What are the 4 different forms of content you should use in content marketing?

In the content marketing world, there are four main types of content: text, graphics, audio and video. Each of these types of content has its own benefits, drawbacks and appeals to different audiences.

Here's an overview of each of these four types of content.

Text-Based Content

This is by far the most common type of content on the internet. Just about every webpage you see is based on text content.

One of the biggest benefits of text-based content is that it's very search engine friendly. Search engines can't understand videos or audios, but they definitely can understand text.

Graphic-Based Content

Graphic-based content can include images with or without text as well as infographics. One example is the images with quotes many people use on social media.

Infographics are essentially graphics that contain information in and of themselves. One of the biggest benefits of infographics is that it's often more entertaining and informative than just text.

A study by eMarketer.com found photos earn an 87% interaction rate from Facebook fans. What about Twitter? Research by Media Blog, shows that adding a photo URL to your tweet can boost retweets by an impressive 35%.

Audio

Audio content has really taken off ever since the iPod became popular. And increased in popularity with the iPhone and Androids.

In the past, audio content had to be consumed in cassette or CD format. That was both expensive and quite a hassle, and it just wasn't that popular as a marketing format.

But today, people can listen to audios anywhere they go. In the car, on the bus, while walking, at lunch, etc. It saves time and is extremely convenient. Audio content works really well for many businesses.

Video

Video content is one of the most dynamic methods of distributing content on the internet. You can put funny content, informational content, interesting content, high tech content, personal content - just about anything you can think of.

Video content also has some of the strongest share rates. It's very easy to share video content with friends on Facebook for example.

A video has a much higher chance of going viral than say an audio podcast.

Despite the proven power of content marketing, 70% of marketers lack a consistent or integrated content strategy. (Altimeter) Are you one of them? Contact us today to put content marketing to work for you.

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