CHICAGO, July 15, 2016 /PRNewswire-iReach/ -- fishbat is a leading Internet marketing company which combines proven digital marketing strategies that include search engine optimization (SEO), digital ads, and social media optimization (SMO) to help businesses increase profits and expand brand awareness.
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In today's marketing environment, consumers want their information delivered with easy to understand visuals for a quick impact as well as an emotional connection. When combined with other social media marketing strategies, emojis and memes can help a business increase brand awareness and increase consumer engagement. Leading internet marketing company fishbat discusses what emojis and memes mean for social media marketing.
Emojis allow advertisers to say more with less effort. With the majority of the online population utilizing emojis, they create a quick visual cue that is easy for the audience to understand. Emojis can convey feelings that a business is trying to generate in a universal language. Emojis should be utilized for lighthearted content: they should be avoided for serious messages to prevent consumer backlash.
Memes can be a powerful social marketing tool. They are shared throughout social media platforms quickly and to vast audiences due to their amusing nature and quick impact. Memes are also an integral part of popular culture. A business can stay relevant and engaging by integrating the use of memes in their social outreach. Engaging the audience increases followers and loyal brand enthusiasts.
Today's consumer wants their information in easy-to-digest portions. It is getting more difficult to capture and keep the audience's attention through text alone. Emojis and memes work similarly to other visual social media marketing. They create a quick impact and prompt consumer engagement. They are easy to share and also evoke emotions, which can influence purchasing decisions. In short, emojis and memes are an easy-to-integrate piece of the social marketing puzzle that should not be overlooked.
fishbat is a full-service online marketing company and social media agency dedicated to connecting all types of businesses with their target audiences in the most effective and efficient way. Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management, and public relations, fishbat promotes a consistent and professional online voice for all of its clients.
Media Contact: Scott Darrohn, fishbat, 855-347-4228, press@fishbat.com
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Source: The Art of Emojis and Memes: fishbat Discusses What They Mean for Social Media Marketing
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