The Web Shop Offers Simple and Affordable Web Design and SEO Marketing Services

The Web Shop provides a range of simple and affordable web design services including WordPress and mobile responsive website design, hosting, domain registration, search engine optimization and search engine marketing services.

What separates The Web Shop from other competitors are their "keep it simple" philosophy, cutting out all the extras, and the use of the overly complicated proprietary software. This allows them to focus on only delivering the solutions the clients need based on their unique requirements. This, in turn, eases the whole design process giving time for the company to understand the client's business and their goals, and deliver a completed and professional website within two weeks.

On top of providing WordPress web design services, The Web Shop also has the tools and expertise to make sure their clients' site are optimized for all devices. Within each project, the company takes a holistic approach focusing on optimizing media content and using flexible website layouts so that clients' sites will display beautifully on desktops, laptops, tablets and smartphones.

The Web Shop believes in developing long term mutually beneficial relationships so they offer clients open, fair and transparent terms. This means customers will not encounter hidden costs and obligations such as ongoing maintenance fees or contracts. The company also provides their clients ongoing customer support, which includes in-person training on self-managing their website content and online help tutorials.

In addition, The Web Shop has developed specialist online marketing services for their clients. These include online advertising with Google AdWords, Search Engine Optimization (SEO) and Search Engine Marketing (SEM). This adds value to the company's clients as it will help them to drive leads, sales, and customer traffic to their websites.

The Web Shop's focus on affordable quality and results has led to many positive customer reviews. For example, Tim Lowson of Ready-Ed Publications says, "The results through the work of the Web Shop were immediate and sales increased to a huge degree – from virtually nil return our turnover of online sales increased to over $21,000 in the first 4 months of operation".

The Web Shop is located in Perth, Australia. Their main focus is keeping the web design process as simple and stress-free as possible for clients.

Prospective customers can find more information at www.thewebshop.net.au

Media ContactCompany Name: The Web ShopContact Person: Blair ThorneEmail: info@thewebshop.net.auPhone: 08 6311 7534Address:57/118 Adelaide TerraceCity: PerthState: WACountry: United StatesWebsite: http://www.thewebshop.net.au

Source: The Web Shop Offers Simple and Affordable Web Design and SEO Marketing Services

New marketing group gets its Mojo on

The office for Mountain Mojo Group, which is located in a diminutive space in the back of a building off North San Francisco Street, has already become too small for the energy and growth of Flagstaff's newest marketing firm.

The firm was started by Rand Jenkins and Austin Leggett in January of this year, and has expanded quickly due to partnerships with local businesses like Little America and Second Chance Center for Animals.

"It made sense to come [downtown] and build a client base, and now we've got a pretty solid client base here in Flagstaff … but now we definitely need more space," Jenkins said. "Lots and lots more space."

Of Mountain Mojo Group's core team of seven employees, the majority are NAU alumni, and they've also hired eight interns from NAU, as well as a collection of freelance employees with whom they work on a project-by-project basis.

"We really wanted to tap into that local pool of talent here in town, and try to get as much work that was being outsourced not just to Phoenix, but out of the country, and keep it here," Jenkins said.

Mountain Mojo Group offers services in web and social media development, graphic design, advertising and more. They work with beginning and established businesses and can help clients create or rebuild their brand by building new logos and websites, or can assist in creating commercials and visual advertisements.

"It doesn't matter what you do, what your business is, from being a plumber to Snowbowl — if you want to market and get your idea out there … we can do it," Leggett said.

Some of the clients they serve include the Lumberyard Brewing Company, Flagstaff Hullabaloo and Arizona Irrigation and Maintenance. They worked with Little America to market their property remodel and new restaurant, and they helped Second Chance Center for Animals completely redesign the appearance of their brand.

"We've been really lucky. It's a small town, so word of mouth is huge. And also a lot of people have reached out to us … we kind of chat up the business and let people know what we do," Jenkins said.

Jenkins's roots are in events: he co-founded The Green Room and worked as the general manager of The Pepsi Amphitheater. While Mountain Mojo Group does assist with elements of event planning, the team tries to avoid acting as principal organizers for events due to the labor-intensive nature of the job and the feeling that it takes away from other projects.

Jenkins said the prices for their services are largely determined on a case-by-case basis and are dependent on the client's needs, but charges for graphic design and social media management can run roughly from $80 to $100 dollars, with web development costing a slightly higher amount.

They've also recently partnered with eCreations, a Phoenix-based web design and development company. Leggett said that the company's expertise in coding and web design is a beneficial match for the creative expertise of their own team.

Mountain Mojo Group is invested in supporting local businesses through a partnership with the Sustainable Economic Development Initiative of Northern Arizona. During the summer the team held a workshop on marketing for small businesses that was attended by nearly twice the number of people they had been expecting. They're planning to hold more workshops in the future.

"I would like to raise the bar for almost every business in town for how they perceive marketing and how they do it," said Jonathan Kersten, the social media director and client coordinator for Mountain Mojo Group.

In upcoming months, Mountain Mojo Group is also hoping to expand their services into the national market to serve clients outside northern Arizona.

Source: New marketing group gets its Mojo on

Is SEO your main source of web traffic?

debmedia • 40 minutes ago

Hello, I wonder, how people make "fake" reviews, Fake jvzoo details, fake google analytics etc to show how they are going with their business. I am sure that they are mostly fake because I checked many sites and they are only 4 or 5 days old, (record found by Whois data). so it cannot possible to show 60k viewers or so in last 20 days etc fake information. So I really like to know is there any site where they all making fakes?? as I see most of the WSO also has this kind of jvzoo records etc and I am sure most of them are fake. Sorry if I hurt some warriors here. It is a battle field of warriors and we are all warriors here so the war will be there right??

Source: Is SEO your main source of web traffic?

Southern Ohio Port Authority Website Wins Statewide Marketing Award

Columbus, Ohio – Congratulations to the Southern Ohio Port Authority for the marketing communications award it received today at the Ohio Economic Development Association's 2016 Annual Summit, held in Dublin, Ohio. The organization's economic development website, http://www.sohpa.org/ was named the Winner of the Economic Development Marketing, Medium Community Category for its effort in telling Scioto County's business story to prospective employers.

In August, the website was recognized with an award by the Southern Economic Development Council (SEDC), a seventeen-state professional economic development trade organization.

"For the second time in recent months, our marketing efforts have been recognized by a group of our economic development peers. It's especially nice to know that this award comes from our Ohio colleagues," said Jason Kester, Executive Director of the Southern Ohio Port Authority. "These awards would not have been possible without the support of the Scioto Foundation and the Fluor-BWXT Community Commitment Fund," Kester explained.

According to Jim Walton, CEO of Brand Acceleration, Inc., a firm that specializes in economic development marketing, "We are thrilled for the people of Scioto County, and honored to have built selected to develop this website."

About Brand Acceleration, Inc.

Founded in 2007, Brand Acceleration, Inc. is an award-winning full-service marketing, branding, and public relations firm which is entirely focused on the economic development industry. Its services include brand research, brand development, websites, videos, workforce attraction campaigns, social media marketing, and countless others. Brand Acceleration can be found at www.brandaccel.com.

About the Southern Ohio Port Authority (SOPA)

Founded in 1983, SOPA is the lead economic development agency for Scioto County, Ohio. The port authority is a creation of the Scioto County Commissioners and is primarily funded by the Commissioners, City of Portsmouth, and Fluor-BWXT. To learn more please visit www.sohpa.org.

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Source: Southern Ohio Port Authority Website Wins Statewide Marketing Award

University of Nebraska System Makes Its Website Marketing Online Offerings Sing

Thank you to WCET members University of Nebraska and Ranku for today's post. The University of Nebraska Online Worldwide was seeking a solution for a user-friendly web tool enabling prospective students to search the offerings of the four system institutions. They picked Ranku, a Wiley Brand, as the solution to best fit their needs.

Enjoy the post,Lindsey Downs

Overview

Created in 2009, the University of Nebraska Online Worldwide is a university-wide initiative with the primary goal of pulling together the collective strength of the four University of Nebraska (NU) campuses in the area of online education to provide increased access to a quality education for Nebraska residents and to people throughout the world.

In order to provide prospective students with a single destination for finding information about all NU online programs, in 2010 NU Online Worldwide launched a centralized website: online.nebraska.edu. This site offers students a consistent search experience to quickly find a program of interest.

The Challenge

After an initial few years of increasing traffic to the website and positive lead generation, changes in search engine algorithms and shifting student search behavior and preferences began to catch up to the NU Online Worldwide website and negatively impact these key performance indicators. NU Online Worldwide needed to make major changes to its website, and do so quickly.

The Strategy

In the summer of 2015, NU Online Worldwide partnered with Ranku, a Wiley Brand, a leader in online student recruitment technology, to redesign the NU Online Worldwide website. Objectives of the redesign included updating the site to a responsive, user-friendly, SEO-centric and lead generation-focused design with a powerful analytics backend.

All aspects of the new site revolve around optimal user experience leading to lead generation. A clear emphasis was placed on displaying the depth and breadth of program offerings and quickly getting users to a program page. The homepage was overhauled with a prominent degree level filter and keyword search box, along with an interactive subject area tile feature giving users multiple ways to find their program of choice.

Once on a program page, users can easily scan key information with the introduction of the program highlights ribbon. State authorization status by program is displayed on the Admissions and Requirements tab so prospective students have this information as they enter the recruitment funnel. Programs are consistently organized with information pertinent to adult online students and content is optimized for organic search.

Information request and 'Apply Now' buttons have been strategically placed on the site to encourage prospective students to submit contact information.

With the introduction of campus icons, the redesign makes a distinct connection between programs and their corresponding campus, something that had caused undue confusion for prospective students in the past.

"We had taken the first step by creating a 'one-stop-shop' website for prospective students to research all the online programs offered by the four campuses of the University of Nebraska," said Mary Niemiec, Associate Vice President for Digital Education and Director of NU Online Worldwide. "The Ranku design took that concept to the next level by creating a clean, user-friendly interface that provides the kind of sophisticated search experience web users have come to expect in other areas of life."

The Results

The foundation of the NU Online Worldwide-Ranku marketplace was based on an analysis of historical inquires and live-data patterns. By centering the design and function on the prospective student's experience, NU Online Worldwide is able to convert significantly more of their organic traffic to inquiries. Now, the search for a degree for prospective online degree is more akin to a digital shopping experience than reading a brochure.

By redesigning NU Online Worldwide's website and developing a data tool to provide insight and actionable information on key performance indicators, NU Online Worldwide has surpassed its goals and significantly increased inquiries from potential online students. The partnership has been very successful in converting more of NU Online Worldwide's most valuable source of traffic— organic traffic. Average monthly t raffic has doubled since launch and monthly inquiry growth increased nearly 200%.

Ranku's analytics have helped NU Online Worldwide identify programs to scale based on demand, and highlighting the essential role that lead nurturing plays in the enrollment management funnel. Recruiting online degree students is incomparable to recruiting campus students due to the significant difference in demographics. As a result, the strategy for recruiting online students must be adjusted to account for the ways in which this population of students obtain and use information.

NU Online Worldwide has further leveraged website data by integrating information into their Customer Relations Management (CRM) system, enabling university leaders to make better data-driven decisions, which has exponentially improved the ability to strategically market to and recruit this unique demographic.

The positive impact of improving a university's ability to recruit online students cannot be overstated. Currently, more than 35 million adults started, but have not completed their college degree. Many of these people are seeking a way to achieve their goal of obtaining a degree in higher education, while continuing to work and provide for their financial needs. Often, prospective students seeking information about online programs become frustrated and confused by the fractured network of campus sites which often are not clearly labeled as offering programs online or on-campus. In many cases, when these prospective online degree students leave those sites, they do not go to another school – rather, they do not go back to school at all.

The Take-Away

The number one lesson learned from the partnership with Ranku is to focus on the institution's online degree demographic and the psychology of this unique student population to improve recruitment by creating a user-centric experience. Every university has a unique demographic of prospective online students. Ranku's technology and data analytics dashboard has allowed NU Online Worldwide to more effectively surface information and trends, enabling the institution to strategically target its efforts and better serve its students studying at a distance.

Contact information

NU Online Worldwide: Laura Wiese, Marketing Directorljwiese@nebraska.edu

Ranku: Cecilia Retelle, VP of Central Operationscecilia@goranku.com

Source: University of Nebraska System Makes Its Website Marketing Online Offerings Sing

Why Digital Marketing Training Matters: 5 Game-Changing Marketing Rules Every Leader Needs to Know

Some professional services firms have a dedicated marketing team. Others don't, relying instead on a combination of internal and outsourced resources. Either way, a firm's leadership has to produce a comprehensive marketing plan to achieve future growth and profitability.

Of course, today when we say "marketing," we are talking about a blend of traditional with digital techniques, with the balance of the emphasis on the latter. Many leaders find it challenging to build a full marketing strategy with just the right balance – and even more challenging to train teams on the ever changing landscape around digital. Here's the good news: there are a few fundamental rules you can use to make better marketing decisions and build a strategy that outperforms average firms.

So here they are: the five things you need to know to develop a marketing game plan that works and ensure your digital marketing training is impactful.

1. High-growth firms spend more on digital marketing

In our latest research into the factors that separate high-growth firms from their no-growth counterparts, we found that high-growth firms consistently spend more on digital marketing — and less on traditional techniques. On average, high-growth firms invest 13% more of their overall marketing budget on digital strategies.

That's not to suggest that high-growth firms ignore traditional ma rketing altogether. Speaking engagements, partnership marketing and networking are all part of the marketing mix that catapults these firms to greater growth and profitability. The secret is in the mix. High-growth firms recognize that most traditional marketing strategies have a digital counterpart. And the digital approaches often cost less (building a lead-generating website, for example, can cost less than a single conference sponsorship) and allow more targeted interactions. You can't control who sits in the seats during your keynote address, but by ensuring your team has the right digital marketing training, you can use SEO, offer strategies and online thought leadership to influence who comes to your website.

Which brings me to my next point…

2. High-growth firms invest in a cohesive system of techniques and tools

As you can see in the chart above, which compares spending on traditional versus digital strategies, even firms that aren't growing invest in digital. However, our research shows that high-growth firms see 35% greater impact from their digital marketing techniques than do their no-growth peers.

What gives? Is it the particular strategies they choose to employ? That certainly accounts for at least part of the equation. But the secret to getting more ROI from marketing, whether digital OR traditional, is to build a coordinated system – emphasis on "system" – of tools and techniques. In this systematic approach, each technique both supports and benefits from the others.

For example, many firms produce a blog. But without systematic keyword, link-building and optimization strategies to help your audience find the blog in the first place, the strategy will stall from the start. Without enticing offers in place, your readers won't be encouraged to take the next step. And without a clear engagement strategy to turn readers into clients, you won't get any meaningful return on your investment.

We hear it all the time. "I've blogged consistently over the last 2 years and have never received a bite." That's because either your strategy or execution is flawed, or both. How do you correct this problem? You'll need to train your team understand the dynamics of digital marketing — then they can build a system that delivers consistent results.

The illustration below is an example of a cohesive system. Notice that at each stage there is a system of tools and techniques specifically chosen to entice people to take another step down the pipeline. It's repeated engagement — not the power of any one tool — that builds trust over time and turns visitors into clients.

3. High-growth firms treat their websites as one of their most important business development assets

At Hinge, we spend a lot of time analyzing, deconstructing and rebuilding websites. Why? In the world of professional services, a website can — and should — be one of your highest performing business development assets. Here are a few insights from our research:

80% of professional services buyers check out your website. Fair or not, this is often the first place we're judged and vetted by our buyers.

44% of professional services buyers rule out a firm because they couldn't understand how the firm could help them. If your website is the first line of defense, then the structure, messaging, imagery and thought leadership better quickly convey that you solve your prospects' problems — or you risk leaving a lot of business on the table.

30% of professional services buyers rule out a firm because of an unimpressive website. Ouch! Painful, but true. And it's why high growth firms place the same importance on their websites as they do on their flesh-and-blood business development team.

4. Expertise matters

We know from our research that expertise is one of the top criteria buyers use when evaluating firms. But how do they judge a firm's expertise before they've worked with them? Slick brochures and pitch decks aren't going to cut it. That's where blogs, webinars, books and articles come in. The former sell, the latter educate. Taking a thought-leadership, education-first approach allows potential buyers to sample your expertise before taking the plunge. As they say, "a little knowledge goes a long way."

And what about referrals? We already learned from our research (see #3 above) the extent to which referrals will judge firms on their website alone.

What factors increase the probability of getting those coveted referrals to actually take the next step and call? Our research shows that what we refer to as "Visible Expertise" trumps other factors. Visible Expertise refers to the simple notion of making your expertise well known in the marketplace. But not just any expertise. Expertise that matters to your audience. Expertise that can solve their problems.

What Factors Increase the Probability of Referrals?

5. High-growth firms know their audience — through their audience's lens

If you know Hinge, you know our obsession with research. Time and again, our own research shows a strong correlation between firms that conduct systematic research on their target audience and exceptional growth and profitability.

Why is this? When you conduct market research on a regular basis, you build an understanding of your world as your audience sees it.

Without the benefit of research, firms run the very real risk of introducing bias and an internal agenda into their growth strategy. They become blind to the to their audience's evolving challenges and needs. Clients and prospects see and experience things differently than we do, and a good strategy will go out of its way to overcome that limitation.

Research also reduces the risk of allocating your budget to the wrong set of tools and techniques. Data can be a powerful compass as you try to find your way through the fog of indecision — and allocate your marketing budget to activities your prospective clients actually care about. Without data, you're just guessing.

2017 is around the corner. So now is the perfect time to adjust course and ensure your firm is following these five marketing rules. Of course, to compete in an online world, your marketing staff will need up-to-date knowledge and skills. That's why forward-thinking organizations provide ongoing digital marketing training for key personnel, including executives in charge of marketing. High-growth firms do it. Shouldn't you?

Additional Resources:

How Hinge Can Help:

Hinge has developed a comprehensive plan, The Visible Firm®  to help firms establish thought leaderships and grow. It is the leading marketing program for delivering greater visibility, growth and profits.

Elizabeth Harr Elizabeth is an accomplished entrepreneur and experienced executive with a background in strategic planning, management, communications, and alliance development. Elizabeth co-founded a Microsoft solutions provider company and grew it into a thriving organization that became known for its expertise in Microsoft customer relationship management.

Source: Why Digital Marketing Training Matters: 5 Game-Changing Marketing Rules Every Leader Needs to Know

3 Quick Wins to Improve Your Nonprofit's Website

Not every marketing success comes from a big campaign. When you're a nonprofit operating under budget constraints, big campaigns aren't always even an option. Sometimes, it's the little tweaks that can yield a boost in results. In some cases, the tweaks correct an issue that's been holding your website back.

We're going to dive into three areas where you can make some quick changes that can kick off strong change. 

1) Maximizing Your SEO Strategy

You have a clear SEO strategy based on your research of your prospects most pressing questions and concerns. You've identified what words and phrases they're using to search for information online. But is it being executed as completely as it could? Each page on your website and each blog post should be optimized around a single keyword or phrase that your ideal constituent is searching for on Google. More keywords than that can dilute the organic power of your main keyword.

If your organization isn't blogging yet, get going ASAP. A blog is the constant stream of fresh, SEO-focused content that search engines will use to drive traffic to your organization's online presence. 

For a quick overview of blogging for nonprofits, check out this free ebook >> 

Take a look at some pages and posts that aren't attracting as much traffic as anticipated. Review them to make sure they're focused on a current, high performing keyword. If they are focused on a single keyword, this is a good time to re-assess if that keyword should still be a part of your SEO strategy.

You can also optimize your high traffic pages and posts. Have you optimized each element on the page? Many people overlook optimizing their images for SEO. Look at everything from the image's filename to its alt text and title text to its loading time.

If you've seen an overall drop in organic traffic or your place in search results, it's probably time for a more comprehensive review of your keyword strategy.

Have you done your SEO research based on what your prospects want to know, or only what you want to tell them? Inbound works because of an "educate first – ask later" approach.

Perhaps your current keywords have gotten stale. Are they focused on what constituents and prospects are concerned about now? Prospects interests and pain points may have changed since you last created your keyword list.

2) Creating More Opportunities to Convert Visitors

Inbound marketing is a journey, just like the one your future constituents take. If your only calls-to-action (CTAs) on your website are calls to join, donate, or get involved – you're ignoring a lot of conversion opportunities.

Most of your website visitors aren't ready to make any sort of commitment to your organization just yet. That doesn't mean you can't get them into your database. 

Pick one of your high-value, free resources and make it gated content. This could be a report on how use different credit union resources to rebuild poor credit or a 10-year outlook forecast on the direction of your cause. 

Whatever the topic, it should be of sufficient interest and value to prospects that they'll happily give over their email address to get it. It's the starting point of an active relationship between your organization and a prospect that enables you both to learn more about each other, which ideally ends with the prospect joining your organization.

Placing CTAs to your gated content throughout your website and blog provides a low stress entry point for people who are still just looking for information and aren't quite yet ready to commit.

3) Treating Mobile as Mobile

Your mobile site can't just be smaller version of your primary website. Part real estate, part use case, the ways visitors interact with a mobile site are very different than a desktop site. Slightly more than half of all digital media is consumed via mobile, so optimizing your organization's mobile experience is critical to capturing and converting mobile traffic.

Let's start with real estate. Do use responsive design so your website design works on mobile screens. Since mobile visitors will see less with a first view than on your desktop site, make sure that first impression clearly communicates who your organization is and why the visitor wants to explore more.

When you visit your mobile site, do you see a lot of text? Consuming blocks of text is difficult and off-putting for mobile visitors. Break up monotonous text with bullets, color, or an image.

Your phone number should be click-to-call, for people who want to reach you immediately on their mobile device. Yet many people visiting your mobile site don't want to call you.  They want information. So make sure your mobile CTAs reflect mobile usability — you're your requests simple — ask only for an email address. A CTA to apply for membership or donate now should make it clear they'll get a link they can use to apply online that they can complete later from anywhere.

Last, Google constantly changes how it optimizes its mobile search results and user experience. Its latest approach is cracking down on annoying mobile pop-ups. If you have liberal use of pop-ups on your mobile site, or use big pop-ups that block out the content behind it, you'll want to get rid of them. 

Staying Ahead of the Curve

It's easy to lose track of the little things when producing a lot of content, especially when the best practices of digital marketing change so quickly. Optimization is a never-ending process. But that just means you can always find ways to get some quick wins off your website when you're in-between running larger campaigns.

Source: 3 Quick Wins to Improve Your Nonprofit's Website

Global Mobile and Web Event Analytics Market Study That Increase the Traffic for the Mobile Websites over 2016-2020

Albany, NY -- (SBWIRE) -- 10/24/2016 -- About Mobile Analytics

Mobile analytics analyzes the traffic for mobile websites. It helps to determine the effectiveness of mobile marketing campaigns for the business and study the aspects that increase the traffic for the mobile websites.

Get More Details: http://www.marketresearchreports.biz/analysis/840947

Technavios analysts forecast the global mobile and web analytics market to grow at a CAGR of 16.3% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global mobile and web analytics market 2016-2020. To calculate the market size, the report considers the revenue generated from the sales of mobile and web analytics solutions to calculate the market size.

The market is divided into the following segments based on geography:AmericasAPACEMEA

Technavio's report, Global Mobile and Web Analytics Market 2016-2020, has been prepare d based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Get The Sample Copy Of This Report: http://www.marketresearchreports.biz/sample/sample/840947

Key vendors

Adobe SystemsAT InternetcomScoreGoogleIBMSAS InstituteWebtrends

Other prominent vendors

ClicktaleClickyKickFireKissmetricsWoopraCrazy EggChartbeatOmnitureApsalarChar SoftwareMixpanelAppseeNetbiscuitsSegment.ioUpsight

Market driver

Increased benefits of mobile and web analyticsFor a full, detailed list, view our report

Get More Pharmaceutical Market Research Reports: http://www.marketresearchreports.biz/category/38

Market challenge

Data security and privacy issues of mobile usersFor a full, detailed list, view our report

Market trend

Growing demand for predictive analyt icsFor a full, detailed list, view our report

Key questions answered in this report

What will the market size be in 2020 and what will the growth rate be?What are the key market trends?What is driving this market?What are the challenges to market growth?Who are the key vendors in this market space?What are the market opportunities and threats faced by the key vendors?What are the strengths and weaknesses of the key vendors?

You can request one free hour of our analysts time when you purchase this market report. Details are provided within the report.

About MarketResearchReports.bizMarketResearchReports.biz is the most comprehensive collection of market research reports. MarketResearchReports.Biz services are specially designed to save time and money for our clients. We are a one stop solution for all your research needs, our main offerings are syndicated research reports, custom research, subscription access and consulting services. We serve all sizes and typ es of companies spanning across various industries.

To View The Latest Industry Press Releases: http://www.marketresearchreports.biz/pressreleases

ContactTel: 518-621-2074E-Mail: sales@marketresearchreports.bizWebsite: http://www.marketresearchreports.biz/

Source: Global Mobile and Web Event Analytics Market Study That Increase the Traffic for the Mobile Websites over 2016-2020

Make Money Online/Internet Marketing Blogs That Accept Guest Posts

Submitting guest posts to Make Money Online and Internet Marketing blogs is rewarding. Many bloggers, freelance writers, entrepreneurs, small businesses and others require information to attract new leads or subscribers, grow their businesses and make money. On top of that, you'll gain more social media followers and readers – and get valuable exposure in the process.

The beauty of guest posting is that while you're researching for information, you're also increasing your knowledge. It's a win-win situation. So, get started! Read and follow the guidelines of the blogs below and submit your article ideas.

1.  Online Income Teacher

Domain Authority: 35          

How to Submit a Guest Post: Check out the topics of interest on the guidelines page. Articles must be written in English, be of high quality, original and meet their criteria. Fill out the form on the guidelines page with your submission.

2.  MarketingProfs

Domain Authority: 81          

How to Submit a Guest Post: Read this example of an article written to an acceptable standard for this site. Email your submissions to Vahe Habeshian, the director of publications. The guidelines page has more information, so do read this before you write anything.

3.  Opportunities Planet

Domain Authority: 32          

How to Submit a Guest Post: Content must be written exclusively for this site. Prospective guest bloggers should know how to use Yoast SEO. Fill out the contact us form with your article ideas, but please read the guidelines first.

4.  Make Money Online Blog

Domain Authority: 30          

How to Submit a Guest Post: The list of topics is on the guidelines page. Article length must be more than 1,500 words. It should be original and be written in English. Fill out the contact form on the guidelines page with your submission, when ready.

5.  Web Traffic ROI

Domain Authority: 37          

How to Submit a Guest Post: Check out the categories at the end of the guidelines page for an idea of topics to cover. There are more examples in the archives. Articles must meet the requirements as set out on the guidelines page. Head to the contact form to pitch your idea.

6.  Specky Geek

Domain Authority: 55          

How to Submit a Guest Post: Please send samples of your original articles for review here. You're required to write in British English if you'd like to be published on this site. You should also be an active blogger in the same niche as this blog. Read more on the guidelines page.

7.  I Will Teach You To Be Rich

Domain Authority: 71          

How to Submit a Guest Post: The detailed guidelines have a lot of useful information about guest blogging, so do read it carefully. Pitch multiple story ideas and send writing samples of your published work. Submit your ideas via the contact me page.

8.  Make Money Your Way

Domain Authority: 43          

How to Submit a Guest Post: You have to be a blogger with an active blog to post on this site. Write an original post, well-edited, with at least 600 words. Please read the guidelines properly before emailing your submission.

9.  John Chow

Domain Authority: 64          

How to Submit a Guest Post: John Chow rarely accepts guest posts, so do your homework first. Study the content on the blog to make sure your article is a good fit. Read the guidelines, then email your topic ideas for review, when you're familiar with what gets published on this site.

10.  Shout Me Loud

Domain Authority: 59          

How to Submit a Guest Post: Check out the homepage to make sure you understand the types of articles that do well here. Next, carefully read the detailed guidelines. Finally, register and submit your post or email your topic ideas.

11.  Daily Blog Tips

Domain Authority:  76         

How to Submit a Guest Post: Your post can be about your personal experiences, but must be useful to the readers. If it meets the guidelines, send an email with your submission for consideration.

12.  Kissmetrics

Domain Authority: 82         

How to Submit a Guest Post: This article is an example of the standard expected for Kissmetrics. Please read the blog to avoid duplicating content. After you've read the guidelines, start the submission process here when ready.

13.  The Sits Girls

Domain Authority:  67         

How to Submit a Guest Post: You can republish your original content here. However, they will be edited to fit the criteria of this blog if necessary. Head to the guidelines here for more detailed information. This is the guest post submission link.

14.  Small Business Trends

Domain Authority: 83          

How to Submit a Guest Post: Check out the Frequently Asked Questions on the guidelines page, which covers all you need to know when submitting a guest post. To contribute, do read how to become an author here.

15.  Income Diary

Domain Authority: 57          

How to Submit a Guest Post: Are you an expert at writing awesome, high-quality content like this one? Please read the guidelines here, which also include a list of topics and the submission form.

16.  Blog Engage

Domain Authority: 52          

How to Submit a Guest Post: First, read the guidelines page for the criteria to get your guest post published. Next, register for a WordPress account. Then, fill out the contact us form for your username and wait for your account to be reviewed.

17.  Tech Wyse

Domain Authority: 62          

How to Submit a Guest Post: Write about new ideas related to internet marketing like this one. In addition, do make sure you read the guidelines and email your topic ideas or excerpt for review.

18.  iBlog Zone

Domain Authority: 44          

How to Submit a Guest Post: Tips and tutorials are welcome. Read the detailed guidelines for steps to take to submit your guest post. First-time guest bloggers must email topic ideas via the contact form to get started.

19.  Traffic Generation Cafe

Domain Authority: 52          

How to Submit a Guest Post: Go through the blog to familiarize yourself with the type of content this site publishes. Follow the guidelines, then send Ana a private message on her Google+ profile.

20.  Smart Bloggerz

Domain Authority: 39          

How to Submit a Guest Post: To be eligible, you must meet all the criteria on the guidelines page which also has a list of topics. Check out previous guest posts. To submit your ideas, please register here.

Source: Make Money Online/Internet Marketing Blogs That Accept Guest Posts

How Business Marketing Videos Can Be a Tremendous Business Booster?

Business folks often think of video-powered marketing as a tactic that is expensive as they believe it is luxury that only big names and brands can avail. They ignore the fact that investment in video marketing efforts is not as overwhelming as it sounds. It may even not require you to think of big budget. When it comes to engaging customers with your product, every attempt counts, and video can give you an opportunity to convert viewers more effectively than any other marketing endeavor.

Online video marketing is going explosive and certain real-time statistics will give you the idea of how marketing business videos can be an efficacious means of business promotion and product awareness. Mobile videos especially put massive psychological impact on customers covering the big chunk of their screen. Unlike text, videos spread the same message in matter of a few seconds.

Without further ado, let's understand how business marketing videos can prove to be a tremendous business booster online.

Videos directly increase sales and are a serious investment

65% of U.S. marketers plan to increase their mobile ad budgets to account for video according to eMarketer.

87% of online marketers use video content according to Outbrain.

81% of senior marketing executives now use online video content in their marketing programs, up from 70 percent in 2011. (MarketingProfs)

These statistics and number suggest that business videos are no longer a trend or a luxury on any business website. Ecommerce companies are more and more driven to make business explainer videos that not only market their products but also educate visitors on how to wear and add style to their lifestyle.

Because not every video has power to connect with audience and influence their purchase decisions, it is appropriate to contact a professional business video expert company as they have mastered making expressive videos that can establish lasting impression on customers' mind.

Video is a versatile marketing tool

According to Forbes, 59% of executives would rather watch video than read text.

46% of users take some sort of action after viewing a video ad, according to Online Publishers Association.

According to a report published by Forrester, including video in an email leads to a whopping 200-300% increase in click-through rate.

From the increasing the clarity on products, boosting public interest to persuading visitors to buy the products and winning their long time loyalty, there is little that video can't do. A good video script with meaningful explanation can lead casual visitors to getting converted in minimal time. Such business explainer video can be the driver of customer loyalty and high conversion rate. Looking at these tremendous benefits, for any business – either small or medium scale – can believe that business videos are indeed a versatile marketing tool.

Videos benefit small business in gaining trust and spreading quick awareness

22% of small businesses in US are planning to post a video in next 12 months, says Hub spot.

According to a report published by Forrester, including video in an email leads to a whopping 200-300% increase in click-through rate.

More than 60 percent of consumers will spend at least two minutes watching a video that educates them about a product they plan to purchase. (MarketingCharts.com)

Video evoke a specific expression on viewer's face through the elements that connect deeply with human sentiments. Business videos are a great way to tell a story and move consumers to laugh, be curious, learns lessons, cry or feel inspired to do a decisive action such as purchasing. It helps gain trust and spread awareness in a way audio and text can't.

A marketing video is a conversion generating machine

According to Video Rascal's recent survey, 85% of people are more inclined to buy from the business showcasing their ad with the help of handy explainer business videos.

Unbounce reports that including video on a landing page can increase conversion by 80%.

After watching a video, 64% of users are more likely to buy a product online, according to ComScore.

Explainer business videos help budding business owners keep tally of how many visitors on their sites could become actual customers. Although most businesses manually count sales to see what products are most popular, explainer videos keep track of what product or service potential customers are interested by displaying the number of views on each video.

It gives you a significant boost in your web traffic

When video becomes famous among a community of people with common interest, the phenomenon is called 'going viral'. This is the gift from YouTube. A viral video gets a lot of attention and viewing in no time. Though there is no confirmed formula for this, several products have become popular through viral videos such as Apple iOS 5, Google currents, Dove, Old Spice, to name a few.

Source: How Business Marketing Videos Can Be a Tremendous Business Booster?

Build new web and mobile solutions for your customers with Microsoft PowerApps and Microsoft Flow

To complement the upcoming launch of Dynamics 365, including PowerApps and Flow, we are happy to announce a free Partner Roadshow with instructors from the PowerApps and Flow product team.  Please use the attached Partner Invitation to share with your Partner community!

Dates and Locations:

Chevy Chase, MD

 December 5, 2016

Boston, MA

 December 7, 2016

Irvine, CA

 December 7, 2016

San Francisco, CA

 December 8, 2016

Bellevue, WA

 December 9, 2016

New York, NY

 December 9, 2016

Minneapolis, MN

 January 16, 2016

Dallas, TX

 January 17, 2017

Chicago, IL

 January 18, 2017

Registration:https://www.microsoftevents.com/profile/web/index.cfm?PKwebID=0x245842e630

Training Topics:

Overview of Microsoft PowerApps & Microsoft Flow

SharePoint Online Integration

Common Data Model

Hands-on Exercises

Product Roadmap

Partner Solutions and Business Opportunities

Question and Answer Session

Audience:

Technical consultants, application consultants, presales and similar roles. Also open to marketing and sales roles.

Source: Build new web and mobile solutions for your customers with Microsoft PowerApps and Microsoft Flow

China's Internet Stars Embrace Lowbrow — And Aim For High Profits

Huang Xian'er came of age while watching Internet celebrities' streaming videos on her smartphone in western China's Yinchuan city.

"My mom knew I was watching Internet stars in school," she recalls. "She simplistically thought that all Internet stars sell clothes, get plastic surgery and all look the same."

The stereotypical Chinese Internet star's cookie-cutter facial features — for men and women — include doe eyes, a high nose bridge and a pointy chin. Huang shares all these, and although she retouches her photos a bit to accent her features, neither she nor her mother sees any need for surgery.

Huang aspires to fame in China's streaming Internet video market, which Credit Suisse estimates will be worth $5 billion next year, not far behind the country's $7 billion in movie box office revenues.

Just a few months out of college and after only a few months of work, Huang, 20, already has a few hundred fans on her channel on Youku, China's version of YouTube. And she has signed a contract with an Internet talent firm.

Internet stars will change the structure of China's society and economy, says Beijing University new media expert Tian Li, and will increasingly vie with traditional media and political elites for attention and authority.

"To a certain extent," she predicts, "they will change the answer to the question: Who is most influential in our society?"

Such complexities are far from Huang's mind as she tries to carve out a niche for herself as a specialist in travel videos.

On a recent day, Huang sits down in the studio of the talent firm that's signed her to live-stream a video, chatting with a guest about hiking around Beijing.

As they talk, little emoticons — hearts, flowers, gifts — waft across the phone's screen. Huang's fans spend real money to buy these virtual gifts and she gets a cut of it.

Next, Huang shoots a video that parodies state television's evening news. It also contains commercials for various Chinese delicacies, from hairy crabs to smelly tofu to fresh coconuts.

It's a tongue-in-cheek mashup of advertorial and infotainment. The other ads are fake, but the crab ads are real. Huang and the talent firm's boss, Gu Yongliang, cut a deal with a food company to mention the product in their video.

Because Huang is not famous and has relatively few fans, Gu's company didn't charge the food firm to plug the crabs. They did it just to build their network and get experience.

Gu, Huang's 35-year-old boss, is positioning himself at the bottom of the industry. He's cultivating potential stars with no fan bases. Companies up the food chain with more money to invest will sign only established stars with up to a million fans.

Gu learned Internet marketing in his former job with the travel website TripAdvisor. He started his Internet video firm in March. He's now "incubating" more than 40 Internet stars, who live in a communal dormitory and live-stream hours of Internet video each day.

In some respects, Gu's enterprise looks familiar to journalists and artists. He's producing Internet content, trying to make it go viral and then monetize it. Gu hasn't turned a profit yet, but he likes what he's doing.

"To help these young Chinese with dreams to go even further in their creative work is something I feel that has great value," he says.

His strategy is to market Huang as a travel video specialist because it's a relatively uncontested niche in China.

Comedy, for example, is dominated by Jiang Yilei, a Shanghainese drama school grad student whose rapid-fire caricatures border on social criticism. Her videos have won her millions of fans and millions of dollars in advertising fees.

Zhang Dayi, who sells clothes that she designs on her online store, typifies another, more commercial type of Chinese Internet star.

There are also legions of mostly female stars who host live-streaming shows in which they sing, dance, bump, grind and banter with an audience that is mostly young, male and from second- and third-tier cities, and who shower the stars with virtual gifts.

The government has warned against programming it considers vulgar and hedonistic, and Internet stars are ignored by the country's mainstream media.

But Beijing University's Tian Li argues that fans are not looking for professionally produced, highbrow content. They want content they can relate to, made by people they idolize.

"Because I like you or your image, I don't really care what you're saying," she explains. "What's more, just because I'm your fan, I'll gladly accept anything you recommend."

Tian adds that government efforts to regulate the live-streaming industry are unlikely because they would be too difficult to enforce. And she insists that Internet stars should not be easily dismissed.

"We should give them more opportunities for healthy growth, and not make the whole industry feel that they're inferior," she says. Or make them feel, she adds, that they can only "get rich in silence" without ever earning society's acceptance.

Source: China's Internet Stars Embrace Lowbrow — And Aim For High Profits

Tips for Marketing Your E-Commerce Biz

:: By Derek Miller, CopyPress ::

The e-commerce economy is thriving. Every day more and more online businesses are launched, with competition only getting more difficult.

While starting an e-commerce store is easy, to really dominate an industry, you need to invest resources to growing the brand through digital marketing initiatives. Whether you recently launched an e-commerce store or have been running your online business for several years, the # digital marketing tips below can help you gain a competitive advantage in your niche. 

Nail the Branding

Hopefully, you've spent time strategically thinking about your e-commerce business brand. If you haven't, then this is the first place to start. Some of the most important elements of e-commerce branding include:

The Name

Your brand's name is a crucial part of your branding efforts. Not only should you make your brand name unique and memorable, but it should relate to your identity. The name is the first thing a new customer will notice and you need a good one in order to make a strong first impression. Take your time picking out a strong brand name that matches your e-commerce product. Also, check domain availability and try to find a brand name that has an exact match domain available. 

The Logo

Much like the name, a good logo can go a long way in improving your e-commerce brand. The logo is another element of your brand that should communicate your identity to customers, while also imprinting itself in the memory of those who see it. To create a great logo, you should focus on the design and the color. For example, brands that want to evoke excitement, energy and vibrance, should consider making their logo red. 

The Tagline

A tagline/slogan is another important part of branding efforts. An effective tagline needs to be short, usually around five words, and convincing. Try to convey your strongest benefit to the customer as quickly as possible. A strong tagline can quickly communicate to an audience why they should consider a brand. If you're struggling to come up with a strong tagline, you can try a free slogan maker to get the creative juices going. 

Leverage Your Biggest Asset

Once you've nailed your branding, the next step in marketing your ecommerce business, is to design your website. Your website is your single, most important marketing tool as an e-commerce business. You are directing all of your offsite marketing efforts to drive people to your website, so it needs to be a good representation of your brand. 

When working on your e-commerce Web design remember to:

Optimize your website

In 2016, it's important that your site be optimized for all devices, mobile, tablet and desktop. Not only that, you should try to minimize your site to remove excess files and increase page speed. Making sure you nail the technical optimization will help provide a crisp user experience that customers have come to expect from e-commerce businesses. 

Highlight your branding

If you've spent all the time and resources nailing the branding, don't neglect those elements on your website. Make your logo and tagline prevalent on every page. Use your colors throughout the design in a clean and consistent manner. Driving home your brand identity through strong web design is a critical marketing component for your e-commerce brand. 

Emphasize conversion points

Your website is the strongest marketing asset that you have as a brand. You can build followers on Twitter, Instagram, Facebook, etc., but you're always limited to the constraints that the particular platform places on you. However, you have complete control of your website and can say or do anything that you please. Thus, you should not be afraid to emphasize conversion points on your site. A conversion point is a way for you to perpetuate an action from the user on your website. This action could be purchasing a product, completing a survey, following your brand or giving you their email. Make sure you have a conversion strategy and don't be afraid to leverage your most versatile marketing asset. 

Make the content unique

When it comes to marketing on your website, the content must not be neglected. Too often, e-commerce businesses invest resources into everything else on the website, except the content. They simply insert boilerplate content on their web pages, use manufacturer's product descriptions, or don't have any content at all. Outside of the SEO benefits to onsite content, it's also a critical component in convincing users to purchase from you. Writing unique, compelling copy and publishing regular content will help you tremendously improve your digital marketing results. 

Use offsite marketing channels 

Even though a website is the most important digital marketing tool for growing your e-commerce brand, offsite marketing channels like email, social media and other sites are also important and should not be forgotten. Taking time to leverage offsite marketing channels will help generate more inbound traffic and sales. 

Some easy tips for using these offsite channels are to:

Be consistent, not annoying with email marketing 

Email marketing is an effective marketing channel that allows you to get a customized, marketing message in front of your leads. It's important that you send emails regularly, especially to the users that show activity on previous emails. However, you need to stay on top of your email marketing data. If users are not opening your emails or taking no action after the open, then you should adjust your marketing message. 

Leverage social media

Social media is another offsite marketing tool that e-commerce businesses must use to drive traffic to their sales pages. Social media provides a platform for building followers and fans to communicate directly with your brand. It's important to remember that social media isn't just a one-way communication channel. You should create real relationships with your followers and provide them value that extends further than just the e-commerce products you are trying to sell. Curate and share content from peripheral brands, create engaging discussions and polls and reply to people that communicate with your brand. 

Be active on other publishers

Someone wise once said, "to succeed at marketing, you should go where your customers are." That concept is especially true for marketing a new e-commerce business. Your brand has a finite reach with your website and social followers. However, you can quickly amplify your reach by leveraging other publishers. Find publishers that are relevant to your brand and be active on their site. Comment on their articles, communicate with the publisher on social media, or reach out and try to guest post on their site. By being active on the other publisher, you'll be able to get your brand in front of the eyes of people that follow that publisher and drive more qualified traffic to your site. 

The e-commerce economy is one of the most thriving places for new entrepreneurs. If you're looking for ways to market your ecommerce business, consider the tips above. 

Derek Miller is a content marketing consultant for CopyPress, which is a leading digital content production company, specializing in articles, infographics, interactives and videos. Check out CopyPress' latest white paper on, "Exploring Different Types of Multimedia."

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Source: Tips for Marketing Your E-Commerce Biz

Here's How My E-newsletter Remains My Best Marketing Tool

If you ask me what my number one marketing tool is, my answer might surprise you. It is my electronic newsletter. Yes, that thing that most entrepreneurs abandoned years ago.

Some people believe it's too time consuming to write, that it just ends up in spam folders, and no one reads it. And for some, this may be true. Recently, I read in Smartblogger.com that newsletter publishers are "now the sad old fuddy-duddies of the online marketing world, hopelessly outdated, clinging desperately to a dying technology, destined to be crushed by new and savvier competitors." But I disagree. I have earned thousands of dollars over the years sharing my tips, tools and advice with others.

I started writing my newsletter, The Protocol Post, in 2001 when paper, mail-away newsletters fell by the wayside. Email became the quickest way to communicate and e-newsletters became extremely popular. As the years went on, most people stopped sending newsletters and started a blog. A couple of years later, social media became the preferred method of marketing and communication and newsletters become almost extinct.

Don't get me wrong. I do all of the above, but I am "old school" therefore I keep my newsletter going for a variety of reasons:

It's affordable.

Although there are many popular email marketing services out there including MailChimp, iContact and others, I choose to use Constant Contact. I pay a modest monthly fee that is calculated on the amount of subscribers I have. When I do the math, I know I receive a return on my investment if at least one or two subscribers decide to purchase one of my products or books a seminar or speaking engagement.

It keeps me in touch.

I try my best to send out a newsletter at least once a month. Any more than that and I might be labeled a pest. Less than that and it's probably not worth my while to pay for the service.

I share personal stories.

I receive numerous emails from people who love to read about me, including my accomplishments and trials and tribulations. When I started writing my newsletter years ago, I kept it all business related. Then I decided to open up a bit and everything changed. I started receiving more subscribers. Each month, I personalize the greeting in every newsletter and share what was going on in my life. Over the years, I have talked about subjects that most people are apprehensive to discuss including my mother's death, my divorce, my move into a boathouse, and the passing of my beloved four-legged companion, Oliver. When you connect from the heart it makes you more relatable and human. That adds up to dollars and good sense. My stories keep people coming back and interested in reading what I have to say each month.

Related: 101 Businesses You Can Start With Less Than $100

I announce my latest products, classes and services.

I never inundate my readers with a lot of ads. That's the quickest way to lose followers. Instead, I prefer to I send out a special announcement or class schedule if I have a seminar or promotion coming up. This way, I can cover more important topics in my monthly e-newsletter.

It builds credibility.

A newsletter is as the perfect place to post articles, podcasts and TV appearances. By doing this, I direct readers to my YouTube page, my website, and my Entrepreneur.com author page.

It can be recycled.

After each newsletter is published, I share it on my social networks, including Twitter, LinkedIn and Facebook. This ultimately gets my face in front of even more potential clients.

It keeps me top of mind.

Someone once said, "Out of sight is out of mind." That's definitely the case when it comes to marketing. If your clients see or read about your competitors but they don't see or read about you, they are going to forget you and hire someone else. My newsletter keeps my name, face and tips in front of more than 5,500 dedicated subscribers. For me, email marketing is the key to building and maintaining relationships. It could be said that "your list is your lifeline." When people think of etiquette, my hope is that they are going to think of me first and foremost.

Unfortunately not everyone understands how to use email marketing in the most effective way. In fact, you could be making common mistakes that actually cost you customers rather than enhance your relationships with them.

Here are a few tips for best practices when it comes to email marketing.

Related: How to Make Your Instagram Account Impressive

Only send to those who subscribe.

It's best to grow your list organically through personal contacts or interesting content, like a free report or first chapter of your book. Put a link on your website encouraging people to sign up. You won't get the best results if you purchase a list or send your email to those who do not subscribe on their own.

Weed out your list occasionally.

Give people a way to opt out if they no long want to receive your emails. Take them off your list as soon as they ask, and respond quickly to any correspondence.

Make it easy to subscribe or unsubscribe.

People will get irritated and lose interest if they have to go through a multi-stage process to unsubscribe or complete a transaction, or uncheck a list of subscription boxes. One click of a button should direct subscribers to where they want to go, with clear and polite instructions.

Don't overwhelm them. 

One way to get blacklisted is to send emails far too frequently, especially every day of the week. Send emails on a scheduled basis so people anticipate their regular arrival, or send them only when you have something substantial to say.

Try not to put too much information or include too many pictures or images that take too long to load. Consider that people scan their emails and read quickly, write to the point and put your most important information up front. Take the time to craft a well-written, cleanly-formatted message and run it through spell-check at the very least. Don't copy and paste text from other sites or plagiarize text. If you're not a writer, hire a professional copywriter.

Related: 10 Ways to Develop an Unshakable Belief in Yourself

Customize your subject line.

Communicate clearly and offer a subject line that hints at what is to come. Compel people to read further. Stay away from exclamations like "Read This!" or "Exciting News!"

The best newsletters are genuine, sincere and contain valuable, useful or worthwhile content. Email marketing is still the most viable, affordable way to get your point across. Once you build trust and develop your relationships with your readers, you will have to work less to keep your customers and clients forever.

Source: Here's How My E-newsletter Remains My Best Marketing Tool

How Emotion-Detection Technology Will Change Marketing

Imagine someone arrives at your website, Facebook Page, or advertisement. Now, imagine that you could change your marketing dynamically, right there on the spot, in response to their emotional reactions.

It would be nothing short of a game changer for your business, right?

Yet this is not fantasy. Exploding with investment and technological advances, the world of emotion detection and recognition technology will change the face of marketing in the years to come.

Emotions are what drive your audience to purchase. In fact, studies by the neuroscientist Antonio Damasio found that people with damage to the part of the brain that triggers emotions -- in other words, people that are unable to feel emotions -- find it extremely difficult to make decisions.

The lesson? If your marketing is not evoking an emotional response from your target audience, you are making it extremely difficult for your prospective customers to purchase from you. That's right, your own marketing is potentially causing prospects to turn away from you and your brand.

What's a marketer to do? Let's dive into some research. 

The Power of Emotions

Many of the most successful marketing campaigns and initiatives are focused on emotions. Take Dove's "Real Beauty" campaign, which was an attempt to change the conversation around women's beauty. Or Nike's "Just Do It" campaign, firing up the inner-athlete in everyone. Or MasterCard's "Priceless" campaign, which has been powering brand success for a whopping 19+ years.

All of this marketing aims to move your heart, and then relies on the experience to build a lasting bond with the brand. What it doesn't do is rely on feature sets, discounts, or new technology to move you to a sale. None of it speaks to the number of offices, employees, or years in business of the brand. Google Senior VP of Global Marketing, Lorraine Twohill, states, "If we don't make you cry, we fail. It's about emotion."

Twohill is not alone with this sentiment. Multiple studies point to emotional marketing as more effective than other forms of marketing (e.g., product-focused marketing). Based on an analysis of 1,400 successful ad campaigns, the book Brand Immortality by Hamish Pringle and Peter Field reveals that advertising campaigns focused on emotional content performed approximately twice as well (31% vs. 16%) as those with only rational content.

The power of emotional content should not come as a surprise. After all, emotions drive us to action. As consumers, we first decide on a purchase based on emotion, and then try to justify it through the more rational parts of our brain. Longer-term, emotions are what cause people to prefer brand names, even if generic alternatives are available.

Findings from a 2015 Nielsen Consumer Neuroscience study of 100 ads across 25 brands in the consumer goods market revealed that ads with the best emotional response generated a 23% lift in sales, meaning that emotional marketing is not merely effective as an engagement vehicle but also as a true business driver.

And don't think that emotion-based marketing is applicable to only B2C marketing and individual consumers. Business buyers are also creatures of emotion. In fact, successful B2B companies like GE, Cisco, IBM, AutoDesk, and Qualcomm all focus on emotions in their marketing. Similar to the Pringle and Field findings, the research report "From Promotion to Emotion: Connecting B2B Customers to Brands" by CES and Google explains that B2B brands achieve roughly twice the impact with a target audience when appealing to the personal value to the buyer including emotional benefits. 

A Mountain of Investment

In consideration of the power of emotional marketing, it should be no surprise that the emotion detection and recognition market is projected to be worth $22.65 Billion by 2020, according to the market research firm MarketsandMarkets. As a result, investment in the space is exploding.

Apple, one of the most valuable companies on the planet, has been keenly interested in emotion recognition for years. In 2014 the company filed a patent that described software for analyzing and identifying a person's mood based on a variety of signals, including facial expression. Earlier this year, Apple acquired Emotient, an emotion-recognition technology company.

Emotient has a patent for a method of collecting and labeling up to 100,000 facial images a day, supporting a computer's ability to recognize facial expressions. It's reasonable to believe that Emotient's emotion recognition technology will start appearing in iPhones and iPads before you know it, and then possibly used as a platform for more targeted and dynamic engagement when users are in their browsers.

Last year the consumer-research company Nielsen bought Innerscope, which uses biometrics such as brain scans and galvanic skin response (GSR) to measure subconscious emotional responses to media and marketing.

Affectiva, an emotion recognition technology developer, raised $14 million just a few months ago. Affectiva boasts the world's largest emotion data repository, with 40 billion data points and close to 4 million faces analyzed using its technology.

Overall, those using emotion analysis to test audience reaction to their marketing include major marketers such as Unilever, P&G, Mars, Honda, Kellogg, and Coca Cola. For example, Kellogg's used Affectiva's software to determine its ads for Crunchy Nut cereal, with the goal of generating high engagement rates with the audience. Viewers were shown multiple versions of a commercial featuring animals. A version of the ad featuring a snake produced the most laughs, but low engagement rates when viewing the ad a second time.

The facial recognition software revealed that an alternative version of the ad featuring an alien produced the desired engagement levels. Kellogg's therefore decided to rollout the alien-based ad instead, helping to drive the cereal's sales.

Nothing Short of a Revolution

Being able to adjust one's marketing dynamically, based on the real-time reactions of your audience, will empower marketers to provide the right message at the right time to the right person.

In the future, it's likely that you'll be able to calibrate your marketing mid-stream with just about any digital experience -- no two prospects may experience a brand's marketing in the same exact way.

Going beyond advertising, you can already see how Facebook is on a path to incorporating emotional reaction into a user's News Feed by introducing "Reactions" this past February. Rather than simply "Liking" a post, users can now designate their reaction across six emotions: Like, Love, Haha, Wow, Sad, and Angry.

Facebook interprets the use of Reactions as an indication that a person's network on the social platform wants to see more of those types of posts. That type of primitive application is sure to evolve moving forward. Sammi Krug, Product Manager at Facebook, explains, "Over time we hope to learn how the different Reactions should be weighted differently by News Feed to do a better job of showing everyone the stories they most want to see."

As of the time of this writing, Facebook Ads treat Reactions the same as Likes. Ad reports do not include a breakdown of individual Reactions, although the breakdown can be found in Page Insights. For ad delivery, as well, Reactions are treated the same as Likes. Of course the next logical step will be for Facebook to treat different emotional reactions differently, rewarding Love more than Like, for example, and demoting an ad's visibility if users express anger.

The Future

It's safe to say that we should expect a great deal of change in the world of marketing moving forward. Gabi Zijderveld, CMO at Affectiva, provides a peek into the future by explaining the evolution of emotion recognition technology:

Initially, the technology was used to understand how consumers engage with their brand content and advertising, and how these emotions then influence brand awareness and purchase intent. Now the technology is also used to infuse consumer experiences, apps and interactive advertising with Emotion AI. This will help to transform the face of marketing and advertising by reading human emotions and then adapting consumer experiences to these emotions in real time. The technology gives marketers the power to truly delight and engage their customers with uniquely dynamic and personalized interactions."

Web development is already on the path towards more personalization. As emotion recognition technology becomes more sophisticated and more deeply embedded in our array of devices, it will become expected that our computers and phones provide us with a continual progression of customized triggers and messaging. The technology will be found even in future car dashboards, refrigerator doors, and conference room walls -- essentially any surface will become a possible means for detection of emotions.

Social media will constantly focus on each user's emotions. For example, in the future expect Facebook's algorithm to focus just as much on one's emotional reactions as it does to one's historical click behavior, providing a unique social environment that goes far beyond prediction of the types of posts, pages, and ads one would like. Expect Facebook Ads to provide advertisers with the ability to hyper target not only based on age, geography, and job titles, but also on the individual's emotional state or progression of emotional states.

Online marketing will likely evolve into sequential experiences, with deeper engagement upon recognition of positive emotional reactions. You can also expect more deeply embedded forms of marketing similar to product placement. Ultimately, expect emotion recognition to be just another core component of marketing, similar to how "digital marketing" is now really just "marketing."

Emotion recognition technology is clearly bringing about a revolution in marketing. Are you ready to start capitalizing on the opportunity?

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Source: How Emotion-Detection Technology Will Change Marketing

Marketing for Dummies

Hey, thanks for following. Now follow this blog if you want to learn affiliate marketing, it is written so the beginner and those who know nothing; Marketing for Dummies. Know coming in, this is not a get rich quick scheme, and no matter what you heard or read, if you are not committed for the long hall you are probably going to come up short in reaching success.  Affiliate can be defined as to receive into close connection or association (with a larger body, group, organization, etc.); adopt as a member, branch, etc..  Marketing can define as the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. Affiliate marketing allows one to promote any products or services that has an affiliate program and collect commissions from it. Your website is given a link to the affiliate program, and it tracks transactions from your site back to your affiliate program. Now let us combine the definitions of affiliate and marketing and learn how to become a successful affiliate marketer. When the product or service is purchased, you get the commission. Now that being said, you will now be given the tools on how to become an affiliate marketer, and eventually, quit your 9 to 5 wage day job, and let the income from affiliate marketing make your dreams come true, and that Marketing for Dummies label will never be in your vocabulary again.  Other affiliate marketers, including myself, understand that your first instinct is this a get rich quick scheme." This is not a technique that is about to go away anytime soon. Its future is as far-reaching as that of the internet itself.  When it is known that 9 out of 10 families have to work two jobs to make ends meet, which has become a necessity Wealthy Affiliate becomes a viable alternative for reinventing your life. Marketing for Dummies Your Strategy Set your Goals and Mission Statement Building a business carries significant responsibilities, correctly setting goals in increments will lead to the ultimate aim. You will gain a sense of personal and professional achievement with every accomplishment reached. Smaller achieved incremental goals will result in a product with quality. Writing your Mission Statement and placing it in a visible area where you see it constantly is beneficial in this process.

Attitude Can affect you personally and professionally. Professionally your frame of mind has to be focused on your passion for being successful. Personally, the way you feel and react to different circumstances throughout a day has a direct correlation to your health and obtaining any happiness.  Staying in control of your mind emotionally is an absolute must. Target audience Knowing what your target audience is a major factor for conversions, whatever your niche may be, your viewers want information first.How to Target an Audience Life cycle of a customer People often learn about different products/services offline before they migrate online to do research, and quite often, make a purchase online. Learning at how and when to engage your customer will lead to more conversions.Customers lifestyle Search engine optimizations(SEO) Can be used by combining PPC. (These are the ads you see on the right side of a search engine page. One would bid to be positioned in the ranking order). And Organic search is the process of tweaking/optimizing a website or page or blog so it ranks well in search engines so it can be linked to keywords. This is the best and least expensive option for getting visitors because visitors click on the free organic listings more than paid listings. Connecting with your audience Captivating your audience is your mission being able to get your audience to read all the way through your article requires technique. Deliver content that keeps engages curious for more. Connect with Your Audience  Lead generation Lead generation is often seen as the dirty work of building a profitable business. Although it is hard work, it is the life of your business and skill you need to learn. It's looking for customers, and you get those leads in different ways and with varying degrees of success. E-mail marketing Is a way to generate leads. Creating a newsletter and an email list (often done with autoresponders), is a way to go. But this something you want to stay ahead of and keep up to date. Managing your email Social Networking Is gaining traffic or attention through social media sites. Social media marketing usually centers on efforts to create content to encourages readers to share it on their social networks. Social media is the electronic word of mouth (eWoM). The communication consumers share via the Internet social networks about an event, product, service, brand or company. When the communication from a user to user, presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or business itself, this form of marketing results in earned media rather than paid media. Social networking websites allow individuals to interact with one another and build relationships. When companies join these social channels, consumers can interact with them directly. That interaction can be more personal to users than traditional methods of outbound marketing. A Good Mentor Mentors serve as an external advisor with whom one can discuss work-related and other concerns related to career development and planning. A mentor is usually, has at least two years of experience in his student.  To assure an adequate experience and maturity level. Update Since I published this article, there has been a change of course in marketing.  It is not just having a website when promoting; you must include mobile marketing as major part of your campaigns.  Thanks for stopping by,  I wish you all the best with your online business, and, may you be blessed and prosper. Let's communicate, share a comment or question, they are important. And I will get back in touch with you.                     Join my affiliate marketing team and turn your passion into a success with a home business now!

 

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Source: Marketing for Dummies