TRIBECA, N.Y., April 11, 2017 /PRNewswire-iReach/ As an expert in optimizing the user experience for conversion, fishbat, a leading Internet marketing agency, discusses the future of haptic technology and how it can be applied to e-commerce websites.
Technology is advancing in leaps and bounds. Things that were once considered impossible or very far off in the future are now at our fingertips. From virtual reality and artificial intelligence to body conduction technology that allows users to speak and listen on the phone with the touch of a button, technological advances are made on a near daily basis. One such evolving technology is that of haptics.
One of the most challenging aspects of online sales is the inability to physically get products in the consumer's hand. That physicality is an important aspect of sales. Think of touching a soft sweater and how that feeling can prompt someone to buy it. While online purchasing is now starting to surpass brick and mortar purchases, the lack of consumer's ability to physically examine merchandise can have a negative impact on conversion and remains a hurdle for many businesses. Online purchasing can also lead to more products being returned than in a traditional brick and mortar shop due to an inability for the consumer to physically examine products when they are buying them. This results in extra shipping costs and product that needs to get marked out of stock and taken as a loss by companies. Enter haptic feedback. This technology could be a game changer!
Haptic feedback is currently used on many online sites and applications. Think about receiving the "are you sure you want to navigate away from this page?" message accompanied by a vibration. Haptic feedback is a touch-screen technology that communicates with users through the sense of touch with small vibrations. That small interaction assists with driving better site retention, conversion, and decreases bounce rates. But, what's next for this technology? Right now, haptic technology is being developed that can simulate the feel of fabric, water, and other elements. Imagine an online clothing retailer with the ability to have customers all over the world touching their cell phone screens and getting an almost perfect replica of what that product would feel like. The results for e-commerce could be immense.
While this technology is still being perfected, it stands to reason that in the very near future haptic feedback will take online shopping to the next level. Today's e-commerce retailers should start to employ haptic feedback, such as vibration alerts when navigating away from a page or when adding items to shopping carts, to combat page and site abandonment and provide sensory confirmation to improve the user experience. Be prepared for the next wave of haptic feedback, because it's coming and it can substantially boost online metrics. That's not science fiction; it's the new reality of retail.
fishbat is a full-service online marketing company and social media agency dedicated to connecting all types of businesses with their target audiences in the most effective and efficient way. Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management, and public relations, fishbat promotes a consistent and professional online voice for all of its clients.
Media Contact: Scott Darrohn, fishbat, 855-347-4228, [email protected]
News distributed by PR Newswire iReach: https://ireach.prnewswire.com
SOURCE fishbat
Source: Internet Marketing Agency, fishbat, Discusses the Future of Haptic Technology for E-Commerce Sites
No comments:
Post a Comment