Saturday, November 21, 2015

Accused Mastermind of J.P. Morgan Hack a Product of Israel’s Internet Underbelly

By Orr Hirschauge in Tel Aviv and Nov. 21, 2015 5:33 a.m. ET

To many in Tel Aviv's thriving tech community, Gery Shalon appeared to be one of its most prosperous entrepreneurs.

Mr. Shalon lived in a multimillion-dollar home in the city's affluent Savyon suburb, was involved in a number of businesses offering Web trading platforms and online gambling, and cut a striking figure as one of the industry's flashiest dressers, according to property records, former employees and others who know him.

Now, the 31-year-old sometimes called "Gabi the Georgian" sits in a Haifa, Israel, jail accused of being the mastermind of one of the largest cyberattacks on U.S. corporations in history.

Mr. Shalon, an Israeli citizen, was arrested in July at his home and charged by U.S. authorities with taking part in a stock-manipulation scheme. The charges were reported to be linked to the hack last year of J.P. Morgan Chase & Co., but this month U.S. prosecutors unsealed indictments describing a litany of allegations both broader and more serious than previously known.

Mr. Shalon and two others were charged with hacking into the servers of a dozen companies, including J.P. Morgan and Dow Jones & Co., the publisher of The Wall Street Journal, as part of a global operation that allegedly involved illegal Internet casinos, a payment-processing service for criminals and an unlicensed exchange for bitcoin, a digital currency.

Manhattan U.S. Attorney Preet Bharara called it a "diversified criminal conglomerate" that reaped hundreds of millions of dollars in illegal profits over the course of eight years. Mr. Shalon personally stashed at least $100 million in a Swiss bank account and other bank accounts around the world, the indictment alleged.

Mr. Shalon is awaiting an extradition hearing, and he hasn't responded to the charges. His attorneys in the case declined to comment.

Mr. Shalon was charged along with Ziv Orenstein, an Israeli citizen who is also being held and fighting extradition to the U.S., and Joshua Aaron, a U.S. citizen living in Russia who remains at large. Neither has responded to the charges.

Mr. Orenstein, described in the indictment as "Mr. Shalon's principal deputy," opened bank accounts under fake names and created shell companies to support their schemes, prosecutors alleged. Mr. Aaron appeared to play a key role in the computer hacks by identifying companies and providing login credentials to hackers, according to the indictments.

Mr. Orenstein's Israeli attorney declined to comment, while his attorneys in the U.S. didn't respond to a request for comment. It couldn't be determined whether Mr. Aaron is represented by lawyers.

Sometimes called "Startup Nation," Israel has drawn acclaim in recent years for its technology talent that has attracted global players including Apple Inc., AAPL 0.44 % Facebook Inc. FB 1.00 % and Alphabet Inc. GOOGL 2.24 % 's Google unit.

But the industry also has a bustling underbelly in Israel, where a host of companies employ thousands of people in Internet-based businesses, such as online gambling and trading platforms. Some of those businesses are driven by spam and other marketing tactics frowned upon by established firms.

"There's an unsightly side to Israeli tech," said Adam Fisher, a partner at Bessemer Venture Partners, a U.S.-based venture-capital firm with offices in Israel. Mr. Fisher said more than a few companies based in Israel operate across borders via the Internet in businesses that could cross legal lines.

Tal Itzhak Ron, chairman of law firm Tal Ron, Drihem & Co., said, "There are streets near Tel Aviv where you'll find at least one" of these businesses in every building. Mr. Ron said his firm advises companies that operate online gambling businesses and currency-trading platforms, among others.

Many of Mr. Shalon's companies were involved in online gambling, payment processing and trading, according to the U.S. indictments and people in the Israeli tech community who worked with him or had direct knowledge of his businesses.

Messrs. Shalon and Orenstein, along with co-conspirators, owned at least 12 illegal Internet gambling businesses in the U.S. and abroad, the indictment said.

Some of the online casino brands that their companies operated included Grand Macao Casino, WinPalace and Casino Titan, according to former employees who said they helped to market and operate those brands. None of those brands is currently operating.

Two former employees said that once a certain casino brand had attracted enough paying customers, the company would stop letting clients cash in their wins. One industry executive said the practice is common among online casinos operating in countries that explicitly forbid online gambling.

"We used to say that casino brands had a short lifespan," said one former employee.

Despite a 2006 U.S. law that effectively prohibits Internet gambling in most states, the sites actively marketed their games to customers in the U.S., former employees said. Some of the marketing was handled out of offices in Kiev, Ukraine, according to former employees and the indictment.

Mr. Shalon's professional energies seemed centered on a company called Webologic Ltd., people familiar with the matter said. Established in 2009 as a Web marketing company, it was headed by Mr. Orenstein, according to the company's documents filed with the Israeli State Registrar.

Mr. Shalon wasn't listed on the documents, but multiple former employees said he was viewed as the boss around the office and was feared for his occasional flashes of temper.

On July 21, the same day Messrs. Shalon and Orenstein were arrested, Israeli police raided the offices of Webologic, seizing computers, according to former employees and people familiar with the matter. After the arrests and the raids, the Webologic office was shut down and the 30 people working there were laid off, according to former employees. An Israeli police spokesman said, "We do not intend to supply further details in this case."

Married with four children, Mr. Shalon displayed an incomparable work ethic and was aggressive in his business dealings, said one person who has done business with him.

Mr. Shalon, who immigrated to Israel from the former Russian republic of Georgia with his parents as a boy, appeared to live a comfortable lifestyle. His neighbors in Savyon include Israeli celebrities and prominent businessmen, and the two-story home surrounded by palm trees in which he lived would likely be valued at about $6 million, according to one real-estate agent.

He often wore tailored suits and lacquered shoes, some former employees said, in contrast to the shorts and flip-flops worn at many Israeli tech companies.

When he was arrested, police found a half-million dollars in cash at his home, according to court records.

The indictments depicted an alleged conspiracy that gained sophistication over time. Mr. Shalon and his suspected accomplices were running the Internet casinos since at least 2007 and expanded operations a few years later with new schemes, according to prosecutors.

Around 2012, Mr. Shalon began orchestrating hacks into some of the biggest financial companies in the U.S., prosecutors alleged. Using servers located around the world, Mr. Shalon and his alleged co-conspirators are accused of stealing the personal information—including names, emails and residential addresses—of more than 100 million customers. Prosecutors said that information was then used to further other operations, such as sending spam emails about penny stocks to the addresses allegedly stolen during the hacks.

For many of the hacks, Mr. Shalon appeared to be the brains behind the operation, while assigning his alleged co-conspirators with the work of actually breaking into the networks, the indictment said.

Prosecutors said that during an intrusion into the confidential customer databases of E*Trade Financial Corp. ETFC 0.46 % , carried out by an unnamed Russian hacker charged in one of the indictments, Mr. Shalon said in an online chat to the hacker that he wanted information on customers' trading positions to "know [the investors'] plans." He added that "[b]ig money can be made in that," according to the indictment.

Write to Orr Hirschauge at Orr.Hirschauge@wsj.com and Nicole Hong at nicole.hong@wsj.com


Source: Accused Mastermind of J.P. Morgan Hack a Product of Israel's Internet Underbelly

Friday, November 20, 2015

Web.com Group (WEB) – Investment Analysts’ Recent Ratings Updates

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A number of firms have modified their ratings and price targets on shares of Web.com Group (AMEX: WEB) recently:

  • 11/4/2015 – Web.com Group had its "buy" rating reaffirmed by analysts at B. Riley. They now have a $30.00 price target on the stock.
  • 11/3/2015 – Web.com Group was upgraded by analysts at Zacks Investment Research from a "sell" rating to a "hold" rating. According to Zacks, "WEB.COM GROUP, INC. is a leading provider of online marketing for small businesses. Web.com offers a full range of online services, including Internet marketing and advertising, local search, search engine marketing, search engine optimization, lead generation, home contractor specific leads, website design and publishing, logo and brand development, and eCommerce solutions, meeting the needs of small businesses anywhere along their lifecycle. "
  • 11/1/2015 – Web.com Group had its "overweight" rating reaffirmed by analysts at Piper Jaffray. They now have a $31.00 price target on the stock.
  • 10/30/2015 – Web.com Group had its "buy" rating reaffirmed by analysts at B. Riley. They now have a $30.00 price target on the stock.
  • 10/30/2015 – Web.com Group had its "buy" rating reaffirmed by analysts at Roth Capital.
  • 10/26/2015 – Web.com Group had its "sector perform" rating reaffirmed by analysts at RBC Capital. They now have a $25.00 price target on the stock.
  • 10/19/2015 – Web.com Group was upgraded by analysts at Zacks Investment Research from a "sell" rating to a "hold" rating. According to Zacks, "WEB.COM GROUP, INC. is a leading provider of online marketing for small businesses. Web.com offers a full range of online services, including Internet marketing and advertising, local search, search engine marketing, search engine optimization, lead generation, home contractor specific leads, website design and publishing, logo and brand development, and eCommerce solutions, meeting the needs of small businesses anywhere along their lifecycle. "
  • 10/1/2015 – Web.com Group had its "buy" rating reaffirmed by analysts at B. Riley. They now have a $30.00 price target on the stock.
  • 9/30/2015 – Web.com Group was downgraded by analysts at Zacks Investment Research from a "buy" rating to a "sell" rating. According to Zacks, "WEB.COM GROUP, INC. is a leading provider of online marketing for small businesses. Web.com offers a full range of online services, including Internet marketing and advertising, local search, search engine marketing, search engine optimization, lead generation, home contractor specific leads, website design and publishing, logo and brand development, and eCommerce solutions, meeting the needs of small businesses anywhere along their lifecycle. "
  • 9/29/2015 – Web.com Group had its "buy" rating reaffirmed by analysts at Piper Jaffray. They now have a $31.00 price target on the stock.
  • 9/25/2015 – Web.com Group had its "buy" rating reaffirmed by analysts at B. Riley. They now have a $30.00 price target on the stock.
  • Shares of Web.com Group Inc (AMEX:WEB) traded up 0.57% during mid-day trading on Friday, hitting $24.50. The company's stock had a trading volume of 76,013 shares. Web.com Group Inc has a 1-year low of $24.29 and a 1-year high of $24.75. The company has a 50-day moving average of $0.00 and a 200 day moving average of $0.00. The company has a market cap of $1.23 billion and a price-to-earnings ratio of 291.67.

    Web.com Group (AMEX:WEB) last issued its quarterly earnings results on Thursday, October 29th. The company reported $0.62 earnings per share (EPS) for the quarter, topping the Zacks' consensus estimate of $0.60 by $0.02. The company had revenue of $140.40 million for the quarter, compared to analyst estimates of $139.55 million. During the same period in the prior year, the company earned $0.63 EPS. The company's quarterly revenue was down 2.4% compared to the same quarter last year. On average, analysts expect that Web.com Group Inc will post $2.42 EPS for the current year.

    In other Web.com Group news, major shareholder Opportunistic Value Fun Okumus sold 201,957 shares of the company's stock in a transaction on Friday, November 6th. The stock was sold at an average price of $24.80, for a total transaction of $5,008,533.60. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available through this hyperlink.

    Web.com Group, Inc. (AMEX:WEB) provides a range of Internet services to small businesses. The Company offers Domain Name Registration and Services, Do-It-For-Me Do-It-Yourself Web Solutions Web Solutions and internet Marketing Services. It gives Services and Domain Name Registration, such as domain name registration, transfers, renewals, expiration protection and secrecy services. It offers Do-It-For-Me (DIFM) Web Solutions, for example custom Website, Ignite, Facebook Rise by Web.com and eCommerce. It offers Do-It-Yourself Web Solutions, for example marketing solutions and Website building. It offers Online Promotion Services, such as search engine optimization (orSEO), search engine marketing, Directs by renovation and Web specialists. Web.com offers small businesses subscription-based alternatives, such as domains, hosting, Website design and management, seo, online advertising efforts, local sales leads, social media, mobile products and eCommerce options.

    Receive News & Ratings for Webcom Group Inc Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Webcom Group Inc and related companies with MarketBeat.com's FREE daily email newsletter.


    Source: Web.com Group (WEB) – Investment Analysts' Recent Ratings Updates

    Thursday, November 19, 2015

    Driven by web-based sales and marketing software demand, Salesforce profit beats estimates

    Salesforce.com Inc raised its full-year revenue forecast for the fourth time after reporting a quarterly adjusted profit above market expectations, driven by higher demand for its web-based sales and marketing software.

    Shares of the world's largest maker of online sales software rose as much as 6 percent in extended trading on Wednesday. San Francisco-based Salesforce has been benefiting as more businesses choose cheaper and easier cloud software services. The company provides its services online, with no software directly installed on PCs. "What we are finally seeing after many years is some reasonable operating margin expansion," FBN Securities analyst Shebly Seyrafi said, adding that the upside potential was huge.

    Courtesy: Salesforce

    Courtesy: Salesforce

    Courtesy: Salesforce

    The company's adjusted operating margin expanded to 13.3 percent in the third quarter ended Oct. 31 from 11.3 percent a year earlier.

    "As revenue growth decelerates there should be an expectation of some general margin improvement over time," Pivotal Research Group analyst Brian Wieser said.

    Salesforce raised its revenue forecast for the year ending January 2016 to $6.64 billion-$6.65 billion from $6.60 billion-$6.63 billion. Revenue rose 23.7 percent to $1.71 billion in the third quarter. Analysts on average had expected $1.70 billion, according to Thomson Reuters I/B/E/S. Unbilled deferred revenue — a critical but off-balance-sheet measure of contracts closed with business customers — jumped 24 percent to $6.7 billion as of Oct. 31.

    Salesforce has been gaining market share from Oracle Corp and SAP in customer relationship management software that helps companies organize and track sales calls and leads. The company's net loss narrowed to $25.2 million, or 4 cents per share, from $38.9 million, or 6 cents per share, a year earlier. Excluding items, Salesforce earned 21 cents per share, beating analysts' average estimate of 19 cents per share.

    Reuters


    Source: Driven by web-based sales and marketing software demand, Salesforce profit beats estimates

    Wednesday, November 18, 2015

    Target Untapped Markets with Social Media Marketing Services from Profit by Search

    Noida, UP — (SBWIRE) — 11/18/2015 — Social media networks have become popular among the users nowadays. As a result, a huge number of businesses today utilize these social media channels for marketing their business products and services to get more customers. Promoting businesses through social media portals not only enhances their social presence, it also helps them in getting brand recognition. But social media marketing is a daunting task that requires specialized hands-on-experience. To fill this need gap, Profit by Search, #1 SEO Company in India is providing best-in-class social media marketing services at the industry's best prices. The advanced marketing methods that their team of experienced and dedicated marketers employ help businesses in targeting the untapped markets easily and enhancing their social media presence. Availing their services can also assist businesses in getting a reputed ranking position on various search engine results like Google, Yahoo and Bi ng. Entrepreneurs seeking a reputed firm for social media marketing can count on the exceptional services being offered by this firm.

    When it comes to providing top-notch quality social media marketing services, Profit by Search is recognized among the top service providers. For creating a buzz for any business website, the various steps that their experts undertake include increasing link ability, making tags and bookmarks, rewarding inbound links, content promotion, encouraging the mashups and many others. Business owners planning to avail their services can know more about their social media marketing packages by exploring their official website, ProfitbySearch.com. Besides SMM, Profit by Search also offers search engine marketing, local SEO, PPC management and SEO services in India.

    Talking more about their social media marketing services, one of their representatives stated, "A creative SMM strategy allows you to interact with your audience so you learn more about their wants and needs. It combines the goals of internet marketing with social media sites such as Digg, Flickr, MySpace, YouTube and many others. It relates to other online marketing tools such as Search Engine Optimization, Search Engine Marketing, Viral Marketing, Word of Mouth Marketing and Social Media Optimization. It plays more of an active role in relation to social media by referring to the creation and distribution of content and other messages through the social web by some form of viral marketing."

    About Profit by SearchOne of the premier providers of SEO Services in India, Profit By Search not only serves the purpose of increasing a client's website visibility on major search engines, but it also helps solve various technical problems of a website like providing a client with unique content to keep the website away from getting slapped by the Google Panda, improvises on methods to improve lost rankings, helps fight better with the bounce rates, maximizes the rate of return on investment for advertising budget and many other such services.

    For more details, please visit https://www.profitbysearch.com

    For more information on this press release visit: http://www.sbwire.com/press-releases/target-untapped-markets-with-social-media-marketing-services-from-profit-by-search-642616.htm

    Abs GirdharTelephone: 646-688-5525Email: Click to Email Abs GirdharWeb: https://www.profitbysearch.com/


    Source: Target Untapped Markets with Social Media Marketing Services from Profit by Search

    Tuesday, November 17, 2015

    The marriage of eCommerce and content marketing

    By Chris Mockford

    Over the last five years, eCommerce has exploded in India primarily due to the rise in mobile Internet access and improvements across payment and delivery infrastructures. A study by Deloitte earlier this year pegged the value of the eCommerce market in India at $16 billion for 2015 - that's a staggering 300% increase from $4 billion in 2010.

    This revolution, initially driven by eCommerce pure plays like SnapDeal, FlipKart and Myntra, has fundamentally changed the way many Indian consumers behave, providing more traditional, offline focused businesses with a wake-up call, and further driving them to build strategies that ensure they are able to engage with consumers wherever they are.

    At the same time Content Marketing has become an increasingly important part of the marketer's toolkit and, when CXO Today interviewed 380 Indian CMO's, 84% of them said they would be increasing their content marketing budget in 2015. Subsequently, there has been a lot of attention paid to how eCommerce and Content Marketing fit together.

    A commonly held belief, and one that I was exposed to when I ran Apple's eCommerce affiliate partnerships in Asia Pacific, is that eCommerce is all about getting the highest number of sales at the lowest cost per acquisition and that Content Marketing is not the most efficient way to do this. This limited view leads to a larger percentage of advertising budgets being directed towards the bottom of the "sales funnel" to convert existing demand to sales, but not enough towards building affinity and demand via a meaningful dialogue and long-term connection with customers. It is the digital equivalent of asking someone to marry you on the first date.

    Indian brands are now creating more content than ever before and this is particularly applicable around the festive season, when digital brands really step up their activity to elevate themselves in consumers' minds. There are great examples of brands using con tent to engage, build recognition and ultimately drive demand amongst consumers. Hindustan Unilever has its BeBeautiful.in hub, which layers together a wealth of health and beauty content with relevant products in order to create real value for its consumers. Elsewhere, United Spirits uses its brand neutral liveinstyle.com hub to provide interesting articles on lifestyle, parties and drink recipes: areas that are synonymous with the brands it represents.

    Outside of India, we also see many instances of brands successfully marrying Content Marketing with their eCommerce strategies. Take for example the UK-based fashion brand Reiss - through cleverly executed Content Marketing, it managed to create a blog experience that became a 'must read' with its audience and through topical, relevant and informative content resulted in a 36% higher average order value when compared to sales coming from display media.

    Another great example is US luxury and lifestyle brand, The Line, whi ch used its own content hub to convert readers into shoppers. In just 3 months it saw an increase in transactions of 72%, which translated to a staggering rise of 640% in revenues generated from last-click conversions.

    Here at Outbrain, we work with brands to distribute and amplify their content as recommendations on India's largest premium publisher sites. In the last couple of years we have seen a definite shift as digitally savvy brands begin to understand the value of employing content marketing at all stages of their digital strategy.

    In fact, and this is something we have tailored our business around, we have seen a mindset shift from brands who previously focused on traffic at the lowest cost and who are now viewing their efforts through the lens of 'positive outcomes' - whether that is driving engagement, newsletter sign-ups, lead generation or transactions - resulting in a shift in how return on investment (ROI) is measured in relation to content creation.

    Take Automotive as an example, the purchase is highly considered and rarely takes place online but brands in this area are adept at using online content marketing strategies to build a dialogue with consumers, generate demand and funnel this through to an expression of interest, brochure download, test drive booking etc.

    On the other end of the spectrum, transaction focused online retailers are having great success using content distribution platforms to distribute and amplify curated, product-led content such as "5 great gift ideas for this Diwali" and are finding better performance when compared to other digital acquisition channels.

    Additionally, brands are also using content to drive purchase intent and build custom audience segments for retargeting - naturally someone who has read a cell phone review will be more likely to click on a subsequent cell phone advertisement and go on to purchase. It's a great example of smart, relevant and timely Content Marketing throu gh a combination of content and eCommerce.

    In conclusion, my view is that smart eCommerce and well executed Content Marketing complement each other and ensure that there is engagement between brand and consumer at multiple touch points throughout the purchase cycle. It is true that digital as a discipline still forms a relatively small part of overall marketing spend in India and these are both (rapidly) evolving areas. But, as advertising becomes increasingly targeted and personalized, and brands strive to find better ways to connect with their target audience, Content Marketing will become the key to their future strategies.

    Chris Mockford is Director, Account Strategy, SE Asia, India & New Markets for Outbrain.


    Source: The marriage of eCommerce and content marketing

    Monday, November 16, 2015

    Content Marketing Strategy: Clickbait vs. the Curiosity Gap?

    Marketers must make banking more tantalizing, with a digital advertising strategy built around strong content and sizzling hot headlines.

    Subscribe TodayThere are a lot of different ways to get clicks on the web. Take clickbait for example. Some advertisers like using clickbait — sensational headlines with the sole purpose of luring users into viewing a marketing message that often doesn't have much (if anything) to do with the subject used as clickbait. For instance, a headline might say, "You Won't Believe How These Ten Women Lost 100 Pounds." Clicking on the link takes you to a page with a story about ten women who each lost 10 pounds with proper diet and exercise… while the content is surrounded by ads, sponsored links and/or other types of marketing.

    Clickbait is popular with advertisers who generally purchase a ton of media on big sites with lots of eyeballs — they're playing a numbers game. They don't really care what it takes to get people to click. Which is one of the main reasons why clickbait has been so widely criticized as a questionable practice. It raises issues of integrity and relevance by using misdirection and what some would even call lying.

    The underlying principles of clickbait — teasing readers — can still be utilized. However, instead of trying to dupe or ensnare consumers, marketers should exploit what's called the "curiosity gap," where you provide just enough information to make readers curious, but not enough to satisfy their curiosity unless they click through to the linked content. Just remember, there's nothing that will ruin a user's online experience faster than when they are forced to watch, view, or read an unrelated marketing message — especially before seeing the content they expected to see.

    It all boils down to relevance. As Ben Grossman, VP/Strategy Director at Jack Morton Worldwide, puts it:

    "It's all too easy for brands to become a disruption in people's lives — the pre-roll ad before the video they really want to watch, the page takeover that they have to exit before seeing content, or the commercial that interrupts their streaming music playlist. Top-performing brands realize it's more valuable to be on the way than it is to be in the way. Occasionally, when brands truly excel, they can even become people's destination."

    Grossman bemoans the experience gap and why marketers disappoint. So what's the solution? To close this gap, Grossman offered examples of brands being on — not in — the way, citing IBM's "Smarter Ideas for Smarter Cities" campaign that turned everyday signage into helpful benches and raincovers. You should see it for yourself.

    Financial institutions have relevant stories to tell. Consumers everywhere are curious about how to make more money and get the most from the money they already have, all you have to do is create a little "curiosity gap" between the information they want and the knowledge you possess — Learn 5 Proven Secrets to Getting Rich, How to Keep Your Kid From Drowning in Student Debt, Tricks to Score the Lowest Interest Rate on Your Next Loan. It sounds like clickbait, but it isn't. It's just good, solid copywriting — getting creative with headlines, instead of the dry, dull, predictable, straightforward, lifeless approach many financial institutions take with their marketing copy.

    Consumers want to move in the right direction and find financial wellbeing. If financial institutions can provide the necessary knowledge — while gently intertwining relevant products — then you have found the perfect recipe for an effective digital content strategy.

    There are countless personal finance bloggers that are already creating this type of content, and doing so very successfully. Bank and credit union marketers often curate this content and share it on their social media sites. While this is a good backup plan, you can't control the content on that will be shown on and around third-party content — it could be an ad from your competitor. If you own the content, you control the marketing message, the links, the call-to-action, and all the other miscellaneous cross-selling opportunities.

    Hey, let's face it… content marketing is hard. It's much easier to create three different product ads in 14 different sizes and blast the ads onto as many websites as you can afford, just so you can check "digital ads" off of the to-do list. But if you want to generate high-quality clicks from engaged prospects, it may be time to build your digital marketing strategy around strong content framed with snappy headlines. Make banking tantalizing.


    Source: Content Marketing Strategy: Clickbait vs. the Curiosity Gap?

    Sunday, November 15, 2015

    PPG video series wins Brand Builder Award for best channel marketing program

    'Glenn the Glass Guy' videos explain the science of glass performance to consumers - PPG Industries' (NYSE:PPG) "Glenn the Glass Guy" series of consumer education videos has earned a 2015 Brand Builder Award for best channel marketing program from magazine publisher Hanley Wood.  

    Glenn the Glass Guy is an actor-portrayed PPG expert who uses foam footballs, thermoses, radiometers, heat lamps and other props to explain the science of residential glass and window performance in a fun and engaging way.

    Written and produced by the Pipitone Group, Pittsburgh, the videos are divided into quick, high-paced segments that address topics such as how low-emissivity (low-e) coatings work; the differences between passive and solar-control types of low-e glasses; and how the performance of stainless-steel and foam-based spacer systems compare with one anothe r.

    PPG Industries' "Glenn the Glass Guy" series of consumer education videos has earned a 2015 Brand Builder Award for best channel marketing program from magazine publisher Hanley Wood. The Brand Builder Awards recognize the most innovative and effective marketing campaigns throughout the residential, commercial design and construction industries. Written and produced by the Pipitone Group, Pittsburgh, the Glenn the Glass Guy videos are divided into quick, high-paced segments that address topics such as how low-emissivity (low-e) coatings work and how the performance of stainless-steel and foam-based spacer systems compare with one another. To view the Glenn the Glass Guy videos, visit www.glenntheglassguy.com.

    Brad Boone, PPG market manager, residential segment, said the videos are designed to help consumers understand the value of investing in high-performance window prod ucts that ultimately pay for themselves by delivering a lifetime of energy savings. "Consumers tend to think of glass and windows as commodity products, and it's difficult for retailers to explain the benefits of these value-added products when homeowners shop online or visit a showroom," he explained. "The videos present helpful information quickly and concisely and in a way that is compelling to watch."

    The Brand Builder Awards by Hanley Wood recognize the most innovative and effective marketing campaigns throughout the residential, commercial design and construction industries. Hanley Wood publishes several major print and digital publications serving the architectural, building and construction industries such as ARCHITECT magazine, the official publication of the American Institute of Architects, and BUILDER magazine, the official publication of the North American Home Builders Association.

    To view the Glenn the Glass Guy videos, visit www.glenntheglassguy .com. To learn more about PPG's full collection of residential glass products, visit www.ppgglass.com or call 1-888-PPG-GLAS (774-4527).

    PPG: BRINGING INNOVATION TO THE SURFACE.™PPG Industries' vision is to be the world's leading coatings company by consistently delivering high-quality, innovative and sustainable solutions that customers trust to protect and beautify their products and surroundings. Through leadership in innovation, sustainability and color, PPG provides added value to customers in construction, consumer products, industrial and transportation markets and aftermarkets to enhance more surfaces in more ways than does any other company. Founded in 1883, PPG has global headquarters in Pittsburgh and operates in more than 70 countries around the world. Reported net sales in 2014 were $15.4 billion. PPG shares are traded on the New York Stock Exchange (symbol:PPG). For more information, visit www.ppg.com and follow @PPGIndustries on Twitter. Bringing innovati on to the surface is a trademark of PPG Industries Ohio, Inc.


    Source: PPG video series wins Brand Builder Award for best channel marketing program