India to Launch First Of Its Kind Website for Export Marketing

By SiliconIndia  |   Monday, 14 December 2015, 04:37 Hrs

BENGALURU: Export business now can happen over e-commerce.

To reach out to overseas vendors and clients, an online portal is all set to be the first business-to-business international e-commerce platform. The website will serve a market platform to the country's manufacturers and exporters.

An official associated with the projects said, "This is a very ambitious project which will add brand equity and no other country has such a portal. This has been in the works for quite some time now."

Similar to Alibaba.com, the website will serve as a global wholesale trade platform to both traders and buyers. The same website will offer sales services in other countries.

The aim is to put in touch all exporters in touch with the foreign market and thereby encourage the Central Government initiatives like 'Make in India' and 'Skill India'.

The website will also guarantee timely shopping and quality standards of products, like Alibaba.com.

India Brand Equity Foundation (IBEF) is building the website and maintaining all transactions associated with it. IBEF is a trust set up by the commerce department. IBEF is in plan to launch the website with at least 1lac sellers and also boost it up to 5lacs everytime.

An officer comments, "This is designed keeping Indian players in mind and that any importer should have access to us." 

"Though we are still working on the modalities such as payment mechanism and insurance, the overall sentiment for the project from all departments concerned, is positive," the official added.

READ ALSO: Packaged Food Market to Touch $50 Bn by 2017: StudyGovt Proposes AAR to Help Traders Obtain Advance Ruling on GST

Source: India to Launch First Of Its Kind Website for Export Marketing

16 Global Marketing Experts Share Their Strategies for Success in 2016

16 of the most respected voices in marketing look at the trends that will shape your budget and strategy in 2016 — everything from data analytics and content marketing, to the increased importance of mobile and social channels.

"Only 36% of CMOs can show the short-term quantitative impact of their marketing spend, and only 29% the longer-term impact. This cannot continue in 2016."— Carlos Hidalgo, CEO of Annuitas

"In many organizations where they are behind on digital. they hire in someone to be a head of digital as a separate function. So you end up with two marketing departments. It's huge waste of resources to have two teams doing the same thing. That's a real danger."— Amanda Rendle, Global Head of Marketing at HSBC

"The name of the game in 2016 is personalization. Marketers will have more opportunities than ever to deliver the exact content that people want when they want it."— Shawn Fitzgerald, VP/Digital Marketing Group at Thomasnet

"What's most important with marketing to Millennials? Embracing individuality. Millennials may share some characteristics, but they aren't all alike, and one-size-fits-all campaigns are sure to miss the mark. Fortunately, these digitally-inclined consumers supply marketers with plenty of data to help you understand them better."— Andrew Butz, Account Director at ThinkVine

"Marketers will have to manage more technology than ever before. Agile practices — modeled from the software development world — will become a primary enabler of marketing modernization in 2016."— Roland Smart, VP of Social and Community Marketing at Oracle

Integrating Marketing Into the Customer Journey

"2016 will be the year that marketing begins to think about their responsibilities all along the customer value chain, influencing all elements of the customer experience, at all funnel stages. The modern marketer must transcend the transaction."— Jay Baer, President of Convince & Convert

"Now is the time for marketing departments to begin working as one unit rather than in silos. All forms of advertising need to come together with the main goal being the sales cycle and customer service. A seamless experience for a consumer is critical. Marketers will begin using integrated tools, which can track the customer's journey and give them the ability to engage with the consumer online."— Nicole Detsch, Social Media Director at NewMedia Digital

"In 2016, marketers will have even more of a responsibility to impact and improve the entire customer experience. From initial interest (lead generation) and the sales process (sales enablement) to delighting customers (aka retaining and upselling), smart marketers will see the value in closing the loop and learning from meaningful prospect and customer feedback."— Brie Rangel, Account Strategist at IMPACT

Marketing in the Mobile Channel

"Marketers have to think mobile first when it comes to every channel of digital marketing."— Nicole Detsch, Social Media Director at NewMedia Digital

"Mobile ad spending will top $100 Billion worldwide in 2016, accounting for 51% of the digital market. If you aren't paying attention to mobile as a content delivery platform or marketing channel, then you may as well pack it up and go home."— Tim Moran, Director of Northeast Sales at ZypMedia

Data Analytics Dominates Marketing Strategy "The data scientist is your next hire."— Jeff Bullas, CEO at Jeffbullas.com

"There is a relatively untapped technology that has the power to change everything: artificial intelligence. While artificial intelligence may seem like a futuristic concept, it's played a pivotal role in disrupting other industries for decades. The story of its impact on the marketing industry has just begun."— Paul Roetzer, CEO of PR 20/20

"We need customer insight roles where their job is insight but it's also about looking at what do those insights really mean? You have so much insight now but can you tell me what we need to do? How do you take all that and turn it into something really useful for our customer? That's what we absolutely should be doing."— Amanda Rendle, Global Head of Marketing at HSBC

"90% of managers said recruiting analysts was harder than — or as hard as — last year. The skills and talent gap will continue to affect our ability to get the most out of data for some years to come."— Jodie Sangster, CEO of ADMA

The Rise of Content Marketing

"In 2016, we will see an increased focus on building more marketing assets into your website. Think of these as extremely useful tools, directories, assessments, etc. that are so valuable your visitors would be willing to pay for them, yet you offer them for free."— Luke Summerfield, Program Manager at HubSpot

"Content is king, and it is expected to play an even bigger role in 2016 digital marketing. Content should be educational, entertaining (see GE's Jeff Goldblum video) or enriching, rather than a message centered around a direct sales pitch. A strong strategy of creative, personal, interesting content is eclipsing more traditional areas like SEO management and advertising."— Ben Silverman, Marketing Writer for Brafton

"Marketers struggle to tie content and social back to real revenue, this is going to be a huge problem. If they are going to be investing so much of their time into content, then they need to tie it back to some meaningful metrics."— Jason Miller, Senior Content Marketing Manager at LinkedIn

"Marketers need to focus less on content creation and more on content engagement because, when it comes to influencing buyers, how and when you deliver your content is as important as what you say in it."— Elle Woulfe, VP of Marketing at LookBookHQ

"As the popularity of inbound marketing increases, so does the amount of content available to consumers. This availability will continue to result in high expectations when it comes to quality. Smart content creators will factor in users' preference for video and image over text, their preference for informative and useful content over blatant sales efforts."— Julie Ellis, Social Media Week

"Next year, we'll see inbound marketing really begin to take off. And not just because the technology and the methodology work, but because customers are demanding a better experience — a marketer that understands them, their preferences, and their frustrations. Outbound sales is dying and the days of the cold calling are coming to an end. The new sales playbook will consist of a personalized approach to buyers."— Brian Halligan, CEO of HubSpot

Social Media's Role Evolves

"No longer can you rely on Facebook to provide free traffic to your website or blog. It's become just another paid advertising channel. All social networks are now in this game and as social media has become just another media channel that reality is not going away. You are going to need to adapt."— Jeff Bullas, CEO at Jeffbullas.com

"Social media must be part of every digital marketing budget in 2016. It needs to tie in with all other means of marketing including your website and email campaigns. There is such a huge audience to reach on each social platform, and if your aren't taking advantage of that, then you are missing the mark. Social media platforms offer many new capabilities for targeting to the right audience, generating clicks to a website and creating overall brand awareness."— Nicole Detsch, Social Media Director at NewMedia Digital

"Social media is now to be treated as just another digital channel. The reality has set in and the question is being asked 'What is the return on investment?' The CEO is saying, 'Show me the sales.' It's time to stop chasing every new social media distraction. It's time to get serious and focus on what matters. Moving beyond vanity metrics like traffic, likes and sharing to the sharp end of the sales funnel. Return on investment."— Jeff Bullas, CEO at Jeffbullas.com

"Social media tends not to be either the first or last platform touched during the purchase funnel. As a result, it's extremely difficult to measure the marketing impact of social media to achieve business goals."— Heidi Cohen, Chief Content Officer at Actionable Marketing Guide

"2016 will see companies turn increasingly to an underused resource in the effort to get the word out: their own employees. Employee social advocacy programs, which encourage staff to share updates about the business on their own social media accounts, have grown 191% since 2013 and are due to take off in the year ahead."— Ryan Holmes, Fast Company

Learn from the best and brightest minds in banking at The Financial Brand Forum 2016 — three days jam-packed with the latest trends, biggest ideas and innovative techniques that are transforming financial marketing today.

The Financial Brand Forum has quickly become the industry's premier annual event. Don't miss out! Register Now!

Source: 16 Global Marketing Experts Share Their Strategies for Success in 2016

topseos.com Reveals December 2015 Ratings of One Hundred Best Social Media Marketing Firms

topseos.com Reveals December 2015 Ratings of One Hundred Best Social Media Marketing Firms

NAPLES, FL--(Marketwired - December 12, 2015) - The one hundred top social media marketing services have been named by topseos.com for the month of December 2015. topseos.com provides businesses with recommendations online to highlight the top internet marketing services which produce impressive solutions to businesses searching for a variety of solutions to common issues. Services are highlighted based on their performance in a rigorous evaluation of their main solutions.

The 100 best social media marketing services for December 2015 are:

1. Foxtail Marketing

2. ThinkBIGsites.com

3. Bruce Clay

4. VJG Interactive

5. Perfect Point Marketing

6. Mint Social

7. OneIMS - Integrated Marketing Solutions

8. SearchPro Systems

9. OrangeSoda

10. Netmark

11. Link2City.com

12. Geary LSF Group

13. Avenue180

14. Jigsaw Social Media

15. Pulse Media Solutions

16. Softline Solutions

17. E-Power Marketing

18. Meltwater Group

19. Big Leap Web

20. ReadyBUZZ

21. FJ Solutions

22. Stir Communications Group

23. Internet Marketing Inc.

24. BeeSeen

25. Foundry Interactive

26. LocalVox

27. Crea7ive Interactive Advertising

28. BIGSHOT Interactive

29. SEO Gazelle

30. SSD Fair Marketing

31. 7strategy SEO & PPC Agency

32. Blind Acre Media

33. WebDesignValley

34. Pacific54

35. Mobile Marketing of Maine

36. Net Visibility Group

37. ApolloBravo

38. Leadgenix

39. My Search Guru

40. BeyondROI

41. OrangeSoda

42. UberVU Ltd.

43. Agent-cy Online Marketing

44. Fuor Digital

45. Pandemic Labs

46. SearchXcel

47. CC Marketing Online

48. Boost Internet Marketing

49. One Social Media

50. Creatine Marketing

51. Bliss Drive

52. Media One Pro

53. Position2, Inc

54. Online Marketing Advisors

55. Legal Web Source

56. Piraya Marketing Group

57. AffiliateManager.com

58. Brand Advance

59. Icon Services

60. NH Marketing Solutions

61. Originet

62. ClickTraffic

63. Oneupweb

64. IClimber

65. Ramblin Jackson

66. Best Rank

67. Advanced Web Site Publishing

68. Blue Interactive Agency

69. AimClear

70. Adcentuate

71. NAB Marketing Company

72. Sproutbox Media

73. One Source SEO

74. Virool

75. SEO.com

76. #1 Internet Advertising Agency

77. Digital Pure

78. Reinvent Business

79. RankCatalyst

80. Advice

81. 1888PressRelease

82. Social2B

83. ideaLaunch.com

84. Del Monte Agency

85. Marketing Zen

86. Neon Rain Interactive

87. Blue Corona

88. Konnected Interactive

89. ImFORZA

90. Dragonfly SEO

91. Social Media Delivered

92. SoVi Digital

93. Imagine Consultation

94. AimVenture Corporation

95. Search Optimal

96. IStrategyLabs

97. Teabrooke

98. Top Dog Social Media

99. BizDetox

100. 4 Web Marketing

Each month the top social media marketing firms are put through a meticulous evaluation process in order to determine which firms produce the best services overall. The process involves an in-depth analysis of top performing companies in areas including reach, timeliness, methodology, consultation, and brand management. Client evaluations of competing social media marketing firms are contacted in order to obtain their unique inputs and suggestions on the firms they have used.

ABOUT topseos.com

topseos.com is an online producer of independent reviews and ratings. The rankings of the best search marketing companies are released monthly to assist businesses in connecting with social media marketing companies which feature a history of effective solutions. Thousands of search marketing companies are put to the test while only the absolute best companies are featured in the rankings.

Those interested in applying for the rankings can visit:

http://www.topseos.com/apply-for-rankings-research/

Source: topseos.com Reveals December 2015 Ratings of One Hundred Best Social Media Marketing Firms

A CMO’s View: DHL’s Focus On Its Customer Drives The Brand’s Marketing Strategy

DHL Leipzig-2 10976

Leading logistics company DHL has built its brand by focusing on the customer experience.

"It allows us to be a more agile company, even though we're a large, global enterprise," says Christine Nashick, the company's Chief Customer Officer.

"All employees know that at the heart of our marketing efforts and customer strategies is the understanding that they can take ownership of helping find solutions to customer problems. This underscores our Insanely Customer Centric culture."

"It allows us to be a more agile company, even though we're a large, global enterprise."

In her role, Nashick drives the strategic direction of DHL's marketing, pricing, customer service and customer experience efforts. She says her marketing and customer service teams are interdependent, each relying on the other.

"Marketing relies on the valuable Voice of Customer (VOC) feedback that Customer Service collects," says Nashick, "Customer Service, in turn, depends on marketing to address that customer feedback via our shipping systems, customer and sales tools, website content and service enhancements."

The first-appointed Chief Customer Officer for DHL US, Nashick has more than 12 years' tenure with the brand, holding leadership roles in various departments, including operations programs, compliance and IT. Today, she shares how her brand's customer experience strategy drives the company's marketing efforts.

1. Customer-centricity must be a focus for all levels of the organization.

2. High levels of customer empathy and employee empowerment to react immediately to change a customer experience.

3. Ongoing analytics to track performance on all customer touchpoints.

Amy Gesenhues: How does DHL's customer experience strategy impact its marketing strategy?

Christine Nashick: Because customer experience is central to our brand, our marketing tactics are purposely designed to support that.

Our digital efforts are designed as portals to provide our customers with relevant and useful information when they need it, as well as channels by which they can communicate back to us. It's all part of the fabric that helps us serve as a business partner and trusted resource.

The marketing analytics that we derive from Voice of Customer (VOC) feedback sources also help us understand how to update web content and other tools to make them more customer-friendly and functional.

Amy Gesenhues: What analytics do you use to gain insight into DHL's customer experience efforts?

Christine Nashick: Insight into our customer experience comes from our ongoing NPA (Net Promoter Approach) projects and Customer Service reporting, which includes social media reporting, as well as our quarterly Insanely Customer Centric Market Research and annual Customer Satisfaction research.

Customer insights have helped us tap into what is important to our customers, and then we in turn try to ensure our brand and service delivers on those attributes. It makes customers not only loyal but also advocates.

Amy Gesenhues: Can you give me an example of where your marketing and customer service teams' efforts overlap?

Christine Nashick: The two teams work together closely on our social channels and offer real-time support to address questions or concerns.

For example, our Go Global website aggregates all kinds of information about international shipping and business that is directly relevant to our customers. The site features regularly updated information from many government and third-party sources, not just DHL's information. It really is a one-stop shop for doing business overseas.

Our DHL customer experience must support our brand positioning as international shipping specialists. Marketing stays very close to customer feedback and helps drive programs that support our desired customer experience of ease of use and one-stop shopping for international shipping.

Multifaceted customer engagement has replaced the one-dimensional idea of customer service, and customer engagement must strive to be meaningful and continually improved.

Amy Gesenhues: Tell me more about DHL's process for building and maintaining its customer experience.

Christine Nashick: The process begins with the idea that we aren't here to push our messages forward. We're engaging with businesses by providing them with great content and support.

To ensure we're on the right track with customers, we utilize NPA (Net Promoter Approach). Through NPA, our management teams are making calls weekly, listening to customers and understanding their points of view. This input helps us fix immediate individual issues [in] real time, as well as create longer-term projects to address any customer experience opportunities identified in the open-ended feedback we receive via NPA.

Tracking of our project, as well as overall NPA scores, helps us stay close to our commitment to deliver a high-quality customer experience.

We also have a program called Straight to the Top, where customers can go onto our public website and send a message directly to our CEO — No gatekeepers bar the way or dilute the messages which are seen by our CEO, our Customer Service leader and myself.

Amy Gesenhues: What are your biggest challenges when it comes to being a "customer-centric" brand?

Christine Nashick: You must have a mindset and behavior at all levels of the organization to put the customer at the center of everything you do, so your strategy must not only touch but engage employees of all levels.

It cannot be just connecting to the senior leadership; you must also know how to engage back-office employees who may not meet customers but who are important contributors to customers' experiences.

Everyone must understand specific ways they can keep the customer at the center of everything they do and really believe in the approach.

Amy Gesenhues: Where do you see most brands missing the boat when it comes to the customer experience?

Christine Nashick: To deliver on customer experience, a company must understand all touch points it has with a customer. It would be missing the boat to believe that it is only necessary to have a good product or service without ensuring items around the product or service, such as the customer service, warranty or billing, also create a good customer experience.

About The Author Amy Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy's articles. (Some images used under license from Shutterstock.com.)
Source: A CMO's View: DHL's Focus On Its Customer Drives The Brand's Marketing Strategy

50 Online Marketing Influencers to Watch in 2016

Over the last several years, digital marketing has become an essential part of every successful business -- regardless of that business' size. As a result, there are now thousands of industry experts who are more than willing to share their knowledge. But which experts stand out and have proven themselves to be leading authority figures?

Related: The 10 Traits of Successful Online Marketers

When you think of the "top 50" of anything, many variables can come into play. Some of the ones I considered for this list include:

Usefulness and reliability of blog and social media posts

Advanced knowledge in one or more areas of online marketing

Size of audience

Level of engagement on their blog or social media

Ability to create and sustain a sense of community with their audience

Awards received

Books written

So, what experts made my list? Here are my 50 top online marketing influencers I think you should follow in 2016.

1. Rand Fishkin

Rand Fishkin, a.k.a. "the 'Wizard of Moz," is the founder and former CEO of Moz and a leading expert in search-engine optimization, marketing and entrepreneurship. He's also a speaker and author of titles like Inbound Marketing and SEO: Insights from the Moz Blog.

2. John Rampton

John Rampton is an entrepreneur and connector, as well as founder of Due.com. He's a frequent contributor for Entrepreneur.com, TechCrunch and The Huffington Post, and provides startup advice on his motivational blog. Rampton is a serial entrepreneur who loves building amazing products and services that scale.

3. Neil Patel

Neil Patel is best known as the founder of Crazy Egg, Quick Sprout, and KISSMetrics. As a web analytics, marketing and conversion expert and entrepreneur, Patel is also a regular contributor for publications such as Inc., Fast Company, Forbes, Entrepreneur.com and TechCrunch.

4. Ann Handley

Ann Handley is the author of the best-selling book Everybody Writes, as well as the chief content officer of MarketingProfs and co-founder of ClickZ. As a pioneer in digital marketing, Handley is also a keynote speaker and columnist for Entrepreneur.com.

5. Larry Kim

Larry Kim is an influential pay per click expert and the founder of WordStream. He is also the author of four award-winning books and frequent contributor to Forbes, Inc. and Search Engine Land.

6. Wil Reynolds

Wil Reynolds is the founder of Philly-based SEM/SEO consulting firm SEER Interactive and a popular keynote speaker at events like Pubcon 2015.

7. Arnie Kuenn

Arnie Kuenn is the CEO of Vertical Measures, the author of Content Marketing Works: 8 Steps to Transform Your Business and an instructor for the Content Marketing Institute and the Online Marketing Institute.

8. Heidi Cohen

Heidi Cohen is the chief content officer at Actionable Marketing Guide and president of Riverside Marketing Strategies. She is also a speaker and co-author of Instant Content Marketing Success: 10 Tips from Leading Content Marketing Experts.

9. Shama Hyder

Shama Hyder is the founder and CEO of Marketing Zen. She's also the author of the best-selling book The Zen of Social Media Marketing and a keynote speaker, and was included in Forbes' 30 Under 2015: Marketing & Advertising.

10. Amy Africa

Amy Africa is the CEO of digital marketing agency Eight by Eight and a sought-after speaker. Throughout her career, Africa has worked with clients like Coca-Cola, Microsoft and American Express.

11. Brian Halligan

Brian Halligan is the CEO and co-founder of HubSpot, co-author of Inbound Marketing: Get Found Using Google, Social Media, and Blogs and a lecturer at MIT.

12. Michael Brenner

Michael Brenner is the founder of B2B Marketing Insider and head of strategy at NewsCred, a speaker, consultant and author.

13. Joe Pulizzi

Joe Pulizzi has been one of the leading online marketing influencers since he he coined the term "content marketing" in 2001. He's the founder of the Content Marketing Institute, a speaker and the author of Content Inc.

14. Mari Smith

Mari Smith is regarded as one of the top authority figures in social media marketing, specifically Facebook. She's also a speaker and co-author of The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web and Facebook Marketing: An Hour A Day.

15. Tim Ash

Tim Ash is the CEO of SiteTuners, author of the best-selling book Landing Page Optimization and a popular speaker at Search Marketing Expo (SMX) and PubCon.

16. Brian Massey

Brian Massey, a conversion scientist at Austin-based Conversion Sciences, is also the author of Your Customer Creation Equation: Unexpected Website Formulas of the Conversion Scientist.

17. Jay Baer

Jay Baer is the renowned founder of the digital marketing consulting agency Convince & Convert, as well as a keynote speaker, digital media entrepreneur and author of the best-selling book Youtility: Why Smart Marketing is About Help, Not Hype.

18. Lee Odden

Lee Odden is an active thought leader in digital marketing and the CEO of TopRank. He's been cited by major publications like The Wall Street Journal, Forbes, The Economist, Fortune magazine and Entrepreneur.com.

19. Aleyda Solis

Aleyda Solis is a trilingual, international SEO consultant and founder of Orainti. She's also a keynote speaker who has spoken at MozCon, BrightonSEO, SMX and SES.

20. Gary Vaynerchuk

Gary Vaynerchuk is a hustler, a pioneer in digital marketing and CEO of VaynerMedia, an agency that specializes in social media branding. Vaynerchuk is also the author of Crush It!

21. Richard Lorenzen

Richard Lorenzen is a New York media entrepreneur and the CEO of public relations firm Fifth Avenue Brands. He speaks frequently about entrepreneurship and is releasing a book in January 2016. His clients include Silicon Valley tech startups, New York hedge funds and national politicians.

22. Avinash Kaushik

Avinash Kaushik is the digital marketing evangelist for Google, co-founder and CEO for Market Motive and author of two best-selling books: Web Analytics 2.0, and Web Analytics: An Hour A Day. He also runs the popular website Occam's Razor.

23. Oli Gardner

Oli Gardner is the co-founder of Unbounce and claims that he has seen more landing pages than anyone else on the planet. Gardner is a speaker and contributor to highly-respected publishers like Moz.

24. Angie Schottmuller

Angie Schottmuller is the director of interactive strategy and optimization at Three Deep Marketing, as well as a columnist at Search Engine Watch and a speaker at SES, SMX and OMS. She was named by Forbes as one of the Top 10 Online Marketers for 2015.

Related: 50 Favorite Online-Marketing Influencers of 2014

25. Leo Widrich

Leo Widrich is the co-founder and COO of Buffer, a company that prides itself for being a "smarter way to share on Twitter and Facebook." When sharing advice on the Buffer Blog, Leo also writes for publications like Fast Company.

26. Peter Shankman

Known as the founder of HARO, as well as The Geek Factory, Inc., Peter Shankman has earned a reputation for his radical ideas regarding customer service, marketing, social media and PR. He's also a speaker and author of four books, including Zombie Loyalists: Using Great Service to Create Rabid Fans.

27. Pam Moore

Often called the "Marketing Nut," Pam Moore is a consultant, speaker and author who excels at conversion optimization and social branding. She's consistently been recognized as a top social media influencer.

28. Josh Steimle

Josh Steimle is the author of Chief Marketing Officers at Work, to be released in March 2016. He's a contributor to Forbes, Entrepreneur.com, Mashable, TechCrunch and other publications, and is the CEO of MWI, a digital marketing agency he started in 1999 while a college student. He's also a TEDx presenter and speaks regularly at marketing industry and startup events. 

29. Matthew Barby

Matthew Barby is an award-winning blogger, speaker and lecturer for the Digital Marketing Institute. He's also the Global Head of Growth & SEO for HubSpot.

30. Marcus Tober

Marcus Tober is the innovative thinker who founded the leading and cutting-edge search analytics company Searchmetrics. As a self-described big data geek, Marcus regularly discusses the industry at events across the world.

31. Jordie Van Rijn

Recognized as one of the top authorities in email marketing, Jordie Van Rijn founded Email Monday and has become a keynote presenter and trainer.

32. Brian Clark

Brian Clark is the founder and CEO of the widely popular Rainmaker Digital, which was formerly known as Copyblogger Media, a go-to source for content marketing and copywriting.

33. Melissa Mackey

Melissa Mackey specializes in pay per click issues and is the search supervisor at Gyro and author at Beyond the Paid.

34. Anita Perez-Valdez

Anita Perez-Valdez, a self-described data geek, is the co-founder and VP of operations at TopSpot Internet Marketing. Perez-Valdez was also one of the the first 100 people to become a Google Adwords Professional.

35. Tom Treanor

Tom Treanor is the director of content marketing and social media for Wrike. He's also the founder and author for Right Mix Marketing, which helps small-to-medium-size business owners succeed in content marketing and social media.

36. Julie Joyce

Julie Joyce is the owner of Link Fish Media Inc., a link-building company, and co-founder of SEO Chick and Avant Greensboro.

37. John Boitnott

John Boitnott is an investor, tech writer and digital media consultant. He's also written for Inc.com, Entrepreneur.com, Business Insider and USA Today.

38. Eric Hebert

Eric Hebert is a seasoned digital marketing and business strategist, as well as founder of Evolvor.com, which has been featured in Search Engine Watch, ClickZ, Entrepreneur.com and Rank Watch.

39. Pete Meyers

Having earned a bachelor's degree in computer science and a PhD in cognitive psychology, Pete Meyers is best known as the "marketing scientist" at Moz, where he designed the Mozcast and curates the Google Algorithm History.

40. Roger Bryan

Roger Bryan is the founder of Enfusen, a content-marketing management platform. Enfusen's Content Analytics Insights Tool was developed in conjunction with Microsoft to help drive cloud consumption across all of Microsoft's solutions. He was invited to the White House in 2012 as one of the Most Influential Young Entrepreneurs in the United States.

41. Lisa Raehsler

Lisa Raehsler has been recognized one of the most influential pay-per-click experts, and honored as a 2015 Microsoft MVP Award recipient. Raehsler is also the founder of Big Click Co.

42. Bryan Eisenberg

Bryan Eisenberg is an entrepreneur, best-selling author and the founder and CMO of IdealSpot.com. His expertise has been shared in The Wall Street Journal and The New York Times.

43. Murray Newlands

Murray Newlands is an entrepreneur, investor, business advisor and speaker. He's also a prolific blogger who has written for Entrepreneur.com and Forbes.

44. Andy Crestodina

Andy Crestodina is a web strategist, speaker, author of Content Chemistry: An Illustrated Guide to Content Marketing and co-founder of Chicago-based Orbit Media.

45. Brian Sutter

As the the director of marketing at Wasp Barcode Technologies, Brian Sutter is in charge of the development and execution of the company's marketing strategy. He also shares his small business insights on Forbes, Entrepreneur.com and The Huffington Post.

46. Danny Sullivan

Danny Sullivan is a founding editor of Search Engine Land and industry expert who has often been cited in search engines and search marketing since 1996. He is also known for speaking around the world about marketing.

47. Jeff Bullas

Often considered one the industry's top influencers and strategists, Jeff Bullas was named the No. 1 Content Marketing Influencer by Onalytica, and is a renowned blogger and speaker. He's also the author of Blogging the Smart Way -- How to Create and Market a Killer Blog with Social Media.

48. Ann Smarty

Ann Smarty is the founder of Viral Content Buzz. She's also the brand manager for Internet Marketing Ninjas and has written for Moz, Social Media Examiner and Mashable.

49. Robert Rose

Robert Rose is the chief strategy officer for the Content Marketing Institute, co-host of the podcast PNR's This Old Marketing and author of Managing Content Marketing and Experiences: The Seventh Era of Marketing.

50. Tim Ferriss

Tim Ferriss is the author of the best-selling book The 4-Hour Workweek, an investor and a productivity expert. He's also the star of The Tim Ferriss Experiment.

Related: 5 Online Marketing Basics Every Entrepreneur Needs to Know

Source: 50 Online Marketing Influencers to Watch in 2016

Training Course on Digital marketing (Email & Social Media) and Brand Online Visibility

Introduction

This five (5) days training course is designed for anyone who wants to kick-start or consolidate their digital marketing/online visibility knowledge. Whether you're an online brand ambassador, a student, a social media marketer, a blogger, a professional in the industry or a business owner looking to compete in the digital age, this course will provide you with well-rounded, up-to-date knowledge and skills.

The course covers digital strategy, how to optimise and use your digital assets to engage your customers, search engine optimization (SEO), online marketing, email marketing, social media marketing, online advertising, copywriting for digital content, social media and Google and social media analytics for business decisions, direct marketing and much more. The final research project will solidify your learnings, allowing you to put them into practice by formulating a real digital strategy for your brand or business.

You'll walk away confident that you can build on and apply your knowledge in the real world, with hundreds of online best practices, tools and creative marketing ideas in your toolbox to boot.

Who should attend?

Whether you're an online brand ambassador, in charge of an organisation's online visibility/strategies, a student, a social media marketer, a blogger, a professional in the industry, running an online business or a business owner looking to compete in the digital age, this course will provide you with well-rounded, up-to-date knowledge and skills.

Requirements

Basic Computer Literacy.

Duration

5 Days

Learning Objective

Upon completion of this training course, participants should be able to:

Attract traffic to your website/online content and increase on sales/awareness.

Identify your audience and reach an unlimited number of prospective clients/audience using email and other tools and technique.

Get more value from your online campaigns.

Work with S.M.A.R.T. social media goals to achieve successful online campaigns.

Work cooperatively within an online community by observing and listening critically with openness, then act ethically and follow through on commitments when communicating with varied audiences and build positive reputation within the community.

Explain how to develop effective online marketing strategies for various types of industries and businesses.

Identify setup and use the major social media and online marketing portals that can be used to promote a company, brand, product, service or person.

Evaluate a company's current situation, isolate online issues and provide solutions by identifying appropriate social media and online marketing portals to influence consumer and improve the company's reputation.

Put together a social media and online marketing plan and track progress in achieving goals with a variety of measurement tools, services, and metrics.

How to register:

To participate, kindly click on this link to register as an individual: Register as Individual or as a Group: Register as Group.

Your Investment

The Course fee is KES 75,000 for residents or USD 1100 for non-residents, exclusive of V.A.T.Participants attending as a group enjoys a discount of up to 15% for a group of 10 or more participants.

For further inquiries;

Email: outreach@indepthresearch.org.

Mob: +254 715 077 817, +254 735 331 020, +254 731 240 802.

Tel: +254 (020) 211 3814

Kindly share this with your colleagues and professional networks. We look forward to your response.

Source: Training Course on Digital marketing (Email & Social Media) and Brand Online Visibility

Law Firm Marketing Companies SEO | Law Firm and Custom Legal Marketing Merge to Create CLM Grow

Jason Bland of Custom Legal Marketing talks about the CLM Lounge features that will be included in CLM Grow Reports.

San Francisco, CA (Law Firm Newswire) December 8, 2015 – Adviatech, the parent company of law firm marketing brands SEO | Law Firm and Custom Legal Marketing (CLM), has merged their two core brands together to create CLM Grow.

When Adviatech launched SEO | Law Firm in 2007, it quickly became the flagship brand of the online marketing company. In 2013, the company created Custom Legal Marketing as a spinoff of SEO | Law Firm's Large Firm Marketing service. As the attorney website design and law firm marketing processes have evolved, the lines have blurred between the two services.

SEO | Law Firm caters to solo practitioners and law firms with one to three attorneys. Custom Legal Marketing generally works with established firms with five or more attorneys in highly competitive markets. The two brands have a few differences. SEO | Law Firm websites are predominately based on exclusive frameworks developed by the company's award-winning design team called CLM Grow Sites and their search engine marketing strategies are generally more affordable as their clientele works in less competitive markets. Custom Legal Marketing websites are completely built from the ground up, are powered by the CLM Essentials management system and come with custom photographers and focus groups. Marketing plans are very aggressive to help their clients excel in competitive markets, and their clients get access to an extensive reporting system called the CLM Lounge.

SEO | Law Firm is now CLM Grow

"While it originally made sense to have these two separate brands, we now feel that we can better accommodate law firms of all sizes by consolidating the services under Custom Legal Marketing. We already have a lot of cross selling between the two brands, and many SEO | Law Firm accounts grow into Custom Legal Marketing plans. Merging SEO | Law Firm and Custom Legal Marketing is going to offer big benefits to existing and future clients," said Jason Bland. Bland is one of the co-founders of Adviatech and created the Custom Legal Marketing concept.

Attorneys and law firms that may not need the full custom websites and highly aggressive marketing strategies used by Custom Legal Marketing's customer base can now look to CLM Grow. CLM Grow and the framework-based CLM Grow Sites provide affordable solutions that fit the needs and budget of most solo-practitioners and small practices. Many SEO | Law Firm clients that are now serviced under CLM Grow will be getting access to CLM Grow Reports, a limited version of the CLM Lounge reporting center which provides basic search engine ranking and social statistics.

"By combining SEO | Law Firm and Custom Legal Marketing, we are now able to offer more flexibility to younger and established firms. We can now pair affordable framework-based websites with high-end aggressive marketing strategies, or large custom websites with less aggressive scalable marketing plans. We can now truly serve every law firm," said Bland.

Custom Legal MarketingAn Adviatech company1111 Kearny St.San Francisco, CA 94133Phone: 1.415.449.1985Toll Free: 1.800.789.6451

CLM BLog

See other news sources publishing this article. BETA | Tags: adviatech, attorney web design, Custom Legal Marketing, law firm marketing, law firm web design, lawyer websites, legal marketing, search engine marketing, seo law firm, seolawfirm.com

Source: Law Firm Marketing Companies SEO | Law Firm and Custom Legal Marketing Merge to Create CLM Grow