Wednesday, March 23, 2016

Dental Web Now Launches Call Sumo - Call Tracking for Dentists

Dental Web Now, a marketing software company, launches Call Sumo, a comprehensive call tracking software for dentists to monitor marketing efforts and determine ROI efficiently.

Having years of experience in the dental marketing industry, Dental Web Now identifies a need for more expansive analytics when it comes to marketing ROI. Call Sumo was developed as a solution for dental office and marketing professionals to handle and track their marketing completely.

"We've taken our own experience in marketing for dentists at Dental Web Now and identified the key piece of technology that really helps us excel at what we do," says Ahmed Reza, Dental Web Now CEO. "We look forward to Call Sumo becoming the go-to solution for dental practices and top marketing agencies in the dental industry."

Call Sumo Key Features:

  • Integration with dental practice management software - Call Sumo can sync with patient management systems such as Dentrix or Eaglesoft to show more actionale, detailed data to identify new and existing patients and marketing opportunities.
  • Enhanced Caller ID - Call Sumo's advanced analytics and data crunching features identify when a potential new patient is calling with critical details about how the inquirer found the practice and what they might be interested in.
  • Automatic call labeling combined with human call auditing - Call Sumo optimizes allotted time for call listening by automatic identification and filtering of calls from existing patients and marketers. This allows more listening time for calls from leads and potential new patients.
  • Detailed reports in minutes - Call Sumo users have full access to real-time call logs and multiple automated reports such as: Call Overview Report, ROI Report and Calls by Source (News - Alert) Report. These reports provide quantitative and qualitative actionable data that help users make informed marketing decisions.
  • Track all marketing - Call Sumo tracks online and offline marketing such as print, billboards, email campaigns, social media, pay-per-click advertising, search engine optimization and more.
  • About Dental Web Now: Founded in 2012, Dental Web Now is a premier provider of intelligent and effective web presence and conversion solutions. The tech marketing company develops customized dental websites to enhance online presence and maximize conversion rate of visitors into actual patients and creates intuitive marketing software. For a free demo of Call Sumo, visit callsumo.com/request-a-demo.

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    Source: Dental Web Now Launches Call Sumo - Call Tracking for Dentists

    Tuesday, March 22, 2016

    Neovora, LLC Internet Marketing and SEO Company Opens New HQ in Round Rock, Texas

     

    Professional service business owners operating in a highly competitive market who look to dominate their local market and beat competition have a new solution with Neovora, LLC.

    Neovora, LLC has decades of experience working with small businesses to help them grow their business by rendering competition a non-factor within the major search engines.

    Neovora helps small & medium sized businesses in extremely competitive markets across many professional service industries, a few of which are: family and cosmetic dental offices, plastic surgery, law offices (business, bankruptcy, and divorce), home contracting services, new and used car sales.

    A few of the strategies that they implement to dominate local marketplaces and generate leads are: social media marketing, mobile marketing, search engine optimization, and email marketing.

    These tools are strategically implemented to generate more leads than the competition. After the initial capture of leads, their back-end strategies are implemented to increase conversion rate and eventually raise the average customer lifetime value.

    "Having been a consultant in the professional services industry has allowed me to see how small and medium sized business struggle to generate leads and grow their business in the technological age," says Andre Soares, CEO of Neovora.

    Andre goes on to say,"Neovora works alongside companies that operate in highly competitive local markets. Our specialty is placing a business' brand on the first page of all relevant Google searches, driving leads and growth through the roof. Local searches are the majority of over one trillion searches on Google per year, and each local market is ripe for the picking. First movers and those with the strongest abilities are able to completely dominate local search results on Google and other search engines."

    Small business owners who are looking for a leg up over competitors on the internet and digital channels are those who contract with Neovora. The business' staff is highly adept at handling many industries and prides themselves on only working with one industry per local market.

    Neovora is highly flexible and currently has clients in the following markets: Albany, NY, Albuquerque, NM, Bridgeport, CT, Fresno, CA, Greenville, SC, Knoxville, TN, Omaha, NB, Portland, OR, Tulsa, OK, Wilmington, DE, and Worcester, MA.

    For more information about their products and services, visit Neovora to learn how you can dominate the first page of Google and other major internet search engines.

    Neovora, LLC offers free consultations that allow them to tailor a marketing strategy that will work to further a business' objectives.

    About Neovora, LLC

    Neovora (neovora.com) is a digital marketing agency that offers internet marketing solutions to small businesses across the USA. They work primarily with professional services and those industries that are hi ghly competitive for local search marketing.


    Source: Neovora, LLC Internet Marketing and SEO Company Opens New HQ in Round Rock, Texas

    Company agrees to stop marketing, selling to Iowans

    A Nevada-based Internet training company will refund Iowans money and agrees to stop selling to Iowans.

    The agreement was reached between the company and Attorney General Tom Miller.

    Authorities said Brookwater Ventures LLC violated Iowa's Consumer Fraud Act.

    An investigation was launched after a Des Moines woman reported the company convinced her to sign a $3,500 contract for an online Internet marketing training program.  The woman reported the company charged her credit card $1,750 and arranged for financing for the remaining total.

    The woman said she was unable to earn any income utilizing the company's online sales techniques.

    The company will issue refunds to Iowa customers. Five Iowans paid the company more than $32,000, the company reported.


    Source: Company agrees to stop marketing, selling to Iowans

    Monday, March 21, 2016

    Adobe Doubles Down on Marketing Analytics

    Adobe adbe is following up a record quarter with an ambitious data-sharing initiative being introduced on Tuesday at its annual customer conference.

    The effort, dubbed the Adobe Marketing Cloud Device Co-op, is one of several ways the software maker plans to use sophisticated marketing analytics to distinguish its strategy from those of big rivals, such as Oracle orcl and Salesforce crm .

    The co-op addresses a central dilemma associated with digital marketing: how to correlate data gathered from the multiple "touch points" where a consumer might see a brand's advertising or marketing offers. It should also make it simpler for corporate marketers to honor consumer opt-out requests, for the same reason.

    Right now, this information is usually managed separately.

    Considering those metrics in aggregate is still a notoriously complicated process that few companies—with the exception of Internet giants Facebook and Google—have been able to pull off really well, says Jules Polonetsky, CEO of the Future of Privacy Forum, an industry coalition representing chief privacy officers, academics, and policy makers.

    "Today, access to data has been for better or worse democratized," he explains. "The big challenge is cross-device tracking. Everyone has been forced to kludge together awkward interpretations of this."

    Here's how the program will work. Companies and agencies that join the co-op will be asked to share special encrypted log-in data with Adobe, which can be used to identify specific households or individuals but that masks personal information such as email addresses, names, and phone numbers. In exchange for contributing that information, they'll receive metrics that improve their own insights.

    "The more information in the co-op, the better it will be," posits Jeremy Helfand, vice president of video solutions for Adobe. Based on the company's initial calculations, Adobe should be able to link up with approximately 1.2 billion devices by using this information, he cites. The company hasn't revealed the names of any co-op members.

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    IDC analyst Melissa Webster concurs that few other companies have the scale—or consumer credibility—to pull off what Adobe is trying to achieve. "This makes Adobe's products much smarter," she says. "Better data is really the theme."

    Aside from the co-op, Adobe has forged a tighter alliance with television and online ratings company comScore. Here, too, the goal is to improve viewing activity across a variety of screens and devices, providing Adobe with even more data to use for its marketing analytics services. "This partnership with Adobe helps us to deliver even more precise insights to our clients about how, when and where consumers are interacting with content and ads," said comScore CEO Serge Matta, in a statement.

    Adobe will make its pitch for the new services, as well as other updates to Marketing Cloud and new services for mobile app developers, this week during its gathering of more than 10,000 marketing professionals in Las Vegas.

    The group, which is a key component of the company's expansion into cloud services, generated more than $1.36 billion in revenue for the last fiscal year. An estimated two-thirds of the Fortune 50 use at least one of Adobe's marketing applications. Adobe's momentum in this space is accelerating. During its first quarter ended March 4, sales for these products grew 21% to a record $377 million in revenue.

    Adobe began pushing hard into digital marketing services with the 2009 acquisition of Omniture, which gave it an early leg-up in marketing data. Its biggest competitors in this space include Google goog , IBM ibm , Oracle, and Salesforce.


    Source: Adobe Doubles Down on Marketing Analytics

    The Canadian Internet Marketing Conference 2016 is almost here

    Time is running out for you to take part in cutting edge discussions, networking opportunities, and business developments at the Canadian Internet Marketing Conference 2016.

    At the CIMC, some of the biggest names in technology and business will share their expertise and experience, helping you get the most out of the newest tools. From Google to eBay, Twitter to Disney, the world's leading companies will be here to teach you how to sail through the deep waters of today's technological ocean.

    On April 14, following the day's events, Marwick Internet Marketing will host a black tie event with food, drink, music, and the opportunity to rub elbows with peer, colleagues, and business leaders alike.

    Tickets are available now via Eventbrite.

    Canadian Internet Marketing Conference 2016

    When: Thursday, April 14 to Friday, April 15

    Time: Starting 8:30 a.m.

    Where: West Coast Railway Heritage Park – 39645 Government Road, Squamish

    Price: $199 to $799

    Vancity Buzz is a proud sponsor for the Canadian Internet Marketing Conference

    Author Avatar

    Author Avatar

    Shawn O'Hara Shawn is a Staff Writer at Vancity Buzz. He loves writing about news, arts, movies, comedy, and culture. Some would argue Shawn is too old to still play Dungeons & Dragons. Shawn would disagree.


    Source: The Canadian Internet Marketing Conference 2016 is almost here

    Sunday, March 20, 2016

    3 Common Mistakes in Mobile Marketing

    More than half of consumers now rely on mobile devices to stay connected to friends, work, email, social media and the Internet, for an average of three hours a day. By contrast, fewer than half of consumers still rely on their desktop computers to perform the same functions, according to data reported by media expert Mary Meeker and Smart Insights.

    Not surprisingly, Smart Insights also reports that marketers invested nearly $30 billion into mobile marketing during 2015. 

    Though small businesses should leverage mobile as part of their marketing campaigns, they can maximize their investment by taking a moment to understand the unique demands that success in the channel requires.

    Here are three typical mobile marketing mistakes -- and how to avoid them:

    1. Limiting the tactics a mobile marketing campaign includes. 

    Mobile marketing may seem limited to short message service (SMS)/text messages, or display advertising within a mobile app -- but the tactics a mobile marketing campaign can and should include are far more robust. In fact, data reported by Eleventy Group reveals that 75 percent of Gmail's 900 million users check their messages on a mobile device; 25 percent of mobile app use is dedicated to social media (particularly Facebook). The data also indicates that 70 percent of consumers prefer to receive mobile marketing messages via email, compared to less than 2 percent who say they want to receive text or SMS marketing messages.

    Choose a variety of mobile media mediums and tactics to engage mobile users in a "surround sound" approach. Focus on building mobile lists before deploying mobile campaigns (which may use mobile ad networks) buying email lists and printing mediums to support your campaigns. 

    For example, retail brand The North Face expanded the reach of its mobile marketing campaign with printed media. Posters and signs directed prospects to elect to receive mobile marketing messages to get special offers when they were near one of the brand's retail locations in the future -- using mobile's geolocation capability. Replicate the same kind of promotion for your local customers, to develop your mobile user list, and drive traffic and sales when they're in close proximity to your store. 

    2. Not making the transition between channels seamless.  

    Whether your end goal is to increase engagement with your social media page, drive traffic to your website, or convert prospects into paying e-commerce customers, the mobile user's experience must be seamless and aligned throughout. 

    Customers who receive an email message that they check on their mobile device should be taken to an appropriate m-commerce platform that makes it easy for them to browse and pay -- all from their mobile device.

    To accomplish such usability, you may need to:

  • Adjust mobile site layout, text, images and user flow accordingly.
  • Incorporate mobile-specific site features like the ability to log in to an existing account using social media credentials, to contact your business directly, apply a promotion code with the touch of a button, and pay using drop down features that are conducive on a mobile device.
  • 3. Not using creative tactics that attract a mobile audience. 

    Mobile device screens are small, and mobile users are often distracted and impatient when using them. Though don't mistake those challenges to mean you should limit creativity of your mobile marketing campaign.

    Video, for example, now accounts for more than 55 percent of user engagement on mobile devices, according to technology company Cisco. Mobile marketers can use the medium to deliver succinct but memorable messages that mobile users can see, hear and engage with -- just as they do with non-promotional videos.

    You can also take a creative cue from larger advertisers' successful campaigns. The Brooklyn Nets basketball team executed a successful mobile marketing campaign with a scavenger hunt for free tickets. Using mobile messages and social media, it kept users engaged by consistently releasing clues about where tickets where hidden. Small-business marketers can create the same kind of enthusiasm by giving mobile users similar opportunities to win free services or products.  

    Mobile marketing is a newer tactic to businesses of all sizes, and it may take some trial and error to master. Keep these common mistakes in mind when developing your mobile marketing program to develop a deeper understanding of the mobile tactics that resonate with your audience.

    Written by Kristen Gramigna, BluePay

    More from PR Newswire's Small Business PR Toolkit
    Source: 3 Common Mistakes in Mobile Marketing

    The Internet of Things is a surveillance nightmare

    In 2014, security guru Bruce Schneier said, "Surveillance is the business model of the Internet. We build systems that spy on people in exchange for services. Corporations call it marketing." The abstract and novel nature of these services tends to obscure our true relationship to companies like Facebook or Google. As the old saying goes, if you don't pay for a product, you are the product.

    But what happens when the Internet stops being just "that fiddly thing with a mouse" and becomes "the real world"? Surveillance becomes the business model of everything, as more and more companies look to turn the world into a collection of data points.

    If we truly understood the bargain we were making when we give up our data for free or discounted services, would we still sign on the dotted line (or agree to the Terms and Conditions)? Would we still accept constant monitoring of our driving habits in exchange for potential insurance breaks, or allow our energy consumption to be uploaded into the cloud in exchange for "smart data" about it?

    Nowhere is our ignorance of the trade-offs greater, or the consequences more worrisome, than our madcap rush to connect every toaster, fridge, car, and medical device to the Internet.

    Welcome to the Internet of Things, what Schneier calls "the World Size Web," already growing around you as we speak, which creates such a complete picture of our lives that Dr. Richard Tynan of Privacy International calls them "doppelgängers"—mirror images of ourselves built on constantly updated data. These doppelgängers live in the cloud, where they can easily be interrogated by intelligence agencies. Nicholas Weaver, a security researcher at University of California, Berkeley, points out that "Under the FISA Amendments Act 702 (aka PRISM), the NSA can directly ask Google for any data collected on a valid foreign intelligence target through Google's Nest service, including a Nest Cam." And that's just one, legal way of questioning your digital doppelgänger; we've all heard enough stories about hacked cloud storage to be wary of trusting our entire lives to it.

    "The surveillance, the interference, the manipulation … the full life cycle is the ultimate nightmare."

    But with the IoT, the potential goes beyond simple espionage, into outright sabotage. Imagine an enemy that can remotely disable the brakes in your car, or (even more subtly) give you food poisoning by hacking your fridge. That's a new kind of power. "The surveillance, the interference, the manipulation … the full life cycle is the ultimate nightmare," says Tynan.

    The professional spies agree that the IoT changes the game. "'Transformational' is an overused word, but I do believe it properly applies to these technologies," then CIA Director David Petraeus told a 2012 summit organized by the agency's venture capital firm, In-Q-Tel, "particularly to their effect on clandestine tradecraft," according to Wired.

    Clandestine tradecraft is not about watching, but about interfering. Take, for example, the Joint Threat Research Intelligence Group (JTRIG), the dirty tricks division of GCHQ, the British intelligence agency. As the Snowden documents reveal, JTRIG wants to create "Cyber Magicians" who can "make something happen in the real…world," including ruining business deals, intimidating activists, and sexual entrapment ("honeypots"). The documents show that JTRIG operatives will ignore international law to achieve their goals, which are not about fighting terrorism, but, in fact, targeting individuals who have not been charged with or convicted of any crime.

    The Internet of Things "is a JTRIG wet dream," says security researcher Rob Graham. But you don't have to be a spy to take advantage of the IoT. Thanks to widespread security vulnerabilities in most IoT devices, almost anyone can take advantage of it. That means cops, spies, gangsters, anyone with the motivation and resources—but probably bored teenagers as well. "I can take any competent computer person and take them from zero to Junior Hacker 101 in a weekend," says security researcher Dan Tentler. The security of most IoT devices—including home IoT, but also smart cities, power plants, gas pipelines, self-driving cars, and medical devices—is laughably bad. "The barrier to entry is not very tall," he says, "especially when what's being released to consumers is so trivial to get into."

    That makes the IoT vulnerable—our society vulnerable—to any criminal with a weekend to spend learning how to hack. "When we talk about vulnerabilities in computers…people are using a lot of rhetoric in the abstract," says Privacy International's Tynan. "What we really mean is, vulnerable to somebody. That somebody you're vulnerable to is the real question."

    "They're the ones with the power over you," he added. That means intelligence agencies, sure, but really anyone with the time and motivation to learn how to hack. And, as Joshua Corman of I Am the Cavalry, a concerned group of security researchers, once put it, "There are as many motivations to hacking as there are motivations in the human condition. Hacking is a form of power."

    "The notion that there are legal checks and balances in place is a fiction."

    The authorities want that power; entities like JTRIG, the NSA, the FBI and the DOJ want to be able to not just surveil but also to disrupt, to sabotage, to interfere. Right now the Bureau wants to force Apple to create the ability to deliver backdoored software updates to iPhones, allowing law enforcement access to locally stored, encrypted data. Chris Soghoian, a technologist at the ACLU, tweeted, "If DOJ get what they want in this Apple case, imagine the surveillance assistance they'll be able to force from Internet of Things companies."

    "The notion that there are legal checks and balances in place is a fiction," Tynan says. "We need to rely more on technology to increase the hurdles required. For the likes of JTRIG to take the massive resources of the U.K. state and focus them on destroying certain individuals, potentially under flimsy pretenses—I just can't understand the mentality of these people."

    Defending ourselves in this new, insecure world is difficult, perhaps impossible. "If you go on the Internet, it's a free-for-all," Tentler says. "Despite the fact that we have these three-letter agencies, they're not here to help us; they're not our friends. When the NSA and GCHQ learn from the bad guys and use those techniques on us, we should be worried."

    If the Internet is a free-for-all, and with the Internet of Things we're putting the entire world on the Internet, what does that make us?

    "Fish in a barrel?"J.M. Porup is a freelance cybersecurity reporter who lives in Toronto. When he dies his epitaph will simply read "assume breach." Follow him on Twitter at @toholdaquill.

    Illustration via Bruno Moraes


    Source: The Internet of Things is a surveillance nightmare