This Is The Ultimate Marketing Campaign Planning Checklist That Will Get You Proactive

Plan your work. Then work your plan.

^ That's one of my favorite quips of all time.

Why, you ask?

Because it's simple + practical + super helpful.

Proactively planning your marketing campaigns helps you:

Eliminate jumping into execution without clearly defined goals (or not knowing how you'll measure success). Planning provides intense focus on growth instead of being distracted by the trivial minutia.

Avoid the overwhelming nature of marketing. There is so much to do, so solid planning helps you avoid the stress because you'll become super organized.

Collaborate more effectively + efficiently. Planning eliminates last-minute fire drills and miscommunication.

So… how can you reap all of those benefits?

I'm glad you asked. 😉

Get Your FREE Marketing Campaign Planning Template (And Plan More Effectively Than Ever)

Download your free marketing campaign template kit to plan anything. You'll get:

A planning template spreadsheet you can easily customize with Excel (or upload it into Google Sheets if that's more your thing).

A content calendar PDF template to help you visually map out your publish dates. This is especially handy for rough, high-level planning—just print, write your ideas on sticky notes, and add those to the dates so you can move things around as you map out your campaign timeline.

A campaign checklist to help you remember all of the main points from this blog post. This will help you focus + make sure you don't miss anything.

I recommend downloading this kit now and implementing the actionable advice you'll learn throughout this post immediately.

Get Your Free Marketing Campaigns Bundle! Get It Now!

Free Download! Get Your Free Marketing Campaigns Bundle!

After all… amazing ideas without solid execution never boost your results.

What Is A Marketing Campaign? (For The Sake Of Understanding Everything In This Post)

Here's your marketing campaign definition:

A marketing campaign is a project consisting of multiple pieces of content or events, connected together by a unified theme, with clear start and end dates.

Marketing campaign planning, then, is the process of organizing everything behind the scenes to ensure a smooth, efficient process. Planning helps you nail every deadline for every piece/event you publish/host within your campaign.

A Few Marketing Campaign Examples

Some marketing campaign examples may help illustrate this concept a little better.

1. Product Launches

Has your business launched a new product or service? It's likely you didn't just publish one blog post and called it good.

Product launches are great opportunities for a multi-faceted marketing campaign. The last thing you'll want to do is share the news once and assume everyone in your audience now understands you offer something new.

For product launch campaigns, you may consider:

A product announcement blog post

A complementary content marketing style, educational, blog post

A landing page all about the new product, feature, or service

Social media messages directing traffic to both blog posts + your landing page

Facebook ads directing traffic to the landing page

AdWords and other paid search advertising to capitalize on purchase search intent

Emails to your current customers

Emails to your prospects list you've built via content marketing best practices

Press releases for specific niche publications

Press release for local news media

Native advertising in niche publications

Product demo webinars

Another blog post with the demo webinar video embedded

Retargeting ads for those who've seen the news anywhere on your blog posts, landing pages, and beyond

Kathryn, our Head of Product Marketing, manages product launch marketing campaigns like this all the time. Here's a screenshot of what this actually looks like mapped out on a calendar:

Not all of this content needs to ship at the same time. You can plan when each piece will publish, outline the tasks you need to complete for each, map out the dates when each task needs to be completed, and delegate accordingly.

^ This is what you'll learn throughout this blog post.

2. Content Launches

Imagine publishing a brand new course, e-book, video series, podcast, microsite, or tool.

Just like a product launch, these large-scale content projects deserve more than one-and-done communication. You'll likely want to schedule:

A landing page that contains the content and is optimized to convert traffic (Example: Headline Analyzer)

A blog post that shares the content (Example: How To Write Headlines That Drive Traffic, Shares, And Search Results)

A social media campaign to promote the blog post or direct traffic directly back to the landing page (or both, because… why not?)

Emails to your customers to give the content away for free

Emails to your prospects

Emails to your friends in the industry asking them to share your content

Facebook ads, paid search ads, and retargeting ads to broaden your audience well beyond the folks who already know your business

Internal links from your most popular blog posts with calls to action directing your visitors' attention to the new content

Links from your new blog posts to direct traffic to the big content

^ You get the picture…

You invest a lot of time + effort into large-scale content. Make the most of it by scheduling a campaign to share it long after the initial launch.

For example, when CoSchedule recently released the Marketing Strategy Certification Course, this is what the campaign looked like:

3. Events

Events often require promotion beforehand (to get attendees), during (to communicate where attendees need to go + what attendees need to know or do), and after (to reiterate the value of the event + convert prospects as necessary).

Examples here include conferences, virtual summits, webinars, and Meetups.

Your event campaign may include:

Before

A landing where prospects can sign up to attend

Emails to customers to influence more attendees

Emails to the email list you've built using content marketing methodology

Press releases to niche publications that share upcoming events

Press releases to local media to attract local prospects

Social media messages to share the event landing page with your existing following

Itinerary emails for those who sign up to help them 1) know they made the list, and 2) select the sessions they'd like to attend most

During

A mobile app with daily itineraries

A print itinerary

Swag bags + name cards and lanyards

Wayfinding signage

Presentation decks + speaking points

Printed handouts to help attendees implement the advice you're providing

Landing pages to give away free product + content you talk about during the event

Booth materials and signage

An event hashtag + a way to showcase the social messages during the event

After

Emails thanking attendees for coming + reminding them of the value they received from your event

Emails providing additional information attendees may have requested during the event, like presentation decks and video recordings of the event (which may also require landing pages, SlideShare decks, or YouTube videos)

Emails optimized to convert attendees into paying customers

An old school, physically mailed letter with a certification + swag

Again, you get the idea here.

Here is an example of a webinar campaign Kathryn organized when we collaborated with Pat Flynn from Smart Passive Income:

An event is definitely a marketing campaign with a clearly defined start and end date for each phase of the project, with all communication centered around a topic (the event itself).

Use These Marketing Campaign Examples To Plan Your Own Content + Promotion Checklists

You're going to learn a lot more about this throughout the campaign planning checklist. But essentially, with each of the examples above, I simply brainstormed all of the content pieces that would make sense for each campaign.

You will do the same for your own marketing campaigns.

It's not rocket science. But rather, identifying the content ideas that you can realistically execute to make your campaign more successful than publishing one-and-done content.

If you'd like more content ideas to kick start your campaign brainstorming, read this comprehensive blog post:

Recommended Reading: 113 Content Types To Organize With Your Marketing Calendar

Your Marketing Campaign Planning Checklist

Our CEO and Co-Founder, Garrett Moon, says…

The simplest approach is often the best place to start.

It's easy to let the amount of things you could do overwhelm you. And overwhelm makes it hard to start, especially because humans are naturally adverse to change.

That's why the following checklist is kinda… minimalist.

I recommend NOT overcomplicating the process here simply because it doesn't have to be complicated.

Based on my experience managing marketing campaigns for years, this is what I highly recommend you do (consider this a marketing campaign planning checklist):

[ ] Draft The Campaign Launch Brief

Your launch brief is the version of truth for the high-level communication behind the campaign. It includes:

The marketing campaign idea

The resources + budget

The goal + how you'll measure it

The speaking points

A link to your content + promotion checklist

A link to your high-level marketing campaign sprints

A link to your marketing calendar campaign timeline + ship dates

^^^ You can simply copy + paste that list into a Word Doc, Google Doc, or Evernote Note, then flesh out the details. There is also a free Word Doc template in the bonus content within this blog post—you can simply download that and get started immediately.

Think about these seven points as an outline that will help you easily communicate the purpose of your campaign and how you will execute it.

So let's take a look into each of these points. I've found it helpful to answer questions as a framework for clarifying your plan:

[ ] Clarify The Marketing Campaign Idea

Answer this: Who will this campaign benefit the most?

As you think through your audience:

Try to target only one prospective customer. If your idea is broad or you know it will benefit multiple audiences, consider planning multiple campaigns. This will prevent you from spreading your message too thin (or sharing information one audience type just wouldn't care about).

Target a specific sub-set within your audience. For example, if you are targeting lawyers for your campaign, which kind of lawyers will you target (e.g. corporate lawyers, estate planning lawyers, personal injury lawyers, etc.)?

Write a story about why your campaign will help this audience. Fill in the blanks of the following framework, putting yourself into your audience's shoes: As an {audience type}, I want to {do something} so that {I get a desired value}.

At this point, you will also describe the project in a couple sentences or paragraph, essentially coming up with the campaign definition. Think of this as the elevator pitch for your campaign.

For example, when we recently released the Marketing Strategy Certification Course, this is what the project description looked like:

Staying organized is a never-ending struggle. As marketers, we live in a fly-by-the-seat-of-our-pants world, and if we aren't organized, it can feel like one fire drill after another. Well, not anymore. This course is all about getting you insanely organized and giving you the tools for real 10x growth. We'll teach you how to prioritize the RIGHT kind of content, how to optimize it for 237% more engagement, and how to take control of your marketing strategy (not the other way around). Ready to get started? Cool. Keep scrolling.

As in the example, your campaign description connects the dots between what you will provide (e.g. the content within the campaign) and the value the audience gets (e.g. what's in it for them). You'll learn more about understanding what your audience values in the following Speaking Points check.

[ ] Know Your Resources + Budget

Answer this: What kind of resources might you need to complete the campaign?

As you consider this question, you will:

Brainstorm the talent + people the campaign will require to be successful. For example, if you decide to build a free online tool, you may need help from a developer who is typically not on your marketing team. Now is the time to think through this roadblock and work with the right folks internally (or look for an external partner) to help you make the campaign a reality.

Make sure your marketing team has the tools it needs before you start executing. The last thing you need is to take on a campaign only to have it come to a halt because tools weren't part of your budget.

Consider the time it may take your team to complete the project. How much can they take on given the campaigns they are currently working on? What might your launch date be given this knowledge?

Have a clear budget. You may need to work with those partners, buy tools for your team, or account for overtime your staff will take on.

^^ At this point, you are thinking high-level. These are estimations (all aside from budget, which you can clearly know for actual money you will need to buy tools or services from external vendors). The rest is a very educated guess based on your experience.

In the Content + Promotion check, you will literally map out every piece of content within a campaign, then determine who will do specific parts + how much time it will take to complete. That will help you understand and define exactly what to expect from your resource.

Right now, knowing your resources and budget at a high-level can help you get sign-off from the big wigs so they know what to expect as you take on this campaign.

[ ] Define Goal + How You'll Measure It

Answer this: What results will this campaign produce?

If you have data from similar campaigns, you may be able to get to a specific figure here. This extremely detailed blog post will help you understand what to expect from future content performance based on your historical data.

If you don't have historical data on similar campaign of this kind, it's still helpful for your team to know why you are taking on this campaign (and not something else).

You can write this simply in your launch brief:

The goal of our campaign is to influence {specific metric}.

Now, before you launch, you will need to know how you will track the results the campaign produces. A tool like Kissmetrics will help you track nearly anything. Or you may opt to use Google Analytics with its Goals and Custom Reports functionality.

Let's look at an example of setting up Google Analytics Goal tracking + Custom Reports to view the information. Since a majority of you likely have larger marketing goals to influence email subscriber signups from your campaigns, let's use this as an example for your goal metric for your campaign.

Open Google Analytics and click Admin.

Select Goals.

Click + New Goal.

Name the goal, select Destination, and hit Continue.

Select Begins With for your destination, then write in the slug of the page your users see after they convert into your email list. Oftentimes, that is a specific thank you page on your website, so that's the example you're learning here. Then hit Save.

It takes up to two days for Google Analytics to know you want the tool to track that metric, so give it some time. But in the meantime, let's set up a Custom Report so you can view those results when they start rolling in.

Select Customization and click Custom Reports.

Hit + New Custom Report.

Title your custom report (I like to use the same Name from my goal). In Metric Groups, search for your goal name and select that goal's Goal Completions option from the dropdown. In Dimension Drilldowns, search for and select Goal Previous Step – 1. Hit Save.

Now once Google Analytics starts tracking your goal, you will use the Custom Report to view the pages your audience saw immediately before converting into your email list. This will help you understand which pieces of content within your campaign have been most successful (along with viewing how all of your other content is performing for this goal, too).

^^^ Essentially, now you know how you will measure your marketing campaign's success.

Action item: If getting approval is an issue for your marketing team, you now have enough of a marketing campaign plan to show the big wigs. Get your yes, then move on.

[ ] Research Your Speaking Points

Answer this: Why will your audience care? What's in it for them?

Now you're looking for the words your audience uses. You'll use these terms throughout all of the content within your marketing campaign to create a unified + cohesive message and appeal to the value your audience will receive from your content.

For example, here are the speaking points from the Marketing Strategy Certification Course:

Get 10x growth for your business. Learn how to create 10x goals for your overall marketing strategy and prioritize the stuff that CONVERTS and drive more sales, engagement, traffic back to your content.

Own your marketing strategy! Build out a six-month marketing strategy in ADVANCE. Stop letting your content control you. Take control of your marketing strategy and start seeing the results of your hard work.

Never run out of ideas for TOP-NOTCH content. Generate dozens of ideas for your marketing strategy with repeatable tactics AND never run out of content to fill your marketing calendar—ever again.

Eliminate manual guessing and tedious data digging! Quickly learn the mechanics of promoting your content at the most optimal times for increased engagement AND traffic back to your content!

Get insanely organized. Plan your work, then work your plan—by March 27—you'll have a marketing calendar full of content, ideas, and a game plan to rock the rest of 2017!

You will do this for your campaign, too:

Look at customer support tickets. What questions does your audience ask? What words do they use?

Look at customer surveys. Chances are, you ask your customers why they hired you in some way. Can you use their terminology to help you attract a similar audience with your marketing campaign?

Look at blog post comments + social media + forums. Are there trends in the topics your customers talk about?

From here, think about the value your audience will receive as they consume your content. What's in it for them to spend their precious time reading, watching, or listening to your marketing campaign?

Like the example, write at least 3-5 bullets of speaking points that will fuel how you market your campaign via emails, social media, blog posts, paid ads, and beyond.

[ ] Prepare Your Content + Promotion Checklist

Answer this: What does done look like?

Marketing campaigns are multiple pieces centered around a unified theme with a launch date + end date. Now you'll define what those pieces are.

Set up a 30-minute meeting with your team, and ask them:

What would a campaign like this look like for our company?

It's your job to write down everything they say (and not to interject). If they start to get way off track or talk about a single idea for too long, simply re-ask the question:

What would a campaign like this look like for our company?

As you do this, make sure everyone on the team participates. You may need to call out your quiet folks who have great ideas but just haven't vocalized them yet.

Afterward, you will sift through the ideas, knowing roughly when you want to launch your campaign, and take on the pieces you can realistically execute.

You can use the free template available in this blog post for mapping out your Content + Promotion Checklist for your campaign. This is essentially a comprehensive list of the pieces you will create for the campaign, along with fields to help you take progress notes.

[ ] Plan Your High-Level Marketing Campaign Sprints

Each piece of content you take on will likely require several phases of content creation:

You will need to write the content.

Someone will need to design or record it.

Your editor will need to format + code it + get it in the final format to launch.

Someone will need to promote it, whether that's through email, social media, ads, and beyond.

A sprint framework helps you think through the process for each piece and when your team members will work on each phase. Start by thinking of the four phases for each piece, then simply layer them together.

This is very subjective, but gives you a visual of who is doing what and when, so you can realistically see if someone has too much (or too little) on their plates. From here, you can modify your publish dates for specific pieces when necessary.

Your free template that complements this blog post gives you a sprint backlog to help you put this advice into practice immediately.

[ ] Map Your Specific Marketing Campaign Timeline + Ship Dates

By this point, you understand:

What content will make up the campaign

Who will complete each phase of content creation

When each person will complete their work, generally speaking

Now you need to:

Assign a hard publish date for each piece of content within your campaign. This is the day you will ship the content, so all phases of content creation need to be complete beforehand.

Break down each piece of content into tasks you can assign with clear due dates to keep the entire campaign on track.

Luckily for you, the Marketing Projects feature in CoSchedule exists to help you put this advice into practice. For example, here is what the Marketing Strategy Certification Course campaign looked like:

By first mapping your publish dates for each piece, now you can assign tasks (complete with due dates) to the team members who will complete each phase of content creation. To do this, you can use the campaign's sprint backlog as your guide.

If you'd like to learn more about breaking down a piece of content into easily delegable tasks, read this comprehensive blog post on the topic.

[ ] Host Sprint Reviews

Part of the marketing campaign planning process includes making sure execution goes efficiently. Sprint reviews are touch points between you (the campaign's project manager) and your team to proactively prevent roadblocks + keep the campaign content creation moving forward.

Since you know when your team will be creating the content within your campaign, you can proactively schedule 30-minute sprint reviews. In these touch points, you will open your Sprint Backlog and run through each piece of content within the campaign, asking your team a simple question for each piece:

Where are we at with this?

This will help you understand how far along in the process you are. If anything is getting off track, these touch points give you the opportunity to address concerns before you miss any deadlines. This series of questions is a good framework if this happens:

What happened?

Why did this happen?

How can we make sure something like this doesn't happen again?

How can we get this campaign back on track?

You can schedule these meetings before you start executing to keep everyone on the same page. I recommend at least two per week to make sure everything moves forward smoothly.

In addition to sprint reviews, there is a handy Team Report in CoSchedule to help you track your campaign's progress.

You'll easily see when team members hit their task due dates, if they completed tasks late, and if they have overdue tasks. All of this helps you and your team stay accountable for meeting deadlines and gives you the visibility to keep your campaign on track.

Get Organized With Marketing Campaign Planning Software

Good luck as you get started with your next marketing campaign! If you want to stay organized throughout the entire execution process, I'd love to check out CoSchedule. You get 14 FREE days with the #1 best-selling marketing calendar.

Source: This Is The Ultimate Marketing Campaign Planning Checklist That Will Get You Proactive

8 Real Estate Email Marketing Questions to Ask Before Setting Up Your Drip Campaigns

Whether you have two leads in your CRM database or 200, it's important to nurture each and every one of them in some distinct way.

Your prospects, like any other person in your life, won't do what you want them to do if they feel neglected and as though you're not paying attention to them. In real estate email marketing terms, that means leads won't move down your sales funnel, interact with your content, and convert into clients without some nurturing.

The best way to consistently nurture your clients on a set schedule that prevents you from wasting time or energy? Drip email marketing campaigns.

Maybe you've tried out email marketing software in the past but gave up on it because you either a) found it too complicated or b) didn't think it helped you to achieve your business's goals. But our steps will show you how to make this process easy and effective.

First, you should find an email solution that works for your needs. Then, focus on how you use the email marketing software you've chosen. And if your current software doesn't provide the options you need, it's time to look for one that does.

No matter how familiar you are with email drips, it's almost a guarantee you have questions on how to implement them for better conversions … and we're here to answer them. We've compiled the most popular questions we get about email drip marketing for real estate and provided insightful answers to help you get started.

1)  What exactly is the point of drip campaigns?

When used correctly, drip real estate email marketing campaigns can generate a satisfying amount of prospect engagement and interest by keeping the conversation going with buyers and sellers.

Email drips follow a pretty systematic approach when it comes to how they're organized and the content they contain.

For example, if someone browses the listings on your IDX website and favorites a few, that action may prompt a lead capture form to appear, which they then fill out. This new lead is added to a drip and initially receives a downloadable piece of content from you in their inbox. From here, you can keep them on a longer drip campaign that sends them emails, say, once or twice a week for five weeks, depending on whether they're a hot or cold lead.

A drip is triggered by an action that a lead takes, and you decide exactly what steps are required to activate the next set of emails.

At the end of this drip cycle, you will have a much clearer understanding regarding that lead's buyer intent: Either they're ready to "cross the finish line," so to speak, and hire an agent, or they're just not ready yet and need another type of drip campaign. And in turn, they have a sense of who you are and the value you provide.

A drip is only triggered by an action that a lead takes, and you decide exactly what steps are required to activate the next set of emails.

That all being said, it's possible your email campaigns didn't see as much success in the past because they didn't have the necessary elements, the content wasn't relevant to the recipients, or you waited too long (or not enough time) in between sends. Revisit your data to see where you can improve.

2)  Should every agent invest in drip email marketing?

Roughly 80% of marketers say that email has a higher ROI than search. And email marketing is changing thanks to increases in message opens on mobile devices. Desktop open rates fell by nearly 60% just a few years ago, which speaks to the fact that you should always strive to create messages that are mobile-friendly.

Plus, there's a lot of freedom in real estate emails. You have almost limitless options when it comes to what kinds of content you can share with your prospects, variations on subject lines and calls to action, and even how frequently you choose to distribute your messages.

A new way of nurturing your leads can be exciting instead of intimidating if you know the various angles you can and should take to connect with your lead lists.

3)  How do I get started with my own drip campaigns?

Before you think about how many conversions you're hoping to see, or the number of emails you'll send, focus on your leads' characteristics and traits, and consider not only the shared qualities your prospects have that will effectively separate them into different buckets, but also the best way to communicate with them in distinct campaigns.

A lot of your early campaigns will be trial and error, it's true. Once you have a small number of prospects for a test send, think about what you want to say in your initial messages — in other words, ask yourself: "What do my real estate leads want to learn from me?"

Let's say you specialize in selling homes to large families (ones with several children). You could share what's great about your community and its schools in a brief video tour. You could give them some information on the finances involved in buying a home. You could even detail the best entertainment options for kids nearby. And hopefully, this is all information you know well and share often with your leads and clients already.

Whatever info you choose to dispense in your automated real estate emails, get to the point right away and provide links to content that expounds upon these insights on your website to get them closer to conversion.

4)  How long does it take to create a single campaign?

What you absolutely need when you're not well-versed with the art of drip email campaigns is a meticulously planned schedule — both for when you can create new emails to incorporate in campaigns and to develop a sending schedule for said emails for each campaign you run.

Regarding the latter effort, planning out your messages and the assets that will accompany them will get you off to a great start and keep you organized. Consider this type of process to start off with, and then improve it over time based on your own particular schedule:

Send 1: Send an introductory message to your top prospects, along with a link to your brand video if you have one.

Send 2: Send them a 3-D listing tour of recently sold or on-market properties.

Send 3: Deliver market reports or moving guides. 

Send 4: Direct your leads to a testimonial page on your IDX site. The social proof will help prove your in-depth knowledge in the minds of your prospects.  

This, of course, is a shortened version of a typical email drip. You can schedule the emails as close together or as far apart as you'd like, depending on how you choose to nurture your leads.  

5)  How can I ensure my leads open and read my emails?

Unfortunately, some of your prospects will inevitably unsubscribe from your email list with seemingly no transparent motive. The good news is that people are used to having active inboxes, and 77% of people even prefer receiving emails from companies they want to eventually buy from.

Like with the structure of your messages, there are virtually endless possibilities for which metrics you decide to track in your emails. To get a better idea of how engaged your prospects are with your content — which, in turn, can give you insight into the areas where you need to improve — carefully monitor your email data.

For starters, use your real estate email marketing software system to track opens and clicks — arguably the most important metrics to track. Moreover, though, sync your email solution with your CRM, if possible (most offer APIs to do this nowadays) so you can get even more granular email data, like which specific leads are opening and engaging with your emails.

The more data you're able to secure from your drips, the more easily you'll be able to discern the "winning" campaigns — ones that turn your buyer and/or seller leads into new business (or at least improve their lead score through other engagement) — and "losing" campaigns, which are essentially those that receive little lead interaction whatsoever and do little (or nothing) to move your prospects further down your inbound marketing funnel.

6)  How can I tell if my campaigns are working?

Whether or not you feel like your real estate email campaigns are successful really depends on the goals you have for your email drips and for your business. Determine details like how much engagement you'd like to see from your content and your goals for total conversions to get a better idea of performance.

When you take the time to see your emails from the point of view of your potential customers, those messages will end up being more relevant and engaging.

On the other hand, if you see dismal open rates, and people are steadily unsubscribing from your email lists, it's time to take a hard look at who is receiving what. For instance, does every one of your contacts receive the same piece of content? Are you personalizing your email messages? Are your leads bucketed in a way that makes sense?

When you take the time to see your emails from the point of view of your potential customers, those messages will end up being more relevant and engaging.

7)  How often do I need to create new campaigns?

The frequency of your new email sends is going to depend on how interested you are in experimenting with different campaign types: variations on your lead segments, how often or infrequently you choose to send out new messages, and what types of content you'll include to bolster your real estate emails.

Start off slow, and increase or decrease when you have some sense of how often leads like to be contacted. You can adjust the email cadence based on the categories your leads have been assigned, and make sure to include at least one opt-out button within your messages so people can decide whether or not they want to be on your contact list.  

8)  Are there templates I can use for my campaigns?

If you're a relatively tech-savvy real estate pro, you can certainly venture out into the world of intricate email software and build your own campaign templates from the ground up. For all other agents — many of whom understandably lack the requisite HTML and CSS know-how to craft striking email templates on their own — using pre-made templates is definitely the way to go.

There are a number of top-tier drip email programs you can use to begin your campaigns in earnest (we know of a good one with easy-to-use templates and intuitive campaign creation capabilities), so simply do a bit of research to find the option that both fits your agency's marketing budget and is simple to get going with.

Learn the 16 best types of real estate email to send to your leads in our drip special marketing guide for Realtors. What other questions do you have about creating drip email marketing campaigns? Ask us in the comments below!

Published on April 5, 2017

Source: 8 Real Estate Email Marketing Questions to Ask Before Setting Up Your Drip Campaigns

17 Best Digital Marketing Agency WordPress Themes

Today, we are going to see the best collection of responsive digital marketing agency WordPress themes. These collections have handpicked to use for all kind of online digital marketing purposes. Generally, these themes can use to create websites for a digital agency, software industry, Internet marketing, advertising agency, SEO companies, creative studios or anyone would like to showcase their digital business services.

In common, all of these digital marketing agency WordPress themes are a responsive design. It comes with tonnes of easy customization tools and some drag and drop visual composer page builder plugins. You can easily modify and create your own unique website design for your clients/customers.

The Best Collection of Digital Marketing Agency WordPress Themes WhiteHat – SEO & Digital Agency Theme

WhiteHat is a simple yet powerful responsive WordPress theme for SEO and digital agency websites. This theme has built with powerful visual composer plugin and revolution slider plugin, which will help you to create a unique website to showcase your digital services and businesses. WhiteHat WordPress Theme is a responsive web design and SEO optimized code by WordPress professionals. It builds on latest technologies like HTML5/CSS3 and font awesome icons. There are also plenty of amazing features like typography options, advanced theme panel options, unlimited color & Google web fonts and much more.

Demo & Download

Optimize – Digital Marketing & Social Media Theme

Optimize is a fast and powerful responsive WordPress theme specifically created to use for SEO and digital marketing businesses to create fast and fully optimized websites. This theme has tested with Pingdom 98% result an d GT Metrix 96% result and Google tested mobile friendly website. Optimize WordPress Theme has built with 12 pre-designed homepage examples that can use and alter as per your needs. It is also compatible with powerful SEO plugins like Yoast SEO, Yoast Analytics, All in one SEO, Rankie and etc. Optimize theme comes with stunning layouts, powerful admin, and highly customizable features.

Demo & Download

Seosight – Digital Marketing Agency Theme

Seosight WordPress Theme has specially designed for SEO, digital marketing agency, and social media service websites. The design has built flat and very lightweight, which will give best user experience and search engine results. Seosight WordPress Theme will help you to create online e-commerce shop website using WooCommerce plugin! Overall, Seosight theme approaches your business in modern and elegant ways to showcase your business services and portfolios. It included with PSD files, HTML template, 1 click demo content import and eye-catching web design!

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TopSEO – SEO & SEM Agency Theme

TopSEO is an ultimate responsive WordPress SEO optimized theme. It is specially designed for SEO, SEM, SMO, digital marketing companies, internet marketing agency and software business services websites. TopSEO WordPress Theme has built with SEO optimized structure and design. It is also tested on all major website speed testin g sites, such as Pingdom (91% result), Google page speed for developers (90% result) and GTmatrix (94% speed). TopSEO WordPress Theme is a premium digital marketing web design with drag and drop visual composer page editor. It comes more than 7 pre-designed homepage layouts and unlimited page creation options. It has built on UNYSON framework and compatibility with WooCommerce, Contact form 7 and Yoast SEO plugins.

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The SEO – Digital Marketing Theme

The SEO WordPress Theme has built with 2 designed in 1 theme with unlimited color variations. This theme will best bit for all kind of digital marketing websites, such as SEO agencies, experts, freelancers, digital/internet marketing, advertising, social media, lead generation and creative business websites. The SEO theme is fully customizable with drag and drop visual composer page builder plugin and slider revolution to build a powerful slideshow with parallax effects. It comes with 4 header types, unlimited colors, customizable page settings for sidebars, background, header and sliders, footer promote box and much more. In addition, you will find 100 content blocks to create unique website layout for your websites.

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Markety – SEO Agency Theme

Markety is a modern and responsive WordPress Theme for SEO agencies and digital marketers. This theme has built with Visual composer page builder and revolution slider plugin. Markety WordPress Theme is coming among some pre-built slider to use directly on your business websites. There are plenty of features available on Markety WordPress Theme, such as 6 d ifferent modern portfolio styles, 5 unique homepage layouts, 2 different header styles, 6+ different page header title styles and 4 different footer styles. Since it has built it for SEO agencies and digital marketing websites, you will find all necessary features included it.

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Ultimate Conversion – Marketing Blog Theme

Ultimate Conversion is a complete modern magazine blog for a digital marketing agency and social media people. It is specially built to use for digital bloggers to share their experience, tips, and tricks. Hence, the design is coming with bold and sharp typograph y to catch your audience attention. Ultimate Conversion WordPress Theme is well planned and crafted for search engine and best user experience. You will find 4 dynamic layouts, post slider, and carousel, 100+ WordPress customizer options, 6 custom hand made widgets and 2 pagination styles. Overall, Ultimate Conversion theme would be an amazing choice, if you were planning to create digital agency website and marketing blog for your visitors.

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Promote – Minimal Digital Marketing Theme

Promote is a simple and clean responsive WordPress minimal theme for digital marketing and Internet marketing agencies. This theme has powered with Bootstrap and visual page builder plugin, hence you can control the full visual appearance with drag and drop widgets and elements. Promote WordPress Theme uses 1170 grid system and parallax background to create a responsive website design for your business services. It is also supported by latest technologies like HTML5, CSS3, W3C validation and SEO friendly codes.

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Digital Agency – SEO & Digital Advertising Theme

Digital Agency is a responsive WordPress Theme for SEO and digital marketing companies websites. This theme is highly customizable with powerful search engine optimized web design layout and responsive mobile friendly! Digital Agency WordPress Theme has built on bootstrap 3 frameworks and packed with tons of amazing features. Such as Visual composer page builder plugin, full control of theme panel options, dedicated case studies pages, revolution slider plugin, ultimate add-ons to create parallax background effects, video backgrounds, animations and icons, WooCommerce plugin, service listing and detail pages for businesses. Overall Digital Agency theme comes with all super easy of use features and setup easy installation support!

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SEO WP – Online Marketing Experts Theme

SEO WP is one of the best responsive WordPress Themes from ThemeForest site. This theme is specially designed to use for online marketing experts to deliver their expert service in a professional way! Generally, it can use for all kind of digital agency websites, ads agency, Inter net marketing, SEO service, PPC Google AdWords companies, social media services and anyone who'd like to showcase their special expert service online! SEO WP Theme has built with fast loading and best user experience. You can easily customize the design using WordPress Customizer and advanced theme panel features. In addition, it comes with best premium WP plugins for images and icons like Rankie, Live composer, mega menu, master slider, easy social share, NEX forms, simplified Google maps and fresh Favicon. SEO WP Theme is tested with all major website speed testing sites like Google page speed, GT matrix, and Pingdom.

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Marketing Pro – SEO Landing Page & Marketing Theme

Marketing Pro is an all in one responsive WordPress digital marketing theme. This theme has built to use for all kind digital marketing service websites. For example, it can use for general SEO agency, digital compa nies, Internet marketers, landing page Optimization Company, event conferences, social media consultant, and advertising agency businesses. Marketing Pro WordPress Theme is coming with 9+ beautifully designed and high converting ready-made conversation page layouts. Since it has been built with Visual composer page builder plugin, you can easily build your own desired page for your visitors. It comes with 6-advanced header styles and plenty of blog layouts, option forms, pricing tables, creative elements and shortcodes.

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SEO – SEO Company & Marketing Theme

SEO theme is specially designed to use for online marketing websites. This theme has designed with lightweight and SEO optimized structure for user-friend web design. SEO WordPress Theme has built with plenty of amazing features to showcase your digital marketing service and social media ads. Such as 8 unique homepage pre-defin ed pages, service based pages like Who are we, What we do, About, Contact, FAQ, Testimonials, Careers, Quote and Case study pages. It is also coming with a custom widget to use directly on your website that includes live Instagram feed, live twitter feed, contact form 7, pop-ups, super mega menu, pricing table and MailChimp integration for e-mail marketing purpose. The design is totally built with drag and drop widgets, hence you can easily build your own custom websites as per your client/customer needs.

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Marketing – Digital Agency Theme

Marketing is a fresh and responsive WordPress digital agency theme. This theme has built with powerful Visual composer page builder plugin and revolution slider plugin. It comes with advanced theme control panel and ease of use access to the advanced level of customization without touching the coding. Marketing theme can use for general corporate digital service companies to showcase their business categories into digital service, SEO, landing page promotions for products, PPC, Google Adwords, social media ad agencies and much more. Since it has built with Bootstrap 3 and Qodux Visual Composer Extensions, you will have some advanced drag and drop elements to use on the visual composer.

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Seo Wave – SEO Marketing WordPress Theme

SEO Wave WordPress Theme is specially designed to use for digital marketing websites. It has built with powerful features like full functioning web design, working contact form and live customization options. Moreover, you will have visual composer page builder and advanced visual composer VC eleme nts. Overall Seo Wave theme is very simple and elegant design to showcase your digital service with respective features.

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SEOHub – SEO & Marketing Theme

SEOHub is a modern and optimized responsive WordPress theme for digital marketing and SEO service company websites. This theme will perfect to suite for social media specialists, marketers, corporate, accountancy business and startups websites. SEOHub WordPress Theme has come with 2 different homepage layouts, visual composer shortco des, revolution & swiper slider, unique settings and much more. It is also compatible with WooCommerce and popular SEO plugins like Yoast by WordPress SEO, All in one SEO and contact form 7. SEOHub Theme is fully responsive HTML5 code and SEO optimized web design, which will meet highest standards of SEO norms.

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SEO Rocket – SEM/SMM/SMO Marketing Theme

SEO Rocket is clean and lightweight responsive WordPress Theme for SEO and Marketing agency websites. This theme has compatible with popular drag and drop visual composer page builder plugin, revolution slider plugin, Swiper Slider and PO Composer. Even it is compatible with WooCommerce and Easy Digital Downloads plugins, where you can sell software, digital goods, e-books, online goods/products via your website. SEO Rocket WordPress Theme has built with valid HTML5 and CSS3 code. It is fully responsive web design layout and support to work on all smartphone and desktop devices. You will find custom widgets like Flickr, Twitter, Instagram, Popular posts, recent reviews, social media logos and much more.

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Smart SEO – Modern Marketing Theme

Smart SEO is a modern and responsive WordPress theme for marketing agency websites. This theme has designed to use for all for the purpose of marketing related websites. Generally, it can be used for marketing agencies, digital marketers, Internet marketing, ads agencies, freelancers and anyone who think that Smart SEO theme will best fit their needs! It is an ultra and super fast responsive web design with visual composer page builder plugin support! You can create the user-friendly and creative website for your clients/customers. Since it has built with Redux Theme framework, you will have some advanced features on controlling the theme options and error handling.

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Source: 17 Best Digital Marketing Agency WordPress Themes

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Marketing RELEVANCE Builds Parade of Homes Website

Atlanta, Georgia (PRWEB) April 03, 2017

Marketing RELEVANCE, LLC (mRELEVANCE) is proud to announce the development of a Parade of Homes website to help home builders associations (HBAs) track their programs, increase participation and assist in the awards process.

In the past, hosting a large, judged event meant reams of paper, lots of printed forms and folders stuffed with information, but a designated Parade of Homes website eliminates all of that, and is customizable per community.

"Our Parade of Homes website streamlines planning, judging and even navigating home routes," said mRELEVANCE Managing Partner Mitch Levinson. "Everything is done via the website, which greatly cuts down on time spent while increasing revenue. Hosting a Parade of Homes is a great way to showcase your members and their homes while generating buzz for your builder's homes and communities, as well as the HBA and its sponsors."

A community or association that wants to host a Parade of Homes, similar event or awards program can benefit from the mRELEVANCE platform – the Greater Atlanta HBA uses a similar mRELEVANCE site to manage entries for its OBIE Awards program. These events create buzz for builders who promote their homes and awards throughout the year. Association members showcase their products directly to consumers, who in turn enjoy face time with builders, designers, decorators and other vendors. Local HBAs benef it from increased non-dues revenue and elevate their profile in their communities.

Levinson and his business partner, Carol Morgan, are excited about how this new functional website can help associations create non dues revenue and streamline events.

About Marketing RELEVANCE:

mRELEVANCE, LLC creates relevant marketing and communications that reach audiences with focused and…

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Source: Marketing RELEVANCE Builds Parade of Homes Website

How Direct Marketing Can Improve Your Business

With the growth of the Internet, businesses have additional opportunities to market their products on a smaller marketing budget. Those that have achieved the greatest success are the ones that have successfully integrated online marketing with other Direct Marketing channels. Why? Because Direct Marketing channels are where buyers and sellers transact business and communicate on smaller budgets without ever meeting face-to-face or touching and feeling the merchandise. To make more effective use of online opportunities, marketers should do a "deeper dive" into Direct Marketing. The most commonly recognized Direct Marketing channels in historical order are:

Direct Mail,

Telemarketing,

Direct Response Advertising,

Internet, or online, marketing.

In the United States, the roots of Direct Mail can be traced to Benjamin Franklin who used it to market Poor Richard's Almanac throughout the American colonies starting in 1732. Direct Mail continued to flourish with the creation of the Montgomery Ward catalog in 1872 and the Sears catalog in 1888. These catalogs were popular since a large segment of the American population lived outside of cities and towns that had stores with sufficient product choices. As more people migrated to cities and suburbs, direct mail became popular for those that wanted to shop anonymously or could not easily travel to available stores. In its best form, Direct Mail provides a convenient way for prospects to receive information about products they want and order them without leaving the comfort of their home or office. In its worst form, organizations send unwanted mailings to people that are not interested in the products being promoted. Of course, unwanted mailings are known as "junk" mail. Their el ectronic equivalent is called "spam."

Some might argue that telemarketing began with the invention of the telephone, but marketers began to use it on a significant scale in the late 1970s with the introduction of WATS lines for economically calling out to prospective customers and toll-free numbers for prospects to call in without paying for the call. This created the two main components of telemarketing -- (1) Inbound (toll-free numbers are provided for customers to call in) and (2) Outbound (telemarketers call prospects). In its best form, companies use outbound telemarketing to answer questions, provide customer service, facilitate the ordering of desired products, and cross-selling (which some mistakenly confuse with up-selling). In its most hated form, strangers and robots "cold call" prospects, interrupt what they are doing, and try to sell them something they do not want. Some uses of outbound telemarketing became so annoying that a law was passed called the Telephone Consumer Protect Act (TCPA) that created a Do Not Call Registry.

Even so, outbound telemarketing can be very effective under the following conditions:

Prospect has given prior permission or wants the company to call,

Product is highly desirable or greatly needed,

Telemarketer is skillful and properly trained,

Telemarketer listens to the desires of the people that answer the phone (rather than try to keep them on the line when they want to end the call).

Direct Response Advertising

Direct Response Advertising is advertising with a goal of getting the prospect to order the product directly from the advertisement. Some examples of direct response advertising are a direct mail piece with a postage-paid business reply card that is used to order the product, a TV ad that provides a toll-free phone number to order, and an email that provides a link to order the product from a Web site.

Perhaps the method that has caused the most explosive growth of Direct Marketing is Internet marketing. There are two main reasons for this – (1) convenience and (2) economics. Even though the Internet is only a "young adult" (in reference to the beginning of its commercial use in 1995), nothing is more convenient or economical than the Internet for researching and ordering products. Even so, those that are using the Internet and related mobile technologies for marketing would be far more effective if they better understood the other Direct Marketing methods described above. Knowing how to use the Internet and its mobile "offspring" in conjunction with direct mail, telemarketing, and direct response advertising can create a synergistic force for marketing products most efficiently and effectively. Some people live online and some people don't. Those that live on the Internet may not be online when a company needs to get their attention. Additionally, repetition of the inform ation off-line helps them remember any exposure online. Similarly, those that spend most of their time off-line, can learn more about products when off-line marketing drives them online. A poster in a shopping mall, a direct mail post card with a coupon, or a display in a retail store may get their attention. If these offline devices have a link or QR code, prospects can be transported to a Web site that gives them the opportunity to find out more about the product, provides them with reviews from product users, helps them find where they can buy it, and enables them to order it directly. Taking this integration of direct marketing methods further by combining them with other off-line marketing methods can give marketers the greatest power at the lowest cost.

Direct Marketing can lower sales costs.

One powerful example of integrated Direct Marketing used in conjunction other forms of marketing is in the area of personal selling. In a previous post, I talked about the importance of personal selling to success in business. When it comes to promoting products, however, personal selling is also one of the most expensive methods in a marketer's toolkit. According to the latest studies by McGraw-Hill, it costs $137.02 for an industrial sales call and takes an average of 4.3 calls, or a total cost of $589.18, to close a sale. Since it is not possible to make a fraction of a call, the real-world cost (using 5 calls to close a deal) is $685.10. That might work for selling airplanes and satellite systems to billion-dollar clients. It would be too expensive for selling many other products. That's the bad news. The good news is that sales people can use the Internet and other Direct Marketing techniques for some (or even all) of the calls -- thereby lowering overall sales costs.

As discussed above, just about everyone is talking about using social media in marketing products. The problem is too many don't know how to effectively do it. While "earned media" techniques such as hauling videos represent very exciting new ways for promoting products, most of them are experimental and outside the control of your business. In an effort to take advantage of social media without ceding too much control, marketers need to have some understanding of popular social media channels and how to integrate them with other Direct Marketing methods.

Facebook has a large number of active users (over 1.86 billion at last count) and a lot of data on users so that advertisers can better target them. Since people go to Facebook to interact with friends and family, they do not like intrusions from companies. However, a lot of friends and family recommend products on Facebook, and company pages are very popular places for prospects to learn about products, discover new uses, find discounts, and share all this with their friends. At the very least, Facebook can make more brand impressions than other media. Companies pay $5.5 million for only 30 seconds of commercial time to reach roughly 110 million Super Bowl viewers one day a year. On Facebook, they have potential to reach a much larger audience at a much lower cost every day of the week. While Facebook limits ad sizes to very small spaces so as not to ruin user experiences, good marketers can make effective use of the space allotted with concise headlines.

Twitt er is great for those that know how to write good headlines since it limits users to 140 characters. While it accounts for much less Web traffic than Facebook and other social media, Twitter users tend to be more influential. Also, Twitter can easily be linked to other SM sites, such as Facebook, so that if you post on Twitter, your Tweet can automatically appear on Facebook simultaneously. Twitter has proven to be very effective in responding to complaints, rumors, and factual mistakes for damage control and to provide better customer service. Companies that have learned to use Twitter in this way have been able to "turn negatives into positives" and build closer relationships with their constituents.

YouTube provides a place for companies large and small to reach their target audience without paying the high "real estate" costs of commercial TV channels. Furthermore, YouTube videos can be shared, and if they go viral, the numbers of viewers that actually watch the com mercial can rival and even surpass TV audiences. YouTube viewers can also play the videos over and over again as well as share them with even larger networks of viewers enabling advertisers to make more brand impressions and greater sales.

Linked In is good for business markets. The HR departments of businesses use it to find candidates, and businesses can put profiles of their products and white papers on the site, and use it to promote their business. According to Linked In, 43% of marketers have found a customer on Linked In during 2014.

To increase the marketing power of social media, marketers should be sure to integrate it with all other direct and non-direct channels. Direct mail, telemarketing, and direct response advertising should have links to social media, and vice versa. A lot of companies ask market targets to visit their Web site and "like" or "follow" them on social media, but too often they do not provide the benefit for doing so. Similarly, social media rarely ties campaigns to off-line and other direct marketing efforts -- missing opportunities for marketing synergy, making additional brand impressions, and increasing sales. Companies with effective campaigns have linked product packaging and off-line media to social and online media. In addition to asking people to "like" or "follow" or visit social media and Web sites, they have given people codes in traditional media and on product packaging that give those that make the effort a chance to win something or save money. The feedback and contact in formation provided is more than worth the costs of the prize, rebate, or discount, and gives the company a chance to improve the product or add contact information to their database.

Some companies have successfully used Advergaming as a way to tie their media efforts together. When it works best, users have to go online and off for clues that teach them about the benefits of the products and company. They have fun while they are learning, are engaged, and remember the benefits. As a result, brand impressions and reasons to buy the products are better planted in the brains of market targets.

The power of Direct Marketing

Direct marketing has grown in power for a variety of factors that include the following.

Less time. Market targets are busier than ever before since they have to work harder to earn a living.

Less hassles and dangers. Increasing traffic, parking costs, and other hassles have reduced the desire for buyers to go to retail stores to do their shopping.

Less expensive. The costs of buying and marketing products in "non-direct" ways has skyrocketed at the same time that financial disruptions, natural disasters, and government dysfunction has forced buyers to become more frugal.

More convenient. The Internet is perhaps the most convenient way for buyers to research products, comparison shop, and order from their home, office, or mobile device.

Anonymous. Some buyers prefer shopping for certain products anonymously.

Based on these economic and convenience factors, Direct Marketing is expected to grow rapidly. Marketers that better understand Direct Marketing and how to integrate its various components into a synergistic mix of marketing strategies will reap the benefits. And, the benefits are substantial since the Direct Marketing Association estimates that Direct Marketing produced $2.05 trillion in sales in 2012 -- representing roughly 8.7% if US GDP (Gross Domestic Product). Since the economy has improved over the past 5 years, current numbers, while not readily available, are sure to be significantly higher. If you want to do better marketing without blowing your budget, Direct Marketing is likely to be very good for you. Best of luck.

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Source: How Direct Marketing Can Improve Your Business

Know How Popup Advertising Plays an Important Role in Internet Marketing

Know How Popup Advertising Plays an Important Role in Internet Marketing by: Dylan K. Williams

Popup advertising can be very useful depending on how they are used. Most of the internet marketing experts and companies use this advertising strategy for obtaining the best results. The primary purpose of this method is to pull up the web traffic to a particular promotional website. Apart from this, popup ads will also help the business to draw more email addresses, which will be important for generating good contact lists and customer data base. This will in return help the company for email advertisement campaign. Usually, this is considered as a form of online advertisement. These are some of the major reason why it used in the internet marketing. When popup advertising is used in online marketing, it will help the website to maximize the distribution of the product information to many people. The usage of this online marketing strategy can become useful, useless or even harmful to your website. Therefore, if you are planning to use this technique for your website, it is very im portant to understand the process thoroughly and then use it for obtaining effective results.

The main aim of the popup advertising is to attract more web traffic to a promotional website. This could be done when certain website will be viewed by the visitors. When a visitor will visit a website, a pop up window will be allowed to appear. These ads will convince the visitor for visiting certain website for getting some freebies. Moreover, they will also provide useful information for the visitors. When the visitor is bound to visit the website, he has to click on the ad. However, when you are using such popup ads, for your website, it is very important to make sure that you are using the right graphics and words. In some cases, the visitor will neglect the pop up ads if it is very bright or in striking color. Therefore, it is very important to make sure that the ad is created in the…

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Source: Know How Popup Advertising Plays an Important Role in Internet Marketing