Internet Marketing Agency, fishbat, Talks About 4 Ways to Improve Consumer Retention on Websites

TRIBECA, N.Y., Sept. 23, 2016 /PRNewswire-iReach/ -- fishbat is a leading Internet marketing agency which combines proven digital marketing strategies that include search engine optimization (SEO), digital ads, and social media optimization (SMO) to help businesses increase profits and expand brand awareness. For long term sustainability, businesses must be focused on consumer retention on their websites. Internet marketing agency, fishbat, talks about four ways to improve consumer retention on websites.

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Ensure a good user experience - To retain consumers, ensure that sites are easy to read with clear call to action buttons and intuitive navigational features. Utilize color contrast to ensure the site is easy to read and ensure that font is not too small or cramped. Minimize overly large graphics that slow load times and monopolize the entire screen.

Keep forms simple - If utilizing forms for e-commerce, lead generation, email lists, feedback, or historical customer data, ensure that the forms are kept simple. When users have to navigate through multiple pages of a form, they often give up on it. Focus on the most pertinent information such as name, geographical location, email, or other important need-to-knows.

Engage the audience - Give consumer's a voice. Customers who have questions or concerns are far more likely to stay on a site, re-visit a site, and even recommend the site to others if there is a way for them to engage with the business. Provide an area for questions and respond as soon as possible to gain the customer's trust.

Never stop providing value-added content and up to date functionality- Be a source of information, service, and functionality, that the consumer can't get elsewhere. Update websites frequently to stay competitive and to be perceived as a value-added contributor. For long-term consumer relationships, businesses need to provide pertinent industry information and stay on top of technical advances that improve the usability of the site. For e-commerce, it is vital to be descriptive with the product for easy searches on-site as well as harnessing the potential to link to the site from social media e-commerce opportunities.

fishbat is a full-service online marketing company and social media agency dedicated to connecting all types of businesses with their target audiences in the most effective and efficient way. Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management, and public relations, fishbat promotes a consistent and professional online voice for all of its clients.

Media Contact: Scott Darrohn, fishbat, 855-347-4228, press@fishbat.com

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Source: Internet Marketing Agency, fishbat, Talks About 4 Ways to Improve Consumer Retention on Websites