Working the Web: Generating quick wins when launching an inbound marketing campaign

Inbound marketing takes months, even up to a year, to start producing meaningful results.

Why does it take so long?

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Chris Leone is the chief operating officer of WebStrategies Inc. He can be reached at chris@webstrategiesinc.com

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1 Current 7-day subscribers can add digital for free Free!

Current seven-day subscribers to the Richmond Times-Dispatch can add unlimited digital access to their account for no extra charge. Your digital package includes unlimited use of Richmond.com on desktop, mobile web and mobile our app, as well as our replica e-edition. Add digital to your current active seven-day print subscription and upgrade to All Access. 

2 Seven-day home delivery plus digital

Receive your newspaper every day and get unlimited digital access at no additional charge. You won't miss anything. Your digital package includes unlimited use of Richmond.com on desktop and mobile web, as well as our electronic replica edition every day.

3 Six-day home delivery plus digital

Receive your newspaper Monday through Saturday. Your subscription includes popular sections like Weekend and Dining on Thursdays and Richmond Drives automotive on Fridays and Metro Business on Mondays. Plus get unlimited digital access at Richmond.com. $19 per month after six-month introductory offer.

4 Four-day home delivery (Thurs.-Sun.) plus digital

Your subscription includes popular sections like Weekend and Dining on Thursdays and Richmond Drives automotive on Fridays. Plus receive unlimited digital access at Richmond.com. $19 per month after six-month introductory offer.

5 Four-day home delivery (Fri.-Mon.) plus digital

Your subscription includes popular sections like Metro Business on Mondays and Richmond Drives on Fridays. Plus receive unlimited digital access at Richmond.com. $19 per month after six-month introductory offer.

6 Sunday home delivery plus digital

Receive the Sunday newspaper, stuffed with money-saving offers, with unlimited digital access at Richmond.com. $19 per month after six-month introductory offer.

7 Digital only

Receive unlimited digital access at Richmond.com. $21 per month after three-month introductory offer.

Existing Subscribers $9.95

The following services are print only and offer no digital access

Need an account? Create one now.

Source: Working the Web: Generating quick wins when launching an inbound marketing campaign