La Sirena Foods Hires GoMarketing Inc. to Create a New Website, and Provide Internet Marketing of their Canned Seafood Products in the USA.

  June 30, 2016 --

Thousand Oaks CA (PRWEB) June 30, 2016

GoMarketing Inc, a leading internet advertising and online marketing company, based in Thousand Oaks California, has been chosen by La Sirena Foods (an Otis McAllister Company) to design and develop a new website for the brand. This work will complement GoMarketing's current Internet Marketing and Social Marketing plans for La Sirena Foods.

President of GoMarketing Inc., Richard Uzelac is excited to be working with La Sirena Foods in an expanded way.

?It was a pleasure meeting with Monica Diaz-Moreno of La Sirena Foods/Otis McAllister. We like the way they do business, they provide a great product that is number one in Central America," said Richard Uzelac. ?Being picked to take their current website design and enhance it with their new look and build a new mobile responsive site for them is very exciting. We are already focusing on several verticals of business strengths that La Sirena has and we want to help expose their product via social media and other brand marketing to the US. It is a new brand to the American market and we are eager to showcase their value to American consumers. What really impresses us is La Sirena Foods' long history of sustainable dolphin safe fishing practices and their dedication to providing products that support a healthy family lifestyle at an affordable price."

About La Sirena Foods

Since 1918, consumers from around the world have looked to our La Sirena for the very best seafood products. La Sirena's storied history begins back in the days of California's famous sardine boom. Knowing a good thing when they saw it, La Sirena selected and packed the finest sardines in Monterey and shipped them to Central America. One taste of La Sirena's sardines in our famous Pica Pica sauce and it was love at first bite. Today, La Sirena is one of the strongest brands in Latin America and number one in Central America. The Mermaid continues to lure fans of quality seafood from around the world.

For more information about La Sirena Foods and their quality seafood products, please visit http://www.lasirenafoods.com

About GoMarketing

Over the past ten years, GoMarketing has constantly endeavored to understand the internet marketing landscapes as it changes on a daily basis. They offer software design, online advertising, website optimization, social media marketing, e-commerce solutions, website design and development, along with a host of other services to provide their Clients with the best solutions available to meet their business goals. Clients have included: MetLife Inc., Dover Corporation, FOX Sports, ESPN, Tom James Co, RealtyTech and many more.

For more information about online marketing and advertising benefits please contactGoMarketing at: 1-866-736-1232. Or visit http://www.GoMarketing.com

Read the full story at http://www.prweb.com/releases/2016/07/prweb13528199.htm.

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Source: La Sirena Foods Hires GoMarketing Inc. to Create a New Website, and Provide Internet Marketing of their Canned Seafood Products in the USA.

Why your content marketing program could be failing

Content marketing is like building a house. You can be creative, but you must follow a process. If you skip critical steps such as the user experience you provide on your website, you will be creating a house on top of a weak foundation.

As your company's content architect, it's important to understand the five basic steps of producing digital content that can succeed. Let's call this the content marketing maturity model:

This is your formula for building your content marketing house. Have you followed it, in order?

My contention is that as a content marketer, you and your team have a solid grasp on elements 1, 3, 4 and 5. Whether you're a large B2B company or a small B2C organization, you understand your approach, and you have recruited teammates, freelancers or agencies to help you achieve these steps.

But what about step number 2, user experience? Do you have input into your website's design, user flow, navigation elements, or branding? If you, the content architect, don't pay attention to user experience, you will produce a house of cards.

Here's how to build a stronger content marketing program:

Search engine optimization: The foundation

First, you cater to the search engines, using search engine optimization. This is your home's foundation, your concrete. SEO sets the stage for practically all of your digital content efforts.

If you don't play by the rules of the algorithm, and your teams aren't continually injecting SEO best practices into your online content, then your content has virtually zero chance of being found, and thus zero chance of succeeding. Do not pass go. Do not collect $200. Go back to "Start."

Work with your SEO team to make sure you aren't building your content house on a foundation of sand.

User experience: The window dressing

Congratulations, you've graduated to to the second part of our content marketing maturity model. Now that you've catered to the search engines, it's time to cater to your audience. Let's make sure our house is in an attractive neighborhood, the yard is freshly mowed, and the interior is practical.

It would be unwise to skip to content strategy or creation at this point because of people's online habits. According to an oft-cited study by Jakob Nielsen, web readers spend 20% of their time actually reading content on any given page, and the other 80% focusing on UX elements like understanding page layout, structure, and overall navigation.

User experience is the most overlooked step in content marketing. Why? Because web design is often housed in a completely separate department from content.

IT usually dictates how, when and what website changes will take place. Teams of web developers, graphic designers, and programmers are constructing the environment in which your audience will consume your content.

As content marketers, we must:

Push through this challenge and regularly work with our IT teams

Identify people in our organizations who are passionate about UX

Be an advocate for our customers and put ourselves in the reader's state of mind

With great power comes great responsibility. As content publishers, we have power over our prospects' time, and that is one of the most valuable commodities we can ask for. We must respect our customers' time by constructing a website that is intuitive. Regularly check your content pages for:

Overall sense of purpose: Is it clear within a few seconds?

Some system of breadcrumbs

Content chunking

Unnecessary distractions

Overwhelmingly clear call-to-action buttons

Expected and unexpected behaviors: Do your forms work? Do error messages make sense?

A clear, logical next step

I spend hours on the internet every day and constantly come across experiences that are subpar, leaving a poor taste in my mouth. Here are just two examples of where a content marketer could have stepped in and helped construct a better user experience:

I found some premium content I wanted to read on The Wall Street Journal's website. I successfully logged in multiple times, yet the content remained hidden, and no error message was displayed.

As content strategist and UX specialist Melissa Eggleston says, "poor UX can drown out great content." In this example — the content wasn't even visible!

On solarenergy.net, the page below contains a blog post with useful, educational content.

UX areas of improvement include:

Top navigation is remarkably sparse. It took me more than 30 seconds to figure out that the random yellow circle (a "sun") in the top right is in fact the link to go home.

The numbered subheads are very difficult to read (all caps, tight kerning).

Since the body text is black, why are the hyperlinks within the article gray? They are too washed out to really notice.

Compelling images and calls-to-action buttons are lacking.

Content marketing is about being helpful and putting ourselves in the customer's state of mind, but this approach shouldn't be limited to the time we spend producing the content. We should extend this line of thinking to when we are producing the online experience that surrounds our content.

Your content can only be as good as the on-site user experience. Even if you are producing "10x content" (steps 3 and 4 in the content maturity model) and it's being found in the search engines (step 1 in the content maturity model), your content can only reach its potential if the on-site user experience is seamless.

"Next to good content, good UX is your best ally in winning over new customers and retaining existing ones," Kevin Nichols, co-author of "UX for Dummies," told the Content Marketing Institute.

Content strategy: The blueprint

The final three steps of the content maturity model are likely areas that you have already paid much attention to. But because you've ensured that SEO and UX are in tip-top shape, you now have a much higher ceiling for your content to perform well.

Has improved SEO increased your website traffic? Consider tweaking your content strategy to account for these new visitors.

Has improved UX reduced your bounce rate? You now need a refined content strategy to appeal to users who are staying longer on your website.

Has improved UX increased conversions? You may be ready for a more robust content strategy that capitalizes on previously underperforming areas of your website.

Dozens more questions could be gleaned at this point in the process. The important takeaway here is that by following our building process, in order, we are able to graduate to subsequent steps with more knowledge, confidence and purpose.

Content creation: Construction time

Your content is ready to flourish. You can apply the lessons you learned in the first three steps not only in developing new content for your website, but also in refreshing existing content. Consider adding to your previously published content:

semantic keywords

H2s and H3s

sections and shorter paragraphs

images and graphics

links to related content

more prominent CTAs

We recently completed a large-scale exercise following this approach and doubled traffic to more than a hundred pages.

Content distribution: Getting our house noticed

You've mastered the first four layers of our content marketing maturity model. Now it's time to think about distributing your content beyond your website. SEO and UX are mostly out of your control here, but you can choose to promote or share your content only on websites that have:

a strong SEO profile and domain authority

a clear tie to your users' interests

an emphasis on user experience and education over ads and "noise"

And you may find yourself in a beautiful house

How did I get here? Well, you built it by following all the steps of the content marketing maturity model. You didn't ignore what so many do: user experience. Remember, your content house must have a strong foundation before you can paint the walls or decorate the living room.

I encourage you to think about how you can bring step No. 2, user experience, closer to your team. Unless you can offer your readers an online experience — whether that's desktop or mobile — that is pleasant, predictable and seamless, you aren't giving your content a chance to fully succeed.

Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.

About The Author Drew Eastmead is the director of content marketing education at Vertical Measures, a digital agency in Phoenix. He leads the company's Content Coaching services and is passionate about teaching, content, and UX. He has 12 years of digital experience, including 10 in New York City, where he managed several large-scale websites. Today, he arms clients with the latest content marketing knowledge and skills to compete in the digital space.
Source: Why your content marketing program could be failing

Lessons from 99 Retail Website Footers

Suples Training Systems was one of 99 retail websites reviewed in an effort to learn more about what sort of content belongs in a footer.

Stuffed full of links, contact information, legal notices, email subscription forms, and social media icons, the footer section of many ecommerce web pages might seem like pure miscellany. Nonetheless, I recently studied nearly a hundred of these footers and gained some interesting insights into what an online retailer should include in the bottom section of its website.

On June 27 and 28, 2016, I cataloged the footer sections on 99 retail websites. I counted the number of links in the footer, the types of legal notices, and even the marketing options.

This survey of retail footers featured websites like Amazon, Zulily, Beardbrand, and Wayfair. There were large retail sites, including Walmart, Target, and Macy's. There were specialty stores like Suples Training Systems (fitness equipment), littleBits (electronic building blocks), Things from Another World (comics and toys), and Balsam Hill (Christmas trees). Several subscription services — Dollar Shave Club, BarkBox, and Blue Apron, as examples — were among those inspected, as were fashion sites, hardware stores, and sites selling foodstuffs.

Jeni's sells high quality ice creams. Its site was one of 99 reviewed for footer content insights.

Retail Footers Are Content Hubs

On average, the sites that I surveyed had 35 links in their footer sections.

A Book Apart had the fewest links. Not counting the subscribe button on its email newsletter form or the link to the site's web host, there were just four.

The A Book Apart website had the fewest footer links of any site surveyed.

Amazon, with 79 links, had the most.

Most of the sites that I reviewed used page footers as content hubs. These sections of the page were home to important links for shoppers who wanted to dig deeper into the store's policies, procedures, or content.

Some 92 percent of the sites reviewed included a link to the store's privacy policy in the footer, and 89 percent had a link labeled "terms of use," "conditions of use," or similar.

The footer section on the Michael's website included links to important store policies.

A link to an about page was included on 79 percent of the sites, and 78 percent of the sites had a link for contacting the store. On 67 percent of the 99 sites, one could find a specific customer service link or links. Shipping policy and return policy links showed up on 52 percent and 57 percent of the sites examined, respectively.

Copyright Protection Included Often

Copyright protection notification was the most common feature, with 98 percent of the sites reviewed including it.

The Barnes & Noble website, like the vast majority of sites considered, includes a copyright notification in its footer section.

In the United States, original works are copyright protected without registration and without notification. For a website, this means original text, artwork, images, and rich media are automatically protected. Thus, most of the retail sites surveyed have copyright protection with or without the notification in their footers.

Nonetheless, the vast majority of retailers reviewed chose to include a copyright notification. This may simply mean website designers are in the habit of including a copyright symbol, or it may be an indication of just how important copyright protection is.

If an online store spends the money to photograph all of the products it sells, those photos are original works and are copyright protected. A competitor cannot use those pictures — even if that competitor sells the same product. The notification in the footer may serve as a deterrent.

Outfitter and retailer Cabela's is another example of a website that includes a copyright notice in its site footer.

While copyright protection is automatic, a retailer does need to officially register a copyright if that retailer intends to file a lawsuit. The U.S. government has a website, Copyright.gov, that answers many questions about copyright law.

Marketing Content Settles to the Bottom

The footer is also where shoppers can connect with stores they like on social media or interact with retailers' other marketing efforts.

Some 86 percent of the site footers examined included links to social media sites like Facebook, Twitter, Instagram, and Pinterest.

The Bass Pro Shops website, like most of the 99 websites examined for this article, included an array of social media links in its footer.

Similarly, 73 percent of the sites had an email newsletter subscription form in their footers. Several sites also invited shoppers to subscribe to text notifications or connect on messaging services like WhatsApp.

Suitsupply includes an email subscription form, social media icons, and a WhatsApp number in its site footer.

A bit less than half (42 percent) of the site footers included a link to some form of content marketing. In some cases this was a simple link to a blog. On other sites there might be several links devoted to content.

Job Openings in Footer

Eighty-seven percent of the site footers considered for this article had a job or careers link. With so many sites hiring in their footers, don't be surprised if perspective employees look there first.

Several Surprises, Too

Some of the footer elements one might have expected to find were not as common. For example, a site map link might seem like it would be popular, but just 43 percent of the site footers included one. That's just 1 percentage point (and, really, one site) more than those footers including content marketing links.

Trust badges indicating a site is secure or a good corporate citizen appeared in 31 percent of the footers review for this article.

Trust badges appeared on 31 percent of the sites surveyed. The Google Trusted Store badge, like the one in the Wayfair footer, was one of the most common trust badges seen.

Showing payment icons like a Visa symbol or a PayPal badge is apparently unnecessary. Only 5 percent of the sites had payment icons in their footers. When the icons did appear, PayPal was most often used.

What Belongs in Your Footer?

Reviewing what 99 pseudo-randomly selected retailers have chosen to include in their site footers is not a scientific study. So the percentages shown in this article cannot be applied to the ecommerce or retail world generally.

While it is a fact that 42 percent of the 99 sites examined for this article included a phone number in their footers, it would not be accurate to say 42 percent of all retail sites have phone numbers displayed in their footers. That would not be correct and it would not be good use of this data.

This information, however, can help retailers decide what to include in a site footer. If these 99 sites are indications, be sure your site's footer has links to policies and procedures, a copyright notification, links to social media sites, a newsletter subscription form, contact information, and content marketing links.

Source: Lessons from 99 Retail Website Footers

Who Needs to Invest in Content Marketing?

Consumers fast-forward through TV commercials, turn the page on print ads, and skip over pre-roll videos on YouTube. They change the channel on radio ads, are too distracted to notice billboards, and have become so proficient at surfing the web that they can tune out banner ads like it's second nature.

This is the state of marketing in 2016. Exaggerated? Maybe. But even the most stringent traditional marketing proponents can't deny the paradigm is shifting. Fast.

As traditional marketing tactics steadily falter, the importance of marketing remains greater than ever. Failing mediums are not an excuse to stop promoting your brand, but rather an opportunity to gain an edge on your competition.

Recognizing this, smart businesses are reallocating their marketing dollars to more modern tactics. Not surprisingly, content marketing is one of the first new areas in which they are investing.

Many people have heard of content marketing, but don't quite know what it means. They know it has something to do with blogging -- maybe photos, too -- but they don't understand the point of it. After all, content marketing flies in the face of the most widely held marketing fundamental: sell, sell, sell.

While content marketing does drive the sales needle, it does so in a more indirect way. Instead of driving conversions, content marketing focuses on communication and relationship-building, which in turn fosters patronage and brand loyalty.

Think of content marketing like slow-cooking a slab of ribs versus tossing them on a smoldering fire pit. It takes longer to enjoy the fruits of your labor, but the payoff is much greater. This is because content marketing helps businesses not only with customer acquisition, but also retention.

Every business should invest in content marketing as part of a comprehensive strategy, regardless of size or industry. American Express, IBM and Coca-Cola invest in content marketing, as do small businesses all over the world.

While partnering with a content marketing agency like Rebuild Nation is always a smart idea, anyone with a computer can create and share content. From blogs and polls, to videos and infographics, anything goes when it comes to content. As long as the content is relevant and authoritative, people will read it.

Content marketing ideas are all around you. If you have a lawn care service, create a series of infographics about readying your yard for different seasons. If you're a doctor, blog about simple steps one can take to maintain a healthy heart. If you're a travel agent, produce short videos touting popular travel destinations. Link to your website when possible to drive traffic and bring customers closer to converting.

There are tons of free apps and web services to help you along the way. Piktochart can help you create easy infographics. Giphy is a tool for GIF animations. Sharing your content is as simple as posting on your website and social media pages.

Big or small. Local or national. It doesn't matter. Every business should invest in content marketing. It's not only the future of marketing -- it's also the present.

Source: Who Needs to Invest in Content Marketing?

Orange Digital : A Leading Provider of Web Design and Digital Services

Wednesday, June 29th, 2016 - Orange Digital

Orange Digital Provides top quality web design to companies in Brisbane with even better service. This is still the cornerstone of their business today, and their process speaks for itself.?

Services;Web Design - They design and develop sites that focus on one thing, generating more enquiries from the right people. Sure dominating competitors, loading fast and looking amazing are all important, but nothing beats quality leads.?

E-Commerce - eCommerce websites need to engage customers early, provide a logical means of finding products and then ensure a seamless payment experience.?

Web Marketing -  Smart, results focused, highly tailored campaigns that don't follow the lifeless 'same old' approach.

Contact Information;

Address : Level 1, 282 Wickham St Fortitude Valley QLD 4006Phone Number : (07) 3368 1646Email Address : [email protected]

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Orange Digital

Brisbane Digital Marketing Legends

We are Orange Digital, a Brisbane-based agency specialising in online marketing strategy, design and web development.

Our holistic approach and results-focused marketing is developed to generate more enquiries and improve your online presence. Our marketers, designers, developers and SEO teams are experts in their field.

Orange DigitalP: (07) 3368 1646W: www.orangedigital.com.au Keywords

brisbane web design, brisbane website designer, brisbane social media, app development brisbane, mobile apps brisbane

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Source: Orange Digital : A Leading Provider of Web Design and Digital Services

Marketing platform Kahuna applies its machine learning across customer journeys

The best news in mobile marketing every Thursday.

Since last fall, marketing platform Kahuna has been expanding its targeted channels beyond mobile, to include pop-up messaging on web sites and greater capabilities for email and in-app messaging.

Now, the Palo Alto, California-based company is expanding again to focus on customer journeys instead of individual messaging campaigns, with the recent launch of Experiences for optimizing messages across a journey.

This newest incarnation of its marketing platform, senior vice president for product Mihir Nanavati told me, allows the firm's RevIQ machine learning engine to be applied across all the paths taken by a customer toward the marketer's goal.

Previously, he said, the platform focused on a marketer's ability to, say, send a email to a mobile user encouraging them to install a new travel app. Once installed, there might be an in-app message suggesting that the user search for airfare deals. And, if there was no response, that might be followed up by a push notification to the user's locked screen, recommending use of the app.

In Kahuna's nomenclature, each of those messages was a point-in-time campaign. Now, those separate messaging efforts are considered one journey, which Kahuna calls an experience:

The marketer can now focus on messaging needed to move the customer or would-be customer along a combined path from one user segment to another, such as from the group of new users to the group of new users who have conducted an in-app search and made a purchase.

More importantly, the marketer is assisted by Kahuna's RevIQ machine learning, which will learn and suggest the best times and marketing channels for the delivery of each message, based on previous responses by similar users. If the marketer has created several sample messages, RevIQ can also suggest which variation is likely to be most effective.

While cross-channel customer journeys are common on marketer platforms, Nanavati said Kahuna — which describes itself these days as "a mobile-enabled cross-channel marketing platform" — is differentiated by its application of machine learning recommendations that assist messaging across the entire journey.

In April, Kahuna added a Locales tool for better local targeting. RevIQ was launched in the fall of 2014.

About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.
Source: Marketing platform Kahuna applies its machine learning across customer journeys

Digital video: Next big marketing opportunity

By Surajit Agarwal

Why this Kolaveri di made Internet history when it released in November 2011. The funky song racked up 1.5 million views in its first week. Kriti, a short film, racked up close to 3 million views since its launch four days ago. Yet that number is not a big deal for the film's female lead Radhika Apte.

Radhika has acted in a number of short films with multi-million views, including Ahalya and The Day After. She is not the only one to rack up such numbers. A search on YouTube for Indian short movies will throw up a wide variety of movies created by well known directors to unknown film makers armed with a camera and an idea. A number of these films have views in the millions, some even in the tens of millions. Comedy, sports (especially cricket), songs, web-only serials are other popular formats that rack in millions of views.

India, like the rest of the world, is embracing video on the web, making it the single most popular form of content online. Cisco estimates that video traffic will account for 82 percent of all consumer internet traffic by 2020. Close to 70 percent this traffic will come via mobile or wireless devices.

The mobile opportunity is not lost on the major players video platforms. YouTube CEO Susan Wojcicki announced a live stream feature for its native mobile app at the recently concluded Vidcon 2016. YouTube also launched YouTube Director, a video ad-creation tool aimed at SMBs that allows them to film professional video ads from their phone. The tool is currently available only on the iOS platform, though an Android release is expected soon.

Facebook too announced a couple of enhancements to Facebook live at Vidcon. The first one allows for two people to stream from two different locations, like an interview, and the other is a waiting room that lets users hang out before the live stream begins.

While Periscope, owned by Twitter, did not have any big announcements at Vidcon it grabbed headlines when Democrats, in the House of Representatives, used the app to live stream their protest against Republicans for not bringing gun control legislation up for a vote after the mass shooting in Orlando. The Republicans, who control the house, cut the video feed, but the protesting Democrats turned to Periscope and later Facebook live to get details of the protest out.

All this creates the next big marketing opportunity, that of digital video advertising. Digital advertising accounts for around Rs 7300 crore of the Rs 57,000 crore ad spends across different platforms in 2016. While it is the fastest growing ad medium, growing 45% this year, overall it lags behind TV and prints in terms of total ad spend. However, the growing viewership of digital video creates opportunities that do not exist on other platforms. Ajay Chhabra, Chief Digital Officer of Digital Media Agency BGV Digital says "We will see a lot more of interactive videos. Video on web allows brands to create content beyond simple advertising. Stuff like explainer videos, product demos, service videos etc will become more easily accessible on digital platforms."

Ashok Lalla, Digital and Marketing Advisor, while optimistic of the growth of digital video says "though 4G will help deliver video content more easily, the number of people accessing content via 4G will be limited in the near term. Unreliable and slow net connections will remain for some time. Content creators need to be more imaginative in how they develop and deliver the content. Shorter videos are one way to use the medium without sucking up bandwidth or frustrating users with endless buffering."

While the growth of digital video consumption is a huge opportunity, the challenges of making the most of this medium remain. Digital Marketing experts say there are three key hurdles that need to be overcome.

Cost and Quality of Content: Yuzdi Badhniwalla, Founder of Digital Agency Dimaag, says "cost of content creation is a challenge. There is also a dearth of talent, especially outside the big movie making hubs. A bad text or visual ad is not nearly as harmful as a badly made video. I tell my clients that if they can't afford to get it right it's better to stick to images and text.

Speed of Execution and Integration: Ashok Lalla says the biggest challenge is "creating quality content quickly. The ability to include video into various digital user streams seamlessly is not consistent across all marketers. Finally, the issue of bandwidth access affects the use of digital video across India.

Traditional Mindset: Despite the consistent growth of digital ad spends, Ajay Chhabra says "the biggest challenge is getting media planners to give up their traditional mindsets and look at innovation and new platforms like digital video.

Eventually the decision to move to digital video will come down to ROI. Given current ad spend levels on digital video, companies that move first can get the advantage of lower rates and increased ROIs. A study by marketing consultancy firm Data2Decisions found online video delivers almost 50% greater ROI than TV advertising. Case closed.

The author is a tech enthusiast who follows marketing and technology trends.

Tags: Advertising, Cisco, Digital Marketing, Digital video, Facebook, igital Marketing, marketing opportunity, Periscope, Twitter, YouTube

Source: Digital video: Next big marketing opportunity

Page Digital Marketing In Austin, TX Announces New Website for SEO, Amazon SEO, PPC, & Social Media

Page Digital Marketing is an Austin, TX based SEO company.

Page Digital Marketing is proudly announcing a new website to showcase their service offerings and case studies to the public.

AUSTIN, TEXAS, USA, June 27, 2016 /EINPresswire.com/ -- Page Digital Marketing, an Austin, TX based agency, is introducing their website to the public. They have built one of the most informative and customer friendly websites in the industry. PDM's service offerings and industry insight is fully detailed along with an easy to use contact form.

PDM (Page Digital Marketing) is announcing the following services:- SEO for local Austin, Texas based businesses- SEO for national and international businesses- Search Engine Optimization for eCommerce websites- Amazon SEO & PPC- Pay Per Click advertising / SEM- Web design and development- Social Media Marketing & PPC- Graphic design

PDM is lead by two of the biggest names in the industry, Sam Page & Jacob Fairclough. Sam is a well known and established figure in the Search Engine Optimization industry and was the first public consultant for Amazon Optimization. He has successfully ranked clients in Google since 2003. Jacob is among the best in Pay Per Click advertising and Social Media Marketing. He has over 17 years of experience with SEM and has been a thought leader in the industry.

Business owners and management looking to engage the brightest minds in SEO, PPC, Social Media Marketing, Web Design, and Amazon SEO, can now rely on Page Digital Marketing to take them to higher heights. PDM is available 24 hours per day to take customer calls and emails.

PR courtesy of Online PR Media.

SamPage Digital Marketing512-989-0228email us here

Source: Page Digital Marketing In Austin, TX Announces New Website for SEO, Amazon SEO, PPC, & Social Media

Samskriti Business Solutions Launches New Website - 2016

HYDERABAD, India, June 27, 2016 /PRNewswire/ --

Samskriti Business Solutions is Pleased to Announce the Launch of a Fully-Featured Website, the new Website has Extensive and User Friendly UI and Content. 

Samskriti Business Solutions website, http://www.samskritisolutions.com  has been designed to assist businesses, institutions, professionals and service providers in making well-informed decisions about online marketing in the context of unique business development needs and goals which involve digital marketing. Digital marketing is a modern way of marketing that has broached in the process of technological evolution. This kind of marketing uses the electronic devices as a media to take over the global sprawl.

     (Logo: http://photos.prnewswire.com/prnh/20150831/10129341 )

The website focuses on an easy approach to services under the big umbrella of digital marketing - search engine optimization, pay per click management, affiliate marketing, social media marketing and more lying underneath. Samskriti is amongst the top players in the digital marketing scenario and aims to take the world of marketing to the next level.

As part of its objective to provide critical information on the digital marketing aspects, they are proud to inroduce a series of enhanced services like search engine optimization, search engine marketing, social media, web design and development.

The website is a lucid showcase of all that Samskriti is about. It is a wholesome hub that includes Samskriti's profile, the spectrum of services it offer, their esteemed clients and their valuable testimonials, media details like press releases and news about events, blog page and careers.

Samskriti aims to provide reliable and impeccable services and is a valuable resource when in combination with market insight and intelligence guidance. They have a dexterous team of qualified professionals with a zest to deliver the best of their services which makes them a reliable source for digital marketing and online support.

Samskriti Business Solutions is listed as one of 'The 20 Most Promising Google Technology Solution Providers India 2016' by CIOReview India. CIOReview India has published an article titled "Samskriti Business Solutions: "Deploying Local/Geo Targeted SEO to Stimulate e-Marketing" in June 2016 Edition.

http://www.cioreviewindia.com/magazine/Samskriti-Business-Solutions-Deploying-LocalGeo-Targeted-SEO-to-Stimulate-eMarketing-TOGB132105967.html

About Samskriti Business Solutions  

Having been an industry pioneer in the online marketing niche over a span of years, Samskriti Business Solutions has acquired the prestigious recognition as Google Certified Partner and Bing Ads Accredited Professional Company for outstanding performance in managing marketing campaigns. It is also an ISO 9001:2008 Certified Company for delivering services with international standards. Samskriti has acquired the fame of SEO Certified Company and Inbound Certified Professionals from Hubspot Academy.

Samskriti offers well thought out promotional process plan and business designs to their clientele to understand the market and also to touch the right chord in order to achieve maximum success.  

In addition to offering multiple digital marketing solutions, Samskriti provides impartial advice on online marketing strategies, web designing and development and other aspects related to online presence of the clients' endeavors.

Media Contact:

Sravan Kumar Paka,

CEO and Founder

Samskriti Business Solutions

sravan.paka@samskritisolutions.com,

91-40-23402060,

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Source: Samskriti Business Solutions Launches New Website - 2016

Internet of Things: Experts offer peep into next big leap

Summary: It explored latest happenings in IoT and things it will offer as businesses and consumers. Bhopal: Internet security experts and digital marketing experts from Confederation of Indian Industries (CII) gathered in Bhopal to discuss trivial security mistakes made by common people as well as professionals, which makes accounts vulnerable to hacking.A conclave on tech knowledge titled Internet of Things (IoT) was organised by CII on Saturday. However, we need to ensure that we do not get too dependent on such technical advancements and use them judiciously. IoT will gradually gain importance enough to be involved even in daily chores like cooking, washing and driving." During the panel discussion, Punit Modgil, director and co-founder, Octane, said, "We make the simplest mistakes like letting our browser remember our password.

Bhopal: Internet security experts and digital marketing experts from Confederation of Indian Industries (CII) gathered in Bhopal to discuss trivial security mistakes made by common people as well as professionals, which makes accounts vulnerable to hacking.A conclave on tech knowledge titled Internet of Things (IoT) was organised by CII on Saturday. The event that was attended by around 80 participants saw a discussion on how the internet will reshape our interactions with the real and virtual world in the coming years. It explored latest happenings in IoT and things it will offer as businesses and consumers.

It also attempted to realize IoT's importance in existing business and the need to explore opportunities in that domain.Leaving a password saved on browser, unnecessary tagging and using fishy sites on Facebook and leaving details, selfie opening options for criminals and other issues were discussed.CP Sharma, Chairman, CII M P State Council and MD, Daulat Ram Engineeri ng Services Private Limited welcomed the delegates and said, "Inventions and technology develops for the comfort of mankind and IoT is the next big leap in that direction. However, we need to ensure that we do not get too dependent on such technical advancements and use them judiciously. After all, masters should not become slaves.

Source: http://timesofindia.indiatimes.com/city/bhopal/Internet-of-Things-Experts-offer-peep-into-next-big-leap/articleshow/52923920.cms

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Source: Internet of Things: Experts offer peep into next big leap

topseos.com Reports SEO Brand as the Top Web Development Agency for the Month of June 2016

topseos.com Reports SEO Brand as the Top Web Development Agency for the Month of June 2016

SOURCE: topseos.com

June 25, 2016 03:00 ET

NAPLES, FL--(Marketwired - June 25, 2016) - topseos.com has named SEO Brand the best web development service for June 2016. SEO Brand was selected due to their effective performance in the genuine evaluation process. While there are thousands of companies competing to be the best, the rankings consist of only the 100 best companies offering a variety of online marketing solutions.

The independent research team at topseos.com performs an in-depth analysis of the competing agencies in order to stay apprised of their latest developments within the industry. Performing agencies are put to the test through the use of five criteria of evaluation in areas including scalable, security, standard compliance, process, and maintenance. The ratings consist of the best web development agencies each month with the ratings being updated due to the latest information obtained from the analysis.

In order to obtain a more in-depth picture of the company, the topseos.com research team also communicates with customer references. Competing services provide at least three customer references to give the research team the opportunity to obtain feedback directly from clients. In some cases, clients contact topseos.com directly to voice their opinions.

The rankings are released monthly to assist businesses in selecting a top contending web development firm. SEO Brand has been showcased in the list due to their impressive solutions. Thousands of internet marketing companies are considered each month but only the truly best are considered for the rankings.

About topseos.com

topseos.com is an online organizer of independent reviews and ratings. The ratings of the best search engine marketing firms are released monthly to assist businesses in connecting with web development firms which feature a history of effective solutions. Thousands of search engine marketing firms are put to the test while only the absolute best firms are highlighted in the ratings.

Those interested in applying for the rankings can visit:

http://www.topseos.com/apply-for-rankings-research/

For a better experience using this site, please upgrade to a modern web browser.

Source: topseos.com Reports SEO Brand as the Top Web Development Agency for the Month of June 2016

Native Advertising and the Content Marketing Revolution

François-Xavier PréautRegional Director, Sales, Southern EuropeOutbrain

Native advertising and content marketing are terms on many advertisers' and publishers' minds these days, as all players in the digital ad industry try to overcome the perceived weaknesses of traditional display formats. Outbrain is a global content marketing company with offices in five European markets. François-Xavier Préaut, regional director of sales for Southern Europe at Outbrain, talked to eMarketer's Marcus Plieninger about the nature and importance of native advertising and the evolution of content marketing.

eMarketer: How are native ads defined by the advertisers you work with? Do they have a clear understanding of what native advertising is?

François-Xavier Préaut: I don't think so. Native advertising has become a kind of buzzword that everyone uses without really understanding what it is. Native advertising is in general rather simple: It is a format that is well-integrated and very personalized—a unique format that is suited to the website on which I find myself.

There are two important points to consider. First, in light of this definition, one can say that the entire market is becoming native. A Google, Facebook or Yahoo link is native, which is to say it is unique and well-integrated. So to speak of an advertisement as being native is something of an error.

Second, the most important thing is not whether an ad is native or not, it's rather ensuring that the internet user will not be disappointed once he has clicked on a native format. Internet users are not stupid. If one pushes uninteresting things to them, they will stop clicking.

That's why the really big revolution is not really native advertising, it is content marketing, which seeks to engage the internet user in conversation not with a message that is too promotional, too uninteresting, but with value-added content.

"It is a format that is well-integrated and very personalized—a unique format that is suited to the website on which I find myself."

eMarketer: How does this relate to more traditional display advertising?

Préaut: What's interesting is that native was created by people who thought that the decline of display was due to a problem not of content, but of format. They thought that since ads were not being seen, the format was not good. So a whole variety of traditional formats were created.

But even a well-placed ad format with uninteresting content will be ignored. Low-cost display ads are seeing a sharp decline. The problem of display ads is not a problem of format, but of content; if the content is uninteresting the internet user will not look at it anymore.

eMarketer: And this is where ad blocking comes in?

Préaut: Exactly. If the format is too intrusive, internet users will end up blocking ads, which is a huge problem in the advertising world.

eMarketer: How does the content marketing model differ from traditional advertising?

Préaut: Often, native advertising is based on a cost-per-click (CPC) model vs. traditional advertising, which is cost per thousand (CPM). Traditional advertising is "push" advertising, where an impression is billed to an advertiser.

Native content marketing is "pull" advertising, where the internet user himself is engaged and clicks on the link because he is interested and the advertiser is only billed when the internet user has really clicked.

"Native content marketing is 'pull' advertising, where the internet user himself is engaged and clicks on the link because he is interested."

eMarketer: Are most brands you work with directing their native ad spending to desktops and laptop PCs, or is there a substantial shift to mobile?

Préaut: Investments in mobile are still small compared with desktop, though page views and mobile inventory have become roughly equivalent to desktop. Why? I think it's because until now the ad formats that existed on mobile weren't well-adapted to the platform at all. Banners on mobile are a disaster.

eMarketer: How do you think native advertising will develop in the long term?

Préaut: In the short term, native advertising is working well. But the reality is that if we reproduce with native formats what we've done in display—that's to say, we use this format to present content that's uninteresting or poor quality—native advertising will end by collapsing the way display has already collapsed.

Source: Native Advertising and the Content Marketing Revolution

Loyalty Marketing Best Practices in 2016

XYZ is a technology company that provides domain names and related services to individuals and businesses worldwide. As a leader in the industry, XYZ has a wide span of products, from its flagship domain .xyz to category specific domains such as .rent and .College.

XYZ was founded in 2011 in order to bring innovation and choice to internet users seeking a web presence. By connecting generations X, Y, Z we have given all age groups the opportunity to grow their projects, brands and businesses with new domain names.

As an expanding internet company, XYZ now has office locations in Santa Monica and Las Vegas. XYZ continues to expand both its physical presence and workforce, as we are looking for likeminded innovators to join our team.

Source: Loyalty Marketing Best Practices in 2016

WebEngage to take on Adobe and Salesforce with its marketing automation product

MUMBAI:Software product startup WebEngage is betting on its new marketing automation Software product, currently being piloted at ecommerce giant Flipkart, to take on Adobe and Salesforce and boost its reach in the lucrative US midmarket.

The Mumbai-based startup, which is on track to post $10 million in annualised revenue this year, expects to launch 'Journey Designer' next month and hopes to lure mid-sized enterprises away from the larger marketing solutions firm.

"The largest enterprises have typically solved their problems. But mid-sized enterprises — those with $10-$50 million in revenue a year — are typically underserved. We will be cheaper than Adobe or Salesforce," Avlesh Singh, cofounder of WebEngage, told ET. Adobe and Salesforce both have marketing clouds that are used by large companies.

Singh said the company had been building Journey Designer for the last nine mo nths and was currently running two dozen pilots, the largest of which is with Flipkart.

The product allows companies to automate the sending of emails and in-app push notifications to visitors who use their application or website based on pre-determined attributes. WebEngage has raised money from Blume Ventures, GTI Capital and Google India head Rajan Anandan. Cloud solutions provider Capillary Technologies also took a minority stake in the company earlier this year.

The new product and a greater push to sell in the US and Europe will also lower the company's dependence on the India market.

"About 35 per cent of our revenue comes from India. That's because of our initial penetration with all the large players. But the market here is not very large. So we think India's share will come down about 15 per cent of revenue in the next year," Singh said.

He added that the company is targeting to receive 75 per cent of its revenue from the US and Europe, up from abou t 40 per cent currently.

WebEngage is Singh's second startup. Along with WebEngage cofounder Ankit Utreja, he left restaurant review site Burrp in 2011 to start the multi-channel user engagement platform. And having built both consumer-focused and enterprise-focused startups, he is very clear which he prefers.

"We worked so hard on Burrp and got so little in return. In an enterprise startup, I can see myself creating value. I don't have to depend on an investor for money. I have sources of cash," Singh said.

Source: WebEngage to take on Adobe and Salesforce with its marketing automation product

KEO Marketing's CEO, Sheila Kloefkorn, Featured as a Top Western U.S. Women Business Leader by Forbes

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Source: KEO Marketing's CEO, Sheila Kloefkorn, Featured as a Top Western U.S. Women Business Leader by Forbes

Discover the link between SEO data and influencer marketing

The white paper or webinar content described below has been produced by one of our sponsors.

Combining SEO with Influencer Marketing enables you to ensure you are identifying the right influencers, based on the keywords and content campaigns you are already optimizing for.

This white paper from gShift includes:

why influencer marketing should be in your mix;

the link between SEO data and influencers;

influencer analytics and reporting; and

a getting started checklist.

Visit Digital Marketing Depot to download your copy.

About The Author Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics -- from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.
Source: Discover the link between SEO data and influencer marketing

Trusted Marketing Company Offers Quick Results to Local Businesses Through Digital Marketing

Beverly Hills, CA -- (SBWIRE) -- 06/22/2016 -- Website Growth is considered to be an influential marketing company that offers their services to local businesses.  Marketing Company in Beverly Hills has obtained some top tier clients by being based in the Beverly Hills community.  Website growth has played a pivotal role in the growth and recognition of many of their top tier clients and brands. Website Growth currently represents a wide range of clients in a variety of industries, including but not limited to the jewelry, pharmaceutical, medical, beauty and floral industries.

When working with new clients, the Marketing Company in Beverly Hills focuses on search engine optimization, design and content management. These key fields provide an influential and effective marketing strategy that has worked for numerous clients. Website Growth is equipped to use the most advanced marketing techniques and the latest innovations in order to advance their marketing abilities.  The ir marketing team stays ahead of the curve by studying industry trends and making necessary adjustments to their strategy.

The team at the Marketing Company in Beverly Hills is highly equipped with a unique and varied group of highly educated and well-trained individuals.  Each team member brings a different set of attributes to the team at Website Growth.  Overall, the staff is highly skilled and constantly being introduced to new experiences; through these experiences staff members are able to develop new and creative ideas that they can then take to their clients.  Their campaigns have proven to be successful time and time again as they continue to provide quick results to each business that they take on.

About Website GrowthWebsite Growth continues to create new and innovative marketing strategies that are then implemented in their campaigns for each client.  The Marketing Company in Beverly Hills is a top-tier marketing firm that services the Beverly Hills and s urrounding areas. 

In order to gain further information about their services, visit http://www.websitegrowth.com/ or call 310-235-1011.

Media Contact:Amy SandersCompany Name: Website GrowthPhone Number: 866-543-5885Address: Beverly Hills, CAE-Mail: info@websitegrowth.com

Source: Trusted Marketing Company Offers Quick Results to Local Businesses Through Digital Marketing

ABM platforms YesPath, Madison Logic jointly target visitors in their buying stages, across the Web

Stay marketing-savvy and tech-savvy. Get the latest in martech by subscribing to MarTech Today.

YesPath is an account-based marketing (ABM) platform that directs the right content to web visitors from a targeted company.

When it launched its first product this past spring, CEO and co-founder Jason Garoutte told me that his company would focus first on providing targeted content for visitors to the website of a client company but would eventually move to ads and other channels.

Now, YesPath has announced a partnership with intent data-based ABM marketing platform Madison Logic, which moves YesPath into the channels of content marketing and display ads.

Here's a typical use case: Kaleo Software, which provides knowledge management software, might determine that, say, Ford Motor Company could become a customer.

When a visitor from a Ford domain shows up at the Kaleo desktop or mobile web site, YesPath's technology could be employed to show content — such as a white paper or webpage content — to the visitor that is specific to her industry and to where she is in the buying process. The stages in the buying decision process: none, researching, awareness, considering, engaged and goal, as shown in a YesPath screen:

Based on Kaleo's customer relationship management profile of that visitor or other indicators, YesPath's platform immediately determines this visitor is, say, in the research phase of making a purchase. So, educational materials via a white paper or webpage content are presented to her on the Kaleo website.

When she leaves the Kaleo website and goes to other sites, Madison Logic tracks her and delivers additional, retargeted content or ads about Kaleo that also take into account where she is in YesPath's customer journey.

For instance, she may be visiting e-commerce pages on other sites for similar software, and the inference is she's ready to buy. So, an ad with a return-on-investment calculator and a link to Kaleo's subscription plans might be delivered, on another website.

The visitor is tracked via cookie and mobile device ID, and the company is identified through IP address and other correlations. Madison Logic might also have delivered an ad or white paper to the Ford visitor before she came to the Kaleo site. This would have assumed that Kaleo had already identified her company as a possible customer, while Madison Logic/YesPath had identified her as an employee at that company and, preferably, had determined her buying phase.

Madison Logic co-founder and SVP for Audience Development Vin Turk pointed out that this partnership allows his company to leverage YesPath's understanding of what a targeted company's employee needs next in her web journeys.

Garoutte said he sees this kind of personalized ABM-focused and multi-channel marketing as a successor to marketing automation platforms, in part because it intelligently targets a potential customer's employee across a wider scale.

About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.
Source: ABM platforms YesPath, Madison Logic jointly target visitors in their buying stages, across the Web

ABM platforms YesPath, Madison Logic jointly target visitors in their buying stage, across the Web

Stay marketing-savvy and tech-savvy. Get the latest in martech by subscribing to MarTech Today.

YesPath is an account-based marketing (ABM) platform that directs the right content to web visitors from a targeted company.

When it launched its first product this past spring, CEO and co-founder Jason Garoutte told me that his company would focus first on providing targeted content for visitors to the website of a client company but would eventually move to ads and other channels.

Now, YesPath has announced a partnership with intent data-based ABM marketing platform Madison Logic, which moves YesPath into the channels of content marketing and display ads.

Here's a typical use case: Kaleo Software, which provides knowledge management software, might determine that, say, Ford Motor Company could become a customer.

When a visitor from a Ford domain shows up at the Kaleo desktop or mobile web site, YesPath's technology could be employed to show content — such as a white paper or webpage content — to the visitor that is specific to her industry and to where she is in the buying process. The stages in the buying decision process: none, researching, awareness, considering, engaged and goal, as shown in a YesPath screen:

Based on Kaleo's customer relationship management profile of that visitor or other indicators, YesPath's platform immediately determines this visitor is, say, in the research phase of making a purchase. So, educational materials via a white paper or webpage content are presented to her on the Kaleo website.

When she leaves the Kaleo website and goes to other sites, Madison Logic tracks her and delivers additional, retargeted content or ads about Kaleo that also take into account where she is in YesPath's customer journey.

For instance, she may be visiting e-commerce pages on other sites for similar software, and the inference is she's ready to buy. So, an ad with a return-on-investment calculator and a link to Kaleo's subscription plans might be delivered, on another website.

The visitor is tracked via cookie and mobile device ID, and the company is identified through IP address and other correlations. Madison Logic might also have delivered an ad or white paper to the Ford visitor before she came to the Kaleo site. This would have assumed that Kaleo had already identified her company as a possible customer, while Madison Logic/YesPath had identified her as an employee at that company and, preferably, had determined her buying phase.

Madison Logic co-founder and SVP for Audience Development Vin Turk pointed out that this partnership allows his company to leverage YesPath's understanding of what a targeted company's employee needs next in her web journeys.

Garoutte said he sees this kind of personalized ABM-focused and multi-channel marketing as a successor to marketing automation platforms, in part because it intelligently targets a potential customer's employee across a wider scale.

About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.
Source: ABM platforms YesPath, Madison Logic jointly target visitors in their buying stage, across the Web

Winning Mobile Marketing Strategies for The Summer

by Margie Kupfer  

Summer is one of the best times for retail businesses to get new customers. Millions of people are out on vacation, which means there are more opportunities for spending than on regular working days. This, in turn, represents an opportunity for retailers to offer exciting promotions, discounts and sales to bring in new customers who are out to shop for summertime fun.

As part of a strategy to target consumers, many retailers are considering more mobile marketing campaigns for the vacation season. More people will be outside their work or office environments, relying heavily on their mobile devices and smartphones for connectivity and engagement. As mobile usage continues to rise, stores that leverage this channel in their marketing efforts will reach and capture new and existing customers directly in the most effective way.

Popular product categories that will profit the most in the summer season typically include clothing, travel items, tourism and souvenirs, outdoor, entertainment, and local goods. 

Launch new offers to push mobile-driven sales

Retailers that do not have a mobile app or a responsive mobile website are potentially driving away a significant number of customers to their competitors who are hungry to capture summertime market share. Several top-level brands have released summer-specific offers and incentives for mobile users to encourage more participation and build mobile traffic. For example, 7-Eleven launched a multichannel summer campaign using a combination of SMS, mWeb, social media and mobile advertising aimed to drive in-store traffic for their guests constantly on-the-go. The strategy is to build themed campaigns that playfully engage with consumers in vacation mode as a way to connect and build mind share.  

Utilize your social media channels to boost sales

Social media integration with mobile gives users the ability to quickly share their precious summer experiences. Even if a portion of products or offers is shared, brands get an increase in impressions, which may lead to additional sales generation. Sharing summer content on social media has become a reliable way for stores and brands to acquire and engage their customer base. Most recently, one of largest summer campaigns, "Share a Coke," features a new social sharing opportunity that lets fans scan lyrics on specially marked bottles, then record a video to share on social media.

83% of consumers say they trust friend and family recommendations more than any other form of advertising. Offering sharable content enables customers to share mobile moments on their desired social channel, which in return promotes your products and services through powerful word-of-mouth marketing. 

Connect promotional deals with customer demographic and current trends

Personalizing messages boosts purchases, app opens, and other conversions by 27.5%. By associating your offers with the latest trends and events, you can go a long way toward connecting with your customers. Nowadays it is possible to create targeted mobile moments for different kinds of customers based on their preferences, demographics and event interests, making it personal to each individual. For example, when the summer Olympics kick off in Brazil, brands will offer special promotions on red, white and blue products, as well as campaigns directed at popular events such as swimming, running and basketball.

What's more, mobile strategies should also be integrated into traditional marketing. For example, retailers flying banners above the beach should tweak their banner messaging to also include calls to action that direct beachgoers to text a specific code for additional promotions. By staying in tune with what consumers are interested in at the moment, marketers will be able to create more targeted content that will be more effective.

Use geographic location and time to focus marketing efforts

It is no surprise that during the summer consumers will flock to fun tourist destinations. If your business has more than one location, try and focus your marketing efforts on the location that will be the most popular during the summer season. If one store is near a lake or beach and one is in the middle of the city, the location near the water may be the better bet. If you have one location, but happen to be near a tourist destination, plan on boosting your marketing efforts at this time of year.

Not only is location important, but also the time of day in which you focus your mobile marketing is vital. During the summer, it is more likely that people will be on vacation and not stuck in their offices. Kids will be out of school as well. That means that mobile marketing campaigns can be expanded beyond typical workweek hours.

Timing is everything

Think about the timing when planning your marketing strategies. Make sure that the promotions you are sending out make sense on the summer timeline. For instance, in early August, you probably won't want to send out coupons for a water park or discounted swimwear as people are typically winding down their summer and preparing for the school year. Back-to-school shopping is the second largest shopping season of the year with more than half of shoppers using smartphones while shopping to get price comparisons, inventory availability, or directions. Busy parents rely on mobile to tell them where to head for the best deals—this is where retailers can step in by offering timely promotions, personalized coupons and targeted updates straight to their customers' mobile device.

Brands that think strategically about their use of mobile during the summer will be the ones that come out with higher engagement, stronger customer connection and larger sales at the end of the season.

Margie Kupfer is Vice President, Marketing at 3Cinteractive (3C). Through mobile marketing services, 3C deepens and extends the connection between customers and brands, driving increased loyalty, brand awareness, and results. Leveraging 3C's expertise helps to connect mobile to business results and its Switchblade™ platform's multichannel capabilities—including SMS and MMS messaging, mobile coupons, mobile wallet, mobile web, location based services and more. Marketers can deliver timely, relevant engagement at the customers' moment of need. For more information please visit www.3c.com.
Source: Winning Mobile Marketing Strategies for The Summer

Brand USA unveils new corporate website

Plans for the re-building of Brand USA's consumer website (VisitTheUSA.com) are also underway.  The new site, which together with its family of in-language sites serves as the official tourism web platform for the USA, is scheduled to be unveiled in the fall of 2016.

"Our new site allows us to provide better resources and reporting to our partners, share results of our overall marketing efforts, and keep the industry and others apprised of our efforts and ongoing plans to continue to increase international visitation to the United States," Thompson said. "By rebuilding our corporate website, we are better able to be responsive to our steadily growing partner network."

The new site is phasing in significant features that are beneficial for Brand USA partners and better highlights our partners, as well programs and opportunities to help them meet their business objectives. A central feature of the site is a password-protected partner reporting portal, which provides partners direct access to the results of programs in which they participate. Enhanced and expanded features of the new site and the partner reporting portal include:

Mobile-optimized, responsive design to optimize user experience across a full spectrum of devices, including tablets and smart phones

Direct access for the media and others to video footage and photography of U.S. destinations and experiences

Expanded resources, including exclusive Brand USA partner program opportunities and market research

An online speakers bureau, allowing industry and other organizations to request Brand USA speakers for their events, as well as download recent presentations and talks

Enriched reporting that allows states and regions to evaluate the impact of their multi-tiered programs with Brand USA

Improved speed for creation of dynamic reports

New glossary of terms to enhance interpretation of reports

Summary of partner-participation levels, in aggregate and for each program

New email notification system that alerts partners to updates

Brand USA partnered with global digital agency, Insomniac Design, to integrate best practices and implement a highly visual and dynamic digital presence as a best-in-class national destination marketing organization. 

Daniel McKee, Insomniac Design's CEO, said: "We fortified the website with powerful imagery, new content strategy and an immersive user experience that better supports the United States' destination marketing organization."

About Brand USA Brand USA, the destination marketing organization for the United States, was established by the Travel Promotion Act as the nation's first public-private partnership to promote the United States as a premier travel destination and to communicate U.S. entry/exit policies and procedures to worldwide travelers. The organization's mission is to increase international visitation to the USA in order to fuel the U.S. economy and enhance the image of the United States worldwide. Formed as the Corporation for Travel Promotion in 2010, the public-private entity began operations in May 2011 and does business as Brand USA. According to studies by Oxford Economics, over the past three years Brand USA's marketing initiatives have helped welcome more than 3 million incremental visitors to the USA, benefiting the U.S. economy with nearly $21 billion in total economic impact, which has supported, on average, 50,000 incremental jobs a year.

For industry or partner information about Brand USA, visit www.TheBrandUSA.com. For information about exceptional and unexpected travel experiences in the United States, please visit Brand USA's consumer website VisitTheUSA.com (global).

About Insomniac Design Insomniac Design, founded in 1999, is a full-service, digital agency that provides clients throughout the world with consultation and services related to strategy, design and development. Its range of clients includes companies in these industries: media, technology, finance, energy, pharmaceutical, travel, retail and aid.

For more information about Insomniac Design, please visit www.insomniacdesign.com

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/brand-usa-unveils-new-corporate-website-300287260.html

SOURCE Brand USA

Related Links

http://www.TheBrandUSA.com

Source: Brand USA unveils new corporate website

Is the Marketing Cloud Right for You?

In theory, marketing in 2016 should be a breeze, as companies have access to an unprecedented amount of data about customers, both current and future. But using the data to improve the customer experience requires the right tools. Enter marketing cloud software vendors, which offer solutions that promise marketers a more comprehensive way to reach customers. And yet, companies of all sizes are finding that choosing and using a marketing cloud platform is not a trivial matter, and obtaining and successfully implementing the right one could mean the difference between marketing success and marketing mediocrity.

The term "marketing cloud" means different things to different people. "We refer to them as a marketing platform or a marketing suite," says Kashyap Kompella, research director at Real Story Group, a provider of vendor evaluations. "All of them aspire to be SaaS at some point, but right now, they're not there yet, so it's a work in progress. It's best to think of them as a marketing platform rather than a marketing cloud."

Regardless of what it's called, analysts say that the use of online marketing tools is a trend that's here to stay. "So from a mom-and-pop marketer to an enterprise marketer at a Fortune 100 company, pretty much anything you're going to do in marketing today, you can do online without any on-premises or installed technology," says Andrew Moravick, senior research associate of marketing effectiveness and strategy at Aberdeen Group, a research organization that provides business insights. In fact, experts say it would be difficult to buy a marketing platform that isn't cloud-based.

In a marketing cloud, each piece (email and social, etc.) of marketing tech talks to the other pieces and exchanges data, according to Moravick. "It's an entity of integrated marketing solutions and technologies that work together in a kind of seemingly intangible system hosted online," he says.

Salesforce--a company that is almost synonymous with SaaS--says that titanic shifts in the tech landscape have created a demand for marketing cloud products. The power and scalability of the cloud, social media, mobile, personalization, and the Internet of Things (IoT) have made the marketing cloud necessary for today's businesses, according to Meghann York, director of product marketing at Salesforce Marketing Cloud.

"These five shifts merged the physical and digital worlds together, which increases the need for a cloud-based digital marketing hub that brings together these new opportunities for marketers," she says.

Using a marketing cloud solution doesn't necessarily entail buying a marketing suite such as Salesforce or Oracle. In fact, an all-in-one enterprise platform might not make sense for smaller companies. Moravick says they may only need an email marketing provider or a few targeted solutions that would help their direct marketing efforts.

Size might not be the only barrier for organizations looking to get into marketing cloud products, as regulations may preclude companies in industries such as healthcare or banking from using these services, according to Kompella. Cost can be a large factor as well, since marketing cloud platforms "don't come cheap-they're pretty expensive," he adds.

Caveats aside, analysts say the move toward the marketing cloud is inexorable. "Unless there are very specific regulations, you probably think enterprises are defaulting toward the cloud or SaaS or HubSpot," Kompella says.

Shifting from traditional marketing tools to a marketing cloud platform can backfire for companies that don't have two things in abundance: good data and quality content. Kompella says correctly leveraging marketing cloud technology requires good data and the ability to "leverage this data in the ways you intend to." Having lots of good data isn't very helpful, if it's in different silos that can't be tied together.

It's difficult for even large enterprise customers to comb through their data to gain a comprehensive view of their prospects and customers. "If I want a 360-degree view--or at least a coherent view of the customer or the target or prospect that you're trying to reach--that's a hugely difficult task," says Kompella.

So a significant disadvantage of not having quality, accessible data to use is rendering a purchase of hundreds of thousands of dollars into "just using it like MailChimp," Kompella says.

A lack of content is another reason that a marketing cloud platform may be viewed as a bad investment for a company, especially for small to midsized companies. "A lot of the power or value of this all comes from being able to divide your audiences into different segments," Kompella says. "So having appropriate content for each of these segments becomes very complex."

Small companies can experience the same benefits from a marketing cloud platform as large enterprises can, according to Kevin Akeroyd, general manager and SVP of Oracle Marketing Cloud. Cloud platforms such as Oracle are democratizing, or good for everyone, as even the smallest company receives the same benefits as an enterprise customer.

"Regardless of what type of business I'm in, the benefits of a cloud-based software delivery model really translate to all companies of all shapes, of all sizes, of all flavors, and it democratizes things," Akeroyd states. "The small company can get access to the exact same software that the large enterprise can."

Akeroyd says that there are three reasons firms should use marketing cloud software. The first is that it's very capital un-intensive, because companies don't need to invest in servers or other hardware.

"Benefit number two is speed," Akeroyd says. "By adopting cloud-based technologies, I can adapt very, very quickly. I can change, get sophisticated, and get more and more complex very, very easily, because I'm taking advantage of the cloud-based software." Cloud vendors also update their platform often, sometimes monthly, so customers (large and small) get the benefits of "rapid innovation," according to Akeroyd.

The last benefit is cloud-based software's interoperability with other systems. Akeroyd says it's easier for marketing cloud users to "talk" to other cloud vendors for services such as data cleansing, online presentations, and events.

Source: Is the Marketing Cloud Right for You?