6 Best tools that make digital marketing easier for internet businesses

In today's digital era, it is highly likely that you are managing a large number of projects involving consulting, online marketing campaigns, email marketing, website auditing etc. If you are handling these responsibilities, a lot of your time will be spent on doing a bunch of manual and tedious tasks. Wouldn't it be better if all these tasks could be automated? The good news is that in such technological times, you can automate a lot of these tasks and free up your time to focus on other important ones. Digital marketing has become essential, but there are plenty of tasks that you can perform with the help of tools especially designed for this purpose. Listed below are the top tools that can make SEO and digital marketing easier and simpler:

Searchmetrics: This particular tool helps you in making a lot of data-driven decisions with your content. As content is the backbone of various businesses found online, you can take advantage of Searchmetrics for figuring out the content and keywords you should use for promotional purposes in order to get the best results. You can also use this tool for comparing your content with that of your competitors.

Green Lotus: It is easy to get overwhelmed if you are just beginning with SEO and digital marketing and it can become difficult enough that even experienced individuals encounter problems. This is where Green Lotus can help as it comprises of a horde of social media and SEO tools that are specifically aimed at enhancing your SEO efforts and improving your search engine rankings.

Klaviyo: Email marketing holds a lot of importance and you should make it a part of your marketing strategy and this is where you can make the most of Klaviyo. By using this tool, you will be able to send out targeted and personalized emails, but it also has features like autoresponders, real-time segments, subscription management and analytics. It can also be integrated with shopping cart, CRM, marketing software and help desk.

Unbounce: This is a fantastic tool for quickly tweaking, building and publishing new landing pages for testing purposes. One of the most unique features of Unbounce is how easily the platform can be used for creating brand new pages. Even if you don't have much designing experience, Unbounce has some templates that can be used as a jumping point and then tweaked for fitting your style.

Rocket Fuel: This is a very popular tool that has a feature called Moment Scoring, which utilizes anonymous user data for calculating the likelihood of someone responding to your advertisement. Then the tool makes use of this information for deciding where and when the ads should be served. With Rocket Fuel, you can benefit from managed services or a self-service platform.

Offerpop: This is an engagement marketing platform that focuses on garnering engagement through hashtag campaigns, user-generated content, contests, quizzes and referral programs. It can transform the way your brand engages and converts today's social and mobile customers.

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