Town Of Century Tables Action On $20,000 Website, Marketing Plan

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Town Of Century Tables Action On $20,000 Website, Marketing Plan

October 7, 2015

The Town of Century has tabled action on a $20,000 website and marketing plan to clarify funding sources and any need to bid the contract.

Century's current website was developed by an area marketing firm in 2012 for $5,950, part of a $11,450 package that also included a five year comprehensive marketing strategy.

In 2013, the town was awarded a $25,000 technical assistance grant from the Florida Department of Economic Opportunity to develop an economic development strategic plan. After hearing proposals from four contenders, the town contracted with the Haas Center (the research and consulting arm of the University of West Florida) to develop the plan at no cost to the town.

The Haas Center's detailed plan and recommendations included a new website for the town, with suggestions from the Haas Center in late 2014 that the website be created by a volunteer or perhaps UWF marketing interns.

Monday night, Dr. Felicia Morgan from the UWF Marketing Department and Johnathan "Jet" Tisdale of the Pace company White Paper Marketing presented a marketing plan with a one year contract at $1,650 per month cost for a website, an email subscription drive, website and a database management and other marketing resources. Any additional costs, such as advertising purchases, would add to the bottom line.

After questions arose about whether the cost would be the sole responsibility of the town, or if any grants or other funding sources existed, the council tabled any action on accepting the proposal. A question was also raised if the the town should accept bids on the marketing plan.

The council plans to readdress the marking plan costs at their next regular meeting on October 19.

Pictured top: Dr. Felicia Morgan from the UWF Marketing Department and Johnathan "Jet" Tisdale of the Pace company White Paper Marketing address the Century Town Council. NorthEscambia.com photo, click to enlarge.

Written by William · Filed Under TOP STORIES 

 
Source: Town Of Century Tables Action On $20,000 Website, Marketing Plan