Milwaukee-based The Marcus Corp. has launched a new business focused on digital marketing called Graydient Creative.
The separate business was formed through the expansion of internal Marcus functions related to the entertainment and hospitality company's digital marketing efforts. It has 17 employees.
The new agency offers a range of digital solutions, including website design and development, web and mobile application development, content strategy, social media management, search engine optimization, e-commerce solutions, email marketing solutions and augmented reality technology. Its target clients are hospitality, entertainment, retail, restaurants, spa and wellness and amusement companies.
"Our team's strong eight-year history and award-winning work under The Marcus Corp. will be an asset to potential clients," said Shawn Spartz, director of creative & development for Graydient Creative. "We have produced nationally-recognized responsive websites, mobile apps and social media campaigns for over 30 hotels and restaurants. We are experts in our industries and know what digital solutions are required to meet the rapidly evolving technology changes taking place in the hospitality and entertainment sectors. Many of our campaigns are focused on solutions that empower and engage our customers before and during travel and provide an exceptional digital user experience."
"Our web team has done tremendous work for our hotels, restaurants and theatre businesses, and we want to build on this expertise and premier talent by expanding Graydient Creative's capabilities to organizations outside of The Marcus Corp.," said Peter Engel, chief technology officer of Marcus Hotels & Resorts. "The experts behind Graydient can offer many organizations a variety of digital solutions that will enhance their brand, marketing and customer experience. We are excited for this next chapter."
Milwaukee-based The Marcus Corp. has launched a new business focused on digital marketing called Graydient Creative.
The separate business was formed through the expansion of internal Marcus functions related to the entertainment and hospitality company's digital marketing efforts. It has 17 employees.
The new agency offers a range of digital solutions, including website design and development, web and mobile application development, content strategy, social media management, search engine optimization, e-commerce solutions, email marketing solutions and augmented reality technology. Its target clients are hospitality, entertainment, retail, restaurants, spa and wellness and amusement companies.
"Our team's strong eight-year history and award-winning work under The Marcus Corp. will be an asset to potential clients," said Shawn Spartz, director of creative & development for Graydient Creative. "We have produced nationally-recognized responsive websites, mobile apps and social media campaigns for over 30 hotels and restaurants. We are experts in our industries and know what digital solutions are required to meet the rapidly evolving technology changes taking place in the hospitality and entertainment sectors. Many of our campaigns are focused on solutions that empower and engage our customers before and during travel and provide an exceptional digital user experience."
"Our web team has done tremendous work for our hotels, restaurants and theatre businesses, and we want to build on this expertise and premier talent by expanding Graydient Creative's capabilities to organizations outside of The Marcus Corp.," said Peter Engel, chief technology officer of Marcus Hotels & Resorts. "The experts behind Graydient can offer many organizations a variety of digital solutions that will enhance their brand, marketing and customer experience. We are excited for this next chapter."
Source: Marcus Corp. launches digital marketing business
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