Tips To Make Your Social Marketing More Effective

Social media marketing has today become one of the crucial things. Content seems to be the chief node which can make or break the whole campaign. Content generation can be a slow process. However, it can be accelerated with some points in place. Here are few tips to make the social content more productive and appealing so as to provide a right direction to your digital marketing strategies:

Get content creators involved at an early stage

The importance of content curators must be identified and they should be made an active player in the planning and strategy sessions that take place at the start of a sprint. Involving creatives earlier allows them to become attuned to the overall content strategy. This can help them begin the ideation stage early and potentially short-circuit it by dismissing ideas that don't fit in with the bigger picture. The initiative also provide a direction for the constructive feedback to make an entry into the mainstream.

Promote Cross function ality

Many a times suggestion for popular content ideas come from some one not much into the one. It is always better to brainstorm the ideas. Get rid of the idea that only those hired to create content should contribute to the end product. Crowdsource content creation by allowing every department to contribute. Creatives can then harness the mass knowledge base. This allows them to ideate, createand refine more rapidly.

Create a stockpile of approved social media content

Working on last minute can seriously effect the quality of work and eventually your strategies. When you have a stockpile of approved content, you can be consistent in your outreach. You also don't have wait for last minute reviews or approvals. This eliminates the stress of having to produce something new for all your marketing campaigns and saves you time when you need to execute.

Prioritize the work

Always try to prioritize the work and then accelerate the process. His will help in keeping tabs on the development along with maintaining consistency in approach without missing out the deadlines and important dates. All can't be done at one time and hence sometimes call for tough actions. Critical things are required to be handled first and can eventually effect your strategies.

Schedule content in advance

In order to maintain the campaigns, scheduling content well in advance works favourable for the marketers. Eventually the writers can also take advantage of any downtime you have to plan your publishing schedule.

Source: Tips To Make Your Social Marketing More Effective

Benefits Of Mobile Marketing For Small Local Businesses

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When you create a page, we will optimize it for search engines and ensure it is listed by Google and all the other major search engines. We will broadcast it to thousands of other websites who subscribe to our feeds. We will instantly share it on hundreds of social media websites, groups, and pages. And all of this is 100% ABSOLUTELY FREE.

We reward EVERYONE who writes on our site. We share a HUGE portion of our advertising revenue with the people who create pages on our site. If you write good content and attract a lot of readers, you will get a bigger share of the pie.

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Source: Benefits Of Mobile Marketing For Small Local Businesses

Do You Need Search Marketing Services To Double Your Business Profits?

Your website does 3 big things for you: it helps you impress your customers; it helps you spread the word about your products and services online; and it helps you make business online. Now that if your website is doing pretty good, chances are you may not be thinking about search marketing. But, you should.

Just like your website, there are millions of other websites that are racing to get on the top slots when consumers search online for some products and/or services. Your competitors must have their own websites. So, how would you ensure that your website comes on top when your target consumers search online for the products and/or services that you are offering? Search marketing is the answer.

An internet marketing company in Delhi can be a great help. The professionals there would analyze your website and then chart-out a strategy for the online success of your business.

Getting on the top slots in the search results would mean more buyers would come to your website, which would also mean that you would be selling more. See, the double profits may or may not be possible, but what is very much possible is a considerable hike in the business profit numbers.

Speak to a few agencies/internet marketing companies and see what they have to offer. Compare their services, their quotes, and if you feel your business is in need of search marketing services in Delhi, then go ahead with full confidence. Remember one thing – not all agencies are same; so take out some time to find out the best agencies in the capital and which internet marketing company in Delhi would best serve the purpose.

Besides helping you with a high ranking website, the company can also give a makeover to the website or add new pages. As a golden rule, a website tends to perform better on Google and other search engines if it is updated with fresh content every now and then. For this you can add a blog section on your website, wherein you can come up with regular posts on your products, new launches, and other things that matter to your business and customers.

In the end I'd like to say one thing with complete sincerity: search marketing services can do wonders for your business, for your website; look for an ideal agency in Delhi and start making the most out of your website.

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Source: Do You Need Search Marketing Services To Double Your Business Profits?

Child pornography cases lead to internet privacy concerns

The Daily News | Max LewisPublished 30 minutes ago

In the last six months, four employees affiliated with Ball State have been arrested for possession of child pornography. Professor of Marketing Shaheen Borna held a lecture on intellectual freedom and the right to inquiry and digital privacy prompted by concerns of how much access the Office of Information Services has to Internet search information on the Ball State network.  Corey Ohlenkamp // DN File 

 

Cybersecurity is becoming increasingly important, especially at Ball State. But some feel security concerns do not give the university the right to play "big brother."

After four separate child pornography cases became connected to Ball State faculty and staff, professor of marketing Shaheen Borna held a lecture on intellectual freedom and the right to inquiry and digital privacy.

The lecture was prompted by faculty concerns about how much access the Office of Information Security Services has to internet search information on computers using the Ball State network.

Borna took a survey sample of faculty members to find out how concerned they are about Internet privacy.

"I was amazed by their answers," Borna said. "Faculty, for example, think their computer activities such as playing chess or listening to music in their offices are monitored by the university."

Tobey Coffman, the director of Information Security Services, was present at the meeting and said his office does not look at specific content, but instead, scans for abnormal behaviors and security threats.

When computers are infected with malware, Coffman said, they will attempt to infiltrate other computers that are in the network. When this happens, Coffman's office employs "tools" that are focused on catching those abnormal behaviors.

This handful of tools does not look into the actual content of the computer, though. Instead, Coffman said they look for patterns that are abnormal of a "normal user."

Coffman said, the first child pornography case was caught when the computer of Randal Ray Schmidt was performing network scans that were out of the ordinary. This raised a red flag in the OISS, and when analysts looked into the activity, they found the computer had been infected with malware.

The malware had been found to be from a website in Russia, and when the analyst went to the Russian website, he found "objectionable content," Coffman said.

The analyst then did a correlation search to see what other computers were connecting to the same website. In the search, the analyst found other Ball State computers were also accessing the exact same Russian website.

"It's just flat, dumb luck that it happened and it was, for the offending party really, really bad luck," Coffman said. "If one individual had not infected his system then we would not have seen any of the others."

The office then turned the information over to the University Police Department for further investigation. 

All devices that use the Ball State internet, such as student laptops, phones or tablets, are subject to security monitoring by the OISS. However, Coffman said, the office will not monitor viewed content on the device unless the office receives an alert that the content poses a security threat.

"When problem traffic patterns suggest that information security, integrity or performance has been compromised, we investigate," Coffman said.

If a student is viewing pornography, for example, on Ball State internet, Coffman said his office will not be aware of it unless the pornography website hosts malware.

"There is this giant front door to the university ­— that is our internet connection — that we use to protect things coming in and out," Coffman said. "It's kind of like we've got the doors locked and then there's like a window that's open so you just pop out the screen."

Some of the concerns brought up by faculty, however, were related to researching and whether or not research conducted on Ball State computers would be monitored.

During the lecture, Matthew Shaw, Dean of University Libraries, said the library staff will not "systematically" monitor or interfere with the use of the computers there, and said Bracken Library has a special obligation to not monitor viewed content on their computers.

Shaw also said the library is part of the American Library Association and adheres to the Library Bill of Rights, which restricts the library's ability to prohibit students from researching whatever they please. While it's acceptable for students to watch pornography on a library computer, Shaw said, the library may request that they do so in private.

"If we get a complaint, for instance, from a user at the library who is uncomfortable with the content of someone's website because they are looking at something that they considered objectionable, we might ask that person to move to a less conspicuous machine," Shaw said.

There is an exception, however. If a student were viewing child pornography, the library would notify UPD. Shaw said the OISS always has the right to step in and correct any malware infections that occur in order to secure the entire Ball State network as a whole. If during any routine scans or malware corrections any illegal activity were to be discovered, then those cases, Shaw said, would be handled like any others elsewhere on the campus.

Source: Child pornography cases lead to internet privacy concerns

Stertil-Koni Names Kubatko New Marketing Associate

Stertil-Koni – notably bus lifts and truck lifts – has announced that journalism and marketing professional, Jill Kubatko, has joined the company as a marketing associate. In her new position, Kubatko brings 15 years of experience in journalism, marketing, and communications – including marketing strategy, news writing, web content and management, social media, graphic design and administration.

In making the announcement, Paul Feldman, director of marketing at Stertil-Koni, noted, "In the highly competitive world of heavy duty vehicle lifts, it is essential to have a talented, proactive and skilled in-house marketing team to advance the Stertil-Koni message on multiple fronts.  Our mission is to powerfully communicate the value of Stertil-Koni's exceptional products, service and people and that is precisely why we are delighted to welcome Jill to our team."

Kubatko originally hails from Brooklyn, Michigan, received an AA degree in Communication Arts Technology-Media Production from Anne Arundel Community College and her Bachelor of Science, Fine Arts & Communications in Mass Communications and Broadcasting from Towson University. In addition, she completed graduate courses towards an MBA in Marketing from Grand Canyon University. Kubatko resides in Annapolis, Maryland, with her dog, Jackson, and is actively involved in the great outdoors, the arts, sports and history.

Source: Stertil-Koni Names Kubatko New Marketing Associate

How to Make Your Marketing Work for You

A lot of people get frustrated with marketing. They feel like it doesn't work. But the truth is, marketing does work. If it didn't work you wouldn't get the same emails marketing the same thing over and over again. If it didn't work you wouldn't keep seeing advertisements on TV shows or billboards. But, you want it to work for you and your business, right? If so, you need to do your homework.

* Do Your Research

Before spending any time or money marketing anything to anyone, you should do your research regarding the method that you want to use. If you don't know what you're doing and you're trying to recreate the wheel, you'll make it harder than it is, and waste time and money.

Know Your Audience

The first thing you should do is research your audience. Know who they are, what they want, what their fears are and what keeps them up at night. Understand their pain points and which ones you can solve with your products and or services.

Understand Your Competition

For some people, the idea of learning more about their competitors scares them. It makes them think they have nothing to offer. But in truth, the more you know about them the better you can serve your audience.

Find the Right Keywords

It is tempting to go right for the obvious keywords, but instead use those obvious words as the starting point to find better keywords. You want to use keywords that have low competition but are being searched for in large numbers. These keywords will work better than the main word. For example, instead of using "car insurance" why not use "Geico". They're looking for car insurance and will be in your audience.

Know Your Strengths

Some people are great at writing ad copy, while others are good at writing blog posts. They're not the same thing. Sure, a good blogger uses copywriting practices within their posts, but it's still very different. When you need copywriting, consider hiring someone if this isn't your expertise.

Know Your Weaknesses

Like strengths, weaknesses can also identify ways in which you can make marketing work for you. If one of your weaknesses is hating to sell to people, you can set up a lot of automation so that you don't have to do it directly.

Choose Your Objectives

Before you do any marketing, know what you want the results to be. Do you want them to subscribe, like, respond or buy? It shouldn't always be buy either. Sometimes you're just trying to spread awareness, but you still want a measurable call to action to help you with analytics.

Know the Four P's

This is product, price, promotion, and place. You have to offer a product your audience wants, at a price they're happy to pay while letting people know it's there, and making it easy for them to get.

Your marketing will work for you if you take the time to learn how to do it correctly. You need to know your audience, understand your own skills, and then do what you can to create amazing products that they want and tell them about those products.

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Source: How to Make Your Marketing Work for You

7 Reasons Mobile Apps are the New Frontier of Marketing

The technology of marketing is always growing and shifting, keeping professionals on their toes. Given the speed in these technological advances, business owners may be surprised to discover mobile apps are emerging as one of the most effective marketing tools.

It is easy to see why.

People constantly check their phones; in fact, researchers found adults spend a third of their day on their mobile devices, and 90% of this time is spent on apps.

Everything on mobile is easy. Whether it's posting a comment, liking a picture, following someone on social, booking appointments or placing an order. Small businesses must tap into this very convenient mode of doing business for consumers to expand their customer bases. Here are a few reasons mobile apps are where it's at.

Mobile is the Present and the Future

Globally, more than two billion people use smartphones. That number is expected to grow up to 2.5 billion by 2019.

Apps are the lifeline of smartphones. It's no wonder, then, that businesses are embracing the mobile space to keep themselves relevant in a vastly changing technoscape.

Apps Allow for Business On-the-Go

We are far more likely to have our phones at hand than a laptop (no matter how light it is). A flagship smartphone can accomplish most tasks required for a business-owner—in fact, laptops are starting to look almost redundant for most of our business-related needs.

Want to return an Amazon package? Fish out your phone, open the app and click on 'Return Item.' You could do this sitting at a café, standing in the queue waiting for the bus, or when killing time for a delayed doctor's appointment. With apps, users can shop or look for relevant services and products on the go. So if your business has an app, it tremendously improves the potential for customers to interact with you in the digital space.

While a website is very important, along with the requisite SEO, it isn't as light, nimble and fast-moving as apps, which are specifically designed for devices always in motion.

Apps Increase Engagement

Apps present you with a small, tightly-integrated world. If it is well-made, it's easy to get sucked into an app and lose sense of one's surroundings. Mobile game makers have mastered this art. The recent crazy success of Pokemon Go conclusively establishes the power of a good app. They hooked people's imagination and users are finding it difficult to wean themselves off it.

But even without big bucks and a large legion of established fans, apps can and do take off. All major retailers these days have mobile apps–and local businesses are increasingly waking up to their potential. A local, city or community-based app can expand your business' reach and engagement.

The question for small business owners used to be: Do you have a website?

Now the question is: Do you have an app?

Apps are Purposeful

That is not to say that websites don't have a purpose.

Apps are tailored to deliver a certain kind of experience. They offer specific advantages and features to users, which makes it easy for them to interact with the company.

The interface is light, the material clutter-free, and the idea is for users to accomplish the task in just a few clicks on buttons. Can they do this via the PC? Of course, they can. But why bother when apps are making life easier in all ways?

Apps Encourage Repeat Visits

Simply because of the sheer simplicity and convenience, apps attract repeat users. Companies also are able to send notifications to users' phones, prompting them to revisit. It's like having a direct line right into your customer's pocket. I love podcasts and love getting notifications when a new episode is available for download!

Small Businesses can Benefit

So here is one more compelling reason for you to consider an app. Most people search for businesses locally—and they do this through their phones. Businesses are therefore ramping up their mobile game. Your mobile-readiness is also a ranking factor with Google.

Local search engine optimization is also becoming more and more valuable. Mobile apps can be a great marketing tool for a local food order joint, for instance. Once you get people to sign up (via their Google or Facebook logins), you can send them periodic notifications and/or coupon codes. These are non-intrusive, and if pertinent to the user, likely to bring you more business.

App Notifications are Timely and Immediate

Ever noticed how Domino's weekend pizza deals that never fail to land in our phones on Friday?

You may forget to check their website for deals and updates, and even newsletters often fall into our spam folders now. Apps are a new way to directly reach your customer base–in a way that's helpful to them and your business, too.

Apps can be programmed to understand our preferences, our behavior, our last shopping spree — and send us nudges to keep us on track. It's very clever marketing, and provides a service for the users, too.

Should all Small Businesses Get Mobile Apps?

Every business is different and thus require different marketing strategies. Certain industries and kinds of businesses are naturally more suited to the mobile platform.

The retail and food industries, for example, have a lot to gain. Payment apps, grocery delivery apps, coupon and weekend deal apps, beauty services, florists, and other similar businesses can benefit heavily. Online shopping is so pleasurable, it's almost an addiction. Even if you don't develop your own app, if you own or market for a small business in these areas, consider researching other "Local Deal" apps you can get listed on.

Just like developing a website, you can find many agencies that offer app development, so building an app is possible for any business. Staying on the cutting edge of marketing is how businesses grow. Do yourself a favor and research some apps in your city or industry and see where your company might fit in.

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Featured and In-post Images: DepositPhotos.comScreenshots taken Sept 2016

Source: 7 Reasons Mobile Apps are the New Frontier of Marketing