing world.

This article will provide essential steps for choosing the right digital marketing agency for your business.

If you haven't done any business in the digital marketing industry before, you will have to learn a couple of things.

The first thing you must understand is that there are many charlatans in the digital marketing world who try to sell "snake oil" to their customers. I personally know a few marketing agencies that promise clients the world, then provide lackluster results and keep asking for more money, saying that it takes a lot of time to see significant improvements in organic traffic.

While most businesses in the digital marketing world are not like this, there are still those you should watch out for. To make sure that you are dealing with a reliable agency that will look after your brand, be sure to do the following:

Be wary when hiring overseas marketing agencies.

Tread lightly when it comes to very cheap agencies. Extremely low prices usually mean low-quality services.

Look up agencies on the Better Business Bureau website.

One of the biggest questions businesses ask when talking to a digital marketing agency is, "How much do you charge?"

Most businesses are on a tight budget and want to spend their money wisely. Though striking a good deal is highly important, the reality is that you won't be able to get top quality services unless you pay top dollar.

As I said earlier, an agency with low prices is probably a bad one. A good rule of thumb is to immediately cross out the cheapest ones you find.

Trying to cut corners when choosing the right digital marketing service is always a bad idea. Like it or not, you will have to dish out money if you want good results. I have been in the marketing world for a while and I know how much training, experience, creativity, and hard work is needed to become an expert in the niche.

Trust me when I say that a professional web marketing agency knows a lot more than you do.

If you want to find a person or a team to handle all of your marketing efforts for just a couple of hundred dollars per month, then be prepared to see unsatisfactory results. One option is to look for a reputable agency and negotiate for a lower initial fee.

Does the agency you are checking out have a good website? If you find an advertising agency that has an awful website, this is an obvious red flag. Some other things that are worth looking out for include testimonials and client logos. Does the agency have experience in your particular field? If so, how much?

Have they worked with companies that are a similar size to yours? Do they have any reviews, and are they positive or negative? Do their testimonials seem fake? Do they have any awards? All of these elements are important factors that build credibility with a digital marketing agency.

In my opinion, not all trustworthy agencies meet all of these standards, but if there are too many red flags, it's best to reconsider your decision and keep looking elsewhere.

Seek out Long-Term Partnerships

Look at the whole deal as if you were adding more team members to your company. You will have to cooperate for a long time, and I always encourage a transparent and open relationship in order to get the best results. Most importantly, you need to make sure that everyone is on the same page.

The agency you hire has to understand your ideas, give you the necessary feedback, and at the same time, care for your campaign and make the decisions they think are right. In the end, it's their expertise and knowledge that counts. They are the ones who will tailor your campaign, not you.

These are just a few of the important elements to consider when choosing a digital marketing agency. The list goes on, but these are the essentials that can provide you with a fresh perspective and new ideas.

Each and every company has different needs, so the best way to go is to make a list of must-haves and follow the guidelines provided in this article. There are many tools a business needs in order to succeed, but online marketing is the most effective one.Finding the best digital marketing agency can be hard, but starting a new business is even harder.

What do you look for in a digital marketing agency?

Source: How to Select the Best Digital Marketing Agency

5 marketing takeaways from Google I/O 2016

At Google I/O 2016, one point stood out more than any other: Virtually all the features and news discussed at the event were applicable for every platform but desktop. We saw Android developments, wearable updates, virtual reality and even a product announcement for a new device class, all of which are changing how marketers should approach content as we move into the second half of 2016.

Google made five major announcements that we as marketers should take note of to stay up to date with the search, social and mobile giant:  

Android N brings apps to the cloud

Android N is a new multi-tasking, multi-windowed version of its mobile operating system designed so users can do even more on their phones and tablets. One of the biggest developments in N is Instant Apps, which allow marketers to serve a native app experience to their readers as easily and conveniently as they can with their website experience.

Google's attempt to bridge the gap between mobile and web apps lets users engage with your brand and answer their questions without installing the app, meaning easier, broader exposure for your business.

"Google is essentially trying to make it easier for consumers to interact with apps or get a quick answer from an app. The fact that Google is trying to make that experience more like the web, without compromising the superiority of the native app experience over mobile web, reinforces the fact that the app ecosystem is a far more important touch point between users and publishers than the mobile web, a fact which is only going to expand further over time." – David Kurtz, Chief Product Officer, Opera

This update to Android emphasizes the importance of good app design and the understanding that users don't always want to have a full app on their phone; sometimes they just want to use one piece of it once. If there ever was a signal that Google is favoring app content over mobile website content, this is it.

Marketing takeaway: Mobile SEO is changing, and now that Android apps are cataloged on Google Search, your apps will be a contributing factor of your brand's SEO.

Allo connects you with friends (and with Google)

Only weeks after Facebook Messenger's marketing platform announcement at the F8 conference, Google announced a similar service with Allo. This mobile-only chat app will feature:

Machine-learned, contextual suggestions for responses, even to video and picture messages.

In-chat Google search capabilities.

Google Assistant: a Google-powered artificial intelligence service that can help users buy products, schedule reservations, view media and find local services.

Allo is partnering with third-party apps such as OpenTable, as well as integrating its own services like Maps and Search to allow a full range of action for users. Additionally, Google Assistant will pull from the Knowledge Graph to answer users' questions, so the better your content, the more likely it will be delivered to the app's users.

Marketing takeaway: Make sure your business is listed properly and kept updated on as many services as possible so that you can be present and at your users' fingertips.

Google Home: Your live-in assistant

Perhaps the most unique release from I/O is Google Home, their smart speaker. The device works within homes (both smart and standard) to perform small tasks and provide answers to questions, using Google's powerful algorithm, "knowledge" base and Google Assistant. Google Home is being marketed as more than a "talking gadget" like its competitor, Amazon's Echo, and more of a new search platform. Embedded in the many lifestyle features – smart home applications and entertainment – Google has sneaked in the ability to have a two-way, continuous conversation between the device and the user.

Not only is Google getting better at learning how we look for information, the virtual assistant in Google Home responds to semantic language and pulls from all of its cataloged information on the internet to conversationally engage the user with answers and recommendations.

Marketing takeaway: With devices like Home and Echo, semantic search is getting more natural and more common. As marketers, we need to optimize our content for these types queries to match a user's intent, without getting hung up on keywords and other outdated SEO factors.

The new device from Google drives home the modern principle of "Content First!" Google Home isn't going to provide links to your website, but if your content answers users' questions, expect to be indexed more often.

VR is still just a 'Daydream'

While virtual reality is not "changing the world" as quickly as we all hoped, Google's VR platform, Daydream is now incorporated into the Android N operating system, and headsets are also rumored for an upcoming release.

The Daydream platform, which will work with future hardware, will allow users to engage with all aspects of Android in VR mode, using Cardboard or other VR headsets. The New York Times, HBO, Netflix and other brands are already beginning to develop for the platform.

Marketing takeaway: Don't stop what you're doing now to develop for Daydream. It's still a ways away from being mainstream, especially since it won't be compatible with most current models of phones.

Android Wear is taking its time

Similarly to virtual reality, wearable technology is having a hard time catching on. In an attempt to improve the appeal and functionality of Android Wear, Google updated the device to work in a standalone, phone-free mode that allows data from any app show up on the watch. There will even be a mini, swipe keyboard on the watch face.

Users make decisions even faster on their watches than on their phones or computers. The development of any new watch operating system often means there will be more semantic, contextual voice searches, and the addition of the keyboard means we might also see an increase in written, auto-suggested, quick mobile searches.

Marketing takeaway: As with the broader world of marketing, for wearable-friendly content the emphasis needs to be on high-quality, targeted content. Even though wearables are not as popular as smartphones right now, they're still worth keeping in mind as you develop content that is designed to engage your audience.

Ben Silverman is Brafton's Marketing Writer. His writing experience dates back to his time reviewing music for The UMass Daily Collegian at UMass Amherst. Ben joined Brafton with a background in marketing in the classical and jazz industries. When he's not writing, he's playing drums, guitar, or basketball.

Source: 5 marketing takeaways from Google I/O 2016

Is account-based marketing the key to B2B sales success?

If you are on the fence as to whether account-based marketing (ABM) is a lasting strategy worth investing in, or merely the latest buzzword on B2B marketers' lips, tech industry giant Oracle Corporation's recent foray into this space should warrant your attention.

At Demandbase's third annual Marketing Innovation Summit, held a few weeks ago at Pier 27 in San Francisco, Kevin Akeroyd, Oracle Marketing Cloud's GM and senior VP announced the integration of Demandbase's ABM advertising, personalization, conversion, and measurement solutions into Oracle's Eloqua Marketing Automation platform.

According to Akeroyd, Eloqua users will be better able to nurture accounts they are targeting through new features such as: auto-appending contact data and rolling them up by company; generating a behavioral account score based on both contact and overall company actions on your website; and the ability to holistically market to businesses as entities, rather than just target one or two individuals within those companies.

I first reported on ABM last year when I attended Demandbase's Summit at Giants Stadium. At the time, there were a lot of folks from small, "buzzy" companies in attendance, and the atmosphere was a mix of exuberance and uncertainty.

This year, while some uncertainty remains, Oracle's buy-in has lent a great deal of credibility to account-based marketing as a bona fide business strategy. Further contributing to ABM's credibility was the launch of the Certified ABM Strategist designation, granted to attendees of an all-day training course at the Summit, as well as the inception of the ABM Leadership Alliance comprised of technology and data vendors seeking to educate B2B marketers about developing and deploying a successful ABM strategy.

Benefits and barriers

While it is too early to assert that firms will invest in ABM solutions en masse in the years to come, statistics provided by research firm SiriusDecisions point to a healthy future for service providers in this space.

According to their 2016 State of ABM Study, among the more than 200 B2B companies surveyed:

More than 70 percent have staff that are fully or partially dedicated to driving ABM-specific programs.

58 percent are running a pilot or test program.

41 percent have a full program in place. In comparison, last year only 20 percent of companies had full programs in place.

The main perceived benefits of ABM are increased revenue, increased pipeline, and higher quality leads.

Neil Mooney, sales development representative for Bizible, expressed optimism when I asked him what he felt the impact of AMB will be on marketing in the future, saying, "It's just starting, it's going to take off -- sky's the limit. ABM is a marketer's dream because marketers love having a lot of information on a lot of different people, and that is what ABM is. It's highly targeted: they know who you are, they know what you want and like, and can act on that."

There were some in the crowd who weren't so confident, however. I surveyed a handful who were sitting around me during the certification course, and the prevailing attitude among these was that, while ABM seems like something they would love to implement as marketers, they would face a tremendous amount of resistance from their sales teams -- who are set in their ways. They pointed to the classic divide between sales and marketing teams as a barrier.

When I mentioned this to Chris Golec, CEO at Demandbase, his response was "I think that's a false perception…when you go to the sales team and you say we want to reallocate marketing dollars to the accounts you want to sell to, they're all ears. The success of ABM is generally sales-driven. Higher close rates, bigger deal sizes, more pipeline, fewer crappy leads…it's the thing which is driving sales and marketing teams together."

Golec cautioned that as part of this greater alignment between sales and marketing, however, marketers cannot continue to rely on their traditional measurements of success.

A shift in focus

"We are going to see some of these traditional marketing metrics shift. Because the VP of sales, the CEO, doesn't [care] about MQLs or web traffic -- what they care about is pipeline growth, deal size, close rates, revenue. CPM, CTR -- these things are sort of meaningless in the B2B world."

Therefore, in order to be successful with ABM, B2B marketers must adopt a viewpoint that they are as responsible for revenue as the sales team is -- and that they must work together with sales to not only identify the most desirable business accounts, but develop a joint approach to nurture them, flag buying signals, and capture the deals. Technology is the bridge to making this as seamless as possible.

Continued Golec, "You can identify who downloads the white paper, but you have 20 times the amount of people who are anonymous. We are finding out who they are and joining all that data together. Every online interaction has an IP address, but only 2 or 3 percent are cookied. So [identification by IP] gives you much better insight. It makes marketing automation more intelligent."

Technology has clearly arrived to make ABM a technical reality. Whether it takes off as a business strategy beyond forward-looking, first-adopter companies into mainstream American enterprises is of course not known. But based on the inroads made in just the past year, it seems many more B2B marketers have it on their radar.

Do you have an ABM plan for your company? Are you already using it? Comment below!

Source: Is account-based marketing the key to B2B sales success?

Local SEO Still a Top Request for Internet Marketing Companies in 2016

Indazo, a leading internet marketing agency, advises that local SEO remains their top request in 2016.

BHOPAL, MADHYA PRADESH, INDIA, May 21, 2016 /EINPresswire.com/ -- Indazo is a leading internet marketing agency based in India. This company is very well-established and are known for providing customers with top quality services to help drive traffic to their website.

The company has built up an outstanding reputation throughout the world for their high quality services and support. The company helps drive traffic to their customers websites using white hat and ethical techniques that they can rely on and trust will give them a good online reputation. The company offers a full range of top quality services at prices their customers can afford.

Indazo's services range from search engine optimization to pay per click advertising to internet branding, web development, reputation management and so much more. The company provides customers with a task based solution or a package deal, based on their unique SEO needs and budget.

This company comprises of an experienced team who ensure that they provide each of their customers with the best level of service and support. The team all have extensive industry experience which they use to provide their customers with assistance and advice, helping them push their business forwad in a competitive online environment.

During a recent interview, Anoop Krishnan, the marketing director at Indazo said "We are still seeing a very high demand for local SEO services. Companies are noticing that they are falling behind and dropping spaces in search results because they aren't staying up to date with the latest algorithms. Local SEO was introduced last year and has been one of the biggest problems for companies as not all of them have seen the importance until it's too late."

Indazo has grown so much over the years to become one of the leading internet marketing agencies in the world. Te company continues to grow daily as they provide customers with up to date and current assistance, helping them grow t heir business and push their company forwad in a competitive online setting.

This company advised that they work with companies throughout the world each day and currently have hundreds of active customers that they work with each month. Their package deals are the most popular, providing customers with a complete monthly SEO service to help them grow their business and achieve success on a daily basis.

Anoop KrishnanIndazo917554083241email us here

Source: Local SEO Still a Top Request for Internet Marketing Companies in 2016

How Soulja Boy Became the Godfather of Internet Rap

Living in Batesville, Mississippi more than a decade ago, a young DeAndre Cortez Way couldn't have predicted a self-released song and dance would lead to his first million by the age of 17. Nor could he have guessed that his early adoption of social media as a marketing tool would make him a pioneer of the web-age fame model.

Batesville was hardly a music industry hub, but that proved to be of little consequence because Way was hardly your typical aspiring rapper. His meteoric rise occurred during a time when the ailing music industry was just beginning to realize its own dinosour-esque structure.

Record labels were contending with not understanding the the web generation, and exploring what streaming music services meant for their artists. Way was one of the first to bypass the traditional route to stardom and instead leverage intuitive digital marketing to brand himself and jumpstart his career. He's adapted the model — venturing into television, retail and other business ventures over the years — but still adheres to the core principles to this day.

via GIPHY

After his family relocated to Mississippi from Georgia, Way's father built a home studio where the neophyte rapper wrote, recorded and produced his own music. The trickier part was catching the attention of a label from the grips of a town that boasts a current population of 7,463. Way's solution came in the form of SoundClick, an online music community that had steadily acquired members since its launch in 1997.

He uploaded his first song in 2005, two years before SoundClick launched its own social network. The social aspect would become pivotal in spreading Way's Grammy-nominated outbreak song "Crank That." Much like MySpace, SoundClick provided usernames, profiles pages, blog posts, curated playlists and even ranked music charts. More importantly, Way's fans were able to tag, share and repost their favorite songs, and they did so with gusto. Even before "Crank That" became a sensation on par with 1993's memorable, "Macarena," Way established himself as one of Soundclick's top 10 members. One of his first uploads, an Mp3 of a comedic song called "Doo Doo Head," rose to number one on Soundclick's user-rated charts after only a few weeks.

Way promptly leveraged the increase in page views to boost his presence on other platforms, specifically MySpace, where he opened an account with the help of his cousin. He also linked his MySpace, YouTube and SoundClick to keep traffic and drive clicks between his pages. In a 2008 interview with Vulture he shared, "Really all my MySpace views came from SoundClick and my YouTube views came from MySpace; they fed off each other." With the rise of the blogger and the social media influencer, such a small step is now considered intuitive, but back then, Way was the one of the first to truly understand this blueprint.

In only a few years' time, Way's MySpace acquired over 86 million views which vastly increased his visibility with promoters who reached out to book him for shows, as well as talent scouts, producers and industry executives. Internet fame also placed him in the unique position to be among the first to successfully monetize a social media presence. After "Crank That" reached a million plays Way negotiated a deal with SoundClick and began to sell his songs for $1. Though 50% went back to SoundClick, the enterprising emcee still cleaned up, making over $100,000 from an average of 19,000 downloads per day.

via GIPHY

Way also displayed incredible ingenuity when it came to promoting himself as an independent artist. Without no publicity team to back him, he converted his fans into his personal publicists. Through frequent multi-channel engagement he positioned himself as a friend figure who allowed them to take part in his everyday experiences, and to share their own experiences with him. He heavily relied on free services like SayNow, which directly connected him to fans through voice and text messaging. During a 2009 interview Way revealed that he had over a million subscribers and received over 30 million calls from all over the globe through SayNow alone. Way also used the platform for direct marketing and to share special promotions; this early attention to mobile saw over 5 million ringtones sold and downloaded. Way's prescience concerning new social  innovations was also displayed in his early adoption of YouTube; his very first video was uploaded a mere three months after the pl atform came out of beta testing.

Even now, the low-quality, near-intelligible upload shows a gregarious, young character who was  v-logging and creating comedy shorts before it became a popular career aspiration. The many shorts of Way and friends doing regular old teenager stuff shows his early grasp of the power of engaging viral content. For instance, in addition to releasing "Crank Dat" on SoundClick, Way also published an instructional dance video to YouTube. The video went on to generate more than 20 million views and spawned thousands of homemade response videos and song remixes. The prevalence of both the song and dance helped catapult "Crank That" to viral fame, a phenomena that also went on to be reflected on Billboard's Top 100 chart where it landed at number one. Way also leveraged the high traffic to close an ad-sharing deal with YouTube, effectively creating yet another stream of revenue outside of music.

His online reach was so powerful the Wall Street Journal crowned him "king of social media" in 2010. Though many are still quick to dismiss Way as a bit of a clown character one only has to look at the contemporary rappers who have landed record deals from internet buzz to see the resonance of his formula.

Chief Keef, Bobby Shmurda, Desiigner, Lil B, Fetty Wap and many more all used free music services, video platforms, and the internet in general to transition from independent to label represented. Even the songs that first brought them attention follow the Soulja Boy method– they feature simple lyrics, catchy beats, and more than a few even have dedicated dances. These days everyone wants to be internet famous so the competition is certainly a lot stiffer, but with a little patience and a touch of luck, the blueprint still works.

For more from Soulja Boy, check out the real numbers behind his supposedly $400m deal.

Read Full Article

Source: How Soulja Boy Became the Godfather of Internet Rap

Marketing Transformation

What is digital marketing and where does content marketing fit into the broader picture? We answer these questions and offer digital marketing trends in the Content Standard's Digital Marketing category. From mobile technology to experiential trends, stay informed of the latest in web marketing.

Source: Marketing Transformation

Adobe Spark could be the answer to startup, small-business marketing woes

US-based software giant Adobe has announced the immediate availability of Adobe Spark, an integrated web and mobile solution for creating visual stories. Free and designed for everyday communications, Adobe Spark is part of the Creative Cloud ecosystem. The platform's three mobile apps-Spark Post, Spark Page and Spark Video-each offer one of these creation tools for users on iOS.

Today, anyone can create content and share it via social media, but most people lack the skill, time and resources to create something that cuts through the online clutter.

In addition to the app, Adobe has launched a Spark Blog to compliment the program with a slew of articles already published to the site.

Just like with Adobe's storytelling apps for iOS - Voice, Slate, and Post - Adobe Spark is focused on letting anyone create visually rich content with various types of media.

Spark is targeted to all consumers: small businesses and solo entrepreneurs, students, volunteers with causes, and professionals seeking to boost their careers and personal brands.

The mobile apps are format specific: Spark Post is still used to create images and graphics that are optimized for social media.

All in all, Adobe Spark is a web application with companion mobile apps getting all of Adobe's best visual content creation tools online, in a minified format.

You can see the full Spark web story that's under construction in this screenshot here.

Video allows equips users to create animated videos in minutes and includes a feature lets users overlay their voices on top of images.

Adobe has also collaborated with Facebook Blueprint - a new global education and certification programme to help agencies and advertisers achieve their business results through marketing on Facebook and Instagram platforms. The company will provide tutorials on the platform on how to successfully market themselves on the Facebook and Instagram platforms using Adobe Spark. That also makes it easier to find which tool you need for the job at hand, as you don't have to remember all the tools' different names - just "Spark".

Spark is also partnering with Change.org, the social change platform, to co-create training materials for petitioners and change agents.

Adobe Spark is available for free at Spark.

You do need to sign into an Adobe ID account or create one, or use a Facebook or Google login, but you don't have to pay for the service. Adobe.com. Paid versions will be available in the future.

Source: Adobe Spark could be the answer to startup, small-business marketing woes

INTERNET MARKETING WORKSHOP-PERTH- AUSTRALIA

Session 1: 12:30pm - 2:30pm | Session 2: 7:30pm - 9:30pm   Learn Simple, Proven and Exciting Ways To Build A Successful Business Using Online Marketing Strategies Register Now For Your FREE 2 Hour Workshop…

  How would you like to learn how to build a business from scratch using the latest online marketing strategies?

The formula for creating a business from scratch and using the internet to sell your products, tools and services. We will show you how to license other products if you don't want to create them yourself.

How you can get off the ground quickly by tapping into NEW platforms, where all the products & marketing are done for you.

How to flood your business with sales every single day from automated traffic that converts leads into sales while you sleep.

How to tie everything together, and walk out the room with a bullet-proof plan to hit your online business goals in 2016.

DON'T MISS this event... Events like this have the capab ility of creating a breakthrough for you... We'll tell you all about this when we meet, but just know this event is mindset shifting... and potentially life-changing…  BUT only if you attend.  Make sure you secure your seat right now and we'll see you there…   Register Now For Your FREE 2 Hour Workshop…

FREQUENTLY ASKED QUESTIONS & ANSWERS: Q: Would it be possible for me to take a long friend(s) or business partner(s)?A: Yes, this is possible. Do make sure that you register the people you will bring with to the Workshop. .

Source: INTERNET MARKETING WORKSHOP-PERTH- AUSTRALIA

Native advertising is the future of Internet marketing strategy

BII

Native advertising—ads that have the look and feel of the content that surrounds them—are not really new.  

Ever since the first radio programs interviewed sponsors about their businesses and early magazines turned over parts of their issues to "advertorials," smart advertisers have tried to slip their messages under the radar of wary target audiences.   

But today, native advertising is one of the hottest areas of the online advertising world for three simple reasons:  

Native ads are an effective way to get an advertising message around ad blocking software.

Native ads are proven to have higher levels of engagement than traditional non-native ads.

And perhaps most importantly, for many of the fastest-growing social media applications, like Twitter and Instagram, native advertising is the only way to reach their audiences.

Digital ad spending is on the rise, and no area is rising faster than native advertising.   Native ads come in many forms, but all share the common goal of not "looking" like an ad.  

So whether you're talking about native display ads, sponsored content, or even the virtual reality native ads of the future, understanding and having a strategy for native advertising is an imperative for every advertiser, publisher, ad agency…in short, any organization that interacts with its customers online.  

After months of researching and reporting this important trend, BI Intelligence, Business Insider's premium research service, has put together the essential native ad report that explains native advertising from top to bottom. 

The valuable insights you'll get from this new report, titled The Native Ad Report: Revenue Forecasts, Top Drivers and the Rise of Sponsored Content and Programmatic Native, include:

The 4 powerful growth drivers of native advertising

An insightful history of how native advertising grew on the Internet, and especially social media

A data-rich breakdown of trends in current native advertising, plus projected growth rates and spending for the next 5 years in the key areas of native display ads, social ad revenue and sponsored content

Analysis of the six primary native advertising formats—in-feed, search, promoted listings, content recommendation widgets, standard ads with native elements, and custom-content units

The tremendous opportunity—and little-recognized threat—that is coming as major ad exchanges support native advertising with new programmatic channels

How Facebook became the dominant force in native mobile display ads

How Instagram is exploiting huge demand from advertisers to reach its users through native advertising to grow its global ad revenue 6 times in the next two years

An inside look at Twitter's 3 native advertising vehicles—promoted tweets, promoted trending topics, and the latest, promoted "moments"

The strategy Snapchat is pursuing to triple its native advertising revenue this year

The inside story of the fastest-growing native advertising area, sponsored content

Publishers' strategies for maximizing revenue from native advertising

How Buzzfeed's experience with native advertising revealed the surprising challenges and roadblocks that native advertising entails

The regulatory threat to native advertising

And much more.

This exclusive report even reveals the 4 important new trends in native advertising that will be the source of innovation, growth and new challenges for years to come.   

The Native Ad Report: Revenue Forecasts, Top Drivers and the Rise of Sponsored Content and Programmatic Native is how you get the full story on native advertising.  

To get your copy of this invaluable guide to native advertising, choose one of these options:

Purchase an ALL-ACCESS Membership that entitles you to immediate access to not only this report, but also dozens of other research reports, subscriptions to all 5 of the BI Intelligence daily newsletters, and much more. >> START A MEMBERSHIP

Purchase the report and download it immediately from our research store. >> BUY THE REPORT

The choice is yours. But however you decide to acquire this report, you've given yourself a powerful advantage in your understanding of the fast-moving world of native advertising.  

Source: Native advertising is the future of Internet marketing strategy

Web Site, Blog & Email Essentials, with Sue Schaffner, a Creative Capital Webinar hosted by MARN

Led by artist Sue Schaffner, this 90-minute webinar covers all aspects of your web presence. It will provide you with an overview of best practices for your website, blog, and email marketing and communications, as well as case studies of artists who have established innovative and effective web presences.

Webinars are instructed in real-time, giving MARN participants the opportunity to ask questions. Webinars are also recorded by Creative Capital and will be shared with each MARN participant.

https://www.artsinmilwaukee.org/events/web-site-blog-email-essentials-wi...

https://www.facebook.com/events/1720013774922419/

Source: Web Site, Blog & Email Essentials, with Sue Schaffner, a Creative Capital Webinar hosted by MARN

Marketing a law firm: Setting the bar high

By David M. Kleppinger May 20, 2016 at 3:00 AM

David M. Kleppinger - (Photo / Submitted)

Before the information explosion ignited by the Internet, marketing a law firm was the "Field of Dreams" of advertising: build your reputation and they will come.

The article you are trying to view is premium content that requires a paid subscription.To read the rest of this article, you'll need to login or subscribe.

Articles with the are premium articles with a wealth of information,in-depth analysis, expert advice and much more.

Sign up for a free trial subscription today!

Source: Marketing a law firm: Setting the bar high

World Patent Marketing Success Group Launches Shut Down Texting, An App Invention That Keeps Drivers' Eyes On The Road And Not On Mobile Phones

  May 19, 2016 --

New York, NY (PRWEB) May 19, 2016

World Patent Marketing, a vertically integrated manufacturer and and engineer of patented products, announces Shut Down Texting, an app invention which will help prevent people from using their mobile phones while driving.

"Smartphone app development is a $13 billion industry,""says Scott Cooper, CEO and Creative Director of World Patent Marketing." Developers are expected to increasingly rely on the development of native apps that are integrated with smartphone operating systems. This will bolster increased growth in the next years."

?It is so alarming that so many vehicular-related accidents are caused by people texting while driving," says Jerry Shapiro, Director of Manufacturing and World Patent Marketing Inventions. ?Thankfully, this app invention called Shut Down Texting will help minimize and even eradicate that."

Shut Down Texting is an app invention which is specially created to limit the use of mobile phones while driving. There are thousands of accidents and deaths caused by people who fail to properly concentrate on their driving while on the road and one of the distractions comes from the use of mobile phones. What this invention does is restrict the ability of mobile phones to send or receive text messages while driving. It is comprised of an application software installed in a mobile device and a unit which is installed in a vehicle. The application and unit will be able to connect via Bluetooth. When a vehicle is in motion, the mobile device and unit will connect and coordinate in rendering a mobile phone unable to receive or send text messages. And by doing so, less possibility for distractions while driving is achieved.

?Shut Down Texting is something that needs to be used right now," says inventor Barbara M. ?This app invention prevents accidents and even deaths while on the road because it limits and even inhibits people from using their phones while driving. With this invention, people are encouraged to fully concentrate on their driving."

Jason Smith, a truck driver from Texas, has this to say about Shut Down Texting: ?Being on the road all the time for work, I get to see so many accidents caused by people using their mobile devices while driving. Shut Down Texting is just what we all need to make roads a whole lot safer!"

Shut Down Texting is an app invention which will encourage drivers to fully concentrate on the road and refrain from using their mobile devices to read or send text messages.

About World Patent Marketing

World Patent Marketing is an innovation incubator and manufacturer of patented products for inventors and entrepreneurs. The company is broken into eight operating divisions: Research, Patents, Prototyping, Manufacturing, Retail, Web & Apps, Social Media and Capital Ventures.

As a leader in patent invention services, World Patent Marketing is by your side every step of the way, utilizing our capital and experience to protect, prepare, and manufacture your new product idea and get it out to the market. Get a patent with World Patent Marketing and the company will send representatives to trade shows every month in order to further advocate for its clients. It is just part of the world patent marketing cost of doing business.

World Patent Marketing Reviews enjoy an A+ rating with the Better Business Bureau and five star ratings from consumer review sites including: Consumer Affairs, Google, Trustpilot, Customer Lobby, Reseller Ratings, Yelp and My3Cents.

World Patent Marketing is also a proud member of the National Association of Manufacturers, Duns and Bradstreet, the US Chamber of Commerce, the South Florida Chamber of Commerce, the Greater Miami Chamber of Commerce, Association for Manufacturing Excellence, and the New York Inventor Exchange.

Visit the worldpatentmarketing.com website and find out how to patent an invention. Contact us at (888) 926-8174.

Read the full story at http://www.prweb.com/releases/worldpatentmarketing/05/prweb13342844.htm.

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Source: World Patent Marketing Success Group Launches Shut Down Texting, An App Invention That Keeps Drivers' Eyes On The Road And Not On Mobile Phones

Kalido Acquires Customer Analytics And Marketing Automation Business JBA

Kalido, the creative and digital services division of IVE Group Ltd, has acquired customer analytics and marketing automation business JBA.

The acquisition builds on Kalido's data and digital expertise and will strengthen Kalido's ability to deliver website analytics and optimisation, email and mobile marketing, marketing automation and targeted social advertising.

As a data led marketing agency, JBA is at the forefront of harnessing behavioural insights and data science to deliver exceptional customer experiences. Key services include reporting, modelling customer behaviour, lifecycle communication and content personalisation.

All existing employees will remain with the business, and will continue operating from JBA's Melbourne office. JBA will retain their brand for the foreseeable future, and CEO James Bennett will continue to lead the business, and report to Kalido CEO Joel Norton.

Kalido CEO Joel Norton said, "JBA offers holistic data solutions to identify, visualise and respond to customer insight. They are experts in leveraging data to better understand and influence customer behavior, and support clients in driving optimum value from their marketing and data platform investments.

"JBA will further bolster Kalido's ability to source comprehensive customer data and execute marketing programmes and improve customer experiences based on those insights."

JBA CEO James Bennett said, "This is an exciting time for JBA to be joining Australia's most diversified marketing communications group.

"The acquisition provides IVE with a market leading customer analytics and marketing automation business to help deepen existing customer relationships. Joining IVE will give JBA an expanded client base and access to capital for continued growth, as well as add further value to our clients and provide new opportunities for all of our staff."

Warwick Hay, managing director of IVE Group said, "The acquisition of JBA is a key part of IVE's ongoing diversification strategy which has been effectively executed over the last decade.

"This acquisition will further enable IVE to deliver robust data and digital solutions, expand our execution capability and increase our strategic value with clients. We look forward to welcoming JBA to the IVE family."

Source: Kalido Acquires Customer Analytics And Marketing Automation Business JBA

Develop Warmer Leads with Social Media Marketing Services from Profit by Search

Noida, UP -- (SBWIRE) -- 05/18/2016 -- #1 SEO Company in India, Profit by Search is now offering top class social media marketing services at the most competitive prices. They have been in this business since 2000 and have assisted a huge number of business owners in developing warmer leads and improving their ROI. These services are rendered by their team of highly skilled and talented SMO experts who have years of experience and rich knowledge working in this domain. Some of the techniques followed by their experts include increasing linkability, making tagging & bookmarking easy, rewarding inbound links, encouraging mashups, rewarding users and many others. Through their SMO services, entrepreneurs are able to benefit greatly since they are able to improve their online reputation on different search engine results like Google, Yahoo and Bing.

Based in Noida, India, Profit by Search is a renowned provider of SEO services in India that has expertise in offering social m edia marketing services at the market's best prices. The social media marketing services they offer are planned as per their client's business needs and focus on gaining new customers for their products and services. Business owners planning to invest in social media marketing can contact this reputed firm by filling a simple questionnaire present on their official website, ProfitbySearch.com. In addition to social media marketing, they also offer myriad services like pay per click management, search engine marketing, local SEO, email marketing and SEO in India.

One of the representatives of the company talked more about social media marketing services, "A creative SMM strategy allows you to interact with your audience so you learn more about their wants and needs. It combines the goals of internet marketing with social media sites such as Digg, Flickr, MySpace, YouTube and many … It is related to other modes of online marketing such as Search Engine Optimization, Search Eng ine Marketing, Viral Marketing, Word of Mouth Marketing and Social Media Optimization."

About Profit by SearchOne of the premier providers of SEO Services in India, Profit By Search not only serves the purpose of increasing a client's website visibility on major search engines, but it also helps solve various technical problems of a website like providing a client with unique content to keep the website away from getting slapped by the Google Panda, improvises on methods to improve lost rankings, helps fight better with the bounce rates, maximizes the rate of return on investment for advertising budget and many other such services.

For more details, please visit https://www.profitbysearch.com/

Source: Develop Warmer Leads with Social Media Marketing Services from Profit by Search

Yodel Acquisition Makes Web.com Subscriptions Jump

The decision to acquire Yodle has paid off for Web.com, as it reported a strong first quarter of the year.

The web services company now has approximately 3,423,000 total net subscribers, up 70,000 from the end of the fourth quarter of 2015. This includes nearly 53,000 subscribers from the Yodle acquisition.

Web.com Subscriptions Jump

"Web.com reported strong first quarter results that were driven by solid performance in our value added digital marketing solutions. The acquisition of Yodle during the quarter was a major milestone for the Company that significantly enhances the value our technology and services can deliver for small businesses," said David L. Brown, chairman, chief executive officer and president of Web.com.

Following the announcement, Wells Fargo Securities revised Web.com's 2016 revenue and earnings-per-share estimates from $575 million and $2.66 to $755 million and $2.56, respectively.

Highlights of the Web.com Q1 Report

Here's an overview of the key findings of the Web.com Q1 Report:

The company repurchased 617,000 shares for $11.2 million in the first quarter.

Average revenue per user (ARPU) was $15.10 for the first quarter of 2016, compared to $13.75 for the same period last year.

Total revenue was $144.8 million for the quarter, compared to $132.6 million for the same quarter last year.

Trailing twelve month customer retention rate was 87.1 percent.

Commenting on the Web.com Q1 Report, Brown said, "Our increased focus and scale in the value added services market positions us well to drive improved revenue growth over time.  Increasing revenue growth combined with a meaningful opportunity for margin expansion and strong free cash flow provides Web.com with the flexibility to pursue multiple avenues to generate long-term shareholder value with a near term focus on deleveraging."

Riding High on the Yodle Acquisition

When Web.com acquired Yodle earlier this year, it said the move "improves Web.com's growth profile by adding higher growth revenue streams." Moreover it adds complementary vertical market products and expertise and creates an opportunity to up sell and cross sell across a 3.4 million subscriber base.

The first quarter results validate Web.com's conviction and highlight the value Yodle's popular offerings have created. The integration has also provided small businesses with an opportunity to enhance their online marketing and sales efforts.

Jacksonville-based Web.com provides domains, hosting, web design and management, search engine optimization, and online marketing services to small and medium businesses.

Yodle is a New York City-based company specializing in online marketing services. It assists small businesses improve their online presence using emails, paid search advertising and search engine optimization.

Image: Web.com

Source: Yodel Acquisition Makes Web.com Subscriptions Jump