Coloradoan staff 6:54 a.m. MDT April 9, 2016
Andy Montgomery, CEO of Northern Colorado Economic Alliance.(Photo: Northern Colorado Economic Alliance)
The newly formed Northern Colorado Economic Alliance recently released its new marketing strategy, logo and website for Northern Colorado.
The website and marketing blueprint are designed to increase national awareness about Northern Colorado as a welcoming place for primary industries to expand and create jobs.
NCEA was founded in late 2014 by Woodward Inc. Chairman and CEO Tom Gendron and Scott Ehrlich, owner of Ehrlich Motors in Greeley, to create a regional approach to economic development rather than by individual counties and cities.
It has spent the last year hiring staff and creating its vision. It usurped the assets of Northern Colorado Economic Development Corp. when that group closed its doors last year.
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"We are thrilled with our new brand, leading edge website and marketing blueprint," said Andy Montgomery, president and CEO of NCEA. "They were developed from a process that included close collaboration and input throughout the region and the guidance of a branding committee" from Larimer and Weld counties. "We believe that this collaboration . . . produced a product that is a premiere showcase for our region and the exceptional combination of quality of life and business innovation that exists here."
The marketing blueprint includes a website, a social media strategy and digital ambassadors program, new lead generation, business outreach and site selector engagement techniques, strategies to leverage earned media, and recommended trade show and conference attendance based on the region's targeted industry clusters.
"We look forward to building the economic foundation and quality of life we have come to cherish in Northern Colorado," said Ehrlich, board chair for NCEA. "This website and marketing plan will help us do that."
For information visit www.northerncolorado.com.
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Source: Economic development group launches new website, logo
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