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Enphase Energy, a global energy technology company with headquarters in Petaluma, Calif., and Nevada-based digital marketing agency Noble Studios received the top awards for websites in the energy category from two of the most prestigious organizations in digital marketing.
Enphase.com took home Best Energy Website honors in the annual WebAwards, presented in September by the Web Marketing Association. It also won for Best Energy site in the W3 awards, presented by the Academy of Interactive and Visual Arts, a website providing commercial and residential solar solutions to consumers.
The site, which was designed and developed by Noble Studios, features a responsive design and represents a transformation of Enphase's web experience into one that engages and educates consumers about the benefits of its solar technology while also speaking to the needs of solar professionals. Noble Studios also performed market research and discovery prior to the redesign that provided direction on making the site focused on the needs of Enphase's customers.
The Enphase team was pleased with the collaborative approach Noble Studios took.
"Our website is the most visual expression of our brand," said Greg Isetta, senior manager of digital marketing at Enphase. "The difference Noble brought to the table was depth across the board: everything from front-end research to design work to development. This was a very collaborative effort. We ended up with a stronger product because we worked so closely with Noble."
"Noble is extraordinarily proud of our work on the all-new Enphase.com," said Michael Thomas, partner and CMO of Noble Studios. "We worked closely with the Enphase team to ensure they not only got what they wanted in a new site – but what they needed, as well. That's part of our top-down Think/Make/Measure process that allows us to share our years of experience in keeping our clients strategically focused."
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Source: Enphase website redesign takes top honors
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