Competition watchdog finally bites down on 'terrible' advertising for NBN

Internet providers should "immediately" change their advertising for National Broadband Network speeds, according to new guidance issued by the competition watchdog.

The regulator is finally biting down on what it calls "frankly terrible" practices of advertising speeds at their theoretical maximum, a situation that has seen complaints about NBN speeds skyrocket in the past year.

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The NBN: How fast is fast? The NBN: How fast is fast?

As the national broadband network is rolled out, we investigate some of the wholesale services it's going to provide.

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The NBN: How fast is fast?

As the national broadband network is rolled out, we investigate some of the wholesale services it's going to provide.

It now wants retailers to describe minimum download speeds during peak hours as either less-than-15 megabits per second (Mbps), 15 Mbps, 30 Mbps or 60 Mbps. This compares to NBN Co's wholesale maximum speed tiers of 12 Mbps, 25 Mbps, 50 Mbps and 100 Mbps.

"With the NBN now hitting [peak rollout] a significant number of people are now affected," chairman of the Australian Competition and Consumer Commission, Rod Sims, said on Monday.

"ADSL services just weren't sold on the basis of speed. They were sold in other ways. Now you have got this new product on the market and the advertising practices are frankly terrible."

NBN Co currently has 2.68 million active connections and has passed nearly 6 million premises.

Telcos should "immediately implement measures" set out in the guide, which include adopting standardised labelling of peak evening speeds, offering customers discounts or refunds if they cannot get the speeds they expect, and making it clear to consumers on fibre-to-the-node and fibre-to-the-basement that they may not get typical NBN speeds.

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The head of the Australian Communications Consumer Action Network, Teresa Corbin, said consumers had no way of knowing what speeds they would get during busy periods from current advertising.

NBN is reaching close to peak rollout, but consumers have reported a lot of disappointment with speed performance.  Photo: Rob Homer

"The ACCC has recognised the frustrations consumers experience when services don't work as advertised and expected, and is suggesting that retail providers can do better in these areas," she said.

"We fully support this initiative and hope retail providers will get behind it."

Rod Sims, Australian Competition and Consumer Commission chairman, says he won't let go ''now that we have this tiger by the tail''.  Photo: Sean Davey

However, chief executive of reseller Inabox, Damian Kay, warned that hundreds of retailers had no way of knowing their customers' speeds.

"Anything that we told the customer we would be pulling out of our arse," he told Fairfax Media.

Consumers have been disappointed by their NBN experience, and the ACCC believes misleading advertising is partially to blame.  Photo: Robert Peet

The ACCC's decision to have 121 exchanges built into the NBN is to blame for misinformation because only four companies – Telstra, Optus, TPG, and Vocus' AAPT – can afford the infrastructure to all 121 exchanges, he said.

Mr Kay's company buys NBN services off Telstra Wholesale and then resells them as a white-label product to 450 smaller retail service providers. However, Inabox has no control over the service Telstra Wholesale provides and getting individual speed information is impossible.

"We have 450 retail service providers buying NBN from us and if we don't know [speeds], how are we going to help them know?" Mr Kay asked.

While the ACCC acknowledged resellers did not have control over speeds, it warned they were still responsible for advertising claims.

Telcos have three months to change their advertising or risk being named and shamed by the regulator. Mr Sims said his agency had active investigations into all the major telco providers.

"Now that we have got this tiger by the tail we are not going to let go of it. I accept we have taken time to get onto this – as I say we can't do everything. This is now almost our top consumer priority and we are going to stay with it until we get significant change," he said on Monday.

He admitted the ACCC took a long time to react to rising complaint levels, but said it had been focused on setting up a broadband monitoring scheme, which took a long time to secure funding from government.

The ACCC wants telcos to avoid selling 25 megabits per second (Mbps) to households connected with FTTN until they can guarantee "actual maximum attainable line speed information after activation". It also wants telcos to adopt labels for minimum attainable evening speeds of "basic", "standard", "standard plus", and "premium".

The minimum speeds will be determined by testing 75 random lines of each speed tier every hour between 7pm and 11pm over 14 days, then taking the third lowest average hourly speed to determine the minimum average. Telcos must do this testing four times a year.

"There is no qualifying minimum speed for a plan labelled as 'basic evening speed', given there is no slower speed tier to which a consumer could move," the ACCC's guidance notes.

A "standard" evening speed should be an average of about 15 Mbps while "standard plus" is about 30 Mbps and "premium" 60 Mbps.

An Optus spokeswoman welcomed the guide on broadband speed claims, in light of a recent "substantial increase" in broadband services during evening peak periods.

"Optus believes consumers should be provided with a greater level of transparency about both theoretical and real world network speeds," she said.

It is understood Optus is still determining how it will implement the ACCC's advice in its advertising.

Telstra said it would also review the ACCC's guidance, and pointed to its own online speed explainer guide. "Setting the right speed expectations ... is a high priority for us. We have taken an industry lead to ensure our customers receive the service and experience they expect on the NBN," a spokesman said.

Telstra has already committed to reimburse customers who have paid for a speed boost they may not have benefited from.

Industry peak body Communications Alliance welcome the guidance but warned it might add to the "cost and complexity" of selling broadband services in Australia.

"The guidance appears self-contradictory in parts – calling on service providers to 'discontinue' any promotion of the speeds that consumers will experience outside the evening 'busy hours', but later appearing to permit this," chief executive John Stanton said.

"Questions as to the practicality of the processes that the guidance calls for will become clearer as [service providers] attempt to comply with it."

A spokeswoman for Vocus, which owns Dodo, said it recently changed wording about speeds, but might have to do more to abide by the ACCC's guidance.

Dodo offers "standard", "turbo" and "maximum" speeds, but warns these are based on NBN Co's line speeds and "should not be relied upon as a constant performance level".

Source: Competition watchdog finally bites down on 'terrible' advertising for NBN

Text Message Marketing For Small Business. It Works For You Too!

It is not essential to be a Wal-Mart or a Hamburger King to gain from SMS advertising. Sms message marketing for little company actually works, and also with it you could turn your business into the next finest thing.Benefits of Text Advertising for Tiny BusinessText message advertising is successful, enjoyable and also simple, and also considering it is also greater than inexpensive for also the tiniest of businesses it is likewise advantageous for all. With SMS advertising and marketing you could build your brand name, produce an interest in your products and also services, acquire even more clients inside of the doors of your company, gain customers to your marketing list, put even more cash in the financial institution therefore much more. Why would you ever before want to lose out on such benefits?How to obtain TEXT Advertising and marketing SubscribersFirst off, keep in mind that you should tell everyone that you understand about your SMS marketing listing and also the lots that you are going to offer to them when they opt-in. As well as make certain that you comply with via on those promises.The introductory offer into your SMS project should be extra-special. A freebie is usually the most effective way to draw in lots of people your means. There is something special about the word free, it absolutely captures the eye.For instance, if you are a restaurant you can give those that opt-in for your marketing checklist a complimentary refreshment with their dish, or perhaps even a tiny treat. Another instance– a nail salon could supply a liberty massage therapy! You can really obtain innovative with the offer that you utilize as well as should do so. Make certain that it is something that everyone will certainly love!Advertise your project in every means that you can, from a special shout out on your website, details on social media websites, put on banners as well as more.

Benefiting with SMS MarketingText message advertising for little job really works. As soon as you've got the names on the list the secret is keeping them there. You must make sure that you are sending text messages that relate to your job, as well as enticing deals that will certainly make the individual desire to patronize your business.A great SMS advertising firm working with you can extremely well make certain that your local business finds the marketing success that it seeks, as well as the expenses are simply moneys each message that you send. This implies no dedication to sending 10,000 messages each month.Some SMS advertising business also offer a handful of totally free messages each month, or even 30-day (or even more) trial offers that enable you to attempt before you make any kind of commitment. These are both great alternatives for those that are simply beginning with their company or those who want to see the outcomes for themselves.Where are the Results?They exist . As well as they're very outstanding. Have a look at just what we recognize regarding message marketing.

Most sms message are read within a time of 4 mins of being received

A survey in 2012 disclosed that the majority of all people favor to obtain discount coupons as well as other special deals using their cell phone

SMS advertising for little companies functions on all kinds of cellular phone, not just smart devices, so you're not losing out on a soul.

SMS advertising and marketing has greater success prices compared to both e-mail advertising and marketing and also social networks incorporated. With 95 % of all messages reading, there is a great chance it will certainly benefit you.

These are merely several of the numerous reasons that SMS marketing is so preferred, even for small companies. make sure that you hop on the bandwagon and also get with the program– the SMS marketing program that is. The advantages await!

Source: Text Message Marketing For Small Business. It Works For You Too!

5 Automation Tools to Grow Your Website Hands-Free

Micromanaging every single task can be hard work especially when you have multiple tasks at hand. It can be overwhelming to oversee all of these things. This reason is why automation can be a lifesaver for website owners. However, you have to put into consideration that it can be a hit or miss if you don't plan carefully executing your automation campaign.

Here are some of the tools we picked that you can use to make it easier for you to deal with menial tasks while growing your business.

Managing a whole lot of marketing tools can be challenging, not to mention that it can also be expensive. The good thing is there's a tool that can simultaneously help push traffic to your site, build a following, and track your success.

Sumo is a tried and tested tool that's been a reason for a lot of websites' success.

Upon installing Sumo, you'll see what pages your visitors frequent, what they share, and how much time they spend on your site. These are just a few features among others as Sumo is bundled with more especially if you opt for the paid version.

Moosend is a powerful email marketing tool where you can automate beautiful email campaigns and monitor each of their performances. Additionally, it has drag and drop editor, advanced segmentations, and the ability to support 3rd party integrations.

One more thing is Moosend had a rating of 4.9 out of 5 stars and dubbed as a "high performer" tool on g2crowd. With this automation tool, you can say goodbye to manually creating and sending hundreds of emails. You just have to go and build a few email campaigns and use them for as long as you'd like.

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Creating content on social media can be challenging especially when you're handling more than two accounts or clients at once. Curating ideas and content within a particular niche can also be time-consuming.

To aid you with this, use Quuu to automatically curate the best content you could post on your accounts. Quuu does the research and then carefully reviews them to meet your standards.

Select over 300 categories from their list and let them handle everything. All you have to do is approve their suggestions and then finally post them on social media.

Once you have your content ideas at hand, you'll need to have a tool that will promote them on your behalf. With QuuuPromote, your content will be shared on various social media platforms as well as to influencers that are well-known in their industries. This will then generate targeted traffic to your account with no hassle on your part!

It's a given that to rank higher on search engines is to have links pointing to your site. For you to automate this, use Outreach Kings to help you target niche sites that are relevant to yours. They will place your links on these sites which will then produce the most ranking boost for your URLs. Receive reports and powerful backlinks without nitpicking several sites yourself. This is a huge time-saver that will help you score the top rank on Google.

It's natural to want to devote all your time to building your website. However, in every step of the way, you will need help to keep yourself productive on other aspects of growing your sites. When options to automate can lead you to better results, then it's a no-brainer decision to make. As mentioned, it's still going to cost you time to set these automation tools at first, but once done, making progress would be a breeze.

Author: Christopher Jan Benitez

Christopher Jan Benitez is a professional content marketer and writer. He has helped small businesses achieve their goals by implementing a robust content strategy that emphasizes their unique selling points and promoting created content using effective online channels and methods, in particular, social media marketing and search engine optimization… View full profile ›

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Source: 5 Automation Tools to Grow Your Website Hands-Free

The Top Most Common Challenges of In-App Mobile Affiliate Marketing

According to the recent market research studies, a majority of the global population is accessing the Internet via their smartphones and these figures are going to witness an upward trajectory in the future and a vital part of that through native mobile apps. With this kind of drastic shift in perspective,  mobile affiliate marketing, via affiliate management software, has just begun to take a robust hold and is in the process of gaining momentum in a faster way.  Affiliate marketing is a tried and tested monetization approach for websites. You must be thinking that it will be a straight step mobile app developers affiliate marketing as a mainstream revenue box. But sorry to tell you, you are wrong.

Native mobile app developers for sure are the most innovatively thinking people on this planet. They build apps that are greatly crafted and enhance the user experiences and it is the fact that the app they have developed has helped both the customers and the companies. But it is not always that easy. Developers often have to compete and make a survival in this extremely competitive industry. And the famous developer programs like Google's Android always preach the advantages of making the apps available across the globe into various international markets. In situations like that, the developers who are struggling to make decent revenue from their mobile apps going their app international looks like a great step. But the problem here is that the affiliate marketing industry is not so ready from higher traffic native mobile apps.

Here are the most common challenges that are being faced by both the mobile affiliate marketing and native mobile app developers.

 Problem number 1 —  No sufficient compatible affiliate advertiser destinations

Some of the affiliate advertisers have reshaped themselves in the smartphone world and developed a mobile alternative destination. In circumstances like customers who fail to complete a product purchase on their smartphones then they will get zero commission. Now the question here is why to send them to that advertiser? And the answer to that question else "No reason, so let's stop it." Advertisers need to understand the fact that not just a person or two, but the world is going mobile. They will have to invest in smartphones and mobile websites which get API into LimeLight that native mobile app developers into, choose the right item to promote, and then conveniently direct their customers to purchase the product.

Problem number 2 — Applying to many geo-fractured affiliate networks

Making it international in the affiliate marketing world means that you have to be receptive to multiple affiliate account with local affiliate networks such as LinkShare. And then you need to open advertisers accounts through the networks. Of course, it is not a simple administrative process but it has to be done. Also,  a few countries need regional bank accounts like Japan and some other countries such as China do not have an affiliate network for big advertisers like Apple iTunes.

Most of the times, you find the application process to be biased toward websites. For instance, in the application form, you find a field that says: Kindly enter your publisher website URL. Now the problem here is that what would be the URL for native mobile applications? Zero. But if you fail to complete the form then, of course, you are not authorized to join the network. The only way is to continue, accept the reject tense and then freshly appeal with an email that explains everything to the affiliate network. And this ain't going to be done in an overnight. This would take months.

Problem number 3 — Directing the mobile traffic to the right affiliate advertiser

Now that you have opened multiple accounts with multiple networks, now it is time to find a way from how, from within your native mobile app, to choose the right network to send your consumers too. Anyway, there is an answer to this question that was offered by GeoRiot. A technology that offers a powerful linking service that automatically chooses the right network to direct your traffic to. 

Problem number 4 — Choosing the right product to advertise

Not necessarily the products that are available in your regional advertiser's online store should also be available across the globe. And this especially applies to the case of iTunes. If you are an affiliate marketing professional who is working with iTunes affiliate marketing programs then please understand that every product availability of iTunes differs from place to place or country to country. So this is where GeoRiot comes into the picture once again. It provides helpful tools for you to check the availability of items in the global store and with special features which automatically of the next best product in the case of your product and availability in the international market.

Problem number 5 — Not optimizing the data

Most of the affiliate marketers are holding a significant amount of data that they can utilize for offers. But most of the times, the affiliate marketers do not make full use of the data to get the maximum advantages. Customers like to interact and engage with various and freshly updated content with every new day. Correctly optimizing the data and content can give you enhanced customer engagement by increasing the user relevancy and the experience. 

Some things have to change

The affiliate marketing needs some kind of reshape since smartphone usage continues to increase in significance most of the affiliate marketers do not know where to find mobile app offers since the conventional networks or not either exposing providing mobile specific campaigns. Affiliate networks who have done and are still doing specialization in mobile apps are just getting started.

Taking the above-mentioned points into consideration can assist you in truly optimizing your mobile affiliate marketing and taking it to greater heights.

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Source: The Top Most Common Challenges of In-App Mobile Affiliate Marketing

100 best tools for marketing industry

What are the best 100 tools for marketing industry?

Today, marketing industry offers a wide range of tools essential in work of every marketer. It's quite difficult to choose the finest from such an abundant offer. To make it easier, today we're introducing 100 best tools for the marketing industry, taking into account different categories and areas of use.

Project Management and Team Communication 1. Trello

Trello is a software which allows you to set the tasks for you and your entire team. You can share them with your friends or keep them for yourself. Trello has a friendly interface and is easy to use.

Check out TimeCamp integration for Trello

2. Asana

Asana is one of the most popular platforms for communication in project management. Thanks to Asana you can track projects from start to finish, cooperate with your co-workers, and share files and other important information.

Check out TimeCamp integration for Asana

3. Slack

This application helps to stay in touch with your team, as it sends notifications about new messages to your e-mail or mobile phone. You can take it wherever you are and never miss a thing. Easy to use and accessible, Slack supports most platforms.

Check out TimeCamp integration for Slack

4. Podio

If you want to improve your team's communication, Podio is a good tool. It allows to always stay connected to your work. You can also store and share files, personalize dashboards, and manage tasks.

Check out TimeCamp integration for Podio

5. Todoist

Thanks to Todoist you can create task lists and have control over every action. It's easy in use with friendly interface and supports most platforms.

Check out TimeCamp integration for Todoist

6. Evernote

With Evernote, you have control over everything you do. All your tasks and projects stay in one place and you always have access to them.

Check out TimeCamp integration for Evernote

7. Harvest

Thanks to Harvest you don't have to worry about managing your time. Harvest will do it for you while you're working. On Harvest's dashboard, you can see how much time you spend on a certain task.

Check out TimeCamp integration for Harvest

8. HipChat

HipChat is a chat good for conversations between you and your employees. Especially if you work remotely. You can create groups or private chats and also share files.

Check out TimeCamp integration for HipChat

9. Wunderlist

Wunderlist is a place where you can not only manage your team but also create tasks and assign them to a specific person or group. It has many useful features, such as setting reminders, adding notes or hashtags.

Check out TimeCamp integration for Wunderlist

Time Management 10. TimeCamp

TimeCamp is a great software for tracking hours you spend on work. You can see how much of your working time is productive, and which activities lower your efficiency. Thanks to TimeCamp you can stay motivated and exclude those activities which make you inefficient.

You can check TimeCamp integrations for other software here!

11.Toggl

Toggl is an accessible online timer with a timesheet and calculator. It monitors your tasks and projects. Toggl is easy in use and integrates your work with a cloud on the server.

Check out TimeCamp integration for Toggl

12. Remember The Milk

If you're looking for a simple and easy to use app, Remember The Milk is great. You can create your list of things to do and manage every task in one place.

13. Rescue Time

Similarly to TimeCamp, this software allows you to watch your working time. You can see how much of your time is productive and unproductive. Rescue Time helps to manage your tasks and become more efficient.

14. Timesheets

Timesheets provides the list of all your timesheets and actions you do when you work. It tracks your time and shows results of your work.

15. My Minutes

With this app you can easily set goals for tasks. It has a personal time tracker which shows how much time you spend on your projects.

Email Marketing 16. Sendinblue

Sendinblue helps to optimize the audience of your company. Thanks to this app you can grow and enhance your business and reach out to more potential customers.

17. GetResponse

An online marketing platform which helps to obtain new clients through effective marketing strategies. It has many useful integrations and is easy to use.

18. Active Campaign

This software is useful in gaining new clients. It uses marketing in addressing the audience based on their preferences. Use it if you need to reach to a particular group of people and be more direct in your actions.

19. FreshMail

FreshMail is great in optimizing your mass email communication. It will help you save a lot of time and increase the effectiveness of your work. Thanks to FreshMail you can target the audience and personalize content.

20. MailChimp

MailChimp has all the most important features for automating your marketing. It is useful in creating a good strategy and gaining new contacts.

Search Engine Optimization (SEO) 21. Google Keyword Planner

Most popular and easy in use, Google Keyword Planner helps to work with keywords and optimize the search of your website on the Internet.

22. SEMRush

SEMRush is an analysis tool allowing you to see the highest volume keywords. It also shows how your site ranks compared to competitors.

23. Keyword Tool

Keyword Tool is a free software thanks to which you can get google keyword suggestions. It helps to learn what potential customers are searching for on Google and to create content on your website dedicated to these topics.

24. Screaming Frog

Screaming Frog is a spider, a software which checks websites for useful keywords and SEO information and analyzes websites' SEO for you.

25. Yoast

Yoast takes care of your tags when you're publishing on WordPress. The website also offers a wide range of information on SEO and many practical courses.

26. UberSuggest

Uber Suggest searches Google for keywords for you. You can get more ideas and optimize your marketing.

Monitoring Keywords 27. Alexa

Alexa is a software created by Amazon. It helps to find tools necessary to make your SEO better and gives you new ideas for a bigger traffic. Alexa is especially useful when working with Amazon.

28. Google Search Console

This tool allows you to download all data and diagnostic tools needed for creating and maintaining your website. It also supports mobile apps adjusted for Google.

29. AccuRanker

AccuRanker tracks Google and Bing results. Your history of rankings is always available for you and you have access to analytics data per keyword.

30. SEO Monitor

If you need a variety of features while monitoring SEO, this software is perfect! With this keyword research and management tool, your marketing will become much better.

31. Agency Analytics

Agency Analytics also offers a wide range of functions in monitoring keywords. Here you can personalize dashboard and have everything under control in one place.

32. WordTail

With its many features, WordTail is a good tool for taking a good care of your website's SEO.

33. Rank Watch

This is another useful tool for managing keywords. It not only has all the main features but also tracks hidden keywords, this is a that secretly boosts your marketing.

34. Sistrix

Sistrix is a great solution if you don't want to spend hours on other websites' SEO information. This software does it for you! And you can also learn about your competitors' position in the ranking.

35. AMZ Tracker

If your business is aimed at Amazon, AMZ Tracker will be the right software. It effectively increases your marketing on Amazon and optimises keywords for that platform.

Writing and Content Creation 36. WordPress

Today WordPress is one of the most popular platforms for creating web content. It is easy in use, free, and has all the features you need to publish your own blog.

Check out TimeCamp integration for WordPress

37. Google Docs

Google Docs is the best solution for keeping all your documents in one place. With its large storage space and easy access, you can always take a look at your files.

38. Grammarly

Everybody makes mistakes. After all, we're only humans. Grammarly will help you avoid errors while you write.

39. Emotional Marketing Value Headline Analyzer

Check out what your readers and clients feel when they read your articles! With this tool, you can improve your writing and aim at a wider audience taking into consideration their emotional state.

40. Portent Idea Generator for Writer's Block

We all get into writer's block sometimes and it's hard to get out. Portent Idea Generator for Writer's Block comes in handy in bad moments and inspires with new ideas.

Social Media 41. Twitter

Twitter is great for sharing fast information. Reposting content of other members allows your word to get to many people and boost your marketing results.

Check out TimeCamp integration for Twitter

42. Studio for Instagram

With its popularity, Instagram reaches to a wide audience and potential clients. And to appeal to them even more, it is good to use this app to edit your photos and make them look stunning.

43. Discover.ly

Discover.ly is a browser extension for Chrome. Thaks to it you can see what is shared on the social media websites.

44. Nuzzel

Thanks to Nuzzel you can now collect all links from Facebook and Twitter. Additionally, it ranks them based on a number of views and shares.

45. Buffer

Buffer works great for bigger companies, as well as for individuals. It supports all major social media platforms.  Through Buffer, you can share anything you want with anyone you want.

Web Analytics 46. Dasheroo

Dasheroo provides visualizations and reports giving the insight that is needed to run the business. On Dasheroo you can share your dashboard, collaborate with your team and get alerts when the metrics change.

47. Google Analytics

Google Analytics allows you to monitor your website's statistics. It provides an insight into who, when, and how often visits your page.

48. Cyfe

Thanks to Cyfe, you can easily monitor all aspects of your business, beginning from social media, analytics, marketing, sales, support to infrastructure.

49. Geckoboard

Similar to Cyfe, Geckoboard monitors statistics of your website. It has a friendly and easily accessible interface and a clear structure.

50. Netvibes

Thanks to Netvibes you can keep all information about your business in one place and see it on one dashboard.  It allows you to track clients, customers, and competitors across media sources. All that in one place.

51. Mixpanel

Mixpanel helps to understand how users engage with what you create. Thanks to Mixpanel you will create a better bond with clients and understand their needs.

Stock Photos and Image Creation 52. Canva

Canva is a great software for creating image projects such as presentation or graphics for your blog. It has many options to choose from. Thanks to that you can design anything you need.

53. Meme Generator

Readers like catchy articles with a little bit of humor. You can add that to your blog by using Meme Generator. Creating a funny meme is not difficult and it takes only a few minutes.

54. Shutterstock

Shutterstock is the most popular source of images and photos.  Shutterstock offers thousand of photos from different categories so there's a lot to choose from.

55. Adobe Stock Photo

Adobe Stock Photos is a source of high quality, good photos. However, you will need to pay for that pleasure.

56. Pexels

Pexels is a website with free photos. You can choose whatever category you need.

57. BeFunky

If you need your photo or graphic edited quickly, BeFunky is the perfect app to do it. It's good not only for professionals but also for amateurs.

58. Tableau

Tableau is a great software for creating visual statistics and data on your business' ranking. It's easy to do and takes just one click.

59. PicMonkey

PicMonkey allows you to edit photos the way you want. It offers various visual effects and is easy to use.

Advertising 60. AdEspresso

AdEspresso analyzes Facebook ads so you don't have to waste your time on that. It creates metrics and shows the data in a clear way.

61. FastTony

FastTony monitors Facebook content and makes your ads more effective. It's all automatic so you don't have to worry about wasting your time. Additionally, FastTony has many integrations.

62. Sizmek

Sizmek is a platform that optimizes your marketing. It makes your ads more creative and inspiring and by that, you can gain more clients who, in effect, become more interested in your business

63. Facebook Ads

Facebook Ads is the best tool for managing your ads directly on Facebook. You can create your own advertisements aiming at a specific group of people.

64. Needles

Needles is a case management software. It helps to communicate and keep contacts in one place, at the same time taking care of your marketing campaigns.

Calendars and Appointments 65. Google Calendar

Google Calendar is an easy and friendly solution for setting up the dates of projects and tasks. You can either use it individually or with your team. All dates are under control in just one place.

Check out TimeCamp integration for Google Calendar

66. Google Task

This application is very similar to Google Calendar. Thanks to it you can manage all your projects in one place, assign them to a specific date or people.

Check out TimeCamp integration for Google Task

67. MeisterTask

Thanks to this task manager you have an easy access to all your projects. Meistertask allows you to set up a deadline and all necessary information on your projects.

Check out TimeCamp integration for MeisterTask

68. Doodle

Doodle is really easy in use. A simple interface makes it possibleto create events in just a few seconds. And you can keep them to yourself or share with your team.

69. Calendly

Calendly is another easy in use app for scheduling your projects. It's integrated with many other apps and allows you to customize it according to your needs.

Conversion Tracking 70. Clicky

Clicky allows you to monitor, analyze, and react to your blog or site's traffic. It shows you all the basic information about your site, and even more.

71. HotJar

HotJar is another solution for monitoring sites' traffic. It helps to understand users and their needs. HotJar analyzes the traffic and based on this analysis gives you feedback.

 72. Clickmeter

This software traces all the links, clicks and shows detailed results. Clickmeter optimizes links and increases the conversion  rate.

File Clouds 73. Dropbox

Dropbox is a great app for sharing files with other people or keeping them only for yourself. It's a cloud which you can access from every place as it's available also on a mobile version.

Check out TimeCamp integration for Dropbox

74. Google Drive

Google Drive is one of the most popular clouds for sharing files. It has many useful options such as placing documents in different categories and folders. You can store there photos, documents, audio files and basically every type of file.

75. Sync

On Sync you can store and share files. You can keep them in a private folder or share with your team. Sync supports most platforms and is available on mobile.

76. One Drive

Similarly to Google Drie, One Drive allows you to store files and keep them separate in different categories.  Created by Microsoft, One Drive is a great solution for users of this software.

Productivity 77. Pocket

You saw an interesting content but don't have time to read it? Save it for later with Pocket. You can do it with just one click wherever you are and the link will appear on your Pocket list.

78. Coach.me

Coach.me helps you to build a habit you've been trying to achieve a long time ago or a task which is difficult to carry out. You can take it with you wherever you go and it will send you messages that will help you in personal growth.

79. Feedly

With Feedly, you will no longer be distracted. It places all important links, tasks, and apps in one place. Forget about procrastination and check out how Feedly helps you boost productivity!

Freelancers & consultants 80. Freelancer

Freelancer is one of the most popular sites for people who want to find a job. You can find there experts on various subjects and the choice is really big.

81. UpWork

UpWork works similar to Freelancer. It contains offers and bids of freelancers from all over the world. And categories of work are endless.

82. People Per Hour

People Per Hour is another platform for freelancers who seek opportunities to be hired. You can either offer your work or look for people to work for you. The choice is yours!

83. LinkedIn

If you need to find new contacts or people working in a certain area, LinkedIn serves as a great linking tool. It provides many job opportunities and potential employees.

Customer Relationship Management (CRM) 84. FreshDesk

FreshDesk helps you stay connected with your team on a more professional level. As a result, you're able to deliver to your customera the best product – a result of collaborative work.

85. Bitrix24

Bitrix24 is a free collaborative platform. It boosts the employees' productivity. It is a place for tasks and projects, e-mails, documents, and many other.

 86. Sellsy

Sellsy helps to gain new clients and manage your projects. It is useful in collaboration with your team and customers and also has integrations for many other tools.

 87. Insightly

Another tool for managing customer relationship is Insightly. It's useful in accelerating sales, building relationships with clients, and delivering projects on time.

Check out TimeCamp integration for Insightly

88. Zoho

Zoho has all advanced features needed in CRM. With its clear interface and many options to choose from, Zoho makes it easier to run your business and maintain a professional relationship with customers.

Check out TimeCamp integration for Zoho

 89. Base CRM

Thanks to Base CRM you will empower your team and make your business much more productive. It comprises of various tools needed for maintaining a stable relationship with customers.

Conversion Optimization 90. Crazy Egg

Thanks to CrazyEgg you can see what visitors of your website do while they're here. Do you ever wonder what makes them leave or what are they interested in? If yes, check this software out and you will learn all the secrets.

91. Unbounce

Unbounce makes it easier to create a landing page.  You build it, convert, integrate, and optimize. It's never been easier!

92. Optimizely

Optimizely is friendly in use software. It lets you experiment to create the perfect outcome and is clear and easy in use.

Monitoring and URL shorteners 93. Bit.Ly

Bit.ly makes the link shorter for you. You don't have to wonder anymore on how to make it better. This app will do it for you.

94. Google URL Shortener

Google URL shortener makes links simpler. It also helps to understand your audience and track where they come from.

95. Ow.Ly

Ow.ly is a simple way to shorten your link in just a few seconds. And it takes only one click.

96. Snip.Ly

Snip.Ly is more than just URL shortener. It has many more features that come with the price such as customizing your snip or gathering data on it.

Social Media Management 97. Brand24

This software allows you to reach your customers in a fast way. You can monitor the web and get notified every single time you're mentioned in social media.

98. Hootsuite

Managing several social media services at once may not be easy. Hootsuite can be of much help. Now you can manage all your accounts from one dashboard with one click.

99. SocialFlow

Choose SocialFlow if you want have an eye on your social media ratings. It helps in social media strategy and, as the name suggests, flow the information about your business in the Internet.

100. Social Oomph

Scheduling new entries, messaging and managing the content of social media is much easier with Socialoomph. You can put things in order and never worry about any delays.

Wrapping it up

Now that you know 100 best tools for the marketing industry, you can choose the most suitable for you.  It's hard in the beginning but once you specify your goal and mission of your business, you'll know exactly what you're looking for.

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Source: 100 best tools for marketing industry