Training Course on Digital marketing (Email & Social Media) and Brand Online Visibility

Introduction

This five (5) days training course is designed for anyone who wants to kick-start or consolidate their digital marketing/online visibility knowledge. Whether you're an online brand ambassador, a student, a social media marketer, a blogger, a professional in the industry or a business owner looking to compete in the digital age, this course will provide you with well-rounded, up-to-date knowledge and skills.

The course covers digital strategy, how to optimise and use your digital assets to engage your customers, search engine optimization (SEO), online marketing, email marketing, social media marketing, online advertising, copywriting for digital content, social media and Google and social media analytics for business decisions, direct marketing and much more. The final research project will solidify your learnings, allowing you to put them into practice by formulating a real digital strategy for your brand or business.

You'll walk away confident that you can build on and apply your knowledge in the real world, with hundreds of online best practices, tools and creative marketing ideas in your toolbox to boot.

Who should attend?

Whether you're an online brand ambassador, in charge of an organisation's online visibility/strategies, a student, a social media marketer, a blogger, a professional in the industry, running an online business or a business owner looking to compete in the digital age, this course will provide you with well-rounded, up-to-date knowledge and skills.

Requirements

Basic Computer Literacy.

Duration

5 Days

Learning Objective

Upon completion of this training course, participants should be able to:

Attract traffic to your website/online content and increase on sales/awareness.

Identify your audience and reach an unlimited number of prospective clients/audience using email and other tools and technique.

Get more value from your online campaigns.

Work with S.M.A.R.T. social media goals to achieve successful online campaigns.

Work cooperatively within an online community by observing and listening critically with openness, then act ethically and follow through on commitments when communicating with varied audiences and build positive reputation within the community.

Explain how to develop effective online marketing strategies for various types of industries and businesses.

Identify setup and use the major social media and online marketing portals that can be used to promote a company, brand, product, service or person.

Evaluate a company's current situation, isolate online issues and provide solutions by identifying appropriate social media and online marketing portals to influence consumer and improve the company's reputation.

Put together a social media and online marketing plan and track progress in achieving goals with a variety of measurement tools, services, and metrics.

How to register:

To participate, kindly click on this link to register as an individual: Register as Individual or as a Group: Register as Group.

Your Investment

The Course fee is KES 75,000 for residents or USD 1100 for non-residents, exclusive of V.A.T.Participants attending as a group enjoys a discount of up to 15% for a group of 10 or more participants.

For further inquiries;

Email: outreach@indepthresearch.org.

Mob: +254 715 077 817, +254 735 331 020, +254 731 240 802.

Tel: +254 (020) 211 3814

Kindly share this with your colleagues and professional networks. We look forward to your response.

Source: Training Course on Digital marketing (Email & Social Media) and Brand Online Visibility