Shiseido deploys Salesforce Marketing Cloud to better connect with its customers

Shiseido has selected Salesforce Marketing Cloud to support its web beauty service community, as well as to establish one-to-one connections with members via a variety of channels, including email, LINE and a mobile messaging platforms. The system will be launched in July 2015.

"With the proliferation of the mobile devices and the diversification of communication to include social networks like LINE, we need to provide a personalized experience to meet our customers' requirement based on their behavior," said Yasuhiko Sasama, director of digital business, Japan operations, Shiseido. "I believe Salesforce Marketing Cloud will enable us to achieve our goal of improving the customer engagement."

It is understood that Shiseido currently connects with more than two million members in its community via email and over 16 million LINE friends. The idea is that Salesforce Marketing Cloud can serve as a single platform for Shiseido to centrally manage customer data and design a personalized customer journey.

Personalization is a recurring theme as marketers seek to find ways to offer a superior customer journey. However, they are often stymied by poor access to the right tools, highlighting why the CMO-CIO collaboration is no longer optional. Hearing it from Salesforce, adopting its Marketing Cloud solution is already half the battle won.

The company cite a third-party research it sponsored on how organizations that deployed the Marketing Cloud saw an average of 43% increase in marketing campaign return on investment (ROI), 44% increase in lead volume, and 46% faster campaign deployment. In addition, brands such as FleetCor, Room & Board and Michale J. Fox Foundation are already harnessing its Marketing Cloud to connect with customers. 

Source: Shiseido deploys Salesforce Marketing Cloud to better connect with its customers