Why SMB’s Should not Ignore Marketing Automation Tools for Their Email Marketing

In today's digital world Internet is integral part of everyone life. Our inboxes are flooded with emails every day. Most people delete them directly without even opening. This is a big challenge for digital marketers, since they see the open rates and conversion rates plummet.

If you really wanted people to open your email, you should make it interesting in such a way that they should enthusiastic to open and read your email, no matter whatever device they are using at the time.

The best possible solution to make your email interesting is to send em ails based on your audience behavior.  This is not easy to achieve with your traditional email marketing tools.

The tool you are using for your email marketing should be able track your audience behavior like opened, clicked and unsubscribed etc. These are all the advanced features offered by the modern email marketing tools like Marketo, Drip, Agile CRM, Hubspot etc. These are some of the tools which make your online marketing substantially effective.

Death of Traditional One-to-many Email Marketing

The days of traditional one-to-many email marketing are no more. Those days where your inbox is filled with full of irrelevant and static emails are gone. And if your business is still using traditional email services then you will be no longer able to compete with your competitors who have already started adopting modern email automation tools.

Just move on to using modern tools which will help you achieve one-to-one email marketing and increase your conversion s. This is the only way to accomplish your goals and compete with your competitors in this digital era.

 Era of One-to-one Email Marketing

The process of sending a personalized email using various one-to-one email marketing tools has become very easy these days. These tools which help us in this process are called as email automation tools.

If someone has come to your pricing page and then visits 5 other web pages in the same week and also clicked on a link of your email, then he is considered as engaging with your content. He should be given a separate treatment when compared to someone who never opened your email but was there in your email list.

Only modern marketing automation tools like Marketo, Agile CRM, Pardot and Drip can help you do this.

Other Top Features Provided by These Marketing Automation Tools

Following are some of the great features offered by most of the modern marketing automation tools that can help small businesses to under stand about their email marketing strategies better and make necessary modifications in their strategy, based on the results shown by using these tools. Some of the common features are

Sales Alerts: Your sales people can directly receive an email to their inbox if some has come to landing page by just clicking on the email link and submitted the form.

Lead Scoring: Lead scoring is a score given to your lead based on his various past and present activities. It helps you to keep a track of the leads who are more engaged.

Forms and Landing Pages: Landing pages and forms play a very important role in capturing your leads. You customize your landing pages to bring a look and feel of your brand without knowing HTML.

Email Campaigns: You can create multiple email campaigns based on your need and schedule time for the campaign to run at a particular time.

Lead Assignment: Marketing automation can help you save your time and energy by assigning all the leads to your sales rep to call and follow-up with your lead.

Conclusion

Those days of traditional email marketing are gone and businesses should strongly consider using marketing automation tools to save their time and energy. It is a fact that one-to-one marketing can only give you more conversions when compared to your traditional one-to-many marketing.

It can be either a SMB or a fortune 500 company; everyone should use these kinds of automation tools for their business to grow.

Source: Why SMB's Should not Ignore Marketing Automation Tools for Their Email Marketing