Movable Ink Hires Forrester Alumnus and Contextual Marketing Pioneer as Vice President of Strategy

New York: Movable Ink, the provider of contextual email technology, today announced that Rob Brosnan, former Principal Analyst for Customer Intelligence at Forrester Research has joined as Vice President of Strategy.

Brosnan brings to Movable Ink extensive foresight and knowledge of the opportunity that technology and creative innovation provide marketers to deliver rich, highly personalized customer experiences. As Vice President of Strategy, he will lead and advance Movable Ink's mission to help marketers build enduring relationships with customers through the context and content of their interactions. Brosnan will guide the firm's corporate strategy and product roadmap as well as provide research and thought leadership to Movable Ink's clients and the industry at large.

As Principal Analyst for Customer Intelligence Professionals at Forrester, Brosnan advised clients how to build customer relationships and create competitive differentiation through marketing technologies such as cross-channel campaign management, marketing automation, and real-time interaction management. While there, he helped conceive the term "contextual marketing" and wrote much of the original content on the topic and its potential to transform marketing.

After Forrester, Brosnan joined contextual marketing software firm StrongView as Senior Vice President of Strategy. He later served as the company's Chief Product Officer where he oversaw the development and operation of StrongView's contextual marketing platform, including product marketing, management, and development. He held this position through StrongView's acquisition by private equity firm HGGC and subsequent merger with marketing automation firm Selligent, also owned by HGGC.

"We're in a period of profound change for marketers. Combining customer context with relevant content is transforming the way brands deliver experiences that maximize value for both consumers and companies," said Brosnan. "True innovation requires a combination of new technology and creative strategy, and Movable Ink is well positioned to help marketers achieve this. Their holistic approach to contextual marketing is different from others in the email world, and I see great opportunities ahead for Movable Ink as the leader in this exciting space."

"Rob joins our team at a perfect time as we continue to scale the company and cement our position as market leader in contextual email," said Vivek Sharma, CEO of Movable Ink. "As a skilled market strategist with deep knowledge of how marketers can enact change through technology and brand innovation, Rob will be invaluable to the next phase of our growth and continued market dominance."

Source: Movable Ink Hires Forrester Alumnus and Contextual Marketing Pioneer as Vice President of Strategy