TRIBECA, N.Y., Dec. 31, 2015 /PRNewswire-iReach/ -- fishbat is a leading social media agency which combines proven Internet marketing strategies that include search engine optimization (SEO), digital ads, and social media optimization (SMO) to help businesses increase profits and expand brand awareness.
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Email marketing (when done right) is an effective technique that all businesses should be utilizing in today's digital age. How can your brand benefit from email marketing? Leading online marketing company fishbat's CEO Clay Darrohn shares three key qualities of successful email marketing that will help your business generate leads:
1. Unique brand design: Create a go-to email template that remains consistent and in line with your brand identity. Use brand specific colors, fonts, images, and voice to portray your email marketing messages thoroughly and appropriately.
2. Effective content: Do your research and understand your target audience to develop a strategy that will reach them, inform them, and get them to act. Make sure to have an engaging subject line that makes readers want to click on your email, concise wording, and relevant links and images. Before you send out your email, think about it: Would you read it if another company sent it to you?
3. Call-to-action: Don't assume your reader will read between the lines. What's the point of your email? What do you want readers (potential clients) to take away after reading your message? Whether you want them to fill out a form, reply back, follow you on a social platform, or call about setting up an appointment, make it known.
Overall, effective email marketing content is short, well written, has a purpose, and provides valuable information to the reader. If you need help with your digital marketing strategy, don't hesitate to contact the professionals at fishbat today!
fishbat is a full-service online marketing company and social media agency dedicated to connecting all types of businesses with their target audiences in the most effective and efficient way. Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management, and public relations, fishbat promotes a consistent and professional online voice for all of its clients.
Media Contact: Morgan Mandriota, fishbat Media, 855-347-4228, morgan@fishbat.com
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SOURCE fishbat
Source: fishbat's CEO Clay Darrohn Shares 3 Key Qualities Of Effective Email Marketing
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