Why Your Business Should Invest In Video Marketing?

Video marketing is often considered as a luxury and expensive form of marketing which is reserved only for those big branded companies with huge marketing budgets. When it comes to obtaining and retaining the attention of consumers, there's very little doubt about the fact that videos play a major role. Reports reveal that online videos account for about 50% of web traffic and hence it is clear enough that video marketing is bigger than ever. This is something to be remembered that when videos are opened on mobile devices, they take up the entire screen and hence you have to ensure that you have their full attention. If you keep too much of text, the customers will soon lose focus as videos usually tend to send the same message in less time.

Utilizing video is a surefire way of boosting trust in your brand and in most cases adding a video can be a greater way of showcasing the advantages of your product as it becomes a welcome change for the customers. As per reports from Fo rbes, 60% of the executives would rather go through a video than text. Read on to know why you should utilize video marketing for your business.

Video marketing isn't complex or expensive

Business owners often assume that video marketing is that form of marketing which is extremely expensive and time-taking. But this is not the fact as in reality a budget camcorder or a smartphone can even add a nice effect. You may get hold of some kind of cheap lighting or even add professional look to your video at a very small cost. In fact you can utilize video marketing without creating any video as there are numerous YouTube videos which you will find free of cost. Just make sure you can use the video on to your website as often they seem to be happy when you share their video on your site.

Video marketing –Why use it?

Are you still thinking of using video marketing? If answered yes, here are few reasons why you should start immediately.

Video marketing enhances email campaigns as using the word 'video' in the subject line of your mail can multiply open rates by 20%

Adding videos to your site will increase the time for which visitors stay on your website. They spend more of their precious time when they see sites with videos.

Search engine ranking can be increased through video marketing. Research by Forrester found that having a video on your website makes it 55 times more likely to appear in the very first page of Google.

Video marketing assists you in making buying decisions. Over 90% of shoppers surveyed to find out videos help you in taking decisions on purchase.

These statistics offer enough reasons to prompt you into utilizing video marketing for your business? Create a video for your business and improve the performance of your marketing campaigns.
Source: Why Your Business Should Invest In Video Marketing?