OVC Lawyer Marketing Launches New Website Driven by Subdomains

The Chicago-based online lawyer marketing company OVC, INC. announces the launch of the new website for Mevorah Law Offices LLC highlighting new technology and enhanced SEO practices.

Chicago, IL (PRWEB) September 30, 2015

Chicago-based OVC, INC. is proud to announce the launch of the new website for Mevorah Law Offices LLC, located in Lombard, Illinois. The new website showcases the benefits of emerging web design practices including responsive design, and the use of subdomains.

Mevorah Law Offices LLC's new website was designed using responsive design technology. Responsive design is a website design process which provides users with an optimal viewing experience. Responsive design websites respond to their environment and offer easy viewing and navigation on nearly any device. Responsive websites are optimized for desktop computers, laptops, smartphones, iPads and tablets.

The new website for Mevorah Law Offices LLC features one main website with five unique subdomains to organize and highlight the firm's concentrated practice areas, which include: family law, personal injury, immigration, workers' compensation, criminal law and traffic, and bankruptcy. Simply put, a subdomain is a domain tagged onto an existing domain, which is considered a separate domain by search engines. Subdomains can help boost the authority of a website on search engines and they help reinforce the ranking on the main website, even though they are treated as separate entities. For a full service law firm such as Mevorah Law Offices LLC, the subdomain structure was an effective manner to organize the expansive amount of information the firm has to offer to potential clients.

The new website for Mevorah Law Offices, LLC can be viewed here: http://www.mevorahlaw.com/

About OVC, INC:

Founded in 2008 by Greg Wildman, the online lawyer marketing company, OVC, INC.effectively manages over 200 websites across the country. The dedicated team at OVC, INC. consists of experienced content writers, web developers, designers, marketers and SEO specialists.

The online lawyer marketing company offers services that stretch far beyond website design including: social media, press releases, reputation management, pay-per-click campaigns, legal directories, content writing and search engine optimization. OVC, INC. is dedicated to exceptional customer service with efficient turn around times and creative content and design.

Contact OVC, INC. today to learn more about the benefits of responsive design, subdomains and the other unique marketing services the online lawyer marketing company has to offer. Call 630-480-2897 or fill out the online contact form to obtain a free quote or evaluation of your current website.

For the original version on PRWeb visit: http://www.prweb.com/releases/online-lawyer-marketing/ovc-inc/prweb12996461.htm

Source: OVC Lawyer Marketing Launches New Website Driven by Subdomains

The New Rules of Marketing to Millennials

Here are five guidelines marketers need to keep in mind when recalibrating their strategy to connect with Millennial consumers.

Up to this point, there has not existed a more complex generation than Millennials. Not only are they the largest generation by population size, which has tremendous influence on their role as the leading consumers today, but the environment in which they were raised has cultivated an entirely new approach to their values and way of life. These 75 million individuals grew up in an age of technology and global connections — where handwritten letters only exist in romantic movies and kids learned how to navigate an iPod before learning how to tie their shoes.

With this, unlimited access to diverse knowledge, ideas and experiences is made available to them. This is a generation of ideas and personal choice. This independent generation is all about making their own decisions and customizing things to suit their values, needs and desires. When it comes to marketing, Millennials know what they want, and won't settle for anything falling short of their expectations. Financial institutions are forced to reevaluate their marketing strategies in order to win the attention and loyalty of this generation.

To help organizations recalibrate their strategy when targeting Millennials, a white paper from Michigan-based ad agency Brogan & Partners provides eight guidelines marketers need to keep in mind. Below you'll find a summary for five of these new Millennial marketing rules.

Don't Tell Them What Your Product Does, Show Them How It Will Make Them Feel

Millennials are deeply rooted in internal feelings. According to CEB, loyalty, happiness and authenticity are some of the top values of this generation. Their motivation to do things is based on how it will make them feel. And if you haven't heard of the popular acronym YOLO (You Only Live Once), the modern day "carpe diem," it does a good job summarizing the values behind decision making in this generation.

This could be a result of the unfortunate economy that Millennials grew up in — an era punctuated by the largest economic decline since the Great Depression, 911 terrorist attacks, increasing concerns of global warming, etc. The uncertainty of their circumstances and future has shaped Millennials to want things that contribute to their happiness. Lacking a sense of security in tomorrow, this generation compensates their feelings of uncertainty and lack of control by pursuing things that make them feel good.

Inspire to Do Good

Millennials to support social issues and causes that they believe in. The release of the 2014 Millennial Impact Report showed that 87% donated money to an organization that supported a cause they were passionate for. This constant exchange of information around the world has raised awareness for issues such as poverty, human trafficking, malnutrition, etc. and encourages this generation to step in to make a difference.

This being said, Millennials are a proactive generation that desires to change the world. So there's no hesitation when it comes to supporting a product or service that contributes to a greater cause. Companies such as TOMS Shoes and Method Home Products have captured the attention of Millennials through their inspiration to do good. For this generation, it's no longer just a brand; it can turn into a movement.

( Read More: Building Banking Relationships With Digital Millennials )

Create Something That Can Be Shared

With the Internet and social media playing a huge role in their lives, Millennials are all about social status and sharing their personal information with others. They have a social network that is more than 4 times the size of the typical Gen Xer.

A survey conducted by Annalect found that 47% of Millennials who owned a smart phone discovered brands from someone else following, liking, pinning or tweeting information on social media. This means marketers need to create a positive and shareable brand experience that facilitates social sharing with other consumers. Brands need to give their Millennials a reason to spread the word.

Good Design is Mandatory

Good design has become an expectation for consumers today, particularly Millennials. We live in an era dominated with visual input and stimulation, which (in part) helps explain why Millennials are so gaga for social media. For example, Instagram and Pinterest — two of the fastest-growing social networks — are visually-based. There are also a plethora of video-streaming services, from YouTube and Vine to Netflix.

Simply put, if your product doesn't make a good first impression, Millennials will most likely not think to look twice and may quickly move on to the next aesthetically pleasing thing that grabs their attention. And there's more to design than you might think. Yes, your advertising and marketing materials need to be well-designed, but so does the experience.

Don't Compromise Who You Are

While it's important for brands to find ways to connect with Millennials, it's even more important for brands to know their identity and to never compromise it. Branding experts like to roll this up under the umbrella of "brand authenticity" — knowing what your organization stands for, understanding who you truly are, and walking your talk. Yes, you should work hard to reach Millennials, but don't depart from your overarching brand values in the process. You can't pander and appease this generation.

Millennials are known to be a generation that don't want to "fit the mold." This is a generation of individuality and personal choice. So just like Millennials do every day, brands need to be confident of their identity and own up to who they are. Millennials value brands that stay true to their identity. Don't stretch too far to position your brand as something it's not.

In short, don't be a poser.

Download the White Paper

You can download the entire white paper, "8 Rules of Marketing to Millennials," from the Brogan & Partners website by clicking here. The 24-page PDF includes a number of interesting examples and micro-case studies.

Learn from the brightest minds in banking at The Financial Brand Forum 2016 — three days jam-packed with the latest ideas, insights and innovations that will build your brand and your bottom line. The Forum 2016 all-star agenda features world-class speakers from Zappos, Facebook, Twitter, Salesforce, USAA, Gallup and many others. View agenda.

Source: The New Rules of Marketing to Millennials

Why using marketing services for restoration companies increases their earnings

September 28, 2015 --

The Search King offers website design for any type of business. Offering Internet Marketing and Search Engine Optimization for your website.

There will always be repair and renovation problems where there are buildings. There are probably very few more expensive and urgent problems than those caused by water damage.

Floods cause millions in damage all across the United States every year, and damage to buildings make up a considerable chunk of that amount. Thousands of potential residential and commercial customers are on the look-out for water damage restoration companies.

Often the difference between a company constantly finding new customers and a business that receives no response is the right water damage restoration marketing strategy. One of the most fundamental steps that a restoration service can take is to build an online presence. Utilizing this most elementary marketing strategy is one that is needed by all businesses in this age of social media, regardless of the industry and trade. Building damage restoration and repair services are no exception.

Many water damage restoration companies employ inbound or more explicit outbound marketing techniques. However, depending on the parts of their sales cycle, they need to establish an online presence first. This is where the importance of local marketing for water damage marketing services comes in.

The internet is a global phenomenon, but its effect for local marketing is one that matters most for business owners. Local marketing can be as specific as to target a particular neighborhood of a given internet user. Studies have shown that internet users are more likely to carry out local searches for businesses in their town before paying a visit or making a purchase decision. According to Hubspot and Search Engine Watch, no less than 50% of all mobile searches are meant to find local results, with 61% ending in purchases.

Not paying attention to an online water damage restoration marketing campaign, thus targeting potential local customers, is a common error condemning a business to oblivion. It is important to be found on the internet; but it is even more important to be found by the right target market. This is why it is important to make use of tools such as geotagging to ensure that the online searches are easier to find and specific to the location. According to acase study, geotagging keywords can help generate 333% more revenue.

Doing the math is not so hard. Considering how many searches are meant to find local results, it only goes to show that consumers are more interested in finding local solutions. Water damage restoration services are no exception. Not placing such factors under consideration could prove to be serious flaws in the online marketing strategy of any business and could mean the loss of a lot of potential revenue.

Distributed by The Search Kings

Media ContactCompany Name: The Search KingsContact Person: Lee AnnEmail: leeann@thesearchkings.comPhone: 888-828-2212City: Salt Lake CityState: UTCountry: United StatesWebsite: www.thesearchkings.com/water-damage-restoration-marketing/

Related Keywords:Building & Construction, Business, Media & Communications, News & Current Affairs, Society & Culture,

Source:Copyright (c) AB Digital, Inc. All Rights Reserved

Source: Why using marketing services for restoration companies increases their earnings

7 reasons for digital marketing failure in startups

By: Pradeep Chopra

When I heard about Digital Marketing, I was so excited to leverage it to fulfill my dream of creating a billion dollar business. Case studies of ever increasing number of startups, which are using the power of Social Media, Search, Email and Mobile marketing to acquire millions of visitors and users were so inspiring. The most important challenge of acquiring customers for our venture seemed to have been solved.

Without wasting any time, I jumped onto digital media and started investing time on Facebook, LinkedIn, Twitter, and Google. When I didn't see any significant results, I started spending money to advertise on Facebook and Google and I was waiting to see new customers buying our product. Surprisingly, these channels only made my purse lighter without adding new customers.

I then realized that we don't have the required skills to make use of these channels and thus we should hire an agency. We got an agency on board within few days and were now eagerly looking forward to adding new customers but we were wrong again. I thought that probably we didn't spend sufficient time to identify right agency for us and after wasting significant budget, I decided to hire an in-house digital marketing expert. The immediate challenge we faced was lack of benchmark and experience to hire right candidates. Every professional we interviewed seemed to be an expert knowing everything about digital marketing.

Does this sound familiar? Are you also struggling to produce results using digital marketing? You are not alone. In fact, we have learnt from most of these mistakes over last 15 years. You must have committed one or more of the below listed mistakes while leveraging digital marketing whether you are working with an agency or doing it in-house.

1. Don't measure the Cost Per Acquisition: While everyone is aware that measurability is one of the key advantages of digital media, a large percent of business owners fail to define key metrics and don't put relevant structure including using relevant tools to measure the progress of their digital marketing campaigns.

Moreover, the entire focus of measurability is on increasing reach in terms of views and visitors. While reach is necessary, it's not sufficient. Imagine if your website receives more than double the traffic of your competition but if your website conversions are less than half of your competition- you would still be having lower returns than your competition. In addition to paying attention to increasing your website reach, paying attention to the entire customer funnel so as to meet your ultimate objectives is the key to success in leveraging digital media.

2. Believe that it belongs to Technology Department: Not realizing that marketing head should own digital marketing, as digital marketing is a marketing function, a large number of startup founders treat digital marketing as a technology piece.

While digital marketing leverages technology for reasons such as measurability or scaling up, it's still a marketing function. Expecting technical team to create success of digital marketing is an obvious recipe for failure. This problem is not limited to startups; large corporations are also the victims of such treatment of digital marketing.

3. Think that outsourcing is the solution: While digital marketing agencies have an important role to play, thinking that they will take care of end-to-end execution is one of the reasons for high failure rate of agency-client relationships. Interestingly, it's even a bigger problem in case of large corporations, who are used to outsourcing.

We've run digital marketing agency in the past and have had the opportunity to work with variety of businesses ranging from startups to Fortune 500 companies. At Digital Vidya, one or more companies approach us every week for their digital marketing requirements. A good percentage of them would have failed to create success wit h their agency partner in the past. Our discussion with them reveals that either they didn't have a right agency in place or they didn't play the role they should have and expected the agency to be solely responsible for the success of their digital marketing initiative. Getting themselves educated about the appropriate approach to leverage digital helps them restructure their thinking and processes related to digital marketing.

4. Hired a Digital Marketing professional on your ignorance: Hiring one or more digital marketing professionals without having clarity on overall digital marketing strategy is not much different than outsourcing digital marketing responsibility to an external agency.

One of the most valuable takeaways of our digital marketing program for business owners and senior marketing professionals from large brands is that they realize that they have an important role to play in creating digital marketing strategy, whether they want to work with an externa l agency or build an in-house team.

5. Doing Social Media because everyone else is doing: Like in other business functions, our decisions around where to begin and what to focus on in digital marketing are largely influenced by what others are doing or what's popular at present.

Just because Social Media is the talk of the town is not a sufficient reason for a startup to invest in it. Rather than influencing your decision based on the popularity of a medium, the choice of a digital media platform should be based on business objective and target audience. Social Media may be useful for brand promotion for a large organization while Search Engine Marketing may be more appropriate for a startup if lead generation is the primary objective.

6. Expect overnight Success: Fascinated by mind-blowing statistics associated with digital media platforms and by ever growing number of online businesses, every organization who embark upon the journey of digital marketing believes that it's a magical wand, which will solve their sales & marketing objectives overnight.

While digital media is a powerful weapon to accelerate business growth, a sustainable success in digital marketing normally takes few months if not more and this journey to success would have involved few failures. Digital Marketing avenues such as Search Engine Optimization (SEO) require couple of months before a business can see any substantial results. Expecting quick results normally leads to giving up on the not-so-visible but real progress campaigns, which would have produced desired objectives if given the time it requires.

7. Underestimate the importance of Content: Majority of digital marketing campaigns relies on regular flow of high quality, relevant content, the requirement for which is highly underestimated by a large percentage of small businesses.

When faced with scarcity of content, either these businesses end up compromising on the quality of the content or end up giving up their digital marketing campaigns.

Do you agree that one or more of the above reasons prevent success of Digital Marketing in startups? Is there any other reason you would like to list here? Share your experiences in the comments below or feel free to reach me on Twitter at @PradeepChopra.

The author is a serial entrepreneur. He's the CEO of Digital Vidya, one of Asia's leading digital marketing training companies. If you want to learn Digital Marketing then you can find more about their programs at http://www.digitalvidya.com.

Source: 7 reasons for digital marketing failure in startups

Woodbury grad’s marketing group debuts Launchboxx, a new division dedicated to drone marketing

Woodbury High School graduate Brian Jorvig, a drone marketing specialist for Launchboxx, said Absolute is the first marketing firm to focus on the industry.

"We're the first one in the world, as far as we know, that has a dedicated team of people for drone marketing," he said.

Jorvig said there are several reasons North Dakota is poised to become a hub for theunmanned aircraft systems (UAS) industry. One is that agriculture is one of the biggest markets for drones. Another is that the state's landscape is perfect for drone testing.

Also beneficial is that North Dakota's government officials are supportive of the drone industry. The state has invested more than $34 million to establish the Northern Plains Unmanned Aircraft Systems Test Site near Grand Forks, where companies can test their drone technology. Jorvig said there are only five similar testing sites in the country.

Jorvig and MacDalton Berns, a partner at Absolute, came up with the idea for Launchboxx together, but he has spearheaded the project. Jorvig has always been interested in flight and became a licensed pilot himself a few years ago. When he heard about a local Drone Focus meetup group, he began to attend meetings and was excited by what he heard.

"As I started learning more about drones, I knew we were on the verge of an industry that would absolutely explode. One that could change things all over the world, really," he said.

Jorvig believes the potential for drones is similar to that of the personal computer back in the late 1970s.

"This is one of those industries just like the personal computer industry back in the late '70s and early '80s where there is so much potential for it that everybody knows and they're trying to get on board," he said.

Jorvig quickly realized companies would need to be able to stand out from the pack, so he reached out to area drone expert Shawn Muehler for advice. Muehler is the COO and co-founder of Botlink LLC, a tech company that specializes in extending drone battery life as well as in software that notifies pilots if they are flying close to another aircraft or into a restricted airspace.

Muehler agreed a marketing firm that specialized in drone technology was a good idea.

"He was wondering if there was any public relations representative in the industry or any sort of marketing agencies within the drone industry. Quite frankly, there is not. We have to either do it ourselves or find an agency that doesn't know the industry that well because it's so new," he said.

Muehler became a client and has spent the past few months helping the Launchboxx team learn all they can about drones, from how they fly to their potential uses.

Absolute has also purchased its own drone. They have filed the necessary paperwork with the FAA that will allow them to fly it commercially. Berns said the drone will allow them to enhance the photography and video services they provide to all of their clients.

Absolute Marketing Group will celebrate 10 years in business in April. Berns said over that time, the company has been a pioneer in areas such as social media, text marketing, website content management systems, responsive website design and mobile apps. He said drone marketing is another example of the company's ability to anticipate and satisfy their clients' needs.

Source: Woodbury grad's marketing group debuts Launchboxx, a new division dedicated to drone marketing

Westchester Marketing Cafe Sponsoring Girls Go Tech Jewelbots Contest

Girls across the country now have the chance to get their tech and jewelry on thanks to a Westchester marketing company's new promotion.

The 2015 Westchester Marketing Café "Girls Go Tech" Contest is for girls who are ages 9 to 14 and runs through October 15. The contest is a way to raise awareness about Jewelbots, the open-source wearable jewelry for teens, and get girls interested in computer coding.

Jewelbots are programmable friendship bracelets that teach girls the basics of coding.

Westchester Marketing Cafe Owner Jann Mirchandani said she loved the idea of the girl-centered technology so much that she "wanted to throw our support behind the project."

"I came across the kickstarter campaign and just knew it was something we needed to get involved with," Mirchandani said. "I love technology and long felt like the mystique around programming seemed to keep many girls out of it. This invites them in and we want to help do that; hence the contest to let girls know about Jewelbots and get them excited about learning to code!"

More from Yorktown-Somers Patch

Jewelbots Founders Brooke Moreland and Sara Chipps, both 34, created the wearable technology here in New York with the help of investors and a Kickstarter campaign, which to date has raised over $166,000. The tech jewelry will be available for sale to the public in March 2016.

Now tweens and teens can enter for chance to win one of the first Jewelbots along with other prizes including admission to a four-hour Jewelbots workshop in LA, San Francisco, NY or DC.

The entrants can apply online and are being asked to write a "short narrative about a woman – past or present – in technology and how she has inspired you or others."

For details on the Girls Go Tech contest visit: http://westchestermarketingcafe.com/girls-do-tech-contest-entry

WESTCHESTER MARKETING CAFE LLC is a Westchester web design and marketing firm. We cater to the online marketing needs of our clients located in and around Westchester County, New York. We use digital tools such as content management systems, social media and analytics. These tools help clients effectively share their message, measure and improve on their success. We have extensive experience developing websites with careful attention to both the user experience and back-end ease of maintenance. Established in 1999, Westchester Marketing Cafe LLC is uniquely positioned as both a marketing firm as well as a web development firm. We marry strong marketing strategy with solid technical capabilities.

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Source: Westchester Marketing Cafe Sponsoring Girls Go Tech Jewelbots Contest

Vincodo Alerts Advertisers of Dramatic Shift Changing the Future of Digital Marketing

September 25, 2015; 01:37 AM

Langhorne, PA – With digital marketing at a tipping point where mobile is overtaking PCs and new avenues like programmatic display advertising are demonstrating improved ROI efficiency, industry leader Vincodo is encouraging advertisers to adapt their marketing budgets and media mix accordingly or potentially get left behind.

While Google has dominated the industry for decades, recent trends show that the search engine's PPC ads are beginning to give way to other effective, highly targeted methods such as programmatic display advertising. Growing by 20 percent annually, this more precise, adjustable and trackable technique for display advertising is more frequently being adopted by advertisers and publishers with media expenditures expected to exceed $15 billion for 2015.* Early adopters have also begun diversifying their ad spends into social media advertising and product listing ads on Google and Amazon.

The industry is also facing this media mix shift because for the first time ever, the majority of paid clicks, marketing spend and organic traffic is now coming from smartphones in 2015, surpassing desktops, laptops and tablets.** And this "mobile moment", as defined by Google, is not a fleeting trend.  Recent data shows that U.S. mobile ad spend will hit nearly $42 billion in 2018, reflecting a five-year compound annual growth rate of 43 percent.***

As marketers develop their 2016 advertising budgets this September, Vincodo strongly encourages companies to diversify spending into the noted channels, which are experiencing significant growth, and to allocate dollars to target the most-used devices. While most advertisers did not plan for these consumer and industry changes in 2015, they must do so for 2016 or face falling significantly behind in the marketplace.

"This is a monumental moment for the internet marketing industry," said Vincodo CEO Tim Daly. "Display advertising is finally taking back control of what it lost when the internet bubble burst, search took over, and Google changed the playing field. Now, advertisers must reposition their budget dollars away from paid search and expand into new, more effective channels that better target audiences and can be tangibly evaluated through cross-device web analytics."

Vincodo has strategic partnerships with leading demand-side platform The Trade Desk and top marketing software platform Kenshoo, as well as custom marketing analytics support for its clientele that helps gauge the effectiveness of digital marketing impact both online and offline. Vincodo is a certified Google Partner and recently was recognized by Inc. Magazine as one of the fastest growing companies in America.

About Vincodo

Vincodo is a boutique digital marketing strategy agency specializing in search engine marketing and optimization, lead generation & conversion (online and offline), programmatic display advertising, social media advertising, e-commerce and merchandise sales, and more. At Vincodo, senior-level experts work hands-on with businesses to develop customized plans that ensure marketing dollars are spent as effectively as possible for optimal return on investment.

Vincodo is based in Philadelphia, but serves clients nationwide. Learn more at http://www.vincodo.com/.

Source: Vincodo Alerts Advertisers of Dramatic Shift Changing the Future of Digital Marketing

Crafting Double-Duty Transactional Emails With Marketing Messages

By Cameron Madill, CEO of PixelSpoke

Imagine… An accountholder at your financial institution — we'll call her Emily — has just received her monthly email notice telling her that her new statement is available. Emily waits until her lunch hour to open it, figuring she'll use the link in the e-mail to log into online banking, but what she sees in the email gives her reason to pause.

Along with the predictable information such emails usually contain, Emily finds details about a special, limited-time auto loan rate your financial institution is offering. Emily thinks to herself, "Wasn't I just discussing a new car with my boyfriend the other day? What perfect timing!" So Emily hops onto your website website and submits a request for an appointment to discuss a new auto loan with one of your lending specialists.

The email Emily received in this example was doing double duty — blending both transactional and marketing messages. But before going further, let's take a step back and define precisely what transactional emails are.

Transactional Emails: What Are They and Why Do They Matter?

Transactional emails are messages sent to customers after they've completed a specific task (e.g., a confirmation for submitting an application), or messages that are automatically generated on a recurring schedule (e.g., monthly receipts from accounts set up with auto-pay). Emails notifying people of potentially fraudulent activity on their accounts, and notifications of changed passwords are other common examples. Typically, most people welcome transactional messages; they are expected and appreciated. But these are transactional emails serving their primary function — conveying basic information.

Because transactional emails contain messages that people want or need, they tend to have dramatically higher open rates and higher click-through rates than other types of emails — often 2-3 times as high.

The superior performance of these types of messages give you a phenomenal cross-selling opportunity. By adding strategically deliberate and helpful content to your transactional emails, you can not only impart the information people need/expect, but also entice them with marketing messages that help build your brand and your bottom line.

5 Ideas for Double-Duty Transactional Emails

The most successful double-duty emails are customer-focused, timely, and relevant. Here are five ideas for how you can leverage typical transactional messages to engage consumers like Emily.

1.) Welcome/Success Messages. Many financial institutions send people a message after they've activated their online banking account. These emails can include instructions for the online banking system, or a link to step-by-step, how-to guides. Provide the recipient a way to receive help online, over the phone, or via email. But you can also incorporate a branding message from your institution. In the example below, a credit union can embed a graphic telling new members how their membership will be making a difference in their community.

2.) Account Notifications. Financial institutions often send email notifications after online or phone transactions have been completed, or warnings when suspicious activity is flagged. These account alerts can be used to notify people about other security features and services available.

3.) Confirmations & Receipts. Confirmation messages can be used as a way to showcase other relevant banking products or services. For instance, an ATM receipt emailed to someone could be used to remind them that your institution offers mobile remote deposit.

4.) Reminders. Financial institutions frequently send messages to members who forgot their login credentials and those who want bill-pay prompts. These reminder messages provide another great opportunity for cross-selling. For example, at the bottom of a bill-pay reminder for a rent payment, you could include a relevant call-to-action about home loans. Even emails related to password resets can have something short and simple tacked on at the end: "Did you know Your Bank is open Saturdays? Click here for hours and a location near you."

5.) Monthly Statements. You can do more than just provide a link to the online banking login page. These emails should always contain snippets of information beyond the basics — promote new services and different types of accounts. For instance, an email telling someone that their statement is ready might say, "Do you have enough money in your account to cover an emergency or unexpected expenses? Now is a great time to create a rainy day fund. Click here to get started."

Key Takeaways

Considering the high levels of engagement with transactional emails — and the infrequency with which financial institutions use them — adding this extra little touchpoint to your marketing mix can help you increase products per household.

Just remember, when creating transactional emails, always make sure the transactional portion is at the top of the message, and place marketing messages at the bottom. You can also provide links to give recipients the opportunity to sign up for other email communications.

By making your transaction emails do double duty, you can provide people with relevant information in unexpected ways. So next time your IT and accounting teams are preparing a batch of transactional emails, why not ask, "What marketing message might we include that Emily would find interesting?"

Cameron Madill is CEO of PixelSpoke, a digital marketing agency focused on community banks and credit unions. He is a digital marketing expert who has won numerous awards, including recognition as one of "Portland's 40 Under 40″ business people. You can connect with Cameron on LinkedIn or Twitter.

Source: Crafting Double-Duty Transactional Emails With Marketing Messages

Digital Marketing and Why to Go For It

Is stalking people on social media platforms your favourite pastime? Or are you a hit among friends for being able to track anyone on the Internet? Maybe you are good at convincing people to do things you'd like them to do.

If any of the above stir up your imagination, you might be in for a good laugh as a professional digital marketer.

Digital marketing is a targeted and quantifiable marketing of products or services through the utilization of latest technologies in order to reach out to and win over customers. It aims at pushing positive images of brands, improving recalls and helping the company increase sales through the use of numerous technological platforms.

Modern Marketer

The age of internet has created a digitalized virtual reflection of the world. It is compact, efficient and has become an extremely important aspect of our modern lives. Digital marketing thrives on the modern humans' connectivity with this virtual world, allowing businesses to maximize profits by tapping into this virtual reality.

Not there yet? Let's break it down for you.

The opportunities awaiting someone entering the digital marketing field are practically boundless. Like any other profession, the tasks falling under the digital marketing umbrella are arts within themselves and require a high degree of professionalism and business acumen. Areas of expertise include social media marketing, search engine marketing, email marketing, content marketing, analytics, inbound marketing, copywriting, advertising and web designing and development.

One of the benefits of working in the digital marketing arena is that a lot of us have had a brush with tasks associated with the profession at some point of our lives.

Remember how you tracked that long lost friend from high school via Facebook and some common friends in your network? Or that blind emails you sent to various companies in the first month of your job hunt? These, believe it or not, are some of the tasks associated with the field. Digital marketing oft requires marketers to delve into the unknown, to take the initiative, to start random conversation, all for the cause of benefiting the overall business, monetarily or otherwise.

So for the brave who have frequently forayed into the world of social networking, digital marketing might seem the obvious path to success.

Real reaping

There are numerous examples of business start-ups employing digital marketing to grow from strength to strength. One such example is Zameen.com – a brainchild of entrepreneur brothers Zeeshan and Imran Ali Khan – that has grown from an idea to becoming Pakistan's number 1 real estate e-portal in a few years.

"Having a good digital marketing team has been the key to our business success," said Zeeshan Ali Khan, CEO of Zameen.com.

"Our digital marketing team has always been given a free hand to experiment and the results have been nothing but inspiring. The team's creativity has helped us reach out to the right people, the right influencers and tap into the right markets that has helped carve out a respected name for Zameen."

So there you have it, now is the time to make those grueling hours of tweeting, posting and liking count, and turn them into a fun profession others would envy. As they say; do what you love and you won't work a day in your life.

This was said just for you, oh, social savvy being.

Author: Namra Mansoor

Source: Digital Marketing and Why to Go For It

Why You Should Invest in Multilingual Digital Marketing

As a marketer, can you honestly say you were aware that 75% of internet users will only make important purchase decisions when product and service descriptions are in a language they speak? And, similarly, 70% of global users don't cite English as their native language?

To some, these stats are simply accepted, however, the clever marketer sees things a little differently and is able to identify huge opportunities when presented with data such as this.

Unfortunately, in many instances, it's not always these clever marketers who make the final decisions, and fresh opportunities often need to be signed off or approved either by a boss (if working in-house) or a client (if working for an agency).

As such, here are five selling points you can use to convince either of these parties to invest in multilingual digital marketing.

1. It Opens Up New Business Markets

Some businesses are happy standing still, but most are actively looking at ways to grow their customer or client base, considering costly and length marketing strategies to further increase their market share in their home territory.

Technically, there is nothing wrong with that, but companies often see growth plateaus at certain stages, which makes jumping to the next level increasingly difficult.

When you start to consider multilingual digital marketing as a contender, it quickly becomes apparent that gaining a small market share in new territories could be more effective than working to increase your market share at home.

When you look at the stats, it quickly becomes apparent that while English accounts for more than 50% of the content on the internet, only 27% of global internet users are English-speaking as their native language.

This means that, theoretically, more than 70% of a target market could be being excluded by focusing only on an English-driven approach to digital marketing.

2. It Is Cost Effective

When it comes to digital, there is the real possibility to build an effective business in new territories without having a physical on-the-ground presence. With the right team who understands international SEO, the need to launch a multilingual website (or separate ccTLD sites) and create content targeted to each territory, all multi-territory activities can be controlled from one central location.

Further down the line, you may decide to open a physical office, warehouse, or distribution center in one or more of these new areas. However, unless you're offering local services (in which case, you're very unlikely to be considering international marketing at all) and you're offering either eCommerce, long-distance, or digital services, the question must be asked as to whether it really matters where you're located?

This, of course, means adopting an international digital marketing strategy can be very cost-effective, especially when directly compared with the approach which would be needed to further grow a market share at home. Granted, taking any business international will undoubtedly require an investment of some sort, however, compared with the efforts to grow an already healthy market share, the cost benefits are instantly apparent.

Using an example of a bricks and mortar business; if they want to expand their markets, their options almost exclusively lie (let's forget going online for a moment) in opening additional retail outlets or offices in new territories, usually meaning nearby towns and cities.

This costs…a lot! New premises, new employees, overheads which come alongside a physical premises; the costs are almost never-ending. When going international in the digital sense, the approach is the same (launching into new territories) yet the costs aren't — as the same core team can roll this out simply by a change tactics.

Yes, you'll need a professional translation of your web content, web development work to support this and someone who understands multilingual marketing and the market's you're entering, however, that is about as far as market entry costs go.

3. Many Competitors Are Ignoring Non-English Speaking Audiences

It's a sad state of affairs that almost fifty percent of Fortune 500 companies haven't translated their website into more than one language, with the default generally being English. As such, it's safe to say they're ignoring non-English speaking audiences.  This, for businesses who you'd expect to have strong growth plans, makes no sense.

For the smart marketer, this is perhaps the strongest justification for starting to plan and implement an international digital marketing strategy NOW. Much as everyone was justifying going responsive some two years ago with, "get ahead of the competition and gain a first-adopter advantage," the same can be said about going multinational and multilingual today.

If you're able to take an approach you know can work but competitors are ignoring, either they have market insight you don't or they're simply complacent with their current approach and not looking for ways to broaden their customer base from all corners. Luckily, it's usually the latter.

4. Internet Usage is Growing in Other Countries

While the internet has traditionally been seen as an English invention, times are changing. The long-standing 'strong holds' of the USA and the UK have, for ten years, flat-lined, with the growth of internet usage now being seen across territories such as France, Hong Kong, Italy, and Japan.

Given this, it's no surprise, as mentioned above, that many businesses are experiencing a plateau effect when it comes to their market share. When looking at new markets, however, this presents significant opportunities to gain a strong presence which will allow for growth.

5. It Can Bring 'Quick SEO Wins'

While some would argue 'SEO is dead,' there's no denying that organic search can still deliver fantastic value and a great return on investment. Yes, approaches have changed and buying links, stuffing keywords into content, and violating Google's guidelines are things which we should all forget ever existed. However, when you take the stance that the foundations of SEO lie in a website's structure and technical make up, a number of quick wins for gaining presence in new territories become apparent.

There's the long-standing debate as to whether, when looking to obtain search rankings in numerous languages, you should go for multiple ccTLD's or subdirectories on your main domain, and there are certainly ways to support both sides of the argument.

In many cases, however, launching language-specific subdirectories which host translated versions of the site is the way to go, given that you're launching on an already established domain, which it's safe to assume already has some level of authority. Unless you have a specific reason not to, which some businesses will have, rolling out translations in subdirectories on a domain which Google already trusts on English search engines can be a quick way  to earn rankings across the language-specific search engines in your newly targeted territories.

Granted, that's not automatically going to guarantee top positions, but any head start is worth entertaining. One interesting observation to point out in this debate is that of WPML, arguably THE most popular and efficient way to launch a multilingual WordPress site, and the fact that this uses the subdirectory approach. (That's not to say it's always best, but it is a good place to start.)

When rolling out an international SEO strategy, always make sure you're familiar with the likes of hreflang as there's far more to this approach than simply adding a translation into subdirectories. Yes, it can be time-consuming to get it right, especially if you've never managed an international strategy before, but in the long-run, it can generate substantial amounts of traffic — and revenue.

At the end of the day, if your business can handle enquiries and sales from foreign territories, the above information should easily justify adopting a multilingual digital marketing strategy. It is your job to demonstrate a return on investment and it's quickly becoming clear that the opportunities which arise from an international approach can do just that many times over…so long as you implement correctly and understand why you're rolling it out.

Do you any 'international' success stories? Have you had to battle to convince your client or boss that it's a worthwhile investment? I'd love to hear about your campaigns in the comments section below.

Image Credits

Featured Image: Lemon Tree Images/Shutterstock.comIn-post Photo: Rawpixel/Shutterstock.com

Source: Why You Should Invest in Multilingual Digital Marketing

Unlocking the Power of Content Marketing in Financial Services

One of the biggest challenges facing financial marketers today is how to create content that stands out in a media- saturated world. In one of the best white papers seen here at The Financial Brand, PwC explains that great brands aren't built on product pitches. By crafting stories that put consumers first, great brands reach the hearts and minds of their customers and create a greater sense of loyalty in this fast-changing world.

Consumers today are inundated with thousands of marketing messages every day. They've also changed how they consume content. In addition to traditional channels, consumers are interacting with new channels via the web, mobile and social media. How can financial institutions break through all this chaos to connect with people?

Many financial institutions have started adopting new media channels without understanding how best to leverage them to engage consumers. As a result, busy consumers feel bombarded by disconnected messages. They hear about savings accounts, life insurance policies, and retirement saving products — all in a day's time, across a multitude of different channels. Instead of adapting messaging to how people consume media today, many financial institutions produce product-centric content that focuses solely on features and benefits. The result: frustration and even distrust.

As consumers seek financial advice relating to critical life events — such as buying a home, or starting a business — they find themselves awash in information, with little sense of how to use it. The result? People find it easy to just throw up their hands and walk away.

Stories Connect Ideas With Emotions Stories are just datawith a soul.— Dr. Brene Brown,University of Houston

Storytellers, including the best marketers, have always known that most human decisions and behaviors are driven by instinct and emotion. PwC believes banks and credit unions can tap into that basic human psychology through targeted stories that connect ideas with emotions.

PwC says financial institutions need a more human-centered approach that draws on storytelling if they want to rise above the flood of content. The question is how to transform a marketing operation into one that can deliver content that reaches hearts and minds, deepens customer loyalty, and does it all in a cost-effective way. Many financial marketers understand this, but face a number of barriers when trying to create connections with consumers. Efforts to affect change internally are hampered by marketing teams working in isolation, inefficient processes, and an inability to clearly measure the impact of marketing. Without stronger coordination and shared objectives, marketing teams find themselves spinning off in all directions, delivering mixed messages to consumers while unnecessarily inflating marketing production costs.

To tackles these challenges, PwC says financial marketers need to rethink their approach, and organize content around consumers needs on the path-to-purchase. PwC prescribes a two-pronged approach that starts by addressing the operational barriers that keep marketing organizations from being efficient content producers. Improving efficiency provides opportunities for marketing organizations to improve effectiveness by fostering stronger customer engagement. By producing highly targeted, thoughtfully produced content in a collaborative, cost-effective way, financial institutions are better positioned to help drive the customer behaviors they want.

PwC has identified eight capabilities that can help marketing organizations reach this goal by improving the efficiency of their operations while becoming more customer-focused.

Focus on human-centered design. Ensure the needs, wants and limitations of customers are prioritized at each stage of the content lifecycle.

Use storytelling. Build a strong, unified storytelling approach across channels, platforms and content types. Stories should anchor back to an overarching brand vision. Organize content across a timeline, and adapt content based on consumer feedback.

Manage touchpoints. Filter, measure and coordinate touchpoints along the customer journey. Produce a consistent branded experience.

Use customer-generated content. Develop programs that encourage consumers to create and share their brand stories and experiences.

Create alignment and consistency. Establish a formal governance structure and common set of guiding principles for the whole organization.

Coordinate content. Control content timing, calendars, mix and messaging across divisions and product lines.

Share knowledge. Leverage key learnings, best practices and shared skills from across the organization.

Optimize measurement. Create feedback loops both during and after content marketing campaigns to measure, report and optimize content.

Effective Content Marketing Means Telling Stories

Content uses a narrative structure and arc. It is more story than information, and it is designed to elicit an emotional response from people. Storytelling gives you the form you need to draw people in and create memorable moments. PwC suggests four steps to help banks and credit unions create stories that will foster deeper consumer engagement and loyalty:

1. Frame stories. Humans thrive on stories, not how-to manuals. Good content has a narrative arc, whether in a web piece, video ad, or series of social media posts. The central figure in the story is always the consumer, while the story links back to the brand's broader narrative.

2. Combine content. Don't view individual pieces of content in isolation. Decide which channels or mix of channels best conveys your brand's values and message, then use a combination to build brand narratives — leveraging each medium to its strength(s).

3. Execute creatively. Plan, create, deliver and optimize creative content. Empower marketing staff to take risks with the narrative style — everything from style and tone, to presentation and execution. And be sure to provide them with the tools and resources necessary to enable creativity.

4. Listen and adapt. Adapt your stories and brand narrative based on analytics that reflect user behavior and engagement. Listen to the feedback that consumers give you, both directly (via comments) and indirectly (via data).

What Success Looks Like

According to PwC, financial institutions that adopt a human-centered approach to content marketing will "engage the right person with the right message, at the right moment and place, to drive the right action." By adopting a human-centered approach that distills complex content into targeted, engaging stories, financial institutions can create emotional connections that are memorable, celebrate customer achievements, and drive their behavior. In its white paper, PwC describes what success looks like from three different perspectives:

Consumers will have a deeper loyalty to financial institutions with committed, two-way relationships. They will participate in and provide feedback on customer forums. They will consume more of their financial institution's content, and the quality of their interactions will be higher — for example, by generating product leads or suggesting service model enhancements. These consumers will spend more time on their financial institution's websites and social media networks. Deeper engagement will lead to higher product usage.

Marketing employees will develop and have access to high-quality content. They will be able to use it more efficiently and collaboratively across channels, and they will be able to measure its effectiveness. All employees will have access to high-performing content and leverage it to scale their capabilities.

Financial institutions will see growing product sales, lower acquisition costs, and better returns relative to how much they spend on marketing. They will capture a higher share of wallet based on increasing customer engagement, usage, and product sales.

Download the Complete Report

You can download the complete 28-page report, "Ditch the Product Pitch: Winning Through Customer-Focused Content," in PDF format by clicking the link below (instant download, no registration required). The report goes into great detail on a range of subjects — human-centered design, touchpoint management, coordinating content, segmentation, data analytics and much more.

Download Report

Please Note: PwC does not advertise on The Financial Brand, and no compensation nor consideration was given to publish this story or provide the download link. It's just great material that's worth sharing… and it's free.

Learn from the brightest minds in banking at The Financial Brand Forum 2016 — three days jam-packed with the latest ideas, insights and innovations that will build your brand and your bottom line. The Forum 2016 all-star agenda features world-class speakers from Zappos, Facebook, Twitter, Salesforce, USAA, Gallup and many others. View agenda.

Source: Unlocking the Power of Content Marketing in Financial Services

topseos.com Announces Ratings of 10 Top Mobile Marketing Firms for September 2015

NAPLES, FL, Sep 19, 2015 (Marketwired via COMTEX) -- The independent authority on internet marketing, topseos.com, has named their rankings of the 10 best mobile marketing companies in the search engine marketing industry for the month of September 2015. Each year thousands of search engine marketing companies are put to the test by an independent research team dedicated to identifying remarkable vendors. The rankings are separated based on the type of solution being provided.

The process for evaluating and listing mobile marketing services involves a month-long process of identifying the top competing services based on the use of a set of analysis criteria and learning more about their solutions and their connections with their clients through references. Oftentimes the topseos.com independent analysis team communicates directly with clients in order to inquire about the solutions and performance from the standpoint of the customer. Other times clients visit topseos.com in order to provide their experiences about the services which they use.

The 10 best mobile marketing agencies for September 2015 are:

1- Foxtail Marketing

2- ThinkBIGsites.com

3- Boostability

4- Customer Magnetism

5- OneIMS - Integrated Marketing Solutions

6- 15miles

7- Netmark

8- mobileStorm

9- Punchkick Interactive

10- WASP

About topseos.com

topseos.com is a well-known independent authority on internet marketing solutions. The main objective of topseos.com is to determine and proclaim those individuals or services offering the best online marketing solutions all over the world. A specialized team of researchers examine thousands of applicants each month who are seeking to be ranked as a top online marketing product or service by the independent authority.

Those interested in applying for the rankings can visit:

http://www.topseos.com/apply-for-rankings-research/

<strong>Contact Information </strong> Marc Stephens 800-874-2458 9045 Strada Stell Ct. Naples, FL 34109

SOURCE: topseos.com

(C) 2015 Marketwire L.P. All rights reserved.

Source: topseos.com Announces Ratings of 10 Top Mobile Marketing Firms for September 2015

Marcus Restaurant Group Wins Standard of Excellence Award for New Website in Web Marketing Association’s 2015 Webawards

Milwaukee, Wis., September 17, 2015. . . . .Marcus Restaurant Group, a leading developer and operator of distinctive food and beverage experiences nationwide, was a Standard of Excellence winner in the restaurant category for its new website in the Web Marketing Association's 2015 WebAwards.

This year's web development awards included over 1,500 entries from 40 countries in 96 industry categories. Entries were judged on design, copywriting, innovation, content, interactivity, navigation and use of technology.  The WebAwards competition highlights entries from around the world that show impressive creativity and functionality.

"As Marcus Restaurant Group continues to grow, we needed to create a website that accommodated all our unique and creative restaurant concepts around the U.S., in one easy to navigate place. Our design focused on large, colorful images of our creative food concepts, and bright, vibrant boxes highlighting each of our restaurant brands. Our new website not only includes information on each of our restaurants, but also information on special events and our popular 'Straight to Your Plate' program, which highlights a monthly local ingredient and purveyors and suppliers who are doing an outstanding job in sourcing unique and interesting foods. Guests and customers really love learning about the purveyors, the history of their business and the diverse dishes our chefs create, and now we are able to better share those stories on our new website," said Peggy Williams-Smith, vice president of food and beverage.

Williams-Smith added, "The 'Straight to Your Plate' program has been very successful among guests and shows that hotel restaurants are real players in the culinary scene. The program is a win for all – it provides a perfect combination of great food with premium ingredients, mixed with talented chefs, wonderful restaurants and stellar Wisconsin-based purveyors."

For more information on the "Straight to Your Plate" program and to view videos of the latest ingredients, please visit: http://straighttoyourplate.com.

For more information on Marcus Restaurant Group, please visit: www.marcusrestaurants.com.  For more information on the WebAwards, please visit: http://www.webaward.org.

About Marcus Restaurant Group

Milwaukee-based Marcus Restaurant Group, an operating unit of Marcus Hotels & Resorts, develops and operates distinctive nation-wide establishments ranging from casual and fine dining to trendy lounges and creative concepts.  From cuisine and cocktails to ambiance and vibe, each Marcus Restaurant Group experience is carefully designed to fuse with the local scene offering the finest quality farm to table products, wine and craft beverages and inspired dishes that cater to every taste. Award-winning concepts include Miller Time Pub & Grill, ChopHouse and Mason Street Grill.  Frequent diners are encouraged to partake in the Marcus Rewards loyalty program at participating restaurants, bars and lounges at: http://www.marcusrewards.com.  For more information on Marcus Restaurant Group please visit www.marcusrestaurants.com or visit Facebook for the latest news and updates.

About Marcus Hotels & Resorts

Marcus Hotels & Resorts, a division of The Marcus Corporation (NYSE: MCS), owns and/or manages

20 hotels, resorts and other properties in 11 states. A force in the hospitality industry, Marcus Hotels & Resorts provides expertise in management, development and historic renovations. The company's portfolio includes a wide variety of properties including city-center meeting hotels, upscale resorts and branded first-class hotels. For more information on the latest news and updates please follow the company on Facebook and Twitter (@MarcusHotels).

Press Releases Referencing Marcus Restaurant Group

Marcus Restaurant Group Wins Standard of Excellence Award for New Website in Web Marketing Association's 2015 Webawards Sep 17th, 2015 by Marcus Restaurant Group

This year's web development awards included over 1,500 entries from 40 countries in 96 industry categories.

Mason Street Grill to Host Four-Course Dinner Featuring Both Wine & Beer Pairings Aug 12th, 2015 by Marcus Restaurant Group

Stags' Leap Winery and Deschutes Brewery and will square off with diners deciding if beer or wine pairings come out on top

See More Releases
Source: Marcus Restaurant Group Wins Standard of Excellence Award for New Website in Web Marketing Association's 2015 Webawards

Digital Marketing Trends 2015 Each Business Manager Should Know

Digital Marketing has throughout the most recent couple of years experienced a generous change, turning into an inexorably essential medium for making an online brand experience.

1. Smarter Email Marketing

An online marketing agency who has been putting vigorously on internet marketing in the course of recent years are as of now making sense of this one. Before, offering an organization's pamphlet by means of email was regularly enough to construct and develop your list. However, you have to be smart enough about what sorts of email content you offer and how you promote them, if you do not want to lose your customers.

• Using free eBooks or white papers that offer genuine quality are awesome lead magnets that function admirably to tempt individuals to join your email list. As you keep on sending very important content to your endorsers, they perceive that you really 'know your stuff', and are more prone to buy your items or administrations.

In 2015, organizations will understand that sending MORE messages is not the key...it's sending BETTER messages and making more profitable lead magnets.

2. Powerful Content Marketing

This has been a famous argument over the recent years, 2015 will be the year when content at last gets to be about quality over amount.

A fruitful content strategy ought to be about creating top notch content, not simply reiterating or ordering other people's bits of knowledge. Organizations will at long last understand that blah, ordinary substance does almost no as far as expanding pursuit rankings or drawing in devotees. Indeed, they will start to see that creating low-quality substance can really be hurting as far as SEO and building trust.

Note: Small scale and visual contents are giving the most noteworthy effect. Content management tools are available to deal with the creation and distribution of this content. It becomes important to fuel your digital marketing through internet marketing orange county company.

3. Brands That Succeed at Being Human Will Win

Individuals purchase products from brands that they know and trust. Online networking has made it less demanding than any time in recent memory to build up individual associations with expansive quantities of clients and prospects rapidly and for next to no expense. Brands that comprehend this and are putting resources into making a true and acculturated showcasing knowledge will be the unmistakable victors in 2015.

This will include putting connections in front of offers, and building associations as opposed to just advancing items. Brands that will give attention on building a social community and giving stunning content by means of online networking will be the front leaders.

4. Mobile First Will Get Priority

The importance of mobile friendly site is known by all, however, 2015 is the point at which we'll see a movement to a genuinely "mobile first" attitude.

This implies considering mobile in the matter of every single bit of substance you make - your blog entries, messages and online networking posts. A greater part of your supporters and endorsers are prone to be getting to your substance by means of mobile gadgets, but then numerous organizations still are not making and circulating their content with these modern users in mind.

5. Increased Reality and Wearable Technology

Shutting the crevice between the online and offline experience will be a major step for internet marketing. One of the first conceivable mechanical applications intended to join online and offline are the technologies of micro-location. It will be popular in commercial networks.

However, that is not all. Wearable innovation will become popular. It will make a totally new sort of environment and advertisers will need to stay aware of its fast advancement, keeping in mind the end goal to stay in contact with the changing needs of purchasers. Online marketers as of now utilize many analytics tools so as to perceive how clients collaborate with their organization's services and products. The significance of this segment of digital marketing will ascend in 2015, when spending for marketing purposes are required to ascend by 60%.

6 Digital Marketing Trends that will Dominate Next 5 Years

These digital marketing trends are ascending to the top of expanded desires and will achieve the level of efficiency in under five years:

• Ongoing Advertising: This moves in client time as customers make connections to one another and improve brand connection.

• Evaluated Self: This includeswearable technology, $5B market and IoT (Internet of Things), which is basically a smart technology that will allow people to transfer data without human-to-computer or even human-to-human interaction.

• Multi-channel Attribution: This arrangement of marketing techniques link particular digital marketer.

• Responsive Configuration: This is particularly essential crosswise over portable and after Google's latest mobile friendly policy.

• Content Marketing: Digital marketers need to fabricate a content promoting supply network and decide how to make, curate and develop content.

• Professional Marketing Hub: These centers collect all the information together to be utilized across the organization.

About NavidTayebi:

NavidTayebi is the founder of Creative Over,a digital marketing & printing agency located in Orange County that primarily focuses on providing orange county printing solutions to small- and medium-sized businesses. For professional printingsolutions, follow Creative Over on Twitter, Google + and Facebook.

Source: Digital Marketing Trends 2015 Each Business Manager Should Know

Digital Marketing: The New Career

Nagpur: It's what every Indian in urban cities raves about. If you are not digital, you have lost track of the world around, that's the new buzz around town. In the wake of this strong digital move, a new course being sprung by small and large institutes is Digital Marketing Certification Programme. With the infinite potential of the web to reach anywhere, anytime and connect anyone and everyone, this is one course which aims to leverage products to a larger audience.

So, catching up with an institute, Manipal ProLearn and an entrepreneur to know what goes into the making of this course, I discovered some relevant facts, which can help aspiring learners:

What will learners know about in the course?

Basic SEO, SEM, SMM , Web Analytics and Online Reputation Management.

Advertisement

E-8_English

classic

What does the programme equip learners for?

Run online search and display campaigns

Improve page rankings on search

Set up and manage social media page accounts

Manage and build brands online

Ramabhadran A P, Senior Vice President, Manipal Global shares, "The digital commerce market in India has grown rapidly from $4.4 billion in 2010 to $13.6 billion in 2014, and it is likely to touch $16 billion by the end of 2015. This huge gap between demand and supply means a Digital Marketing professional commands a much higher average salary compared to other industries. According to one estimate, a fresh graduate with no work experience can expect a monthly salary of Rs 15,000, while the Digital Marketing head in a large brand or agency can earn Rs 2.5 lakh or more per month."

Gautam B. Thakker, CEO – EveryMedia Technologies Pvt. Ltd, talks about the workplace. Here are some excerpts.

Who can study digital marketing?

Digital marketing is a growing industry and holds great potential for those seeking a career in this field. Students, who have a high interest and an understanding of the dynamics of social media and the online space, and can accept changes quickly would be able to excel in this area.

Some traits of a good digital marketer?

Digital Marketing professional

Digital Marketing is extremely fast paced and competitive. A good marketer has to have intellectual curiosity, good time management, multitasking skills and industry foresight and projection.

What qualification does a digital company look for during recruitment?

Being a 360 degree platform for all digital communication requirements, we seek creative thinkers, confident and avid learners, and those with excellent communication skills. We look for partners, who will help us meet our objectives and those of our clients. We believe in honing skills, empowering our people and giving them space to grow.

Facts about Digital Marketing

Over 8 lakh job openings in Digital Marketing listed on top 4 job portals in India

The digital commerce market in India is likely to touch $16 billion by the end of 2015

Digital marketing professionals command much higher salaries compared to other industries

Comments
Source: Digital Marketing: The New Career

How to Properly Use Animated GIFs for Your Social Media Marketing?

Posted By Jane Danes on Sep 14, 2015 |

Animated GIF (Graphics Interface Format) was first introduced in 1987. It was also one of the first photo formats commonly used on a web page. These days, GIFs have become an integral part of some social media marketing campaigns.

How to Properly Use Animated GIFs for Your Social Media Marketing?

Why They Are Getting Popular?

They work like emoticons or emojis. That is, they can easily and quickly transmit the message to the world of social media that have been flooded with image-based communication.

You can use them to tell the story of your company or a product in a more in-depth way.

How to Use GIFs as Part of Your Social Media Marketing Campaign? Offer a Glimpse of a Product

Showing off a product can be done using high-quality images. However, if you use animated GIFs, the introduction will make it more interesting. These GIFs will easily show off the details of your product that can surely entice shoppers.

Show Personality

Animated GIFs can help create a deeper relationship with your audience. After all, social media is all about fun. This is one of the reasons most of us love to spend our time on them.

Using this type of marketing will also help you stay human as you create endearing GIFs. You may include wacky GIFs but make sure that they are mesmerizing.

This method can also be used to highlight the culture of your company or giving your audience what is inside your company.

Show them who you are, what things that make you laugh or what you are doing every day at work.

Those GIFs can be a lighthearted way for you to share a little bit of your culture within your organization.

Your followers on social media will get to know you more. And they will know that the person who is handling your social media accounts is not a robot but a real person who can laugh and cry (or something like that).

Make Mini-Presentation

It is true that GIFs are limited. But this is the reason they are more interesting than posting long-minute videos or just images. With this method, you can make amazing micro presentation of an eye-catching story using a few frames.

The result? Your audience will be more curious about the product.  

You can also use it to explain a process, like how-to and step-by-step guide. Admit it. It is easier to explain a process using images than words.

Telling a story will also be more intriguing and stimulating using several still images.

How to Properly Use Animated GIFs for Your Social Media Marketing?

Last January, the New York Times announced that they redesigned their website. The Atlantic made animated GIFs to show how this popular site has evolved over the years.

The result? It was shared hundreds of times.

Show a Sneak Peek

Animated GIFs will also help in giving your audience a sneak peek of your future product, instead of providing them with simple video or one image. The several frames can be the perfect way to tease your audience.

How to Make Animated GIFs?

Too busy to use Photoshop to make GIFs? You might want to use web tools. EZGIF is one of those sites that will help you create your own GIFs.

Have you used animated GIFs to your social media marketing? How was it?

Share the joy

 

 

 

 

 

 

 

 

 

Source: How to Properly Use Animated GIFs for Your Social Media Marketing?

Auto Makers Enter Untested Waters As World Patent Marketing Introduces Rim-A-Tatch, A Stylish And Timeless Invention For The Automotive Industry

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Source: Auto Makers Enter Untested Waters As World Patent Marketing Introduces Rim-A-Tatch, A Stylish And Timeless Invention For The Automotive Industry

From Oil Patch to Drone Patch: Fargo firm devotes new division to drone marketing

Brian Jorvig, a drone marketing specialist for Launchboxx, said Absolute is the first marketing firm to focus on the industry.

"We're the first one in the world, as far as we know, that has a dedicated team of people for drone marketing," he said.

Jorvig said there are several reasons North Dakota is poised to become a hub for the UAS (unmanned aircraft systems) industry. One is that agriculture is currently one of the biggest markets for drones. Another is that the state's landscape is perfect for drone testing.

Also beneficial is that North Dakota's government officials are supportive of the drone industry. The state has invested more than $34 million to establish the Northern Plains Unmanned Aircraft Systems Test Site near Grand Forks, where companies can test their drone technology. Jorvig said there are only five similar testing sites in the country.

Market potential

Jorvig and MacDalton Berns, a partner at Absolute, came up with the idea for Launchboxx together, but he has spearheaded the project. Jorvig has always been interested in flight and became a licensed pilot himself a few years ago. When he heard about a local Drone Focus meetup group, he began to attend meetings and was excited by what he heard.

"As I started learning more about drones, I knew we were on the verge of an industry that would absolutely explode. One that could change things all over the world, really," he said.

Jorvig believes the potential for drones is similar to that of the personal computer back in the late 1970s.

"This is one of those industries just like the personal computer industry back in the late '70s and early '80s where there is so much potential for it that everybody knows and they're trying to get on board," he said.

Jorvig quickly realized companies would need to be able to stand out from the pack, so he reached out to area drone expert Shawn Muehler for advice. Muehler is the COO and co-founder of Botlink LLC, a tech company that specializes in extending drone battery life as well as in software that notifies pilots if they are flying close to another aircraft or into a restricted airspace.

Muehler agreed a marketing firm that specialized in drone technology was a good idea.

"He was wondering if there was any public relations representative in the industry or any sort of marketing agencies within the drone industry. Quite frankly, there is not. We have to either do it ourselves or find an agency that doesn't know the industry that well because it's so new," he said.

Muehler became a client and has spent the past few months helping the Launchboxx team learn all they can about drones, from how they fly to their potential uses.

Absolute has also purchased its own drone. They have filed the necessary paperwork with the FAA that will allow them to fly it commercially. Berns said the drone will allow them to enhance the photography and video services they provide to all of their clients.

Absolute Marketing Group will celebrate 10 years in business in April. Berns said over that time, the company has been a pioneer in areas such as social media, text marketing, website content management systems, responsive website design and mobile apps. He said drone marketing is another example of the company's ability to anticipate and satisfy their clients' needs.

Business profile:

What: Launchboxx

Where: 222 Broadway, Fargo.

Contact: (701) 478-1111

Online: www.golaunchboxx.com

Source: From Oil Patch to Drone Patch: Fargo firm devotes new division to drone marketing

A Google Partner Company, Impossible Marketing Now Expands Its Services to Cater to the Malaysian Market

Expert solutions to key marketing challenges

Tanjong Pagar, Singapore — (SBWIRE) — 09/11/2015 — To master online marketing techniques is not an easy task. First, it requires a great deal of knowledge on how the market moves and what works and what doesn't. At the end of the day, every move made costs money and if that move generates the desired returns, it is money well spent! Impossible Marketing Academy is a name that works with its clients to improve their bottom line and what this means is, every strategy that is devised is based on creating real results.

Impossible Marketing started out as a team of talented freelancers who put their minds together to develop a service mix that helps clients deal with marketing challenges that have a strong impact on how the company scores on the popularity scale.

With key services working to achieve SEO success, Impossible Marketing converts online marketing into a powerful tool to gain long term market success. It is no wonder that the company which started out a couple of years back, is already on an expansion spree opening up shop in Malaysia this year.

A Google Partner company, Impossible Marketing is well on its way of being the number one choice in Asia as a leading internet marketing company. It is only fair to say that a company this young and dynamic has the potential of changing the fate of startup firms which are beginning to find their feet in the market.

About Impossible Marketing Impossible Marketing brings to companies and brands on the internet, a platform to realize their true business potential to improve their bottom line. The company works with its clients to create and implement SEO as well as Pay per click marketing tools that are aimed towards gathering exposure and increase sales at the same time.

Impossible Marketing also helps professionals gain knowledge on the subject by taking up interesting courses offered by the company.

Joining hands with this company can open up doors to success for online establishments that are struggling to find an effective platform to gain exposure and win their customers.

To know more about the company, please follow the link, http://www.impossible.sg/

Media Contact: IMPOSSIBLE MARKETING PTE. LTD Alan Koh, Founder 20 Maxwell Road, #09-12, Maxwell House, Singapore 069113 +65 9374 0111 Email: enquiry@impossible.sg Url: http://www.impossible.sg/

For more information on this press release visit: http://www.sbwire.com/press-releases/a-google-partner-company-impossible-marketing-now-expands-its-services-to-cater-to-the-malaysian-market-624535.htm

Media Relations Contact

Alan Koh Telephone: +65 9374 0111 Email: Click to Email Alan Koh Web: http://www.impossible.sg/

Source: A Google Partner Company, Impossible Marketing Now Expands Its Services to Cater to the Malaysian Market

Netbooster Group Acquires Dutch Digital Marketing Agency Internet Advantage

PARIS--(BUSINESS WIRE)--Regulatory News:

NetBooster (Paris:ALNBT) (FR0000079683 – ALNBT – PEA-PME eligible) a leading independent European agency in digital performance marketing, announces the acquisition, subject to the realisation of customary conditions precedent, of the digital marketing agency Internet Advantage based in Utrecht, Netherlands. The newly acquired agency will operate under the NetBooster Group's popular German brand metapeople and will be fully integrated into the global NetBooster Group service offering.

The acquisition will further enhance NetBooster's global reach by adding the important Dutch market to the Networks country portfolio. The DNA of Internet Advantage will stay intact as all employees, clients and service offerings will be transitioned into the rebranded company metapeople Netherlands. The original General Manager and founder Lennert de Rijk and his new colleague Joost Geerts will manage the integration and expansion of metapeople Netherlands.

Both Internet Advantage and NetBooster/metapeople are focusing on performance driven digital strategies. The acquisition is a perfect fit for both organizations to grow the businesses. Clients of Internet Advantage will benefit from metapeople's extensive expertise in performance-driven marketing, as well as the international data and analytics footprint.

With a strong focus on innovation, Internet Advantage is a leading search and performance marketing agency in the Netherlands. The agency was voted best Search Marketing Agency in The Netherlands in 2013, and is working with a multi-lingual in-house team in the Dutch, Belgian and German markets.

Lennert de Rijk, Managing Director of Internet Advantage, comments "Performance Marketing is moving into a new phase as it goes international and becomes fully transparent. We, at Internet Advantage, want to be part of this evolution and use our entrepreneurial ambition to change the industry. In conversations with NetBooster/metapeople, it quickly became clear that our ambitions align perfectly, when it comes to providing the best digital strategy to our clients. Joining forces ensures that we can expand together and strengthen our respective positions in this agile and innovative sector. Our clients and our employees will benefit from the fact that NetBooster/metapeople is the biggest independent international performance agency, with strong offerings in Data & Analytics."

Tim Ringel, CEO of NetBooster Group, adds: "We are very excited to have found such a complementary and ambitious boutique agency in the Dutch market. Internet Advantage's management, employees, clients and services fit perfectly into our vision of growing in size and knowhow with entrepreneurially managed companies and create the biggest independent worldwide digital network agency. Our top clients are keen to expand into more regions with NetBooster/metapeople and we are answering that demand by cherry-picking the best local players with highly involved entrepreneurs and integrate them onto our unique international platform. The acquisition of Internet Advantage is the first step in our strategy to triple our size by 2018, creating a global agency thanks to buy & build and organic growth."

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About NetBooster Group | www.netbooster.com

NetBooster is a leading independent European agency in digital performance marketing that makes its comprehensive expertise of digital marketing available to its clients to achieve the best possible performance for their investments. The agency invests in technology and covers the entire chain of online marketing through its European network: search engine optimisation and marketing, data and analytics (DnA), GroundControl Technology, display, affiliation, online media, creation, eCRM and social networks, with a recognised expertise in tomorrow's digital marketing (Social Media, Video, Ad Exchange, etc.). Shares in NetBooster are traded on the NYSE Alternext Paris. NetBooster maintains the name "metapeople" in Germany, Austria, Switzerland and now Netherlands as a local agency Brand due to its local popularity and track record in the industry since 1998

Source: Netbooster Group Acquires Dutch Digital Marketing Agency Internet Advantage