fishbat Explores Influencer Marketing Strategies to Promote Business Growth

LONG ISLAND, N.Y., July 17, 2016 /PRNewswire-iReach/ -- fishbat is a leading internet marketing company which combines proven digital marketing strategies that include search engine optimization (SEO), digital ads, and social media optimization (SMO) to help businesses increase profits and expand brand awareness. Leading internet marketing company fishbat explores influencer marketing strategies to promote business growth.

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Match the right influencer with the brand.  Maximize ROI by identifying the right influencer for the brand. Identify the consumer and find an influencer that is reflective of that image to help gain consumers within the target market. Customers want to base decisions on trusted sources rather than conventional advertisements. By partnering with the right voice for the brand, a business can gain credibility in the eyes of potential customers.

Build the brand through the Influencer's social network. When a company aligns with an influencer, they usually have the potential to reach the audience of that influencer.  Businesses should do their research to ensure they are partnering with an influencer who is consistently active and has a large following across multiple social media channels. Increased engagement and internet searches prompted through influencer marketing can help drive traffic to the business. Viral posts can generate a vast amount of views. Businesses should work with influencers who have a track record of being able to generate such content.

Authentic user-generated content.  It is a good practice for businesses to utilize their current consumers and brand enthusiasts' to support their growth. Bringing in an influencer to consistently talk up a brand is vital. Adding native advertising from a business' consumer base further strengthens the brand's position in the market. Incorporate both types of influencers in marketing strategies to get the best ROI possible. Have satisfied customers share reviews and information about the brand to leverage their relationships for the business' growth and to give the brand added credibility.

fishbat is a full-service online marketing company and social media agency dedicated to connecting all types of businesses with their target audiences in the most effective and efficient way. Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management, and public relations, fishbat promotes a consistent and professional online voice for all of its clients.

Media Contact: Scott Darrohn, fishbat, 855-347-4228, press@fishbat.com

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